LTB Podcast

Now displaying: December, 2019

Mike Howard - Networking, Dealing With The Tougher Times & Running Fitness Retreats 0

Dec 23, 2019

In today's episode, I welcome on Mike Howard. With over 20 years of practical experience as a personal trainer, online coach, youth fitness specialist, author and presenter, Mike has continuously sought out the best ways to help people achieve sustainable success. He has just completed his second book (first print book) Lean Minded: 50 Days to Mind & Body Transformation. In this conversation, we discuss his new book, how to network, how to deal with the tougher times as a trainer and how and why he runs a yearly fitness retreat.

Timestamps

[02.15] - how he would approach a career in personal training knowing what he knows about the industry now?
[04.48] - what's changed in his approach to working with clients since he started?
[11.12] - investing in your networks
[16.12] - how to approach gratitude
[18.22] - introversion/ extraversion/ ambiversion and why a skill that trainers should develop is to be able to switch between them
[22.07] - how he realised that going above 30 client sessions per week was too much for him
[23.48] - how he's dealt with the phases of time where he's thought about leaving the industry
[29.22] - what he would tell himself during the tougher times he's experienced
[38.32] - how and why he runs fitness retreats
[46.47] - Mike tells us about his new book called Lean Minded

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Sukh Sidhu: The Realities of Running a Business & Challenges w/ Building up Online PT 0

Dec 16, 2019

In today's episode, I welcome back on Sukh Sidhu from Online Fitness Business. Sukh was on for number 112 in June 2018. In today's show, we cover the realities of running a business, challenges with setting and keeping the momentum of online personal training, where most trainers are going wrong when they enter the online PT and Sukh's new venture called Open Coach.

Timestamps

[01.01] - why the realities of being an entrepreneur are much harder than is often perceived
[07.48] - how to decide if the path you're on is right for you?
[10.53] - why networking is an underrated part of running a business
[16.10] - how he's feeling about the online personal training space
[21.22] - going fully online and then missing in-person PT?
[22.51] - why it's so hard to develop any momentum with the number of clients you have for online training
[25.48] - what metrics to start tracking
[27.00] - why to track retention rates and how to improve those numbers
[27.49] - is it a different type of lead for online vs in-person?
[30.38] - misconceptions about online training
[33.11] - what people do wrong when they are trying to get clients online
[40.23] - why it is worth working with an online coach yourself if you're thinking of getting into online PT
[41.08] - what Sukh's latest project open coach is and how it'll help personal trainers

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Jason Leenaarts - Losing Clients, Free Lead Gen on Social Media & His New Book 0

Dec 9, 2019

In today's episode, I welcome back on Jason Leenaarts. Jason was a previous guest back in Nov 2018 on episode 142. He's a husband, father, gym owner, podcast host and one of the most genuine guys I know. In this episode, we discuss his new book called "a revolution a day", how he processes losing clients and why it is well worth your time as a personal trainer to post on social media about your clients.

Timestamps

[02.15] - How does Jason feel about being a personal trainer now he's been in the industry over 15 years?
[04.19] - Where does he see his facility going in future?
[8.24] - What he tends to see over the Christmas period in terms of retention and growth?
[13.54] - Has he got better at dealing with client loss as the years have gone on?
[21.09] - Why you need to find ambassadors for your business to increase word of mouth
[26.39] - How he asks clients if it's ok to post on social media about them
[33.39] - Why he rarely posts about himself but spends a lot of time posting about his clients
[35.09] - Do any of his clients ever get jealous about being posted less often?
[39.54] - Jason's new book
[47.34] - What he wishes the fitness industry would do a better job of

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Ross Stewart - Consistent Growth, KPIs & Marketing 0

Dec 2, 2019

In today's show, I welcome on Ross Stewart from Improve Glasgow to talk about his recent expansion to a bigger facility, how he's achieved consistent growth, important KPIs to track and some book recommendations. Ross has been on three times before (7,23,80) and is someone I always enjoy talking to. He started off running bootcamps in Glasgow before building a multiple trainer business in a commercial gym before now owning a near 200 member facility.

Timestamps

[2.22] - How Ross has consistently grown and improved his business over the last 10 years?
[5.07] - How much of his success he puts down to the initial "grinding stage" he had?
[7.15] - Where his desire to grow a business comes from?
[18.37] - How many members is his gym working with now?
[20.57] - How his new facility is going
[22.32] - How he uses he uses his data from his key performance indicators (KPI) to make decisions
[30.52] - Leads, conversions to memberships numbers
[32.59] - Why he's put so much time into getting to seminars, meet-ups and building relationships with other trainers and business owners
[37.22] - What his current marketing campaign looks like
[40.52] - If he would recommend PTs do more offline based marketing?
[46.22] - Reactivating lapsed members
[48.43] - Book recommendations

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