In this short episode, LTB's Chris Burgess discusses how personal trainers can make better choices with their marketing so they can get more clients. This will be the first in a series of short marketing episodes from Chris.
In this episode of the podcast, we welcome back on John Clark from Fit3Sixty.
Books Mentioned - Shoe Dog & Legacy
John's email - John@fit3sixty.co.uk
"Downtime is not unproductive. What is unproductive is spending your downtime in ways that are not particularly meaningful or enjoyable to you"
In today's episode, we welcome on Laura Vanderkam. Laura is an author who has written some excellent books and her newest release is one I loved called Off The Clock, a book all about how we can better manage our time. It's one of those books I was more than happy to read twice as I took so much away from it and in this interview, we get into where Laura's fascination about TM comes from, how she sets up and plans her day & week, what she would recommend to someone who is just starting to think about better managing their time and much more.
In this episode, of the podcast, we welcome on Mike James from The Endurance Physio. If you're an LTB member you'll have no doubt seen Mike commenting and posting some incredibly useful info in our FB group over the last two months. He's incredibly knowledgeable when it comes to all things endurance sports and injuries and that's exactly where we take this conversation!
In today's episode, we welcome on Ryan Doris. Ryan is a world class bodybuilder and powerlifter. He is an incredibly deep thinker and we delve into a whole host of cool topics today including overwhelm, what tools he is using to help his life, how he managing being deep into bodybuilding prep and much more.
In this short episode, Stuart discusses a simple tip to go about identifying what you need to work on as a personal trainer to improve the way you do things.
"It may not be about gaining more clients by telling your story, it may just be about connecting with your current clients or showing that you're a human too." - Camille DePutter
About a month ago I bought a book called "Bird by Bird" by Anne Lamont that was recommended in an email newsletter. The book is fantastic and the newsletter was written by Camille DePutter, the lady I have on the podcast for this episode.
She is a writer and has helped companies like Precision Nutrition as well as many individual trainers tell stories that help people connect with their business.
We get into how to start telling our story in this episode as well as how to become a better writer along with lots of great book recommendations. There's also a 10 minute period in this episode where we do a practical exercise Camille created on the spot to show everyone who listens how you can start to piece together your story.
Fantastic to welcome on LTB's very own Claire to the podcast. Claire's background is fascinating for an array of reasons and the place we took this interview was down the line of what it is like being a PT and a client. Claire has worked with PT's as a client for the last 7-8 years while also being a trainer herself, and now, of course, an educator of trainers. This mix of roles blends for a very insightful perspective that I had the pleasure of being able to quiz her on.
In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He’s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more.
In this episode, Stuart speaks to Eric Helms from 3DMJ. The conversation is centred around Eric's experiences of being a personal trainer back in 2005-2012, what this has taught him and how it's shaped how he coaches and teaches now.
In this episode, Stuart speaks to Matt Stranberg, a registered dietitian and strength and conditioning specialist who currently is working with the Walden GOALS programme, who treat competitive athletes experiencing disordered eating behaviours.
In this episode, Stuart goes solo to discuss what to do if your clients aren't getting results.
In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising.
In this episode, Stuart welcomes on Rabin Das for an interview about how he runs his 1-2-1 nutrition-only coaching company.
-- How Rab has ended up working in public speaking and running his own nutrition consultancy.
-- What his advice would be to someone who wants to improve their public speaking.
-- How he launched his 1-2-1 nutrition coaching company.
-- What he asks in his pre-consultation form before he meets a new client.
-- How he works his check-in process.
-- How often he speaks to his clients.
-- How he prices 1-2-1 nutrition only services.
-- Do clients stick around long-term considering nutrition seems like it's got more of an endpoint?
-- How he works with clients who want training advice alongside nutrition support.
Book Mentioned - Exclusion and embrace by Miroslav Volf
Course Mentioned - Complete Human Performance Concurrent Training
Rab's social media - @dasnutrition (Instagram), Rabin Das (Facebook)
In this episode, Stuart welcomes Leigh Peele back onto the show.
-- How Leigh manages her time.
-- How she uses a morning routine to set herself up for the day ahead.
-- How she uses a meditation practice.
-- How Leigh starts working with a client on an online basis.
-- How to pick the right thing to start working on with a client.
-- Handling a client who is underreporting.
-- If she has any issues with going really low on calories with clients.
Books Mentioned: Seth Godin's "The Dip" and "All Marketers are Liars"
In this episode, Stuart welcomes on Alwyn Cosgrove.
In this episode, Stuart welcomes on Luka Hocevar to discuss the sales process and dealing with objections when selling to potential clients.
In this episode, Stuart speaks to Chad Landers.
In this episode, Stuart welcomes on Nick Winkelman from the IRFU.
In this episode, Stuart chats to Sukh Sidhu from Online Fitness Business.