In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising.
-- How Neil set-up The SFN Expo using just FB ads.
-- How he started learning how to best use social media to market The SFN Expo.
-- Why personal trainers should consider using FB ads.
-- How to go about running a FB ad.
-- What kind of image you should use for your ad.
-- What kind of copy to write.
-- Using a headline or hook.
-- What kind of audience size you should be looking for.
-- How much to spend on your ad.
-- Tips for generating more leads off of your website.