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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Jan 24, 2023

In 2023, it seems like everyone is an “online coach”. But just because everyone else is doing it, doesn’t mean you should. That’s why this episode from the vault is getting another airing. 

In this week’s edition, Stuart talks to Dan Smith about all things online coaching. They cover why selling “online coaching” doesn’t work, the importance of designing your program and how to advertise so you never have to “sell” your service again. Expect to learn how to create a rewarding online coaching business, how to deal with the highs and lows of business and what happened to Dan in Ibiza… 

This episode is a must-listen for anyone looking to start or grow an online coaching business in 2023.  

 

Timestamps 

 

1:26 How can coaches regulate their emotions?  

7:00- How to create a better work-life balance. 

8:43- How should coaches discuss their clients’ results?     

12:41- What role do transformation pictures play in selling online coaching?  

17:54- Why coaches should stop selling online coaching and start creating their “method”. 

20:49- How does Dan structure his online method?  

25:47- How to name an online coaching method 

29:50- What else should people know about online coaching?  

30:35- How Dan figured out he was a better coach online.  

32:51- Is coaching online an easy way to earn six figures? 

37:55- How has Dan changed his marketing methods?  

41:27- Dominating your postcode is still important…even online!  

 

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Jan 17, 2023

Are you interested in starting an online group coaching program but don't know how? Look no further! This archived episode of the LTB podcast features Emma Storey-Gordon. Emma’s last intake of the EC method successfully helped 600+ new clients, so she knows what she is talking about!  
 
Stuart and Emma cover everything you need to know about online coaching such as how to create digital systems, make effective onboarding processes, and how previous members can help new clients. Tune in to learn more! 

 

Timestamps 

1:37- How does Emma manage her time? 

2:45- The Issue with task switching 

6:09- How Emma uses a Virtual Assistant to help with workload 

6:52- What and when should you outsource? 

12:32- What is the EC method? 

13:48- How long does the EC method last?  

16:11- How do people pay for the EC method?  

16:44- Should coaches get a business partner to help run group coaching?  

21:16- How does someone sign up for the EC method?  

25:33- What does the EC welcome email say?  

27:05- What to do if your emails end up in people's spam 

29:15- How does Emma help people get started with the EC method? 

31:10- What nutrition support does the EC method involve?  

33:09- Is there a minimum number of clients needed for effective group coaching?  

37:09- Is 1-2- or group coaching better for coaches and clients? 

40:52- What marketing does Emma do just before launching a new EC intake?  

46:41- How does Emma use her Instagram for marketing?  

49:00- Why group coaching is a great way to achieve more customer value 

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Jan 10, 2023
The world of biomechanics can be a pretty scary place for a beginner. We have pulled this episode from the archive to help you delve into the fascinating world of biomechanics.  

Stuart talks to Paul Standell about how personal trainers can understand the physics that underlies exercise and how doing so will accelerate their careers and even, get them more clients! 

Discover why specific exercises, such as the dumbbell lateral raise, become more difficult at the top instead of the bottom (Hint: It’s not because your arm got heavier!). Learn how exercise mechanics can be used to tailor sessions to individual clients and the surprising benefits of spending time on a seesaw. 

 
 
Timestamps:

1:08- Why are personal trainers like advisors?  

4:41- When should personal trainers be more directive?  

6:43- How many choices should personal trainers give their client?  

7:28- Definition of exercise mechanics 

20:12- Why should personal trainers care about exercise mechanics?  

27:30- Can exercise mechanics make a client’s session less fun?  

31:41- How to tailor your use of exercise mechanics to an individual client 

35: 45- How exercise mechanics helps get client buy in 

38:53- Where can personal trainers learn about exercise mechanics?  

 

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Jan 3, 2023
In this week's episode, Stuart sits down with Ben Pickard to discuss common challenges fitness businesses face. They explore why an increase in clients may not necessarily improve profitability, the viability of trainers opening their own facilities, and how owners can retain top staff. Ben also delves into the ethics of sales and the importance of financial planning, provides a comprehensive overview of tracking key performance indicators, and shares insights on the shifts in client behaviour following the COVID-19 pandemic. Stay tuned for valuable tips and strategies to help your fitness business thrive in 2023.  

 

Timestamps 

1:08 Why is Ben still in the fitness industry? 

04:16 How can independent gyms keep their best staff?  

08:16 Should trainers open their own facility? 

10:54 Career trajectory for PT’s 

14:01 How have potential clients changed post-COVID?  

16:50 Is profit evil?  

18:42 Ethics of selling: Self-Serving or Client Serving?  

21:31 The Importance of Financial Management  

26:25 Getting started with Systems 

32:04 Getting started with KPI’s 

39:43 What does it mean to have a better business? 

 

 
 

 

 

 

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Dec 20, 2022

If you want more clients, you need to build relationships.  

There are few better ways to do that than writing.  

In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to know the real you. You'll learn specific editing techniques which make your life easier and your content more engaging. 

 

 

Timestamps:  

  1. Ann's first newsletter: 4:18 
  2. What is honest empathy? 9:13  
  3. Should you write the same way you speak? 14:53 
  4. Making every word count: 18:08 
  5. The importance of editing: 21:19 
  6. Why writing is a privilege: 23:55 
  7. Developing your writing voice: 25:06 
  8. Building a relationship with your readers: 31:45 
  9. Should personal trainers start a newsletter? 34:18 
  10. Ann's advice for her younger: 38:44
 
 
 
 
 
 
 
 
 

 

 

 

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Dec 13, 2022
Personal trainers have a lot of different hats to wear. Business owner. Exercise specialist. Content creator. Nutrition expert.  

Would it be best for everyone if they took off the nutrition hat?  

In this week’s episode, Stuart talks to Alan Flanagan about how PTs should deliver nutrition advice. They also touch on how to assess whether other nutrition professionals are good sources of information, the importance of building a referral network, and the surprising link between studying law and studying nutrition.  

Alan was previously a practicing barrister before turning to his passion for nutrition. He holds a masters and PhD in nutritional medicine. He is the founder of Alinea Nutrition and is also a contributor to Sigma Nutrition.

 

 

 

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Dec 6, 2022

Most personal trainers who work in commercial gyms leave the industry within two years. Today's guest has beaten those odds.  

Pete Yardley has been personal training in a Pure Gym for ten years. In this episode, Stuart talks to Pete about career longevity. They cover the best approaches to lead generation in a commercial gym, work-life balance and how a lump of chalk helped Pete thrive during lockdown.  

 

 

 

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Nov 29, 2022

Most personal trainers want to have a steady income. They also want to make a meaningful impact on their client’s lives. Focusing on one specific population of potential clients might help you do both.  Can you guess who it is?

It’s our mums and dads. Our grandparents and maybe even our great-grandparents!

The elderly are hugely underserved by the fitness industry. So, you’re not going to have much competition. More importantly, it’s incredibly rewarding to spend your time helping people maintain their ability to walk, see their friends and, ultimately, their independence.  

Today Stuart welcomes Dr Janet Withall from the University of Birmingham. Dr Withall is an expert in healthy ageing. She focuses on helping elderly people maintain their activity levels and strength. In this episode, expect to learn how to attract elderly clients to exercise services, how those services should be designed to maximise results, and how physical activity can affect people’s disease risk.   

 

 

 

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Nov 22, 2022

Obesity is a choice. People should just choose to eat less and move more. This would make problems with weight disappear. Right?  

This week Stuart talks to LTB staff member Alex Pearson about whether this common view of obesity is correct. Expect to learn about the causes of obesity, its relationship to health and why fat shaming is both ineffective and unethical.  

 

 

 

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Nov 15, 2022
 

Do you throw a post-up on Instagram every so often and hope for the best? Well, it might be time to get a long-term social media strategy in place for 2023!  

To give you a helping hand, Stuart welcomes returning guest Simon Mitchell onto the podcast. In this episode, they discuss how to build an email list from scratch, how to use email marketing and social media to compliment each other, and how multiple different platforms can work as part of a comprehensive marketing strategy!  

 

 

 

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Nov 8, 2022

You’ve dismissed Linkedin. After all, it is just for business-to-business networking. It would be a waste of time if you wanted to grow your client base…right? 

 Well, this week’s guest, Lea Turner thinks you're wrong!  

Stuart and Lea have a revealing conversation about how Linkedin has massively under-utilised potential for reaching future customers. Expect to learn the best ways to set up a Linkedin profile, how to communicate with people on the platform and the type of content you should post. If you’re sick of Instagram and want a new way to grow your business, this episode is for you!  

 

 

 

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Nov 1, 2022

Hindsight is always 20-20, right? Well with this in mind, Stuart takes a trip in a time machine to talk about how he would change the beginning of his career. He gives us five key points which cover improving work-life balance, organising education and much more!  

 

 

 

 

 

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Oct 26, 2022

Hearing about the journey of an experienced personal trainer can be a great way to accelerate your career. With that in mind…in this week’s episode, Stuart talks to a long-standing LTB member, Jake Weekes. This wide-ranging conversation captures what “growing” as a personal trainer is like. You’ll hear Jake talk about almost every part of personal training life. He covers going freelance, helping clients learn to love strength training and the key lessons he has taken from years of CPD. 

 

 

 

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Oct 18, 2022

This week Stuart welcomes returning guest Laura Vanderkam to talk about her new book. Do you feel like you would like your life to be a bit more interesting and memorable? If you do Laura has some excellent practical ideas to make that a reality. Tune in to find out why a bedtime might not be a bad thing and the importance of scheduling your adventures!   

 

 

 

 

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Oct 11, 2022

You’ve probably heard of copywriting…but do you know what it is? More importantly, can learning to copywrite help you as a personal trainer? Don’t worry, today Stuart is talking to Neville Medhora to get the answers. They cover all the ins and out’s of copywriting, how to make more sales, why you need a digital rolodex and how you can turn giving out free advice into new clients!    

 

 

 

 

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Oct 4, 2022

This week’s episode is with two staff members from Lift the Bar, Claire Winter and Maggie Elliott. Stuart asks them to reflect on what they would change about the beginning of their careers. This provides priceless insights into organising booking systems, pricing services, and building confidence. If you're new to personal training, don’t miss this episode!   

 

 

 

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Sep 27, 2022

Are you starting in a commercial gym for the first time? Not sure how to start building your client base? This week on the Lift The Bar Podcast, Stuart puts Chris Bradley in a time machine to find out exactly what he would do if he were starting again! They talk about how important classes, compelling offers and broken vending machines are for growing a new client base. If you want to get clarity on the fundamentals which will accelerate your business's growth for the last half of 2022, then this is the episode for you! 

 

 

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Sep 20, 2022
 

In this week’s Lift The Bar Podcast episode, Stuart welcomes returning guest Catherine Reohorn. Have you ever found yourself just posting content for the sake of it? Well...it might be time to stop! Catherine and Stuart discuss how putting out certain types of content might get you the wrong type of clients. They unpick how writing good copy and attracting the right clients go hand in hand. We then get an insight into how Catherine’s three-part writing structure helps PTs produce quantity AND quality content.  If you want to refresh your perspective on content production, then this episode is packed with ideas you can start applying today!  

 

 

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Sep 13, 2022

This week’s episode is an interview with…Stuart! The guys over at the Pro-Fit Podcast bought Stuart on to talk about all things personal training. In the episode, they quiz Stuart on the history of LTB, online training, problems PTs encounter and much, much more!  

 

 

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Sep 6, 2022

This week on the LTB podcast Stuart welcomes Rob Anderson to talk about training youth athletes. Rob has a lot of experience coaching young athletes of various ages and sporting backgrounds. 

Rob covers the qualifications, experience, and education you need to coach children successfully. He discusses how he has helped create a training environment that supports children’s physical and mental development. Believe it or not…he even has teenagers consistently eating vegetables! If you’re a personal trainer considering expanding your services to include coaching children, you don’t want to miss this episode! 

 

 

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Aug 30, 2022

Today’s episode is the second part of last week’s Q&A with Gregg Slater and Alex. The discussion centres around how PTs can systematically improve their practice across multiple job elements. Whether it is how to help clients eat more vegetables, the best way to start a reflective practice or what to do when your coaching cues don’t work, this episode has it all! 

 

 

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Aug 23, 2022

This week's podcast is a Q&A episode where Stuart talks to his colleagues from Lift the Bar, Alex Pearson and Gregg Slater. First up is a question about their journeys with exercise and how personal trainers who have fallen out of love with training can find their exercise mojo again. After that, they discuss what evidenced based practice is and whether personal trainers should try to read the research. 

 

 

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Aug 16, 2022

Being in charge of someone else’s career is a big responsibility. The last thing you want to do is make a mistake before they are even hired! That’s why, on this episode of the Lift The Bar Podcast, Stuart brings Michael Keeler back to talk about his process for hiring staff. They discuss how to find candidates, conduct good interviews and why should be careful if you’re hiring your old clients. If you’re thinking about hiring your first staff member, this episode will give you the perfect structure to help make sure it is a success.

 

 

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Aug 9, 2022

Have you never really seen the point of picking up a book? Heard people going on and on about their latest book, but could never understand what all the fuss is about. Well, this podcast might give you answers. Today Stuart talks to Ed Cunningham, the host of “A Need to Read” which is a podcast all about…reading! So, unsurprisingly they talk about all things books. They discuss how to make reading a habit, what books to choose and some of the perils of the “self-help” genre. If you’d like to make your reading stick, this podcast is for you!  

 

 

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Aug 2, 2022

In today's reposted episode, Stuart welcomes Krista Scott-Dixon (KSD) from Precision Nutrition. They discuss public speaking, self-acceptance, getting coached as a coach, firing clients, mental health and managing overwhelm.

 

 

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