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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: April, 2021
Apr 29, 2021
In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the second episode of a new podcast instalment we're trialling called 'gym owner corner' where we'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss what it's actually like owning a gym! Timestamps are below.
 

 

 

Timestamps:
  • [03.35] - What is it actually like to run a gym day-to-day?
  • [05.35] - Is it important to start with the end in mind?
  • [11.55] - Why there is flexibility to the term "gym ownership"
  • [13.35] - The myths of gym ownership.
  • [15.55] - Does gym ownership = more income?
  • [18.15] - The expenses that Mark's gym has.
  • [22.15] - Why covid has sped up the closure of some gyms.
  • [30.45] - A story about how Mark ran out of money when he was initially opening his gym, Platform Performance.
  • [33.55] - How Platform got funding from the Government and how they used this to grow the business.
  • [39.05] - The abundance of information for learning about gym ownership.

 

 

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Apr 26, 2021
In today's episode, Stuart welcomes Mike Doehla from the nutrition coaching company StrongerU. Stronger U currently has 15 employees and around 75 coaches. The business works with >50,000 clients across 50 countries. They get into some nutrition coaching tips, customer experience advice and taking the jump towards better service as well non-paid marketing approaches and tips for growing your business. Timestamps are below.
 

 

 

Timestamps:
  • [01.32] - How his covid experience has been?
  • [02.39] - Does he think the fitness industry will have a boom post covid?
  • [04.42] - The nutrition challenges that people coming out of lockdown will be experiencing?
  • [05.57] - How can fitness professionals do better work?
  • [08.32] - How can we teach client-centric coaching?
  • [14.32] - How did he develop self-awareness as a coach in the early days of his career?
  • [20.47] - The importance of the relationship with your clients.
  • [21.47] - How to up your customer service experience to gain more organic growth?
  • [26.32] - How they use surveys with their clients?
  • [30.02] - Steps to take to start creating a better customer experience.
  • [32.32] - StrongerU's onboarding process.
  • [36.32] - Non-paid marketing approaches?
  • [43.39] - Why you have to do things that you may not want to do to grow your business.
  • [47.02] - Why hiring is StrongerU's superpower.
  • [50.17] - How much of StrongerU's success is down to luck?

 

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Apr 19, 2021
In today's episode, Stuart welcomes Chris Burgess for our third episode in the "how I use social media" series. This one is way less social media focussed than our last two as Chris' passion for local marketing and in-person personal training comes through, however, we also discuss how he uses social media, how his gym business uses it, whether you need an avatar, contacting local businesses to network share on social media and much more! Timestamps are below.
 

 

 

Timestamps:
  • [01.15] - How Chris thinks about using social media as a trainer.
  • [06.20] - Starting off building an online business using concentric circles.
  • [08.35] - Should I chase more followers?
  • [13.20] - What should a trainer do if they need more clients using social media?
  • [17.25] - Why and how he uses a 3 session pass with new clients.
  • [21.35] - Simple social media strategies for local lead generation.
  • [24.05] - Encouraging people to take the next step towards working with you on social media.
  • [28.30] - Where are trainers going wrong on social media?
  • [30.50] - How important is it to have a particular person in mind when putting out social media content?
  • [37.40] - Should you use a personal profile to share your PT stuff?

 

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Apr 12, 2021
In today's episode, Stuart welcomes Tony Gentilcore. Tony has been a coach since 2002 and has worked in all kinds of settings including commercial gyms, large athlete focussed gyms and nowadays, his own small independent studio. He's been writing consistently excellent blogs at Tony Gentilcore.com, and today, we discuss a range of things to do with running better personal training sessions. We get into why the soft skills matter, how to assess new clients, some coaching tips you can apply straight into your next session and much more. Timestamps are below.
 

 

 

Timestamps:
  • [01.13] - Does he classify himself as a strength coach or personal trainer?
  • [03.54] - Why he's passionate about the art of session delivery?
  • [07.24] - Does the fitness industry focus enough on the soft skills of coaching?
  • [15.09] - Why it's important to be great at the X&O's (programming) as well as the softer skills.
  • [19.04] - How he assesses his new clients nowadays vs how he used to do it?
  • [22.39] - Why an assessment can feel like judgement for a new client.
  • [30.39] - Having to tell a client to stop moaning and complaining about how hard lifting weights is.
  • [39.14] - How and why he includes choice within his sessions?
  • [43.44] - Telling clients to stop "shoulding" on themselves.
  • [49.24] - Why using "of course" is a useful way to show empathy.

 

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Apr 8, 2021
In today's episode, Stuart welcomes Meghan Callaway, @meghancallawayfitness on Instagram. Meghan is a coach who works with clients online and in-person and creates products that include her pullup, pushup and landmine programmes. They discuss how she thinks about using social media, growing your following, creating great content, how she creates her videos, her 3E content formula and much, much more. Timestamps are below.
 

 

 

Timestamps:
  • [02.14] - How long has she been posting on social media professionally?
  • [03.17] - What her social media strategy is?
  • [06.02] - Meghan's 3E content formula.
  • [08.42] - How she creates and posts her videos to Instagram without using anything outside of the platform.
  • [10.42] - Why she recycles her content.
  • [12.37] - Having folders on her phone for Instagram posts to make reposting simple and time-efficient.
  • [14.07] - The importance of knowing your audience and what content they like.
  • [15.02] - How she's grown her following to over 60,000 on Instagram.
  • [16.52] - How her business has grown using social media.
  • [18.37] - Her advice to a trainer who hasn't gained much traction on social media so far.
  • [23.37] - Another reason why it's well worth reposting your content.
  • [25.57] - How she takes followers from the platform towards her services or buying her products?
  • [29.12] - Her advice for getting business and engagement on social media.
  • [31.22] - Talk in a language your audience can relate to.
  • [32.07] - The importance of the people who already follow you.
  • [33.27] - Does she boost her posts?
  • [37.00] - Her target market or audience.
  • [39.07] - Did she have a niche when starting out posting?
  • [45.12] - What she uses instead of linktree for her Instagram profile?

 

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Apr 5, 2021
In today's episode, Stuart welcomes Adam Meakins on. Adam, @adammeakins on Instagram, is well known for his evidence-based approach to physiotherapy, strong views and his willingness to call out some of what he describes as nonsense surrounding his profession. He's got a novel approach to helping his patients and in this episode, they get into how he describes physiotherapy, the line between personal training and physio, finding good physios, the problem with manual therapy and a lot of other popular rehab techniques as well as a number of analogies to help you think about the myths surrounding injury and pain. Timestamps are below.
 

 

 

Timestamps:
  • [01.47] - how he explains what physiotherapy is?
  • [03.39] - how would he help a trainer think about physiotherapy if they've only had positive experiences with treatments like acupuncture, massage and ultrasound?
  • [08.47] - The over and under-treatment paradox of healthcare
  • [10.37] - How he re-educates patients who believe in treatments that have no evidence behind them?
  • [12.37] - The importance of using uncertainty in supporting physio patients.
  • [22.07] - How to find good physiotherapists?
  • [23.47] - does physio need to be in-person?
  • [25.27] - How much of his job involves reassurance?
  • [30.58] - Helping people better manage pain that arises for no real reason.
  • [33.22] - Why he doesn't use manual therapy anymore?
  • [39.47] - Why giving yourself more pain (through something like a scraping technique) can give you less pain than you felt originally?
  • [41.47] - The circle analogy of pain tolerance or capacity?
  • [44.22] - Story of a practitioner who did surgery on his knee to better understand pain.
  • [46.57] - Is physiotherapy and personal training becoming more blurred due to approaches like his that include more education on movement and lifestyle?

 

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