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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Oct 15, 2019

On today's episode, I talk to LTB's head honcho Chris Burgess, Mark Fisher from Mark Fisher Fitness and Business for Unicorns and Pete Dupuis from Petedupuis.com and Cressey Sports Performance about their experiences with public speaking. We cover what their first time on stage was like, how they prepare, dealing with nerves, audience engagement and much more.

 

Timestamps:

  • (02.30) - What each of the guests first professional public speaking appearances were like. 
  • (09.06) - Why speaking about subjects you truly care about and have experience with is so important.
  • (11.35) - How Mark approaches preparation for his speaking engagements.
  • (12.31) - Why Chris decided to get a public speaking coach.
  • (19.46) - How Pete deals with nerves.
  • (21.01) - How Mark deals with nerves.
  • (26.17) - How Chris deals with nerves.
  • (29.56) - Why being nervous is actually a compliment to your audience.
  • (36.56) - Engagement and interaction tips.
  • (45.31) - Why taking a class or getting a coach can be a huge help for improving public speaking.
  • (46.26) - Why Pete studies the most-watched Ted talks as part of his preparation.

 

 

Find Out More About The Guests:

 

 

Find Out More About LTB:

 

Oct 7, 2019
In today's episode, Stuart interviews Dr. John Berardi. John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.
 
We cover creating a career in the fitness industry, work: life balance, growing your reputation, marketing and much much more. 
 
 
 
Timestamps:
  • (2.27) What it's like for JB reflecting on the career he's had so far.
  • (6.40) Has not having a 5/10 year plan meant he's struggled to fully commit himself to things?
  • (10.01) How he balanced putting family first whilst also pushing on with the growth of Precision Nutrition.
  • (27.00) Does he think you have to have a "grinding" phase to become successful?
  • (35.18) How to make sense of the career direction you would like to go in.
  • (46.00) The T-shaped learning model and how you can apply it to your career.
  • (48.30) If we took away all of his connections and reputation, how he would he approach a career in health and fitness?
  • (50.10) How to build a reputation.
  • (1.08.40) How PN content machine works and why it probably doesn't apply to you.
  • (1.13.25) Separating career from entrepreneurship
  • (1.17.13) Where you can find out more about JB's work and get a free chapter from his new book coming out in November 2019.
  • (1.20.46) The thinking aloud strategy and how it helped him create his book.

 

 

Find Out More About LTB:

 

 

Change Maker Book Discount Codes:

Change Maker will be officially released on November 5th, 2019. But if you pre-order now, before its official release, you'll get one of the first copies, save 10%, and receive a special bonus package. Even more, you’ll get the chance to win over $100,000 in free education from some of the best companies in the health and fitness industry.

Here's how. 

STEP 1:
PRE-ORDER CHANGE MAKER NOW AND SAVE 10% 
Pick your location and click the corresponding link to pre-order Change Maker. You'll automatically save 10%. 

USA:
Click here to pre-order and save 10%
https://www.amazon.com/Change-Maker-Passion-Powerful-Successful/dp/1948836556
Coupon code to use at checkout: 10GNCM

CANADA:
Click here to pre-order, save 10%, and get free intl shipping
https://www.bookdepository.com/Change-Maker-John-Berardi/9781948836555
Coupon code: none required

INTERNATIONAL:
Click here to pre-order, save 10%, and get free intl shipping
https://www.bookdepository.com/Change-Maker-John-Berardi/9781948836555
Coupon code: none required

STEP 2:
SEND YOUR RECEIPT, GET YOUR BONUSES
Once you pre-order Change Maker, send your receipt to bookreceipts@changemakeracademy.com.

You'll get instant access to your bonus package which includes more than 50 templates, scripts, activities, worksheets, and summary pages to help you with your business, coaching, and reputation. 

STEP 3:
SMILE AND GET READY TO ACCOMPLISH BIG THINGS
With Change Maker and Dr. Berardi's expert help, you'll learn how to create a successful career—on your own terms. 

Sep 30, 2019

In today's episode, Stuart welcomes back on Dr. Brad Dieter (previous #54). Brad is a trained Exercise Physiologist, Molecular Biologist, and Biostatistician. He received his B.A. from Washington State University and a Masters of Science in Biomechanics at the University of Idaho, and completed his PhD at the University of Idaho. He completed his post-doctoral fellowship in translational science at Providence Medical Research Center, Providence Sacred Heart Medical Center and Children’s Hospital where he studied how metabolism and inflammation regulate molecular mechanisms disease and is involved in discovering novel therapeutics for diabetic complications. In addition to his laboratory and biostatistics work, Dr. Dieter is the Chief Operating Officer at Macros Inc and is passionate about scientific outreach and educating the public through his role on Scientific Advisory Boards and regular writing on health, nutrition, and supplementation.

In this conversation, Stuart and Brad discuss leadership, time management and the future of health and what trainers can do to positively influence this. 

 

 

Timestamps:

  • (2.53) Brad tells a story about how researching how to train his Dog has changed his perspective on leadership and working with people.
  • (8.13) How Brad gets around the challenge of being too close to a problem to solve it.
  • (9.49) How Brad ensures he's putting some of his time into the big problems and not just putting out fires.
  • (11.07) How he thinks about giving his staff autonomy.
  • (14.53) How he has approached improving his leadership skills.
  • (15.33) Mistakes he's made since being in a leadership role.
  • (19.03) Two big things he's learnt about leadership.
  • (20.53) Book recommendations on leadership.
  • (22.33) How he approaches giving back and ensuring he's giving his time to the right people.
  • (30.18) Time management and putting his time into the right projects.
  • (37.03) What can Personal Trainers do to create a healthier society?
  • (42.53) What Brad would do if he was a 1:1 trainer and he wanted to help improve the future of health.
  • (45.28) Where you can find or follow Brad's work.

 

 

Find Out More About Brad:

 

 

Find Out More About LTB:

Sep 26, 2019

In today's show, we have a special 200th episode involving all three of the main LTB staff team - Chris, Claire and Gregg. I chat to Chris about marketing, Claire about finances and business and Gregg about movement screens. You can check out the timestamps below in the show notes if one is particularly relevant or interesting to you. Here's to another 200 episodes!

 

Timestamps

Chris Interview

  • 2.35 - is marketing more important than training or nutrition knowledge as a PT?
  • 8.55 - how to get more people talking about your service
  • 14.25 - where Chris got his first few clients from
  • 18.55 - does Chris think something trainers are lacking is a real love for being a PT?
  • 24.35 - does Chris think he's got better at attracting the right kind of people for his businesses?

Claire Interview

  • 31.30 - Where to start when it comes to managing your finances
  • 34.40 - How often should you track your income and expenses?
  • 35.30 - Claire's system for managing finances
  • 39.10 - Should you use an accountant?
  • 41.50 - Where to get more information and what you can claim back as an expense?
  • 47.30 - What can PT's be doing more of when it comes to business?

Gregg Interview

  • 53.10 - How does Gregg use a movement screen?
  • 54.50 - Are movement screens important?
  • 59.10 - What about using something like the FMS?
  • 1.3.25 - Does Gregg send out any information prior to working with a client so he can create a better screen?
  • 1.5.10 - How he would structure a screen with a new general population client if he was doing one tomorrow?
  • 1.10.40 - How he frames what a movement screen is with a new client
  • 1.12.25 - Why we should get away from the corrective exercise trap
     
  • 1.13.50 - The importance of having an understanding of functional anatomy

 

 

Find Out More About LTB:

Sep 16, 2019

In today's show, we have another episode of the very originally named "fitness industry conversations with Alex Pearson". I thoroughly enjoyed this conversation and feel we hit on some topics that will help a lot of people out. Namely, we talked about why personal training needs a proper definition and how to avoid burnout. 

If you're listening to this episode and you've got Instagram, tag us in your story showing that you're doing some professional development. We're @liftthebar!

 

 

Timestamps
  • 1.25 - Why doors frustrate the hell out of Stuart
  • 5.32 - Why going to a dinner party with new people is analogous to a new client coming to the gym for the first time
  • 7.32 - Why having a lack of a definition of a personal trainer is an issue
  • 14.17 - Alex's definition of a PT
  • 22.52 - What this lack of definition means and how having one can help personal trainers enjoy their careers more
  • 28.02 - Burnout within personal training and fatigue/ stress management
  • 34.32 - Making a decision about jumping into facility ownership
  • 36.22 - Should you open a personal training facility?

 

 

Find Out More About LTB:

Sep 9, 2019

In today's episode, we welcome on Tara Arndt from the School of Email. Earlier this year, I was lucky enough to watch Tara present at the Inland Empire Fitness Conference held in Spokane in Washington State on the topic of email marketing. As you may expect, our topic for this interview is on exactly that. We discuss how and why to use email marketing, how often to email, how to grow your list, what to do if you already have a list and much more. 

 

Timestamps

  • 0.50 - How Tara got started in email marketing.
  • 4.25 - Companies that Tara thinks do marketing well.
  • 6.50 - What she wishes more companies would do more and less of.
  • 10.25 - How effective is email marketing in comparison to social media?
  • 16.59 - Increasing open rates with emails
  • 18.35 - How often should you email?
  • 19.30 - How to use email for retention
  • 21.35 - Where to begin if you wanted to gain new clients using email marketing?
  • 26.15 - How to create a free download that can be used in exchange for an email address
  • 28.40 - Some simple tips to grow your email list from your website
  • 32.30 - What your autoresponder should contain
  • 36.15 - When you should ask for the sale?
  • 30.05 - Tips for staying consistent with sending emails
  • 42.20 - Why putting something a PS in your emails is the most read part
  • 45.50 - What you can do to grow your list if you already have one
  • 48.50 - Book recommendations

 

 

 

Find Out More About Tara:

 

 

Find Out More About LTB:

Sep 2, 2019
In today's episode, Bret Contreras "The Glute Guy" joins us. Bret is the inventor of the hip thrust and many other great ways to train the glutes you've no doubt used in your programming. He's a researcher, S&C coach and someone who spends just as much in the trenches experimenting as anyone else in the fitness industry. We discuss programming, glute training, tips for personal trainers and much more. 
 
 
 
 
Timestamps
  • 5.50 - How he has approached personal growth as a fitness professional
  • 18.30 - Why and how he has changed his approach to using social media
  • 22.05 - How he goes about designing gen pop training programmes
  • 25.20 - Why most people don't have problems with glute activation
  • 27.50 - Why telling clients they have a weak core is a dangerous thing to say
  • 33.20 - Why your words and demeanour matter as a personal trainer
  • 37.25 - Why you should educate your clients when they are training with you
  • 39.35 - How to get more word of mouth referrals
  • 42.50 - Where he starts when a new client wants to grow their glutes. Volume, frequency etc
  • 46.50 - His advice to personal trainers for making more money
  • 50.35 - What's exciting him in his trials in the glute lab currently

 

 

Find Out More About Bret:

 

 

Find Out More About LTB:

Aug 26, 2019
In today's episode, we welcome on Jack Lovett. Jack is the owner of Spartan Performance, a gym that works with people from all walks of life but that specialises in getting its clients strong. He's also an athlete who has won the British Natural Strongman competition and competed at an international level, and he's also an author of the newly released Spartan Strength book.
In this episode, we discuss his love for strength training, what he's learned coaching people and running a gym business for 10 years now, and what he wishes more personal trainers knew about becoming successful in this industry.
 
 
 
Timestamps
  • 1.20 - What Jack loves about strength training
  • 5.35 - Why most clients approach the gym to improve their aesthetics
  • 9.30 - Why success leads to more success
  • 10.15 - Qualities that have transcended from the gym to his life
  • 13.00 - What were his first few years of owning spartan performance like
  • 14.30 - What he did right during that time
  • 16.00 - What he did wrong during that time
  • 23.00 - How he sold personal training in a warehouse gym 10 years ago
  • 27.30 - Whether or not he believes walking the walking helped him grow his business
  • 36.30 - Lessons he's learnt from shadowing other trainers in the US
  • 40.00 - Why he decided to write a book 
  • 44.15 - Why application is where the greatest lessons are learnt
  • 48.20 - How he has found finding staff and what he looks for in a coach
  • 54.45 - Closing messages

 

Find Our More About Jack:

 

Find Out More About LTB:

Aug 23, 2019

In this episode, Stuart and previous guest Alex Pearson have a conversation about the newly launched Weight Watchers (WW) app for kids and how to help clients who are overly focussed on the scales. They are going to aim to do a minimum of one of these Q&A type episodes per month so please feel free to send over any questions you have to stuart@liftthebar.com and they'll get to them next time!

 

Topics Covered:
  • What role PTs can play in discussing something like the WW app
  • The positives of the WW app
  • The problems with it
  • What parents can do to help their kids with nutrition
  • The problem with moralising food into good/bad labels
  • How to help a client who is using good/bad food labels
  • How to help a client who is overly focussed on scale weight

 

Find Out More About LTB:

 

 

Aug 20, 2019
In today's episode, we welcome on Edward Hall. He is a Senior Lecturer in the Department of Sport, Exercise and Rehabilitation at Northumbria University, UK. His research interests focus on the relational, (micro)political and emotional complexities of sport coaching. His work explores how networks of social relations influence the thoughts, feelings and (inter)actions of sport professionals, and how sense is made of experiences, relationships and the self. He is also a rugby coach and coach mentor, currently working with professional and elite coaches in various sports to support their continuing development. We discuss what Edward's father taught him and how this has shaped the kind of coach he is, tips for improving your interpersonal skills, what reflective practice is, why to use it and how to integrate it into your professional development.
 
Timestamps
 
  • 2.35 - How Edward's Dad taught him to drive and how this shaped the kind of person he is
  • 5.35 - Why trust, care and consistency are some of the foundations of how he coaches his athletes and teaches his students
  • 10.35 - Why he coaches and teaches using a "freedom within limits" environment
  • 12.30 - Why he feels that relationships are a huge part of coaching people
  • 20.10 - Some practical tips for improving interpersonal skills
  • 23.30 - What reflective practice is
  • 26.00 - An example of how a personal trainer can reflect on their practice
  • 29.50 - His initial internal response to seeing himself on video as part of his reflective practice
  • 33.40 - What did he spot from using reflective practice that allowed him to develop
  • 36.40 - Should trainers and coaches engage in reflective practice?
  • 38.30 - How to go about using reflective practice and how often?
  • 42.40 - Some examples of questions to ask yourself when reflecting on your practice
  • 48.45 - Edward's closing messages

Find Out More About Edward:

 

Find Out More About LTB:

  • Website
  • Instagram
  • Facebook
  • Stuart's Email For 30 Day Free Trial + Reflective Practice Document - stuart@liftthebar.com
 
Aug 13, 2019

In today's episode, we welcome on Josh Hillis. Josh is the author of Fat Loss Happens on Monday (2013) and the upcoming Lean and Strong (2019) for OnTarget Publications. He has been writing his blog, losestubbornfat.com, since 2004. This ended up being a really cool conversation about a load of different topics mostly related to the world of coaching. We covered how he sets up nutrition coaching in a Personal Training setting, why it's ok that a lot of clients will start without any want to change their nutrition and workaholism.

 

Timestamps

  • 2.20 - Is Personal Training set up for effective nutritional behaviour change?
  • 4.00 - how he sets up and runs his phone coaching nutrition service
  • 5.10 - where does he have nutrition conversations with his clients?
  • 6.20 - what do clients need when it comes to nutrition support?
  • 8.40 - what would Josh tell himself if he could go back in time when it comes to coaching nutrition?
  • 10.25 - the difference between values and goals
  • 14.55 - why looking for the gold in your client's lives and relating that to fitness/nutrition can help them understand how behaviour change takes time
  • 18.00 - how often does he work with clients who start from an extrinsic/external place?
  • 19.40 - how to help clients work our their values
  • 24.40 - how he helps the clients who can't seem to be helped
  • 28.40 - why it's normal to start working with clients who have no interest in changing nutrition but do in training
  • 31.40 - Dan John's traffic light system for lifestyle behaviour change
  • 36.00 - how he likens his workaholism to what his clients go through with their eating behaviours
  • 40.45 - the difference between grit and self-compassion
  • 46.40 - why it's ok that you can't manage as many sessions as other trainers
  • 47.55 - why the cult of positivity is a big driver for emotional eating

 

Find Out More About Josh:

 

Find Out More About LTB:

Aug 6, 2019

In this episode, we welcome on Cameron Cummings. Cameron has built up a fantastic business inside of a commercial gym in Edinburgh and is the man who is running our commercial gym trainer group at LTB, and filling it weekly with ideas and insights on becoming a successful commercial gym PT. In this episode, we dive straight into how he built up his business and started getting clients, what's worked and what hasn't for lead generation and where he feels commercial gym trainers go wrong.

 

Timestamps:
  • 0.50 - How he got busy in his first commercial gym using a "seeing what sticks" strategy
  • 6.50 - How his second time in a commercial gym differed to his first
  • 8.50 - How his time management played a big role in getting more clients
  • 15.50 - Why you need to double down on the strategies that work for lead generation
  • 17.20 - Why free sessions do work
  • 17.55 - How to go from conversation to paid client
  • 23.50 - Where do commercial gym PTs go wrong?
  • 31.20 - What has he done when he's in phases of not knowing what to do?
  • 33.30 - Why not having to worry about paying his bills has helped his enjoyment of being a personal trainer
  • 36.10 - What Cameron's message to a struggling PT would be

 

Find Out More About Cameron:

 

Find Out More About LTB:

Jul 30, 2019

In this episode, we welcome on Tom Morgan, Dai Lees and Alex Gibilaro from Hy3rid. We cover bodyweight training, what it's like working as three mates who are business partners and why it's ok as a PT to lose your motivation for training. Hy3rid provides online coaching with the primary aim to help people fall in love with training by making it fun again and providing a ridiculously positive and supportive community.

They also run workshops that explore movement and bodyweight skill training. Hybrid are running a workshop for us at LTB in Maidenhead on the 1st of September 2019 where they'll be covering warm-ups and then breaking down the handstand as well as loads of other bodyweight drills you can use with clients and in your own training. Head here to find out more about that!

 

Questions/Timestamps

2.30. If you could only do one exercise for the rest of your life, what would it be?

3.50 - Why do they love and enjoy bodyweight training so much?

8.35 - How can a trainer go about introducing more bodyweight training into a clients programme?

15.05 - How much of their programming is bodyweight based?

15.50 - what is it like being 3 good mates and business partners?

23.05 - do they think they put people off as they are all in great shape and put a lot of topless photos on social media?

27.35 - losing your motivation as a trainer for your own training.

35.35 - why spending time with other trainers is invaluable for both your own growth and love of being a PT.

 

Find Out More About Hy3rid:

 

Find Out More About LTB:

Jul 23, 2019

In today's episode, we welcome on Mark Tregilgas. Mark is a 40-year-old personal trainer with 13 years of experience. He founded 30 Plus Men's Fitness in 2010 and has Bootcamp locations across the UK and an online membership and community of over 30s men from across the globe. There are some episodes of the podcast that completely catch me and I think the guest by surprise, which is one of the beautiful things about having conversations with cool people. This is one of those episodes - Mark discusses a part of his life where he lost someone incredibly important to him and how this encouraged him to push on and form his entire business mission. Alongside this, we delve into the success of his bootcamps and what he wishes more personal trainers knew.

 

Find Out More About Mark:

 

Find Out More About LTB:

Jul 16, 2019

Semi-private personal training (SPPT) is a model that many trainers get into to advance their careers. It allows you to work with more people, earn more money and not become stuck with the standard 1-1 model that only allows you to do so many hours. But, SPPT isn't easy and there are many trainers who get into it and decide they don't like it as they don't know how to make it work.

In this episode, I speak to 7 trainers from a range of backgrounds who are all running SPPT in some form within their business. Some own facilities, some do it out of other people's studios and some do it out of commercial gyms.

We go over:

  • What SPPT is and why it may make sense to consider doing it.
  • The big differences between SPPT and 1-1.
  • How to do it in a commercial gym.
  • How to create effective programmes for SPPT.
  • Whether or not clients should write out their own weights during the session.
  • Coaching tips.
  • Managing nutrition.
  • Pricing.
  • Booking systems.
  • Tips for transitioning into when you're completely new
  • and much, much more!

 

Learn More About Our Guests

 

Learn More About LTB

 

Jul 12, 2019

Have you ever wondered how to improve your communication skills so you can better connect with your clients? In this from the archive episode from back in February of 2017, guest Cathy MacDonald from The Art of Communication answers this question and many more about improving and understanding communication. 

Find Out More About Cathy:

 

Find Out More About LTB:

Jul 9, 2019

Referrals are not only one of the cheapest ways to get in new clients, but they are also a sure-fire sign you're doing well as a business. So, what can you do to increase the chance of your current clients telling their friends, family members or colleagues about you? That's exactly what I cover in this episode.

 

You'll learn:

  • How to create a referral system that runs without you needing to do anything.
  • A sample script to use with current clients to ask for referrals.
  • How to make referrals simple for your current clients.
  • The importance of staying in contact with old clients.
  • How to increase organic referrals,
  • and much more!

 

Find Out More About LTB:

Jul 1, 2019
In this episode, we welcome on Nikki Strong. Nikki is a registered dietician, the owner of an online coaching company called Strong Nutrition and an assistant coach at Precision Nutrition's level 2 programme. We get into how to help a resistant client, what something called the therapeutic alliance means and why understanding this helps build the relationship between you and your clients and how she's got over imposter syndrome to become more effective at coaching clients.
 

Find Out More About Nikki:

 

Find Out More About LTB:

 
 
Timestamps
 
2.00 - what first got Nikki interested in the world of fitness.
4.10 - how her business works.
4.40 - how she finds being based mostly online.
7.45 - why being caught by imposter syndrome got in the way of her helping clients when she first started.
12.25 - why building a "therapeutic alliance" is an essential part of working with new clients.
16.00 - what she does to build a strong relationship foundation.
21.00 - how has the process of behaviour change been different in her experience coaching.
21.45 - why she now trusts her clients more.
23.45 - what are resistant clients.
28.10 - why resistance now excites her as a coach.
30.00 - an example of client resistance in sleep behaviours and how Nikki would support someone here.
39.00 - when there is a place for calling out a client who just isn't doing the thing they say they want/ are going to do.
Jun 24, 2019

In this episode, we welcome on Greg Nuckols from Stronger by Science and the monthly publication MASS. If you've followed Greg's work for any length of time, you'll know his blog is one of the most in-depth resources out there for brilliant long-form content on strength sports and nutrition research. He has done hundreds of podcasts talking about everything to do with those subjects so feel free to search his name and you'll easily find them, so in this episode, I wanted to get down into the nitty-gritty of his business, career and how he goes about creating the content he does. What came out at the end is an interview I'm delighted with that I know everyone listening will be able to take a lot from. 

 

Timestamps
 
4.20 - whether Greg does anything specific to gain understanding in his subject areas.
11.55 - how long it took him to start to realise producing in-depth, long-form, high-quality content was where he could excel.
12.45 - does he any have any intention to get back into 1-2-1 coaching?
14.55 - how he approaches business.
21.30 - why not being focussed on business has been great for his business.
23.45 - how running his business has been different than what he anticipated.
27.45 - why he believes a large proportion of his success comes down to luck
32.15 - what his step is when he has an idea for a blog post.
33.42 - common mistakes PTs make when creating content.
43.15 - what PTs can do to create content to attract clients.
47.30 - how he built up his coaching business when he first started.
 
 

Find Out More About Greg:

 

Find Out More About LTB:

 
 
Jun 17, 2019

In today's episode, Stuart interviews Dr Gabrielle Fundaro. Gabrielle is a Renaissance Periodization coach who also works with her own clients. She's an expert in the area of digestive and gut health and has presented on the subject at numerous fitness conferences and seminars. In this episode, we get into all things gut health. The first 15 minutes are dry as we set the scene and give some background, but after that, we get into the topics that will be of interest to personal trainers, like the difference between food intolerance and sensitivity, how to help a client with gut issues and the nutritional principles surrounding gut health.

 

Find Out More About Gabrielle:

 

Find Out More About LTB:

 

Books Mentioned

  • The Fundamentals of Microbiome Science - Angela Douglas
  • The New Microbiology - Pascale Cossart
  • The Good Gut - Justin and Erica Sonnenberg (less scientific and more accessible)
Jun 10, 2019

In this episode of the podcast, we welcome on Ron McKeefery from PLAE Performance. Ron is a Strength and Conditioning coach who has been in the industry for 25 years. He's a father, husband, author and an award-winning coach who has worked with hundreds of athletes all over the world. In this episode, we discuss lessons he's learnt from coaching athletes for two decades, managing large group training sessions, the power of being vulnerable with your athletes and clients, his favourite books, how he retains and uses the information he learns from those books using powerpoints and much more.

 

Find Out More About Ron:

 

Find Out More About LTB:

 

Books Mentioned

  • Chip and Dan Heath Books (Switch, Decisive, The Power of Moments)
  • Brene Brown - Dare to Lead
May 31, 2019

In this episode of the podcast, we welcome on Maggie Elliott from Spark Fitness to discuss how she's built a successful mobile training PT business. I've run a fair few outdoor bootcamps in Scotland in weather that was less than perfect and really disliked it. Running a PT business that is, for 90% of your time, run outside, no matter the weather, sounds way too challenging and uncomfortable to me. But it's what today's guest has found as her little corner of the fitness world and where she's built a business that is doing fantastic things. Maggie is one of the most positive people I've ever spoken to and I think it's easy to see why her clients would want to come back to her - she just loves it!

We get into her business, how she transitioned from teaching to PT, how she overcomes some of the challenges associated with mobile PT and her "one client at a time and make sure everyone knows about what I'm doing" mindset for marketing.

 

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May 28, 2019

If you're a long time listener you'll know Alwyn is a regular (#28,58,116) and always shares fantastic info about everything to do with running a fitness business. We start this interview off a bit differently with a 20-minute discussion about what it's like now he's 13 years on since beating cancer twice. We then get into using Instagram to gain clients, the importance of social proof for marketing and why he hasn't opened a 2nd Results Fitness as well as much more!

 

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Books Mentioned

  • The Golden Age of Strength and Conditioning
  • Profit First
  • The One Thing
May 24, 2019
In this episode with Omar Ganai, we have a from the archives one which was first posted in February of 2017. Omar knows motivation science better than most people and in this episode, we get into the science of motivation, the difference between intrinsic and extrinsic motivation, what self-determination theory is, how PTs can create a motivational environment for their clients and much more.
 

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May 20, 2019

In this episode of the LTB Podcast, we welcome on Mike Waywell from Steel Habitat. Steel was opened in 2013 and since then it has gone from strength to strength and is now two state of the art 4000sq ft facilities.

 

Questions Covered:

 

  • What was more challenging for Mike – playing rugby professionally or building up Steel to where it is now.
  • How he would feel about running a business in another industry.
  • Why his identity around being a rugby player and being an S&C coach changed and how he has come to accept that.
  • What some of the hard moments running Steel have been and how he’s got over them.
  • How he’s learnt to manage his emotions over business problems.
  • Why you need to put systems in place to handle recurring problems.
  • How he develops culture.
  • How and why to set standards for yourself.
  • Why the service and experience that Steel offers is what separates them.
  • The importance of good systems.

 

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