LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Aug 30, 2021

In this episode, Stuart chats to Nate Green, an author, a contributor to Men’s Health magazine and the Director of Content Marketing at Waking Up. They talk about his time going from a PT to a gym owner, questions to ask yourself before writing a post or blog, coming with content ideas, learning about your clients, what skills he'd recommend developing and much more.



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Aug 23, 2021
In this episode, we have a repost with Laura Vanderkam from two years ago. Laura is an author and host of a few different podcasts including before breakfast and best of both worlds. One of her published books is called "off the clock", which, as you might have guessed, is about time management and using our time to have a better life. That's what Stuart and Laura discuss. They talk through why time management is important, why tracking your time will help you, how to structure your day and workweek and the concept of savouring.


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Aug 16, 2021

Stuart welcomes back on Jean-Claude Vacassin from the International Fitness Business Alliance (IFBA) and W10 Gym in London to chat about common issues gym owners face, what to do if you're struggling as a facility owner and how he thinks about staffing and pricing.


Topics Covered:

  • How involved is he in the day-to-day running of W10 nowadays?
  • What separates great gyms from average gyms?
  • If you're struggling as a facility owner, where should you start?
  • He's been running the IFBA since 2016, what's been some of the big things he's learnt in that time about helping gym owners?
  • What he has learnt from visiting many gyms for on-site visits?
  • Have you seen many gyms fail? Why do you think happens?
  • Does he think it's harder now as a facility owner?
  • When you go to do an on-site audit, what you look for/ typically spot that are some easy fixes?
  • How to think about up setting up your pricing?
  • How he thinks about staffing.


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Aug 9, 2021
In today's reposted episode from 2018, Stuart talks to Elias Scarr, the former membership director of Results Fitness. Elias has been selling fitness memberships and teaching sales to fitness professionals since 2010. They discuss how to think about sales, handling objections, building relationships so the sale takes care of itself and getting over self-worth issues with money.



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Aug 2, 2021
In today's reposted episode from May of 2020, Stuart talks to Nick Winkelman, who is the Head of Athletic Performance for the Irish Rugby Football Union, about the power of tough to hear feedback, reflective practice, creating coaching cues with your clients, coaching the push-up using a framework called the coaching communication loop and what Nick's favourite analogy/ coaching cue is. The section on the push up is a masterclass in coaching so even if you skip ahead and listen to that I promise you'll get a tonne from this episode!


  • [05.30] - How he responded to receiving some hard to take feedback about the first editions of his book.
  • [07.05] - How important receiving feedback has been for him throughout his career.
  • [09.55] - Questions to ask your clients to help with collaboration when creating cues.
  • [17.45] - Why coaches are more comfortable talking about programming than they are about coaching, communication and motivation.
  • [22.45] - Where a trainer should start if they want to start learning more about the intricacies of coaching.
  • [28.05] - Nick explains what the coaching communication loop is.
  • [32.30] - Nick takes us through how he would coach a push-up to a new client using the coaching communication loop. 
  • [39.22] - If Nick thinks we should take the time outside of sessions to create coaching cues and analogies.
  • [42.10] - Nick's favourite cue or analogy



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Jul 26, 2021

A brief update on what's to come for the LTB Podcast over the next few months. As we are working on a new series of highly produced episodes, starting with the two topics of "The History of Personal Training" and "The Future of Personal Training", we'll be posting from the archive episodes each week for the next 4-6 weeks.

Thanks for your continued support of the podcast. We look forward to trialling this new format with me and can't wait to hear what you think!



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Jul 20, 2021
In today's episode, Stuart interviews Jordan Syatt for the second time (the first was October 2020). They talk lessons Jordan has learnt in his time travelling and doing a range of interesting things, how he uses social media, the challenge of not letting social media become all-consuming, burnout, diversifying your marketing and more.
Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry’s leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health Magazine, Men’s Fitness Magazine, and



  • [01.10] - Lessons from his recent fat loss cut.
  • [13.25] - How lessons he learnt from his Mum have shaped how he runs his business.
  • [18.05] - The pros and cons of social media.
  • [28.35] - Diversifying your marketing.
  • [37.55] - Improving your content communication/ making it more engaging.
  • [42.35] - Experiencing burnout when coaching Gary Vee full-time.




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Jul 12, 2021

In today's show, Stuart welcomes Lyndsey Roberts for the 5th episode in the 'how I use social media' series. Lyndsey, who is at strong_likeamutha on Instagram, is a leadership and empowerment coach and the founder of Strong Like a Mutha. They talk about content creation, why she's comfortable on camera doing things like reels, how she uses Instagram to make people aware of her business and why photography is an important aspect of her content plan.





  • [01.47] - How she uses social media as a fitness professional.
  • [05.12] - Being vulnerable on social media.
  • [17.12] - Considering your values before you put out a post.
  • [19.52] - Using professional photography in your posts.
  • [33.47] - Shame-led marketing messages on social media.
  • [37.47] - Effective lead generation on social media.
  • [40.32] - Using email marketing/ a website.



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Jul 5, 2021

In today's show, Stuart welcomes Claire Winter. Claire, who is Lift The Bar's head of operations, has been on the podcast lots of times before talking about her experience as a personal training client and on topics like belonging as a fitness professional. Today, they talk about three topics - losing clients and why it's probably not your fault just now, burnout and how to take better care of yourself and her upcoming customer service course. Timestamps are below!




  • [01.05] - Why it may not be your fault if you're seeing clients drop off just now.
  • [14.30] - Retention tips. 
  • [20.48] - Burnout.
  • [33.48] - Claire's upcoming customer service course.



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Jun 29, 2021

In today's show, Stuart welcomes Eric Helms. Eric runs the bodybuilding prep company 3dMJ and writes for the monthly publication, MASS. They discuss how he thinks we can make exercise more appealing for the gen pop. They then have a 40-minute discussion about perfectionism and all that encompasses it including how to better understand it, seeing it in your clients, seeing it in your coaching and how to move away from it towards what he calls 'excellence'. Timestamps are below!




  • [01.00] - Getting more people into exercise.
  • [13.45] - Rise and grind mentalities in exercise.
  • [19.05] - Perfectionism.
  • [26.45] - Eric's struggles with perfectionism.
  • [33.12] - Seeing perfectionism in your clients.
  • [38.45] - Perfectionism in coaching.
  • [43.02] - Moving away from perfectionism if you struggle with it.
  • [56.55] - Making sense of what kind of success you want.



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Jun 21, 2021

In today's show, Stuart welcomes back John Clark. Starting on the 5th of July, John is going to attempt to run 48 marathons in 48 days across 48 counties of England to raise 48K for a charity he created called Miles4meals. If you'd like to get involved by sponsoring, raising money or taking part, head to They discuss why he's doing this, what his prep looks like, getting himself mentally set, dealing with the chance of failure, moving away from gym ownership and much more. Timestamps are below!




  • [02.03] - How he's feeling about doing 48 marathons over 48 days.
  • [08.28] - What's driving him to attempt this charity event.
  • [17.58] - Handling failure & figuring out your why.
  • [33.28] - The preparation for running 48 marathons.
  • [35.40] - How you can get involved/ support John for his event.
  • [39.23] - Moving away from gym ownership.



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Jun 14, 2021
In today's episode, Stuart welcomes back Mark Council & his partner Ste Whitaker. Mark & Ste own a gym called Platform Performance, which they opened together in 2017. This is the third episode of the series called 'gym owners corner' where Stuart brings Mark on to discuss the realities and challenges of being a gym owner. In this episode, they discuss their business partnership. How it functions, why they think it works and some things they'd advise you to look out for in a business partner. Timestamps are below.



  • [02.00] - How their gym reopening since lockdown has gone?
  • [05.00] - Their roles within Platform Performance.
  • [10.40] - Business partnerships.
  • [29.00] - Red flags to look out for.



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Jun 7, 2021

In today's show, Stuart welcomes Chris Bradley, also known as The Glasgow PT. Chris runs a gym in Glasgow and a mentorship programme for trainers called The Upgraded Coach. They discuss what he remembers about his first-ever PT session, how he approached lead gen in a commercial gym, getting through the tough times as a trainer, taking your business seriously and how to think about outsourcing. Timestamps are below!




  • [09.17] - His first ever PT session.
  • [15.37] - Mentorship & investing in yourself.
  • [20.52] - Lead gen in a commercial gym.
  • [29.37] - His hardest phase in year 3 of personal training.
  • [40.52] - Outsourcing and delegation.



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May 31, 2021

In today's show, Stuart welcomes back Krista Scott-Dixon from Precision Nutrition. They discuss public speaking, self-acceptance, getting coached as a coach, firing clients, mental health and managing overwhelm. Timestamps are below!




  • [02.15] - Tips on public speaking.
  • [11.25] - What Krista was like as a child.
  • [15.25] - The challenge of self-acceptance.
  • [19.30] - Coaches getting coaching.
  • [25.55] - Getting triggered by clients not doing things.
  • [30.05] - Firing clients.
  • [40.45] - Looking after your mental health.
  • [45.25] - Managing overwhelm.



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May 24, 2021
In today's episode, Stuart welcomes Graham Hurst. Graham, @graphicforcoaches, is a former police officer and online coach turned designer. He creates thumb-stopping, highly engaging social media images for the country's top coaches and PT's. As this is an episode on how I use social media, they spend the majority of their time talking about using social media, creating content, common design mistakes Graham sees trainers doing and getting clients from Instagram. Timestamps are below.



  • [01.10] - How long Graham has been posting on social media?
  • [03.03] - Using social media as a fitness professional.
  • [05.42] - Content creation tips.
  • [08.23] - Places to find images.
  • [10.40] - Amount of time spent creating posts.
  • [13.20] - His posting schedule.
  • [17.40] - Canva design tips.
  • [19.24] - What trainers can do better with design on social media.
  • [28.13] - Marketing/ sales tips for Instagram.
  • [33.02] - Learning more about graphic design.


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May 17, 2021
In today's episode, Stuart welcomes George Branford. George is an ex-professional football, turned personal trainer, turned gym owner. They discuss how he built up his client base in a commercial gym, getting over fears of talking to members, transitioning into an independent gym before finishing off talking about how he and his partner, Emily, got capital, planned it out years in advance and launched their gym, Intent 91.
Timestamps are below.



  • [01.12] - Why did George decide to become a personal trainer?
  • [04.38] - How he found starting in a commercial gym.
  • [06.25] - How he approached building relationships in the gym?
  • [08.42] - Going from knowing people's names to turning them into clients.
  • [12.02] - What frustrated him about other personal trainers.
  • [13.22] - Approaching members if you feel anxious about talking to people.
  • [13.57] - Going from a commercial to being self-employed in an independent gym.
  • [18.52] - Documenting what he was doing on social media as a lead generation strategy.
  • [23.32] - Client base growth tips that George used to get more business.
  • [27.57] - The importance of having someone alongside you who can manage things when opening a gym.
  • [30.07] - How he learnt how to go about opening a gym.
  • [31.27] - Raising capital to open his gym.
  • [36.27] - Talking to his personal training clients about opening a gym and what it was going to look like.
  • [41.22] - A lesson George experienced trying to increase his prices.


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May 10, 2021
In today's episode, Stuart welcomes back Adam Meakins. Adam, @adammeakins on Instagram, was on 6 episodes ago on the 5th of April. In that one, they mainly discussed the problems associated with some of the most popular physiotherapy treatments like massage, K-tape and other manual therapies. In this one, they spend most of it discussing what we know about the association between technique and injury. Should you focus on making your clients form perfect, or should we just let people exercise as they please? They also get into the relationship between core strength and back pain, using medical imaging like MRI's and spinal flexion during deadlifts. Timestamps are below.



  • [01.50] - What the most interesting recent thing he's learnt has been.
  • [02.50] - What hormesis is.
  • [04.20] - Adam's analogy of why exercise is like a river.
  • [07.20] - What we know about technique and injury?
  • [17.20] - How important is the language trainers use to describe the way people do an exercise/ technique?
  • [19.25] - Taking an exercise out of a clients programme if you don't see what you deem as 'good technique'?
  • [23.00] - Movement variability.
  • [23.45] - When is technique important?
  • [28.55] - Helping a client who is afraid of bending over due to something like a herniated disk?
  • [33.00] - Using a dynamometer to show clients how strong they are.
  • [36.20] - Doing a lot of an exercise to fix pain or injury? (core work for back pain as an example)
  • [42.20] - Medical imaging and how to think about the degeneration of the body.
  • [45.30] - Spinal flexion and how to think about it during an exercise like a deadlift.
  • [51.30] - What positions that he disagrees with are the ones that have the most value?
  • [53.50] - How he has changed the way he debates people online.


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May 3, 2021
In today's episode, Stuart welcomes Catherine Reohorn, a personal trainer turned copywriter. Cath specialises in writing content and copy for fitness professionals and helping them to find their voices. You can follow her @kindcopyuk. They get into her background, how her weight loss & fitness journey shaped the trainer she's become before getting into copywriting - how to write better social media posts, sales writing tips, talking about pain points in a respectful way, creating entertaining education posts and much more. Timestamps are below.



  • [01.37] - How she found the transition from her previous career of academic psychology into personal training?
  • [04.15] - How much of her journey shaped the trainer she has become?
  • [10.55] - Why showing people around the gym and making them feel like they belong was a huge part of her onboarding process?
  • [14.00] - What Cath got out of her fitness journey, and how that shaped how she worked with her clients.
  • [15.55] - How she found starting as an older personal trainer?
  • [19.03] - How she got into copywriting.
  • [20.45] - What she's learnt about selling personal training using writing?
  • [22.21] - An example of copy that is too pain focussed and can come across as cruel?
  • [24.30] - How to stay respectful and kind with your copy while also encouraging people to buy what you sell?
  • [25.45] - Talking about a scar rather than a wound.
  • [29.49] - What the two things are that personal trainers sell.
  • [32.15] - Where trainers are going wrong with their social media posts.
  • [33.15] - How different online vs offline marketing is?
  • [37.45] - Being yourself and how this can be magnetic in personal training.
  • [42.00] - Tips for writing on social media.
  • [48.10] - How to educate people on social media without being boring?


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Apr 29, 2021
In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the second episode of a new podcast instalment we're trialling called 'gym owner corner' where we'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss what it's actually like owning a gym! Timestamps are below.



  • [03.35] - What is it actually like to run a gym day-to-day?
  • [05.35] - Is it important to start with the end in mind?
  • [11.55] - Why there is flexibility to the term "gym ownership"
  • [13.35] - The myths of gym ownership.
  • [15.55] - Does gym ownership = more income?
  • [18.15] - The expenses that Mark's gym has.
  • [22.15] - Why covid has sped up the closure of some gyms.
  • [30.45] - A story about how Mark ran out of money when he was initially opening his gym, Platform Performance.
  • [33.55] - How Platform got funding from the Government and how they used this to grow the business.
  • [39.05] - The abundance of information for learning about gym ownership.



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Apr 26, 2021
In today's episode, Stuart welcomes Mike Doehla from the nutrition coaching company StrongerU. Stronger U currently has 15 employees and around 75 coaches. The business works with >50,000 clients across 50 countries. They get into some nutrition coaching tips, customer experience advice and taking the jump towards better service as well non-paid marketing approaches and tips for growing your business. Timestamps are below.



  • [01.32] - How his covid experience has been?
  • [02.39] - Does he think the fitness industry will have a boom post covid?
  • [04.42] - The nutrition challenges that people coming out of lockdown will be experiencing?
  • [05.57] - How can fitness professionals do better work?
  • [08.32] - How can we teach client-centric coaching?
  • [14.32] - How did he develop self-awareness as a coach in the early days of his career?
  • [20.47] - The importance of the relationship with your clients.
  • [21.47] - How to up your customer service experience to gain more organic growth?
  • [26.32] - How they use surveys with their clients?
  • [30.02] - Steps to take to start creating a better customer experience.
  • [32.32] - StrongerU's onboarding process.
  • [36.32] - Non-paid marketing approaches?
  • [43.39] - Why you have to do things that you may not want to do to grow your business.
  • [47.02] - Why hiring is StrongerU's superpower.
  • [50.17] - How much of StrongerU's success is down to luck?


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Apr 19, 2021
In today's episode, Stuart welcomes Chris Burgess for our third episode in the "how I use social media" series. This one is way less social media focussed than our last two as Chris' passion for local marketing and in-person personal training comes through, however, we also discuss how he uses social media, how his gym business uses it, whether you need an avatar, contacting local businesses to network share on social media and much more! Timestamps are below.



  • [01.15] - How Chris thinks about using social media as a trainer.
  • [06.20] - Starting off building an online business using concentric circles.
  • [08.35] - Should I chase more followers?
  • [13.20] - What should a trainer do if they need more clients using social media?
  • [17.25] - Why and how he uses a 3 session pass with new clients.
  • [21.35] - Simple social media strategies for local lead generation.
  • [24.05] - Encouraging people to take the next step towards working with you on social media.
  • [28.30] - Where are trainers going wrong on social media?
  • [30.50] - How important is it to have a particular person in mind when putting out social media content?
  • [37.40] - Should you use a personal profile to share your PT stuff?


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Apr 12, 2021
In today's episode, Stuart welcomes Tony Gentilcore. Tony has been a coach since 2002 and has worked in all kinds of settings including commercial gyms, large athlete focussed gyms and nowadays, his own small independent studio. He's been writing consistently excellent blogs at Tony, and today, we discuss a range of things to do with running better personal training sessions. We get into why the soft skills matter, how to assess new clients, some coaching tips you can apply straight into your next session and much more. Timestamps are below.



  • [01.13] - Does he classify himself as a strength coach or personal trainer?
  • [03.54] - Why he's passionate about the art of session delivery?
  • [07.24] - Does the fitness industry focus enough on the soft skills of coaching?
  • [15.09] - Why it's important to be great at the X&O's (programming) as well as the softer skills.
  • [19.04] - How he assesses his new clients nowadays vs how he used to do it?
  • [22.39] - Why an assessment can feel like judgement for a new client.
  • [30.39] - Having to tell a client to stop moaning and complaining about how hard lifting weights is.
  • [39.14] - How and why he includes choice within his sessions?
  • [43.44] - Telling clients to stop "shoulding" on themselves.
  • [49.24] - Why using "of course" is a useful way to show empathy.


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Apr 8, 2021
In today's episode, Stuart welcomes Meghan Callaway, @meghancallawayfitness on Instagram. Meghan is a coach who works with clients online and in-person and creates products that include her pullup, pushup and landmine programmes. They discuss how she thinks about using social media, growing your following, creating great content, how she creates her videos, her 3E content formula and much, much more. Timestamps are below.



  • [02.14] - How long has she been posting on social media professionally?
  • [03.17] - What her social media strategy is?
  • [06.02] - Meghan's 3E content formula.
  • [08.42] - How she creates and posts her videos to Instagram without using anything outside of the platform.
  • [10.42] - Why she recycles her content.
  • [12.37] - Having folders on her phone for Instagram posts to make reposting simple and time-efficient.
  • [14.07] - The importance of knowing your audience and what content they like.
  • [15.02] - How she's grown her following to over 60,000 on Instagram.
  • [16.52] - How her business has grown using social media.
  • [18.37] - Her advice to a trainer who hasn't gained much traction on social media so far.
  • [23.37] - Another reason why it's well worth reposting your content.
  • [25.57] - How she takes followers from the platform towards her services or buying her products?
  • [29.12] - Her advice for getting business and engagement on social media.
  • [31.22] - Talk in a language your audience can relate to.
  • [32.07] - The importance of the people who already follow you.
  • [33.27] - Does she boost her posts?
  • [37.00] - Her target market or audience.
  • [39.07] - Did she have a niche when starting out posting?
  • [45.12] - What she uses instead of linktree for her Instagram profile?


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Apr 5, 2021
In today's episode, Stuart welcomes Adam Meakins on. Adam, @adammeakins on Instagram, is well known for his evidence-based approach to physiotherapy, strong views and his willingness to call out some of what he describes as nonsense surrounding his profession. He's got a novel approach to helping his patients and in this episode, they get into how he describes physiotherapy, the line between personal training and physio, finding good physios, the problem with manual therapy and a lot of other popular rehab techniques as well as a number of analogies to help you think about the myths surrounding injury and pain. Timestamps are below.



  • [01.47] - how he explains what physiotherapy is?
  • [03.39] - how would he help a trainer think about physiotherapy if they've only had positive experiences with treatments like acupuncture, massage and ultrasound?
  • [08.47] - The over and under-treatment paradox of healthcare
  • [10.37] - How he re-educates patients who believe in treatments that have no evidence behind them?
  • [12.37] - The importance of using uncertainty in supporting physio patients.
  • [22.07] - How to find good physiotherapists?
  • [23.47] - does physio need to be in-person?
  • [25.27] - How much of his job involves reassurance?
  • [30.58] - Helping people better manage pain that arises for no real reason.
  • [33.22] - Why he doesn't use manual therapy anymore?
  • [39.47] - Why giving yourself more pain (through something like a scraping technique) can give you less pain than you felt originally?
  • [41.47] - The circle analogy of pain tolerance or capacity?
  • [44.22] - Story of a practitioner who did surgery on his knee to better understand pain.
  • [46.57] - Is physiotherapy and personal training becoming more blurred due to approaches like his that include more education on movement and lifestyle?


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Mar 29, 2021
In today's episode, Stuart welcomes Dr Mike Banna. Mike is a full-time NHS GP, GP Trainer and GP Training Programme Director, and a Director of the British Society of Lifestyle Medicine. He co-hosts the Fitness Unfiltered Podcast and has written for The Guardian, Men’s Health, Gymshark, Spectator Health and several other medical publications.
They discuss why Mike has a personal trainer, what he would look for in one on social media, how PTs can work more closely with doctors, how much doctors are taught about nutrition and exercise and much more! Timestamps are below.



  • [02.30] - Why does he have a personal trainer?
  • [05.35] - What he think people look for in a personal trainer on social media?
  • [15.20] - The challenges doctors/ GPs have in working closely with personal trainers?
  • [19.00] - Advice for trainers who want to work with their doctor or their client's doctor?
  • [19.50] - Why doctors cannot recommend individual personal trainers?
  • [22.25] - Mike's thoughts on personal trainers sending out letters to their client's doctor about their training or progress?
  • [32.30] - How much are doctors taught at a base level when it comes to exercise and nutrition?


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