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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: March, 2020
Mar 30, 2020

Mark Fisher runs Mark Fisher Fitness (MFF) in New York, a two location gym and Business For Unicorns (BFU), an education and support company for business owners. Like most fitness businesses, MFF has had to go from being an in-person one to one that is now fully online. We discuss how MFF has pivoted to support their members during this time, how they are going about building and growing their community, whether or not they are trying to market and sell their online programmes and why it's so important to be a human.

 

 

Timestamps:
  • [01.13] - How COVID-19 has affected things in Mark's world
  • [04.50] - What Mark Fisher Fitness' current plan is
  • [08.29] - How the MFF members have taken to being trained online
  • [12.03] - What else MFF are doing to support and grow their community
  • [14.58] - What silver linings Mark has seen with everything that has gone on
  • [17.21] - Are they trying to market and sell considering everything that is going on?
  • [19.13] - How are they are approaching their marketing and positioning just now
  • [21.49] - How this will affect Mark's ability to make decisions moving forward
  • [25.07] - Any books Mark would recommend
  •  

 

 

Find Out More About Mark:

 

 

 

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Mar 27, 2020

Mike Waywell runs a gym called Steel Habitat in Liverpool, England and a company called Gymownr. Mike is one of the people I turn to for advice on helping gym owners as he's built Steel from the ground up to become one of the most impressive facilities in the UK working with over 400 active members. We cover how to see the opportunity among the uncertainty of COVID, why Steel are running a 6-week challenge just now and how to run one yourself, how they are approaching marketing and why you have to remove the emotion out of what's going on to ensure you survive. 

 

 

Timestamps:
  • [02.26] - Why and how it's so important to see the opportunities that are available just now for gym owners and personal trainers
  • [06.56] - Mike tells us how he's handled things so far
  • [09.26] - Mike talks about a 6-8 week challenge they are using for accountability and retention just now
  • [13.06] - Why Mike's business has seen 95% + retention rates even though they are now fully online
  • [17.21] - How's he's handled pricing
  • [18.41] - How he plans to handle a big drop-off in members
  • [24.26] - If he's going to change his marketing copy to mention things like quarantine and lockdown
  • [26.26] - What novel things they are doing to provide extra support to their members just now
  • [28.19] - How he's feeling about the long term
  • [33.11] - Whether he's managed to keep all his staff
  • [34.11] - What book he'd recommend for times like this
  • [36.41] - Why now is not the time to sulk, become frustrated or argue about politics
  •  

 

 

Find Out More About Mike:

 

 

 

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Mar 26, 2020
Cameron Cummings works in a Pure Gym and supports and advises the commercial gym trainers of LTB. In the past week, as with most of the world, the UK has gone on lockdown and he's had to go fully online. We discuss how he's done this, how he's managed losing clients, what his plans are for the long-term and some marketing approaches. 
 
 
 
Timestamps
  • [03.18] - How he's dealt with what the coronavirus has done to his business
  • [07.32] - How many clients he's lost since having to go online
  • [09.01] - How receptive his client base has been to going online
  • [16.35] - Why you should plan for 12 months rather than just a few
  • [22.00] - How to start approaching marketing during this time

 

 

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Mar 24, 2020
Gregg Slater is Lift The Bar's Head of Education. Gregg comes on to talk about creating effective home workouts, what equipment you need to create home workouts, what some blocks of training may look like for home training and much more.
If you'd like to gain access to the units that Gregg mentions that will help you create solid home training programmes, head to liftthebar.com and sign up for our two-week free trial! Current members can find them in the Facebook group under units and on the members site under browse member content > coronavirus.
 
 
 
Timestamps
  • [01.58] - How is how own training is going just now?
  • [02.58] - What equipment you need to create effective home workouts?
  • [08.03] - The difference between online and remote personal training
  • [10.34] - How and why to coach intentionality with clients when doing an exercise
  • [12.28] - Why to use analogies when coaching
  • [15.03] - Why you want your home workouts to look and feel similar to your PT sessions
  • [18.03] - What a sample home workout could look like
  • [22.18] - Creating blocks of training for home workouts
 
Mar 23, 2020

A solo episode with Stuart covering what the coronavirus is doing to personal trainers careers and how they can innovate to get through it.

Mar 16, 2020

In this episode, we have another special episode on the coronavirus. This time, I've asked Chris Burgess to come and talk about dealing with the coronavirus' effects on your business, how to handle a loss of income/ loss of clients, how to keep your head up and ensure your business comes out the other side and what your first steps should be. It's a must-listen in times like this. Stay safe, don't forget how big a role you can play in helping to support people through this and please don't suffer alone. I'm more than happy to help so don't hesitate to contact me - stuart@liftthebar.com

Mar 14, 2020

Everyone is anxious about the coronavirus just now. My goal with this episode is to:

  1. reassure you that you can come out the other side, and
  2. how to go about doing that

 

Links Mentioned in The Episode

 

Chris Burgess Coronavirus Example Email

Corona Virus - An official Curious Stance
Let's start at 'worst case'
It's our intention to stay open until the time that the government tell us we aren't allowed to. Obviously we hope that closure won't be forced on us but in the event that we are:
We will be offering:
Daily home workouts that are streamed in this group
Daily 'FaceTime Lead sessions' where the coaches will have a group call with their Semi Private or Bootcamp group at the usual times. You do the workout from home and set your phone camera up in a position where we can coach you if needed
We will be offering to bring kit to your house for you to use, and we will suggest kit for you to buy for your home workouts too.
Let's now talk about 'bad but not worst case'
If we are told to close but the country isnt in some quarantined lockdown, we will run sessions from local parks. It's not ideal but it means we can still help you achieve your health and fitness dreams
Lets now talk about what we need all of you to do:
Wash your hands when you arrive and before you leave.
Don't come to the gym with colds, coughs or if your breathing is playing up. Please dont be offended if you are asked to leave because you have come in poorly - even if its mild.
Don't nick our toilet roll.
Please use the wipes we will put next to the inbody before and after you scan.
Please put your weights away. Fuck sake Greig.
Lastly:
Even if we have to close our doors we will be doing everything in our power to keep sessions running.
But to help us ensure that doesn't happen PLEASE PLEASE don't come into the gym if you have even the slightest inclination that you have COVID 19.

Mar 9, 2020

In today's show, I welcome back on Krista Scott-Dixon. I've had KSD on many times before and she always leaves me with a tonne of things to go away and think about. We get into what exercise/ movement means to her and how it's become a more integrated aspect of her life, how to help clients improve their relationships with food, why some amount of emotional eating can be a good thing and why doing the really simple things you tell your clients to do, like eating slowly, can be great learning experiences.

 

 

Timestamps:

  • [01.53] - What exercise means to her.
  • [16.08] - Redefining mindfulness to include body-fulness.
  • [23.45] - Why more people are now talking about improving their relationship to food.
  • [26.44] - Where can trainers start when clients want to improve their relationship to food.
  • [33.41] - How to bring up things you notice within clients that aren't serving them.
  • [35.08] - Why some anxiety can be a good thing.
  • [39.23] - The importance of how you show up as a coach.
  • [41.38] - Doing the things you tell your clients to do.
  • [47.23] - The relationship between health and fitness and other mental/ physical behaviours.

 

 

Find Out More About Krista:

 

 

 

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Mar 2, 2020

In today's episode, I welcome on Kevin Mullins. Kevin is a personal trainer who has accumulated well over 10,000 hours worth of PT sessions. He works as Director of Product Development and Education for The St. James - A leading brand in Sports, Wellness, and Active Entertainment based in Virginia. We discuss why he hasn't opened a facility considering it was the logical next step, how we can make personal training well respected as a profession, how he grew his business inside of a commercial gym, hitting burnout and coming out the other side a better person and having to create Zumba style classes without the Zumba. 

 

 

Timestamps:

  • [01.29] - Why Kevin has yet to open up his own personal training facility?
  • [07.37] - Why he feels so passionate about the personal training industry
  • [10.17] - How we can improve how people perceive personal training as a profession
  • [15.07] - What his first few months in a commercial gym were like
  • [21.50] - How he started getting clients in his commercial gym
  • [26.07] - How he dealt with moments where his client numbers fluctuated up and down
  • [30.22] - What other tips he has for a trainer who needs more clients
  • [34.12] - Kevin tells us about hitting a point in his life where he really struggled with who he was and how he nearly left the industry
  • [41.07] - Did he limit the number of sessions he was doing after hitting burnout?
  • [44.37] - What it's like in his new role having to create Zumba-style classes
  • [48.52] - Has his new role taught him anything he wishes he could go back and tell a younger Kevin Mullins?
  • [52.00] - We talk about his book, Day by Day.

 

 

 

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