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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: December, 2018
Dec 28, 2018

In this short solo episode, Stuart runs over consultations, onboarding, session reflection, common nutrition problems, lead tracking, accounting, meetings and day/ week planning.

Dec 24, 2018

In this episode, we follow on from our last conversation (119) and discuss much more about FB ads, how to create systems so that those adverts that collect leads turn into long-term paying clients and more on marketing in general.

Topics Covered
  • Whether or not he believes digital marketing is becoming harder to sell.
  • Whether or not he feels selling personal training can be done effectively through social media.
  • What the role of pain points are in marketing.
  • How to make a customer profitable over the long term.
  • The importance of creating quality background systems when using advertising.
  • Why you should map out the entire customer journey.
  • Book recommendations that will help with marketing.
  • Why Neil is running a 16-week marketing course.

Neil's Free FB Group

 

Dec 18, 2018

In this episode, Stuart welcomes on Mike Doehla from StrongerU online nutrition coaching. Mike started off working in an entirely different industry before deciding he would try his hand at gym ownership. This didn't quite work out, however, he realised his strengths could be used elsewhere and built up a client base of 350 people before leaving his other job and growing his company Stronger U Nutrition to working with over 20,000 clients.

Topics Covered
  • What Mike's background has been and how he started his company Stronger U.
  • Why his client successes were crucial to gaining some initial momentum.
  • How he grew to working with 350 active clients in his first year.
  • How Mike managed to effectively work with so many people.
  • How and why StrongerU use anytime contact with their clients.
  • What Mike thinks are the key things for long-term sustained weight loss.
  • How he's improved the way he creates relatable content on social media. 
  • What he looks for in new nutrition coaches.
Dec 11, 2018

In today's episode, we welcome on Dr Yuping Liu Thompkins. Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Customer Analytics and Strategy Collaboratory at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. 

Topics Covered:

  • What changes has Dr. Yuping seen in the 20+ years she's been studying marketing?
  • Whether or not it is harder for small-to-medium businesses to get a share of the marketplace nowadays?
  • If she feels offline marketing still has a big part to play.
  • How to build customer habit early on in a new customers journey.
  • The difference between customer loyalty and customer habit.
  • Companies who are leading the way with customer loyalty.
  • How to effectively use loyalty programs.

Yuping's Site

Dec 7, 2018

In this episode we chat about Steph's journey, how she thinks about success, why loving what you do involves tasks you don't like 70% of the time and how to create a body positive environment for your clients.

Steph's Instagram

Iron Lion Training Website

Dec 4, 2018

In this episode, Stuart welcomes on returning guest Tony Gentilcore.

Topics Covered:

  • How his career has changed since he's had his first child.
  • Why he still feels in-person seminars are the best place to move your career forward.
  • What does he think has been key to his career progress.
  • Why taking responsibility with his finances was a huge lesson for him.
  • Why he believes that owning your own studio is not the pinnacle of being a personal trainer.
  • Why Tony thinks working in a commercial gym is a fantastic way to get a strong start in the industry.
  • Why it's so important as a fitness professional that you still have a life outside of fitness.

Tony's Website

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