Effective communication is vital for personal trainers, so we've invited returning guest Cathy MacDonald from The Art of Communication to join Stuart on today's episode. Together, they explore scenarios PTs encounter in the gym and share tangible actions to make your communication more effective. You'll discover how to discuss money without feeling awkward, steer people away from dangerous activities without making them defensive, and why you shouldn’t give Stuart an axe. Tune in to sharpen your communication skills and become a more effective personal trainer.
Timestamps
01:28 How to communicate with new gym members.
07:37 The Importance of learning about people
09:23 Core Emotional Concerns
13:49 How to communicate with a gym member who is at risk of injury.
21:06 The value of compliments
24:46 How to offer your services without being salesy
31:35 How to talk about your prices
33:57 How to respond if someone asks for a discount
38:57 How to communicate a price increase to your clients
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Are you struggling to differentiate yourself from other personal trainers on social media? With so many others offering similar services, it can be challenging to stand out and attract potential clients. After all, why would they pick your “121 sessions, personalised plans and monthly reviews” over anyone else's?!
But don’t worry, we’ve got you covered.
In this episode, Stuart is joined by Jonathan Goodman, a renowned business coach with over 15 years of experience in the personal training industry. As the founder of many successful ventures such as the Personal Trainer Development Centre, QuickCoach, Online Trainer Mentorship and author of 11 books, Jonathan shares his expertise on all things business. Expect to learn about the impact of discounts on your business, how to craft a compelling brand message that resonates with your audience, and why getting more followers is probably a waste of time.
Timestamps:
04:44- Post 1: Will discounts ruin your business?
07:48- The best and worst way to do free PT trials.
12:03- Post 1: Market what a person will become.
19:07- What about if you don’t sell client transformations?
22:17- How to set yourself apart from other businesses.
28:06- Post 2: Why getting more followers is a waste of time if you want more clients.
31:18 - Marketing offline in your local community
42:12 - Human Optimised Coaching Sales for PT’s
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PT: “Okay, just before we start, I need to check if you have any medical conditions?”
Client: “Okay, yes…I’ve got *insert complicated Latin sounding word*”.
PT: “Umm… so we might need to check with your GP before we start training.”
Most personal trainers have been there before, and let’s be honest, it’s better to be safe than sorry! But do you always need to ask a client’s General Practitioner (GP) Doctor? And even when you do, how do you do it so that the GP actually gets back to you? Here to answer all these questions and more is Dr Katy Fisken.
Dr Fisken joins Stuart on the podcast to discuss improving communication between personal trainers and GPs. They explore when PTS must check with a client’s GP about medical conditions before training, and how to do so. They also touch on Dr Fisken’s fascinating personal experience as a GP-turned-PT, the level of exercise and nutrition education in medical schools, and the growing importance of lifestyle medicine.
Timestamps
01:08 Exercise and Nutrition Education as a GP
09:45 Challenges of Delivering Lifestyle Medicine
13:55 When PTs Should Seek GP Clearance
18:10 How PTs Should Seek GP Clearance
20:24 Qualifications for PTs Working with Clients with Medical Conditions
22:41 Establishing Relationships with Local GPs
25:09 Dr Fisken's Motivation for Becoming a PT
26:29 Time Management and Business Growth as a GP and PT
29:59 How Being a GP Informed Dr Fisken's PT Practice
31:29 How Becoming a PT Informed Dr Fisken’s GP Practice
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Should you spend ££££ on a machine to measure your client's body composition? Will it help you make better decisions for your clients? Can they really measure someone's body fat?
Stuart welcomes Dr. Eric Helms back on the podcast to find out. Along the way, they also talk about research on the relationship between sedentary time and health. You can also expect to learn exactly whether specific exercises can really target certain regions of muscle, why squats won't make your hamstrings grow and why you DON’T want early career success.
Timestamps
0:01:22
Exploring Early Career Success and Longevity
0:15:40
The Relationship Between Sedentary Time and Exercise
0:25:25
Exploring the Accuracy of Body Composition Measurements Methods
0:39:34
Regional Hypertrophy in Response to Resistance Training
0:42:16
How does Regional Hypertrophy inform a personal trainers practice?
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