Info

LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
RSS Feed
LTB Podcast
2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: September, 2019
Sep 30, 2019

In today's episode, Stuart welcomes back on Dr. Brad Dieter (previous #54). Brad is a trained Exercise Physiologist, Molecular Biologist, and Biostatistician. He received his B.A. from Washington State University and a Masters of Science in Biomechanics at the University of Idaho, and completed his PhD at the University of Idaho. He completed his post-doctoral fellowship in translational science at Providence Medical Research Center, Providence Sacred Heart Medical Center and Children’s Hospital where he studied how metabolism and inflammation regulate molecular mechanisms disease and is involved in discovering novel therapeutics for diabetic complications. In addition to his laboratory and biostatistics work, Dr. Dieter is the Chief Operating Officer at Macros Inc and is passionate about scientific outreach and educating the public through his role on Scientific Advisory Boards and regular writing on health, nutrition, and supplementation.

In this conversation, Stuart and Brad discuss leadership, time management and the future of health and what trainers can do to positively influence this. 

 

 

Timestamps:

  • (2.53) Brad tells a story about how researching how to train his Dog has changed his perspective on leadership and working with people.
  • (8.13) How Brad gets around the challenge of being too close to a problem to solve it.
  • (9.49) How Brad ensures he's putting some of his time into the big problems and not just putting out fires.
  • (11.07) How he thinks about giving his staff autonomy.
  • (14.53) How he has approached improving his leadership skills.
  • (15.33) Mistakes he's made since being in a leadership role.
  • (19.03) Two big things he's learnt about leadership.
  • (20.53) Book recommendations on leadership.
  • (22.33) How he approaches giving back and ensuring he's giving his time to the right people.
  • (30.18) Time management and putting his time into the right projects.
  • (37.03) What can Personal Trainers do to create a healthier society?
  • (42.53) What Brad would do if he was a 1:1 trainer and he wanted to help improve the future of health.
  • (45.28) Where you can find or follow Brad's work.

 

 

Find Out More About Brad:

 

 

Find Out More About LTB:

Sep 26, 2019

In today's show, we have a special 200th episode involving all three of the main LTB staff team - Chris, Claire and Gregg. I chat to Chris about marketing, Claire about finances and business and Gregg about movement screens. You can check out the timestamps below in the show notes if one is particularly relevant or interesting to you. Here's to another 200 episodes!

 

Timestamps

Chris Interview

  • 2.35 - is marketing more important than training or nutrition knowledge as a PT?
  • 8.55 - how to get more people talking about your service
  • 14.25 - where Chris got his first few clients from
  • 18.55 - does Chris think something trainers are lacking is a real love for being a PT?
  • 24.35 - does Chris think he's got better at attracting the right kind of people for his businesses?

Claire Interview

  • 31.30 - Where to start when it comes to managing your finances
  • 34.40 - How often should you track your income and expenses?
  • 35.30 - Claire's system for managing finances
  • 39.10 - Should you use an accountant?
  • 41.50 - Where to get more information and what you can claim back as an expense?
  • 47.30 - What can PT's be doing more of when it comes to business?

Gregg Interview

  • 53.10 - How does Gregg use a movement screen?
  • 54.50 - Are movement screens important?
  • 59.10 - What about using something like the FMS?
  • 1.3.25 - Does Gregg send out any information prior to working with a client so he can create a better screen?
  • 1.5.10 - How he would structure a screen with a new general population client if he was doing one tomorrow?
  • 1.10.40 - How he frames what a movement screen is with a new client
  • 1.12.25 - Why we should get away from the corrective exercise trap
     
  • 1.13.50 - The importance of having an understanding of functional anatomy

 

 

Find Out More About LTB:

Sep 16, 2019

In today's show, we have another episode of the very originally named "fitness industry conversations with Alex Pearson". I thoroughly enjoyed this conversation and feel we hit on some topics that will help a lot of people out. Namely, we talked about why personal training needs a proper definition and how to avoid burnout. 

If you're listening to this episode and you've got Instagram, tag us in your story showing that you're doing some professional development. We're @liftthebar!

 

 

Timestamps
  • 1.25 - Why doors frustrate the hell out of Stuart
  • 5.32 - Why going to a dinner party with new people is analogous to a new client coming to the gym for the first time
  • 7.32 - Why having a lack of a definition of a personal trainer is an issue
  • 14.17 - Alex's definition of a PT
  • 22.52 - What this lack of definition means and how having one can help personal trainers enjoy their careers more
  • 28.02 - Burnout within personal training and fatigue/ stress management
  • 34.32 - Making a decision about jumping into facility ownership
  • 36.22 - Should you open a personal training facility?

 

 

Find Out More About LTB:

Sep 9, 2019

In today's episode, we welcome on Tara Arndt from the School of Email. Earlier this year, I was lucky enough to watch Tara present at the Inland Empire Fitness Conference held in Spokane in Washington State on the topic of email marketing. As you may expect, our topic for this interview is on exactly that. We discuss how and why to use email marketing, how often to email, how to grow your list, what to do if you already have a list and much more. 

 

Timestamps

  • 0.50 - How Tara got started in email marketing.
  • 4.25 - Companies that Tara thinks do marketing well.
  • 6.50 - What she wishes more companies would do more and less of.
  • 10.25 - How effective is email marketing in comparison to social media?
  • 16.59 - Increasing open rates with emails
  • 18.35 - How often should you email?
  • 19.30 - How to use email for retention
  • 21.35 - Where to begin if you wanted to gain new clients using email marketing?
  • 26.15 - How to create a free download that can be used in exchange for an email address
  • 28.40 - Some simple tips to grow your email list from your website
  • 32.30 - What your autoresponder should contain
  • 36.15 - When you should ask for the sale?
  • 30.05 - Tips for staying consistent with sending emails
  • 42.20 - Why putting something a PS in your emails is the most read part
  • 45.50 - What you can do to grow your list if you already have one
  • 48.50 - Book recommendations

 

 

 

Find Out More About Tara:

 

 

Find Out More About LTB:

Sep 2, 2019
In today's episode, Bret Contreras "The Glute Guy" joins us. Bret is the inventor of the hip thrust and many other great ways to train the glutes you've no doubt used in your programming. He's a researcher, S&C coach and someone who spends just as much in the trenches experimenting as anyone else in the fitness industry. We discuss programming, glute training, tips for personal trainers and much more. 
 
 
 
 
Timestamps
  • 5.50 - How he has approached personal growth as a fitness professional
  • 18.30 - Why and how he has changed his approach to using social media
  • 22.05 - How he goes about designing gen pop training programmes
  • 25.20 - Why most people don't have problems with glute activation
  • 27.50 - Why telling clients they have a weak core is a dangerous thing to say
  • 33.20 - Why your words and demeanour matter as a personal trainer
  • 37.25 - Why you should educate your clients when they are training with you
  • 39.35 - How to get more word of mouth referrals
  • 42.50 - Where he starts when a new client wants to grow their glutes. Volume, frequency etc
  • 46.50 - His advice to personal trainers for making more money
  • 50.35 - What's exciting him in his trials in the glute lab currently

 

 

Find Out More About Bret:

 

 

Find Out More About LTB:

1