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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: August, 2020
Aug 31, 2020
In today's episode, Stuart welcomes Sarah Duffield from Mac Nutrition for a second time (Dec 2017, #77). They discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.
 
Sarah is Mac-Nutrition’s Head of Nutrition and lead tutor for Mac-Nutrition Uni. She has a BSc in Sport and Exercise Science from Loughborough University and an MSc in Sport and Exercise Nutrition from Leeds Metropolitan University. We discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.

 

 

Timestamps:
  • [01.35] - How many team members Mac Nutrition now has.
  • [03.30] - Selling with integrity.
  • [10.00] - What Sarah misses about coaching clients 1-1.
  • [11.50] - Learning to use different nutrition methods as tools in a toolbox.
  • [16.30] - Using reflective practice for becoming a better coach.
  • [23.25] - Transitioning from studying nutrition to coaching nutrition.  
  • [25.00] - The importance of having a community of other coaches to bounce ideas off of.
  • [27.43] - Personal trainers separating nutrition and training in their service options.
  • [34.48] - The services that mac nutrition offers.
  • [37.40] - How the contact with a client works.
  • [41.30] - A client that Sarah failed with.
  • [46.05] - Weight loss plateaus and what to do about them.
  • [49.54] - MN's layperson's nutrition course.
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Aug 24, 2020
In today's episode, Stuart interviews Dr. John Berardi. They discuss career direction and making sense of where you want to go, as well as touching on not feeling like you're doing enough and how to use social media as a personal trainer (check below if you'd like to see specific timestamps!).
John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.
 

 

 

Timestamps:
  • [02.03] - Would he have changed anything about his book, Change Maker, due to what has happened with covid-19?
  • [08.15] - His message to a personal trainer who is struggling just now.
  • [10.45] - An example of a caterer who has changed his offering during covid.
  • [14.55] - The personality profile of trainers who are successful online.
  • [18.50] - Unique abilities, purpose and values exercise for making more sense of where to go in your career.
  • [26.30] - Why the belief that you must become a coach in the fitness industry limits the people that come into it.
  • [29.15] - A story about 'Dave's Killer Bread' and a gym owner who moved into mobile personal training.
  • [35.30] - "I'm just a personal trainer, am I not doing enough?" 
  • [37.30] - Why it's important to be as much 'you' as you can be.
  • [42.43] - Social media being detrimental to our mental and business health.
  • [47.15] - Using social media for business growth.
  • [49.45] - Why marketing is not just social media.
  • [1.08.25] - The instant validation/ feedback that social media provides.

 

 

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Aug 17, 2020
In today's episode, Stuart talks to Steve Hall about how to coach clients online, charging for consultations, technique and hypertrophy, managing hunger, mini cuts, business lessons, developing rapport with online clients and much more.
Steve
 is the founder of Revive Stronger. The name was inspired by a life changing head injury Steve suffered whilst at University. After which Steve fell in love with bodybuilding as it allowed him to build up not only his physique but also confidence. Effectively he ‘Revived Stronger’ and in doing so developed a huge passion to help others do the same. Now a competitive natural bodybuilder with his best performance to date being a top 5 placing in the UKDFBA international finals in 2017. In addition with over 10 years in the gym and more than 5 years coaching experience, he uses this in combination with the latest science to drive results. 
 
 

 

 

Timestamps:
  • [01.28] - Steve's tells us how he got started in the fitness industry.
  • [05.19] - How he's grown to understand the importance of technique.
  • [09.25] - How he gets an insight into his client's technique as an online coach.
  • [15.13] - Why Revive Stronger encourages people not to apply for coaching on their website.
  • [20.15] - Why they don't put their prices on their website.
  • [23.33] - Charging a small fee for initial consultations.
  • [28.03] - Onboarding for new clients.
  • [29.24] - Costing for setting up a membership site.
  • [32.28] - Asking clients to sign up for a minimum of 3 months.
  • [34.02] - Their check-in process.
  • [41.41] - Helping clients manage hunger.
  • [47.13] - Aggressive dieting/ mini cuts/ low calorie short term diets.
  • [50.38] - Beta-alanine supplementation and second-level thinking.

 

 

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Aug 10, 2020
Phil Learney has been a personal trainer in the fitness industry since the early 90s and has worked in gyms all over England ranging from small private ones to big commercial ones. At his time of retiring as a trainer, he was the second-highest charging PT in the UK.  Now he educates and helps PTs grow their businesses through his company the Advanced Coaching Academy (ACA).
In this episode, we discuss online coaching, how to convert inductions into clients, whether you should do single sessions, increasing your prices and more. We had a couple of audio issues which unfortunately took out a bit of the recording around the 40min mark, so if it jumps from one topic to another you know why!
 
 
 

 

 

Timestamps:
  • [02.27] - Where would Phil go to train clients if he had to start over?
  • [15.37] - Education for personal trainers.
  • [20.47] - Pricing and free sessions.
  • [26.04] - Are single sessions worth it?
  • [50.47] - What he did to convert inductions into clients?
  • [35.57] - Discussion on the signing up of a client who comes in for an induction.
  • [40.57] - Price increases.

 

 

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Aug 8, 2020

We have just launched a new podcast at LTB that is going to be run by Chris Burgess called Personal Trainer Daily. It's going to be a daily podcast that is short in length where Chris will take a common question related to being a PT and answer one per episode. In this sample episode, Chris talks you through how to handle clients who disappear after asking for your prices.

 

 

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Aug 6, 2020

In this short solo episode, Stuart discusses why it's so common for personal trainers to feel guilty about taking time off. During the first section, he talks through why you may feel guilty and in the second, he suggests some strategies that will help you remove the guilt you feel and enjoy the time off you have.

 

 

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Aug 3, 2020
Tony Cottenden is a returning guest who runs a gym called The Shed, which functions out of his back garden. It was started as a small summer house in May 2014 and he's run a full client base from it since March 2016. In this episode, we talk about a load of topics including lessons that have come lockdown, what he keeps telling people who are thinking about starting their own shed, why lockdown has made him love in-person even more, how he manages 40+ PT sessions a week, why just be yourself is useful advice for personal trainers and much more.
 
 
 

 

 

Timestamps:
  • [04.35] - What things he's finding himself repeating to people who are asking about opening their own shed/ garage gym?
  • [06.25] - The size of his first shed personal training gym.
  • [08.05] - Learning from lockdown - finding more ways to progress your clients aside from increasing load.
  • [09.35] - 1-1 vs online training.
  • [11.20] - Adding value outside of your in-person service.
  • [16.20] - How he manages to sustain 40+ PT sessions?
  • [25.50] - His onboarding app.
  • [26.50] - Has he got clearer on his ideal client/ avatar that he serves as a personal trainer?
  • [28.20] - Why a website has been his main way of getting new clients in.
  • [30.35] - His longer-term goals.
  • [34.35] - How he feels about the potential of a second wave/ lockdown?
  • [36.30] - Why LTB has been a huge part of his success.
  • [38.50] - Just "be yourself" and why it's an important part of being a PT.

 

 

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