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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: February, 2023
Feb 28, 2023
 
 

Effective communication is vital for personal trainers, so we've invited returning guest Cathy MacDonald from The Art of Communication to join Stuart on today's episode. Together, they explore scenarios PTs encounter in the gym and share tangible actions to make your communication more effective. You'll discover how to discuss money without feeling awkward, steer people away from dangerous activities without making them defensive, and why you shouldn’t give Stuart an axe.  Tune in to sharpen your communication skills and become a more effective personal trainer. 

 

Timestamps 

01:28 How to communicate with new gym members. 

07:37 The Importance of learning about people 

09:23 Core Emotional Concerns 

13:49 How to communicate with a gym member who is at risk of injury. 

21:06 The value of compliments  

24:46 How to offer your services without being salesy 

31:35 How to talk about your prices  

33:57 How to respond if someone asks for a discount 

38:57 How to communicate a price increase to your clients 

 

 

 

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Feb 21, 2023
 

Are you struggling to differentiate yourself from other personal trainers on social media? With so many others offering similar services, it can be challenging to stand out and attract potential clients. After all, why would they pick your “121 sessions, personalised plans and monthly reviews” over anyone else's?!  

But dont worry, weve got you covered.  

In this episode, Stuart is joined by Jonathan Goodman, a renowned business coach with over 15 years of experience in the personal training industry. As the founder of many successful ventures such as the Personal Trainer Development Centre, QuickCoach, Online Trainer Mentorship and author of 11 books, Jonathan shares his expertise on all things business. Expect to learn about the impact of discounts on your business, how to craft a compelling brand message that resonates with your audience, and why getting more followers is probably a waste of time. 

 

Timestamps: 

04:44- Post 1: Will discounts ruin your business? 

07:48- The best and worst way to do free PT trials.  

12:03- Post 1: Market what a person will become. 

19:07- What about if you don’t sell client transformations?  

22:17- How to set yourself apart from other businesses.  

28:06- Post 2: Why getting more followers is a waste of time if you want more clients.  

31:18 - Marketing offline in your local community 

42:12 - Human Optimised Coaching Sales for PT’s 

 

 

 

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Feb 14, 2023

PT: “Okay, just before we start, I need to check if you have any medical conditions?” 

Client: “Okay, yes…I’ve got *insert complicated Latin sounding word*”.  

PT: Umm so we might need to check with your GP before we start training.” 
 
Most personal trainers have been there before, and let’s be honest, its better to be safe than sorry! But do you always need to ask a client’s General Practitioner (GP) Doctor? And even when you do, how do you do it so that the GP actually gets back to you? Here to answer all these questions and more is Dr Katy Fisken. 

Dr Fisken joins Stuart on the podcast to discuss improving communication between personal trainers and GPs. They explore when PTS must check with a clients GP about medical conditions before training, and how to do so. They also touch on Dr Fiskens fascinating personal experience as a GP-turned-PT, the level of exercise and nutrition education in medical schools, and the growing importance of lifestyle medicine. 

 

 

Timestamps 

01:08 Exercise and Nutrition Education as a GP 

09:45 Challenges of Delivering Lifestyle Medicine 

13:55 When PTs Should Seek GP Clearance 

18:10 How PTs Should Seek GP Clearance 

20:24 Qualifications for PTs Working with Clients with Medical Conditions 

22:41 Establishing Relationships with Local GPs 

25:09 Dr Fisken's Motivation for Becoming a PT 

26:29 Time Management and Business Growth as a GP and PT 

29:59 How Being a GP Informed Dr Fisken's PT Practice 

31:29 How Becoming a PT Informed Dr Fiskens GP Practice 

 

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Feb 7, 2023

Should you spend ££££ on a machine to measure your client's body composition? Will it help you make better decisions for your clients? Can they really measure someone's body fat?  

Stuart welcomes Dr. Eric Helms back on the podcast to find out. Along the way, they also talk about research on the relationship between sedentary time and health. You can also expect to learn exactly whether specific exercises can really target certain regions of muscle, why squats won't make your hamstrings grow and why you DON’T want early career success.   

 

 

Timestamps 

0:01:22

Exploring Early Career Success and Longevity

0:15:40

The Relationship Between Sedentary Time and Exercise

0:25:25

Exploring the Accuracy of Body Composition Measurements Methods

0:39:34

Regional Hypertrophy in Response to Resistance Training

0:42:16

How does Regional Hypertrophy inform a personal trainers practice?

 

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