• [02.03] - Would he have changed anything about his book, Change Maker, due to what has happened with covid-19?
• [08.15] - His message to a personal trainer who is struggling just now.
• [10.45] - An example of a caterer who has changed his offering during covid.
• [14.55] - The personality profile of trainers who are successful online.
• [18.50] - Unique abilities, purpose and values exercise for making more sense of where to go in your career.
• [26.30] - Why the belief that you must become a coach in the fitness industry limits the people that come into it.
• [29.15] - A story about 'Dave's Killer Bread' and a gym owner who moved into mobile personal training.
• [35.30] - "I'm just a personal trainer, am I not doing enough?" 
• [37.30] - Why it's important to be as much 'you' as you can be.
• [42.43] - Social media being detrimental to our mental and business health.
• [47.15] - Using social media for business growth.
• [49.45] - Why marketing is not just social media.
• [1.08.25] - The instant validation/ feedback that social media provides.

Find Out More About John:

• Change Maker Website
• Instagram

Find Out More About LTB:

• Website
• Instagram
• Facebook

• [01.28] - Steve's tells us how he got started in the fitness industry.
• [05.19] - How he's grown to understand the importance of technique.
• [09.25] - How he gets an insight into his client's technique as an online coach.
• [15.13] - Why Revive Stronger encourages people not to apply for coaching on their website.
• [20.15] - Why they don't put their prices on their website.
• [23.33] - Charging a small fee for initial consultations.
• [28.03] - Onboarding for new clients.
• [29.24] - Costing for setting up a membership site.
• [32.28] - Asking clients to sign up for a minimum of 3 months.
• [34.02] - Their check-in process.
• [41.41] - Helping clients manage hunger.
• [47.13] - Aggressive dieting/ mini cuts/ low calorie short term diets.
• [50.38] - Beta-alanine supplementation and second-level thinking.

• [02.27] - Where would Phil go to train clients if he had to start over?
• [15.37] - Education for personal trainers.
• [20.47] - Pricing and free sessions.
• [26.04] - Are single sessions worth it?
• [50.47] - What he did to convert inductions into clients?
• [35.57] - Discussion on the signing up of a client who comes in for an induction.
• [40.57] - Price increases.

• [04.35] - What things he's finding himself repeating to people who are asking about opening their own shed/ garage gym?
• [06.25] - The size of his first shed personal training gym.
• [08.05] - Learning from lockdown - finding more ways to progress your clients aside from increasing load.
• [09.35] - 1-1 vs online training.
• [11.20] - Adding value outside of your in-person service.
• [16.20] - How he manages to sustain 40+ PT sessions?
• [25.50] - His onboarding app.
• [26.50] - Has he got clearer on his ideal client/ avatar that he serves as a personal trainer?
• [28.20] - Why a website has been his main way of getting new clients in.
• [30.35] - His longer-term goals.
• [34.35] - How he feels about the potential of a second wave/ lockdown?
• [36.30] - Why LTB has been a huge part of his success.
• [38.50] - Just "be yourself" and why it's an important part of being a PT.

• [02.13] - Alex's thoughts on the UK Governments proposed tackling obesity strategy?
• [05.40] - How important and useful is education in treating obesity?
• [07.25] - The '5 fruit and veg a day' campaign.
• [09.05] - How important is exercise in treating obesity?

• [01.57] - How Greg's gym has got on during lockdown.
• [07.30] - If what Greg has learnt during lockdown would apply back to when he was working in a commercial gym.
• [13.30] - Why it's slow until it starts to snowball when you're gaining clients as a personal trainer.
• [19.30] - Why it's so common to dread holidays as a personal trainer.
• [23.15] - A story about developing a niche.
• [24.30] - A discussion about block vs month bookings.
• [37.22] - The differences between the commercial gym trainers who last vs the ones who don't.
• [40.30] - Was Greg nervous when he started in his commercial gym?
• [46.30] - The importance of stepping back from where things are going wrong for you in the customer journey.
• [48.30] - What helped Greg get over feeling nervous before he stepped into a consultation.

• [02.46] - Akil and then Travis talk about personal trainers developing relationships with physiotherapists/ physical therapists
• [08.38] - How to go about finding good evidence-based physiotherapists
• [12.53] - Why it's well worth going to see the physio yourself before sending your clients to them.
• [18.08] - How to troubleshoot when a client is having pain in a personal training session and how to decide when to refer out.
• [26.53] - Knowing what both Akil and Travis know about the world of physio and personal training, what would they say to their younger selves?
• [31.38] - Why injury prevention isn't all about activating inactive muscles and lengthening tight ones.
• [34.04] - Does form/ technique contribute to injury risk?
• [38.48] - What should a personal trainer look for in a consult/ assessment to prevent injury?
• [41.28] - Does posture contribute to injury risk?
• [44.58] - Why does life stress affect pain?

• [01.58] - Mark tells a story about how his Mum sat him down and told him he should stop being a personal trainer early in his career.
• [09.58] - A discussion about Mark's first few years as a personal trainer.
• [14.51] - Earning the right to say no to prospects you don't want to work with.
• [19.58] - What does Mark wish he could go back and tell himself about being a new PT?
• [32.28] - How much did he change the way he ran his PT business after going to China to work in S&C for a year?
• [43.08] - Why you should consider getting your clients onto a monthly payment plan.

• [01.40] - Cath explains what it is she does.
• [05.30] - How Cath's work applies to the work that personal trainers do.
• [13.48] - Where to begin if you'd like to start working on how you use your voice as a personal trainer.
• [17.20] - How to correct speaking too quickly.
• [19.55] - Improving eloquence.
• [21.40] - Becoming less self-conscious and more confident when speaking.
• [33.00] - How important is enthusiasm when speaking?
• [36.50] - Tips to gather attention when talking online to clients or on a video that you're sharing on social media.
• [43.30] - Umms, emms, likes and other hesitation sounds/ filler sounds.

• [02.45] - How Laura and Will ended up opening a gym in Switzerland
• [05.58] - How their business model works
• [09.43] - How they have found reopening their gym since lockdown has been lifted in Switzerland
• [11.55] - Did they keep their online offering alongside reopening their gym?
• [16.25] - How many of their members came straight back in as they announced their gym was back open?
• [17.25] - Have they had any clients who have learnt they've got COVID as they reopened?
• [19.55] - How they plan to handle things if a client announces they have COVID and were in the gym yesterday?
• [24.03] - What rules they have around wearing masks and things like social distancing and cleaning?
• [27.03] - How they've found not being able to touch clients when coaching?
• [37.25] - Have they had any clients who have come in and then decided against it?
• [41.15] - How they've handled cleaning and sanitizing equipment?
• [47.50] - Training clients who have had COVID and how it's affected their recovery

• [05.45] - The concept of a rubbish first draft.
• [08.50] - Does it surprise Molly seeing where Girls Gone Strong as a company is now?
• [10.30] - Molly tells a story about loaning her father money when she was 7 years old.
• [14.15] - Does she miss having a brick and mortar gym facility?
• [22.45] - How would she start a career in the fitness industry knowing what she knows now?
• [34.12] - How GGS have conducted deep market research.
• [38.34] - Why personal trainers should conduct market research with clients who succeed and clients who leave.
• [42.19] - Why male personal trainers tend to shy away from topics surrounding coaching women like the menstrual cycle, menopause and pre/postnatal.

• [05.50] - How he responded to receiving some hard to take feedback about the first editions of his book.
• [07.25] - How important receiving feedback has been for him throughout his career.
• [10.15] - Questions to ask your clients to help with collaboration when creating cues.
• [18.05] - Why coaches are more comfortable talking about programming than they are about coaching, communication and motivation.
• [23.05] - Where a trainer should start if they want to start learning more about the intricacies of coaching.
• [28.35] - Nick explains what the coaching communication loop is.
• [32.50] - Nick takes us through how he would coach a push-up to a new client using the coaching communication loop. 
• [39.42] - If Nick thinks we should take the time outside of sessions to create coaching cues and analogies.
• [42.30] - Nick's favourite cue or analogy

• [03.13] - Why Danny decided to start his own podcast, Sigma Nutrition Radio
• [09.26] - The trap that trainers fall into when getting into creative pursuits like writing, podcasting and video
• [11.16] - Danny's message to someone who is thinking of doing a podcast
• [15.13] - Why it's so easy to get sucked into looking at the wrong metrics when putting content out into the world
• [22.30] - What Danny has done to grow professionally and personally
• [34.12] - A discussion around Danny's What is Health framework
• [39.24] - Why he used contentedness over happiness as one of his key parts of his framework
• [45.56] - The importance of relationships and connection

• [02.20] - How he's finding being a new parent
• [05.15] - A discussion about burnout
• [20.35] - What doesn't work for preventing burnout
• [23.00] - Why he takes so much inspiration from other fields unrelated to the fitness industry
• [33.00] - How to assess how effective your communication is
• [40.35] - Can we build buy-in quickly?
• [48.05] - What coaches can do to build buy-in more effectively early on in the coaching process
• [52.10] - How he's dealing with the uncertainty of what's going on right now

• [02.49] - How she's finding teaching Yoga through Zoom.
• [04.06] - What first got Nicola interested in health, fitness and nutrition.
• [07.16] - Stuart and Nicola discuss her eating disorder (ED).
• [13.26] - What her recovery from the ED looked like.
• [19.58] - How long it's taken Nicola to feel like she's able and willing to share her story around her ED.
• [22.53] - How Nicola has come up with the ideas for each of her books.
• [25.58] - Does she always enjoy writing?
• [29.58] - Stuart and Nicola discuss her writing process.
• [36.16] - How she deals with the internal voice that tells her it's not worth writing the books she creates.
• [38.16] - What her editing process looks like.
• [43.03] - Book recommendations for writing.

• [01.49] - How he is finding lockdown.
• [05.19] - Has this reinforced how much he enjoys the in-person aspect of personal training?
• [11.49] - How Jonny has found living alone during lockdown.
• [16.12] - A discussion around our struggles with maintaining exercise/ movement habits during lockdown.
• [23.10] - What the gym Jonny works out of, Curious Gym, have used to keep their clients engaged and interacting.
• [32.02] - If he was a 1-1 trainer with a smaller client base would he still try as many things as he has to engage his clients?
• [33.27] - What non-exercise/ movement things they've tried to engage their clients?
• [35.52] - Why it's a good idea to share what you're struggling with regarding exercise and nutrition with your client base. 

• [02.18] - How he would be handling things if he was a PT having to go through COVID-19 just now?
• [05.43] - Is he anxious or worried about the industry because of what's happening?
• [07.48] - Phil tells a story about having to smash a whisky bottle to pay his apartment rent
• [19.18] - Phil talks about why the hourly rate that PTs charge actually breaks down to very little income
• [22.48] - Can you speed up going through the inevitable client failures that most trainers go through?
• [31.18] - Why the only way the fitness industry will become more regulated is through the trainers in it lifting the standard of it
• [33.38] - Phil talks about personal training pricing
• [35.03] - Phil tells a story about a trainer who was charging £1000 per hour
• [39.44] - Why Phil has always had a waiting list in every single gym he's worked in.

• [02.46] - Mike Waywell introduces himself
• [03.22] - Chris Burgess introduces himself
• [03.42] - Greg Mikolap introduces himself
• [04.55] - Will Holmes introduces himself
• [05.56] - Will tells about the specifics of the Swiss govt's reopening recommendations and how he has applied them
• [09.00] - Mike, Chris and Greg talk about specific plans for how they plan to reopen, use of outdoor space before going indoor (if possible) and keep their clientele safe
• [19.50] - Greg tells us what he asked in a survey he sent out to his client base to understand their concerns around coming back to the gym
• [21.23] - Will tells us what his client reception has been to coming back into the gym
• [26.15] - How they have all communicated with their client base through COVID and how they plan to communicate things moving forward
• [33.47] - Will talks about the changes he's made to programming and coaching
• [37.45] - Chris, Mike & Greg discuss programming and gym layout changes
• [43.40] - The guys talk about loyalty and rewarding clients who have stuck around during COVID
• [52.55] - How they are all thinking about marketing
• [64.05] - What they would all do if they were a personal trainer who doesn't own a facility and works in a commercial or private gym

• [03.20] - The difference between a manager and a leader
• [06.00] - The three critical leadership components that must be present during times like this
• [10.59] - What don't you want to do as a leader during times of disaster?
• [13.34] - Dealing with the uncertainty that Covid has brought everyone
• [17.02] - Larry sums up his career and tells us what he's doing just now
• [18.20] - How he got started in healthcare
• [28.10] - How he's approached growing within each new job he's done
• [30.45] - How he managed to get 3000+ staff all on the same page working as a CEO in a hospital
• [36.40] - Why every single person in an organisation needs to know why what they do is important
• [40.25] - Why he used to walk the halls in his hospital every single day to connect with his employees
• [43.25] - Why building relationships has been so important to his leadership style
• [45.05] - How to approach challenging staff situations
• [46.25] - Giving tough feedback and saying the things that need to be said
• [52.15] - How he's approached building up his weaknesses
• [54.52] - Revealing personal aspects of himself to his colleagues and employees
• [62.25] - Making the whole community proud of his hospital and what you can learn from it
• [66.28] - What he wishes he could go back tell his younger self

• [03.14] - How Covid has affected Adam's day-to-day
• [07.22] - Whether he's structured all the time or allows some unstructured time
• [10.50] - Time management tips
• [15.07] - Managing overwhelm
• [18.39] - Looking for what PN call 'bright spots' when coaching clients
• [20.37] - What kind of coach was he prior to starting with PN
• [31.52] - The importance of having someone to check your blindspots
• [34.07] - How he's got better at receiving feedback
• [36.52] - Roses, thorns and buds daily reflection exercise
• [38.37] - What his PhD is and what it's teaching him
• [47.57] - How he used to think about motivation compared to how he thinks about it now