If you want more clients, you need to build relationships.
There are few better ways to do that than writing.
In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to know the real you. You'll learn specific editing techniques which make your life easier and your content more engaging.
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Would it be best for everyone if they took off the nutrition hat?
In this week’s episode, Stuart talks to Alan Flanagan about how PTs should deliver nutrition advice. They also touch on how to assess whether other nutrition professionals are good sources of information, the importance of building a referral network, and the surprising link between studying law and studying nutrition.
Alan was previously a practicing barrister before turning to his passion for nutrition. He holds a masters and PhD in nutritional medicine. He is the founder of Alinea Nutrition and is also a contributor to Sigma Nutrition.
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Most personal trainers who work in commercial gyms leave the industry within two years. Today's guest has beaten those odds.
Pete Yardley has been personal training in a Pure Gym for ten years. In this episode, Stuart talks to Pete about career longevity. They cover the best approaches to lead generation in a commercial gym, work-life balance and how a lump of chalk helped Pete thrive during lockdown.
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