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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: March, 2021
Mar 29, 2021
In today's episode, Stuart welcomes Dr Mike Banna. Mike is a full-time NHS GP, GP Trainer and GP Training Programme Director, and a Director of the British Society of Lifestyle Medicine. He co-hosts the Fitness Unfiltered Podcast and has written for The Guardian, Men’s Health, Gymshark, Spectator Health and several other medical publications.
They discuss why Mike has a personal trainer, what he would look for in one on social media, how PTs can work more closely with doctors, how much doctors are taught about nutrition and exercise and much more! Timestamps are below.
 

 

 

Timestamps:
  • [02.30] - Why does he have a personal trainer?
  • [05.35] - What he think people look for in a personal trainer on social media?
  • [15.20] - The challenges doctors/ GPs have in working closely with personal trainers?
  • [19.00] - Advice for trainers who want to work with their doctor or their client's doctor?
  • [19.50] - Why doctors cannot recommend individual personal trainers?
  • [22.25] - Mike's thoughts on personal trainers sending out letters to their client's doctor about their training or progress?
  • [32.30] - How much are doctors taught at a base level when it comes to exercise and nutrition?

 

Find Out More About Mike:

 

 

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Mar 22, 2021
In today's episode, Stuart welcomes Emma Storey-Gordon. This is the first episode in a new series we're going to run occasionally called 'how I use social media'. First up, we have the amazing ESG. Emma is a personal trainer, online coach, nutritionist and educator. They discuss how she thinks about using social media, being 'salesy' on your socials, improving confidence as a creator, coming up with ideas, finding your content niche and more! Timestamps are below.
 

 

 

Timestamps:
  • [03.30] - How she thinks about using social media as a fitness professional.
  • [05.05] - Is social media her main form of marketing?
  • [08.15] - Being 'salesy' on social media.
  • [11.55] - Why ESG feels too many trainers are doing the same things on social media.
  • [12.30] - Why there's an opportunity within the world of writing.
  • [17.02] - Her social media content strategy.
  • [18.30] - Why you should repost your content.
  • [19.45] - Storing content ideas.
  • [21.43] - Feeling confident in what you post.
  • [29.25] - Clients don't need new info, they need reassurance.
  • [30.32] - How she turns her ideas into pieces of content.
  • [31.50] - Is she mindful of how she uses social media for mental health and productivity reasons?
  • [37.05] - Finding what you're good at on social media.
  • [39.25] - Having other methods to market your business than just social media.
  • [41.45] - Showing skin as a female on social media?
  • [47.25] - How her values and confidence as a coach have changed.

 

Find Out More About ESG:

 

 

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Mar 15, 2021
In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the first proper episode of a new podcast instalment we're trialling called 'gym owner corner' where I'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss a range of topics including what he's doing to manage his mental health just now, keeping members engaged, retention strategies, thoughts on gyms reopening and much more.
 

 

 

Timestamps:
  • [03.20] - What he's doing to manage his mental health just now?
  • [08.00] - Why Mark has his own online coach.
  • [13.40] - Did he have any reservations around paying for coaching/ therapy?
  • [19.20] - Experiencing the frustration at being stalled.
  • [20.05] - How his gym is keeping his members going through lockdown?
  • [23.20] - What about the members who aren't engaging with his online workouts and challenges?
  • [25.57] - Is his gym trying to bring in new members at the moment?
  • [27.40] - Plan for moving forward and reopening.
  • [28.40] - The angle he'll be using to advertise his gym.
  • [31.15] - Bringing more people towards health and fitness.
  • [32.25] - How well he knows each new member who signs up to Platform.

 

Find Out More About Mark:

 

 

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Mar 8, 2021
In today's episode, Stuart welcomes Ben Davis. Ben started as a personal trainer who gradually built up his business to the point where he had other coaches working for him. He then transitioned into working in the fitness marketing space where he now runs a company called Fitness Marketing Agency (FMA). 
 
In this episode, they discuss sales, marketing and advertising. They talk through how to improve your sales process, what marketing methods you should focus on and how to improve your social media ads. Timestamps are below!
 

 

 

Timestamps:
  • [01.45] - How he moved into the marketing space by reaching out to companies he thought could be doing a better job?
  • [04.23] - Is advertising on social media effective?
  • [05.40] - Secret shopping gyms and personal trainers to learn about their sales processes.
  • [09.18] - Simple sales tips.
  • [18.33] - Sales call tips.
  • [24.30] - The importance of proof of concept.
  • [28.30] - Trying to become famous on social media rather than using it as a marketing tool.
  • [39.45] - Tips for bringing in more clients through your marketing.
  • [39.03] - Facebook ads advice.
  • [42.00] - What his company, Fitness Marketing Agency, are currently seeing working in advertising?

 

Find Out More About FMA:

 

 

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Mar 1, 2021
In today's episode, Stuart welcomes Eric Trexler. Eric is a pro natural bodybuilder and a sports nutrition researcher. He has several years of University-level teaching experience, and has been coaching athletes with a wide variety of backgrounds and experience levels since 2009. Eric is now the Director of Education at Stronger By Science, and a reviewer for Monthly Applications in Strength Sport (MASS).
For the first half of this episode, they discuss how he handles comparisons in the fitness industry, increasing exercise frequency during quarantine and making time for your most important task. We then move into discussing all things related to caffeine. Timestamps are below!
 

 

 

Timestamps:
  • [01.45] - Has he struggled with the identity aspect of not being able to exercise how he likes to exercise?
  • [09.47] - How he's getting on with his 2021 goal of exercising for 20 minutes per day.
  • [14.57] - Making time to write by putting a 2-hour slot into his day first thing in the morning.
  • [22.34] - What we know about caffeine and performance.
  • [25.27] - What we know about caffeine and health.
  • [28.27] - Recommendations for caffeine and your gen pop PT client.
  • [30.52] - Feeling tired after having a cup of coffee.
  • [33.27] - Individual variation in how individuals respond to caffeine.
  • [38.04] - How he consumes caffeine?
  • [38.20] - Removing caffeine and reintroducing it to improve performance?
  • [42.02] - Caffeine and sleep.
  • [45.52] - Supplements he's intrigued by for the general population.

 

Find Out More About Eric:

 

 

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