In today's episode, we welcome on Dr Yuping Liu Thompkins. Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Customer Analytics and Strategy Collaboratory at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs.
In this episode we chat about Steph's journey, how she thinks about success, why loving what you do involves tasks you don't like 70% of the time and how to create a body positive environment for your clients.
In this episode, Stuart welcomes on returning guest Tony Gentilcore.
In this episode, we welcome on Patrick Umphrey. I've followed Patrick for years and recently joined his free FB group called Eat, Train, Progress which is a fantastic online/ offline community for people who care about their health, lifting weights and generally just being good humans who have a laugh.
In this short marketing mini-episode, Chris takes over the show and discusses how Personal Trainers can use social media to build their businesses.
In this short episode, Stuart asks everyone who listens to send a picture of where you're listening to the episode to firstname.lastname@example.org and gives an update on the LTB Personal Training course which is currently live for signups.
LTB Personal Training Course Website
In this episode, we welcome on Chet Morjaria from Strength Education. We chat about putting the human first in your coaching, how to work out what your best working self is and how to help your clients take more responsibility.
Deep Work by Cal Newport
Meaningful by Bernadette Jiwa
"I've got a million and one ways to generate leads that don't include anything to do with FB ads or online marketing" - Travis Jones
In this episode, Stuart welcomes on Travis Jones from Results Based Training. They chat about his journey, which contains many many unbelievable stories, lead generation strategies, referrals and selling.
Episode two in a series of short marketing episodes from Chris Burgess. In this, Chris discusses the difference between getting good and bad quality leads in sales and how using pain points in your marketing could be problematic.
Contact Chris - email@example.com
In this episode, we welcome back on Mark Fisher from Mark Fisher Fitness and Business for Unicorns to discuss what's new, how they are improving their onboarding procedures at MFF, how Mark has got so good at articulating himself clearly, metacognition, nutrition coaching and much more!
In this short episode, LTB's Chris Burgess discusses how personal trainers can make better choices with their marketing so they can get more clients. This will be the first in a series of short marketing episodes from Chris.
In this episode of the podcast, we welcome back on John Clark from Fit3Sixty.
Books Mentioned - Shoe Dog & Legacy
John's email - John@fit3sixty.co.uk
"Downtime is not unproductive. What is unproductive is spending your downtime in ways that are not particularly meaningful or enjoyable to you"
In today's episode, we welcome on Laura Vanderkam. Laura is an author who has written some excellent books and her newest release is one I loved called Off The Clock, a book all about how we can better manage our time. It's one of those books I was more than happy to read twice as I took so much away from it and in this interview, we get into where Laura's fascination about TM comes from, how she sets up and plans her day & week, what she would recommend to someone who is just starting to think about better managing their time and much more.
In this episode, of the podcast, we welcome on Mike James from The Endurance Physio. If you're an LTB member you'll have no doubt seen Mike commenting and posting some incredibly useful info in our FB group over the last two months. He's incredibly knowledgeable when it comes to all things endurance sports and injuries and that's exactly where we take this conversation!
In today's episode, we welcome on Ryan Doris. Ryan is a world class bodybuilder and powerlifter. He is an incredibly deep thinker and we delve into a whole host of cool topics today including overwhelm, what tools he is using to help his life, how he managing being deep into bodybuilding prep and much more.
In this short episode, Stuart discusses a simple tip to go about identifying what you need to work on as a personal trainer to improve the way you do things.
"It may not be about gaining more clients by telling your story, it may just be about connecting with your current clients or showing that you're a human too." - Camille DePutter
About a month ago I bought a book called "Bird by Bird" by Anne Lamont that was recommended in an email newsletter. The book is fantastic and the newsletter was written by Camille DePutter, the lady I have on the podcast for this episode.
She is a writer and has helped companies like Precision Nutrition as well as many individual trainers tell stories that help people connect with their business.
We get into how to start telling our story in this episode as well as how to become a better writer along with lots of great book recommendations. There's also a 10 minute period in this episode where we do a practical exercise Camille created on the spot to show everyone who listens how you can start to piece together your story.
Fantastic to welcome on LTB's very own Claire to the podcast. Claire's background is fascinating for an array of reasons and the place we took this interview was down the line of what it is like being a PT and a client. Claire has worked with PT's as a client for the last 7-8 years while also being a trainer herself, and now, of course, an educator of trainers. This mix of roles blends for a very insightful perspective that I had the pleasure of being able to quiz her on.