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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: November, 2022
Nov 29, 2022

Most personal trainers want to have a steady income. They also want to make a meaningful impact on their client’s lives. Focusing on one specific population of potential clients might help you do both.  Can you guess who it is?

It’s our mums and dads. Our grandparents and maybe even our great-grandparents!

The elderly are hugely underserved by the fitness industry. So, you’re not going to have much competition. More importantly, it’s incredibly rewarding to spend your time helping people maintain their ability to walk, see their friends and, ultimately, their independence.  

Today Stuart welcomes Dr Janet Withall from the University of Birmingham. Dr Withall is an expert in healthy ageing. She focuses on helping elderly people maintain their activity levels and strength. In this episode, expect to learn how to attract elderly clients to exercise services, how those services should be designed to maximise results, and how physical activity can affect people’s disease risk.   

 

 

 

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Nov 22, 2022

Obesity is a choice. People should just choose to eat less and move more. This would make problems with weight disappear. Right?  

This week Stuart talks to LTB staff member Alex Pearson about whether this common view of obesity is correct. Expect to learn about the causes of obesity, its relationship to health and why fat shaming is both ineffective and unethical.  

 

 

 

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Nov 15, 2022
 

Do you throw a post-up on Instagram every so often and hope for the best? Well, it might be time to get a long-term social media strategy in place for 2023!  

To give you a helping hand, Stuart welcomes returning guest Simon Mitchell onto the podcast. In this episode, they discuss how to build an email list from scratch, how to use email marketing and social media to compliment each other, and how multiple different platforms can work as part of a comprehensive marketing strategy!  

 

 

 

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Nov 8, 2022

You’ve dismissed Linkedin. After all, it is just for business-to-business networking. It would be a waste of time if you wanted to grow your client base…right? 

 Well, this week’s guest, Lea Turner thinks you're wrong!  

Stuart and Lea have a revealing conversation about how Linkedin has massively under-utilised potential for reaching future customers. Expect to learn the best ways to set up a Linkedin profile, how to communicate with people on the platform and the type of content you should post. If you’re sick of Instagram and want a new way to grow your business, this episode is for you!  

 

 

 

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Nov 1, 2022

Hindsight is always 20-20, right? Well with this in mind, Stuart takes a trip in a time machine to talk about how he would change the beginning of his career. He gives us five key points which cover improving work-life balance, organising education and much more!  

 

 

 

 

 

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