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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: September, 2019
Sep 16, 2019

In today's show, we have another episode of the very originally named "fitness industry conversations with Alex Pearson". I thoroughly enjoyed this conversation and feel we hit on some topics that will help a lot of people out. Namely, we talked about why personal training needs a proper definition and how to avoid burnout. 

If you're listening to this episode and you've got Instagram, tag us in your story showing that you're doing some professional development. We're @liftthebar!

 

 

Timestamps
  • 1.25 - Why doors frustrate the hell out of Stuart
  • 5.32 - Why going to a dinner party with new people is analogous to a new client coming to the gym for the first time
  • 7.32 - Why having a lack of a definition of a personal trainer is an issue
  • 14.17 - Alex's definition of a PT
  • 22.52 - What this lack of definition means and how having one can help personal trainers enjoy their careers more
  • 28.02 - Burnout within personal training and fatigue/ stress management
  • 34.32 - Making a decision about jumping into facility ownership
  • 36.22 - Should you open a personal training facility?

 

 

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Sep 9, 2019

In today's episode, we welcome on Tara Arndt from the School of Email. Earlier this year, I was lucky enough to watch Tara present at the Inland Empire Fitness Conference held in Spokane in Washington State on the topic of email marketing. As you may expect, our topic for this interview is on exactly that. We discuss how and why to use email marketing, how often to email, how to grow your list, what to do if you already have a list and much more. 

 

Timestamps

  • 0.50 - How Tara got started in email marketing.
  • 4.25 - Companies that Tara thinks do marketing well.
  • 6.50 - What she wishes more companies would do more and less of.
  • 10.25 - How effective is email marketing in comparison to social media?
  • 16.59 - Increasing open rates with emails
  • 18.35 - How often should you email?
  • 19.30 - How to use email for retention
  • 21.35 - Where to begin if you wanted to gain new clients using email marketing?
  • 26.15 - How to create a free download that can be used in exchange for an email address
  • 28.40 - Some simple tips to grow your email list from your website
  • 32.30 - What your autoresponder should contain
  • 36.15 - When you should ask for the sale?
  • 30.05 - Tips for staying consistent with sending emails
  • 42.20 - Why putting something a PS in your emails is the most read part
  • 45.50 - What you can do to grow your list if you already have one
  • 48.50 - Book recommendations

 

 

 

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Sep 2, 2019
In today's episode, Bret Contreras "The Glute Guy" joins us. Bret is the inventor of the hip thrust and many other great ways to train the glutes you've no doubt used in your programming. He's a researcher, S&C coach and someone who spends just as much in the trenches experimenting as anyone else in the fitness industry. We discuss programming, glute training, tips for personal trainers and much more. 
 
 
 
 
Timestamps
  • 5.50 - How he has approached personal growth as a fitness professional
  • 18.30 - Why and how he has changed his approach to using social media
  • 22.05 - How he goes about designing gen pop training programmes
  • 25.20 - Why most people don't have problems with glute activation
  • 27.50 - Why telling clients they have a weak core is a dangerous thing to say
  • 33.20 - Why your words and demeanour matter as a personal trainer
  • 37.25 - Why you should educate your clients when they are training with you
  • 39.35 - How to get more word of mouth referrals
  • 42.50 - Where he starts when a new client wants to grow their glutes. Volume, frequency etc
  • 46.50 - His advice to personal trainers for making more money
  • 50.35 - What's exciting him in his trials in the glute lab currently

 

 

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