LTB Podcast

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Tom Hamilton: Session Management, Programming Lessons & Testing Gen Pop Clients 0

Oct 12, 2020

In today's episode, Stuart welcomes back Tom Hamilton, a trainer who works out W10 performance in London and the IFBA, a coaching company that helps gym owners. They jump off their last interview, which was released back in October 2019, and discuss programming lessons, a bunch of things around better session management for 1-1 & semi-private and how W10 tests their clients.

Timestamps:

[09.27] - Why some clients stick around when you're a new coach who is learning and trialling things out.
[11.31] - How he's improved his self-awareness.
[19.26] - Does he do anything before going into his first session of the day to mentally prepare for it?
[23.35] - What starts to happen as members walk in? What does he do to get the gym ready before people start coming in?
[25.00] - Why it's important to give negative feedback to a member 1-1 rather than shout it out as a group.
[26.30] - Why W10 has a mantra of "we never see the same person twice"
[30.45] - Why it's important to have continuity of coaching between coaches.
[35.08] - Do they tell members what the session is going to entail during the warm-up?
[36.05] - Why they don't log every weight and rep lifted by their clients.
[41.52] - What their client testing every 12 weeks looks like?
[46.48] - How and when they do the testing?
[50.10] - Why it's smart to consider using fewer cues.
[52.53] - How W10 gathers feedback on their coaching and session quality.
[54.55] - How they create variation within a block using a squat.

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Jordan Syatt: How to Create Better Content For Social Media 0

Oct 5, 2020

In today's episode, Stuart talks to Jordan Syatt. They start by talking about a story involving Jordan getting caught smoking weed by his Mum before moving into a discussion about lying and vulnerability which transitions into all things related to content creation. What platform to concentrate your time, how to get more engagement, how to stop feeling so drawn to the likes your posts receive and what single step to take to make your next post better and more.

Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry’s leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health Magazine, Men’s Fitness Magazine, and Schwarzenegger.com

Timestamps:

[02.08] - Jordan tells a story about his Mum catching him smoking weed.
[07.25] - Has he always been so willing to share vulnerable things on social media?
[13.08] - Is social media a good place to put vulnerable things out on?
[14.29] - Why it's so normal to feel drawn to the likes you get on a social media post.
[15.50] - How he has learnt to view each individual post he outs on social media?
[23.30] - How to start getting more likes, engagement, shares etc on your social media posts?
[26.32] - Why the quantity of followers is less important than most people think.
[30.02] - How he's stayed so consistent with creating content?
[28.24] - What you should post about?
[34.15] - Why he'd pick long-form blog posts as his number content medium.
[37.22] - Taking people from social media engagement to becoming a potential lead/ someone who signs up to your service?
[40.21] - Why every single piece of content has to have an IPA (immediately practical action)
[43.04] - Is the fitness industry too saturated?

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Adam Boyd-Brown: The Main Differences Between Online and In-Person Coaching 0

Sep 28, 2020

In today's episode, Stuart welcomes Adam Boyd-Brown. They discuss a range of subjects including some of the big differences between online and in-person coaching, how Adam builds rapport with new clients, changing beliefs in clients and lessons learned in programme design throughout his career.

Adam's qualified as a PT in 2008. He then explored multiple different avenues before finally pursuing his passion for coaching in 2016. He began as a self-employed PT working out of a small members gym in Chichester. Since then he's worked with many individuals both face to face and online through multiple channels (1-2-1 Face to Face and Online and Group Face to Face and Online) and has a business that runs a 50:50 split of in-person and online.

Timestamps:

[01.40] - How Adam got started in the fitness industry.
[05.58] - Adam tells us about his feelings of anxiety about getting into the industry.
[13.10] - How his business runs at the moment/ what a normal week looks like.
[18.05] - Does he think it's necessary to go through the split shift structure most personal trainers go through with in-person?
[21.00] - Coaching in person before going online?
[23.07] - Differences between his online and in-person clientele?
[26.20] - His online coaching consultation structure.
[29.14] - Chipping away at new clients beliefs that are wrong.
[33.40] - What he does to build buy-in early on with new online clients?
[37.35] - How he has improved his programme design since he started in the industry?
[42.10] - Autoregulation and how he uses it.
[46.30] - Splitting up single-leg training with another exercise for hypertrophy clients.

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Rachel Anne Hobbs: Helping Your Clients Improve Their Body Image 0

Sep 21, 2020

In today's episode, Stuart welcomes Rachel Anne Hobbs. They have an in-depth conversation about all things to do with body image. How to go about helping your clients improve their relationship with their bodies, what to say when a client tells you they "feel fat", how to navigate the waters of marketing weight loss, using scale weight as a progress measurement, body images resources and much more (specific timestamps are below).

Rachel qualified as a personal trainer in 2009 after the birth of her son. She then went to Surrey university to complete a degree in Clinical Dietetics and Nutrition, including clinical practice in the NHS for a year. Alongside setting up a private practice combining nutrition and training she did her post-grad with the IOC in performance nutrition and now leads the nutrition at the Elite Army Performance Centre part of the week. The other part of her work is within the area of dysfunctional eating, where she works one to one and in small groups. She is currently completing a post-grad in psychotherapy.

Timestamps:

[03.30] - Why Rachel doesn't compete in sports anymore.
[06.00] - Discussion about the importance of what you look like as a personal trainer.
[08.53] - How she thinks about body image when working with clients.
[10.20] - Reducing the importance of how clients feel about their body image in their lives.
[14.10] - How to help a client who wants to lose weight AND really doesn't like the body they are in.
[16.30] - Moving towards body neutrality.
[17.40] - Navigating the waters of weight loss marketing.
[22.57] - Is body image a newer issue?
[25.18] - How she encourages clients to improve their use of social media to help how they feel about themselves when using it.
[28.35] - Are trainers qualified to talk about body image?
[29.03] - Body image resources.
[31.20] - Applying a non-judgemental mindset to other people as well as yourself
[36.31] - Starting steps to go about helping one of your clients improve their body image if you feel underqualified?
[38.20] - Does she use scale weight as a progress measurement?
[41.40] - What to do if a client says "I feel fat"?
[46.00] - What she teaches her son (who is 12) about body image?
[47.40] - If Rachel could go back and tell her younger coaching self something about body image, what would it be?
[48.38] - Realising she didn't want a bigger business and was happy where she was.

Find Out More About Rachel:

Website
Instagram
Resources mentioned on body image - 1, 2

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Dr. Mike Israetel: Hypertrophy Principles in a Personal Training Setting 0

Sep 14, 2020

In today's episode, Stuart welcomes Dr. Mike Israetel. They start by discussing how Mike has gone about gaining knowledge and better himself before getting into the main principles you should be thinking about if you're a personal trainer who has clients who want to gain muscle (timestamps are below if you want to skip ahead or to specific sections!).

Cofounder of Renaissance Periodization, Dr. Mike Israetel holds a PhD in Sport Physiology from East Tennessee State University. Formerly a professor of Exercise and Sport Science in the School of Public Health at Temple University in Philadelphia, Mike has taught several courses, including Nutrition for Public Health, Advanced Sports Nutrition and Exercise, and Nutrition and Behavior. Originally from Moscow, Russia, he has worked as a consultant on sports nutrition to the U.S. Olympic Training Site in Johnson City, TN, and has been an invited speaker at numerous scientific and performance/health conferences worldwide, including nutritional seminars at the U.S. Olympic Training Center in Lake Placid, NY. Mike has coached numerous athletes and busy professionals in both diet and weight training, and is himself a competitive bodybuilder and professional Brazilian Jiu Jitsu grappler.

Timestamps:

[01.45] - How Mike has gone about acquiring knowledge and bettering himself?
[09.25] - What he would say to a trainer who feels like they don't know enough and are overwhelmed by how much they need to know?
[20.45] - Maximising hypertrophy within a personal training setting/ some basic hypertrophy principles.
[23.55] - Why it's worth trying to encourage more of your one time per week clients to come in more often.
[26.30] - Hypertrophy programming principles.
[32.15] - When would Mike start to add sets as a progression model in a PT setting?
[41.00] - Getting clients more comfortable going closer to failure.
[41.45] - Why it's important to 'reward' clients when they do perfect technique.
[47.40] - Start by getting your clients good at the basics.

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Michael Keeler & Mark Fisher: Closing Down One Gym, Marketing & Business Partnerships 0

Sep 7, 2020

In today's episode, Stuart welcomes Mark Fisher and Michael Keeler for the first time together. They discuss the closure of one of their gym locations, how they came to make that decision and how they've dealt with it, building awareness in your marketing, sending direct messages to followers on social media and then finish off discussing what you should look for in a business partner.

Mark and Michael run Mark Fisher Fitness, a gym in New York City and Business for Unicorns, a business that helps people become great leaders through mentorship and in-person and online courses.

Timestamps:

[02.34] - Mark updates us about what's been happening with Mark Fisher Fitness.
[05.08] - How they went about closing one of their gym locations.
[08.47] - How they have emotionally processed closing down one of their gyms.
[18.04] - Has having to close their Bowery location changed their perspective on owning more than one gym?
[20.36] - What they would say to a gym owner who is thinking they may have to close their doors?
[25.47] - Understanding how to build awareness when marketing your services or products.
[29.10] - Utilising social media direct messaging to get more leads.
[35.00] - What you should look for in a business partner.
[43.38] - A red flag you should look out for in your business partnerships.
[47.00] - Why having different interests and skillsets is an important part of why they function together so well.

Find Out More About Mark and Michael:

Business for Unicorns Website

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Sarah Duffield: Nutrition Coaching, Reflective Practice & Weight Loss Plateaus 0

Aug 31, 2020

In today's episode, Stuart welcomes Sarah Duffield from Mac Nutrition for a second time (Dec 2017, #77). They discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.

Sarah is Mac-Nutrition’s Head of Nutrition and lead tutor for Mac-Nutrition Uni. She has a BSc in Sport and Exercise Science from Loughborough University and an MSc in Sport and Exercise Nutrition from Leeds Metropolitan University. We discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.

Timestamps:

[01.35] - How many team members Mac Nutrition now has.
[03.30] - Selling with integrity.
[10.00] - What Sarah misses about coaching clients 1-1.
[11.50] - Learning to use different nutrition methods as tools in a toolbox.
[16.30] - Using reflective practice for becoming a better coach.
[23.25] - Transitioning from studying nutrition to coaching nutrition.
[25.00] - The importance of having a community of other coaches to bounce ideas off of.
[27.43] - Personal trainers separating nutrition and training in their service options.
[34.48] - The services that mac nutrition offers.
[37.40] - How the contact with a client works.
[41.30] - A client that Sarah failed with.
[46.05] - Weight loss plateaus and what to do about them.
[49.54] - MN's layperson's nutrition course.

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Dr. John Berardi: Finding Your Career Direction, Not Enoughness & Social Media Use 0

Aug 24, 2020

In today's episode, Stuart interviews Dr. John Berardi. They discuss career direction and making sense of where you want to go, as well as touching on not feeling like you're doing enough and how to use social media as a personal trainer (check below if you'd like to see specific timestamps!).

John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.

Timestamps:

[02.03] - Would he have changed anything about his book, Change Maker, due to what has happened with covid-19?
[08.15] - His message to a personal trainer who is struggling just now.
[10.45] - An example of a caterer who has changed his offering during covid.
[14.55] - The personality profile of trainers who are successful online.
[18.50] - Unique abilities, purpose and values exercise for making more sense of where to go in your career.
[26.30] - Why the belief that you must become a coach in the fitness industry limits the people that come into it.
[29.15] - A story about 'Dave's Killer Bread' and a gym owner who moved into mobile personal training.
[35.30] - "I'm just a personal trainer, am I not doing enough?"
[37.30] - Why it's important to be as much 'you' as you can be.
[42.43] - Social media being detrimental to our mental and business health.
[47.15] - Using social media for business growth.
[49.45] - Why marketing is not just social media.
[1.08.25] - The instant validation/ feedback that social media provides.

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Steve Hall: Effective Online Coaching & Working With The Physique Client 0

Aug 17, 2020

In today's episode, Stuart talks to Steve Hall about how to coach clients online, charging for consultations, technique and hypertrophy, managing hunger, mini cuts, business lessons, developing rapport with online clients and much more.
Steve is the founder of Revive Stronger. The name was inspired by a life changing head injury Steve suffered whilst at University. After which Steve fell in love with bodybuilding as it allowed him to build up not only his physique but also confidence. Effectively he ‘Revived Stronger’ and in doing so developed a huge passion to help others do the same. Now a competitive natural bodybuilder with his best performance to date being a top 5 placing in the UKDFBA international finals in 2017. In addition with over 10 years in the gym and more than 5 years coaching experience, he uses this in combination with the latest science to drive results.

Timestamps:

[01.28] - Steve's tells us how he got started in the fitness industry.
[05.19] - How he's grown to understand the importance of technique.
[09.25] - How he gets an insight into his client's technique as an online coach.
[15.13] - Why Revive Stronger encourages people not to apply for coaching on their website.
[20.15] - Why they don't put their prices on their website.
[23.33] - Charging a small fee for initial consultations.
[28.03] - Onboarding for new clients.
[29.24] - Costing for setting up a membership site.
[32.28] - Asking clients to sign up for a minimum of 3 months.
[34.02] - Their check-in process.
[41.41] - Helping clients manage hunger.
[47.13] - Aggressive dieting/ mini cuts/ low calorie short term diets.
[50.38] - Beta-alanine supplementation and second-level thinking.

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Phil Learney: Online Training, Converting Inductions & Pricing 0

Aug 10, 2020

Phil Learney has been a personal trainer in the fitness industry since the early 90s and has worked in gyms all over England ranging from small private ones to big commercial ones. At his time of retiring as a trainer, he was the second-highest charging PT in the UK. Now he educates and helps PTs grow their businesses through his company the Advanced Coaching Academy (ACA).

In this episode, we discuss online coaching, how to convert inductions into clients, whether you should do single sessions, increasing your prices and more. We had a couple of audio issues which unfortunately took out a bit of the recording around the 40min mark, so if it jumps from one topic to another you know why!

Timestamps:

[02.27] - Where would Phil go to train clients if he had to start over?
[15.37] - Education for personal trainers.
[20.47] - Pricing and free sessions.
[26.04] - Are single sessions worth it?
[50.47] - What he did to convert inductions into clients?
[35.57] - Discussion on the signing up of a client who comes in for an induction.
[40.57] - Price increases.

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Personal Trainer Daily: Clients Ghosting After Asking For Your Prices 0

Aug 8, 2020

We have just launched a new podcast at LTB that is going to be run by Chris Burgess called Personal Trainer Daily. It's going to be a daily podcast that is short in length where Chris will take a common question related to being a PT and answer one per episode. In this sample episode, Chris talks you through how to handle clients who disappear after asking for your prices.

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Feeling Guilty About Taking Time Off 0

Aug 6, 2020

In this short solo episode, Stuart discusses why it's so common for personal trainers to feel guilty about taking time off. During the first section, he talks through why you may feel guilty and in the second, he suggests some strategies that will help you remove the guilt you feel and enjoy the time off you have.

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Tony Cottenden: Lockdown Lessons, Sustaining 40+ Weekly PT Sessions, Avatars & Being Yourself 0

Aug 3, 2020

Tony Cottenden is a returning guest who runs a gym called The Shed, which functions out of his back garden. It was started as a small summer house in May 2014 and he's run a full client base from it since March 2016. In this episode, we talk about a load of topics including lessons that have come lockdown, what he keeps telling people who are thinking about starting their own shed, why lockdown has made him love in-person even more, how he manages 40+ PT sessions a week, why just be yourself is useful advice for personal trainers and much more.

Timestamps:

[04.35] - What things he's finding himself repeating to people who are asking about opening their own shed/ garage gym?
[06.25] - The size of his first shed personal training gym.
[08.05] - Learning from lockdown - finding more ways to progress your clients aside from increasing load.
[09.35] - 1-1 vs online training.
[11.20] - Adding value outside of your in-person service.
[16.20] - How he manages to sustain 40+ PT sessions?
[25.50] - His onboarding app.
[26.50] - Has he got clearer on his ideal client/ avatar that he serves as a personal trainer?
[28.20] - Why a website has been his main way of getting new clients in.
[30.35] - His longer-term goals.
[34.35] - How he feels about the potential of a second wave/ lockdown?
[36.30] - Why LTB has been a huge part of his success.
[38.50] - Just "be yourself" and why it's an important part of being a PT.

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Alex Pearson: COVID, Obesity & The UK Governments Strategy 0

Jul 29, 2020

Alex Pearson runs Alex Pearson Health Coaching where he specialises in helping people with obesity undertake significant weight loss journeys. We discuss the UK's tackling obesity strategy, the link between COVID and obesity, what he would do if he was in charge of public health, the effectiveness of the sugar tax, how important education is in treating obesity and much more.

Timestamps:

[02.13] - Alex's thoughts on the UK Governments proposed tackling obesity strategy?
[05.40] - How important and useful is education in treating obesity?
[07.25] - The '5 fruit and veg a day' campaign.
[09.05] - How important is exercise in treating obesity?

[16.09] - Personal responsibility and blame used to combat obesity?
[19.43] - What about motivation and education?
[21.48] - The link between trauma and obesity?
[23.43] - The link between COVID and obesity?
[29.23] -The link between catching the virus and obesity?
[32.43] - If he was in charge of public health, what would he propose to combat obesity?
[34.58] - The sugar tax.
[36.58] - Making healthy food cheaper?
[38.43] Having times where companies can and cannot advertise on TV/ the internet?
[40.12] - Pictures on boxes showing the negative consequences of eating particular types of food? (like cigarettes in the UK)
[45.13] - Targetting supermarkets and reducing quantity and variety of calorie-dense foods

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Website

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Greg Mikolap: Becoming The Go-To PT Within a Commercial Gym 0

Jul 20, 2020

Greg Mikolap was a recent guest who came on for our gym owner roundtable discussion a few months ago (8th of May 2020). He runs the gym Icon in Maidenhead, England and spent over 10 years in a commercial gym prior to that becoming the busiest trainer in that gym. And that is what we mainly explore today. We talk about his lockdown experience so far, how he priced his services in a commercial gym, developing a niche, the differences between trainers who last vs those who don't and why Greg imagined himself wearing a cape before he went into consultations with PT prospects. I know you're going to enjoy this as Greg speaks from the heart and details a lot of experiences that are just so common for the trainer.

Timestamps:

[01.57] - How Greg's gym has got on during lockdown.
[07.30] - If what Greg has learnt during lockdown would apply back to when he was working in a commercial gym.
[13.30] - Why it's slow until it starts to snowball when you're gaining clients as a personal trainer.
[19.30] - Why it's so common to dread holidays as a personal trainer.
[23.15] - A story about developing a niche.
[24.30] - A discussion about block vs month bookings.
[37.22] - The differences between the commercial gym trainers who last vs the ones who don't.
[40.30] - Was Greg nervous when he started in his commercial gym?
[46.30] - The importance of stepping back from where things are going wrong for you in the customer journey.
[48.30] - What helped Greg get over feeling nervous before he stepped into a consultation.

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Chris Burgess: How to Structure Your Marketing Post Lockdown 0

Jul 16, 2020

Chris Burgess is the owner of Lift The Bar and Curious Gym (prev called the LTB Gym). He comes on to talk about how personal trainers should approach their marketing now that a lot of countries have dates for reopening as well as the countries that don't. We discuss how to use a countdown approach to your gym reopening, why creating a video that shows off what you think of being a PT is so important just now, if he's planning for a second wave and how to touch base with clients who left you during the lockdown.

Timestamps:

[02.01] - Does Chris think consumers will be receptive to buying gym memberships/ PT services post lockdown?
[05.55] - What his marketing strategy is for reopening his gym just now.
[10.16] - What his strategy would be if he was going back to a commercial gym?
[12.57] - How he's going to internally market to ensure his old and previous clients come back to his gym?
[17.28] - Will he be giving discounted prices to clients who lose their job or have reduced hours?
[19.38] - How listeners who don't have a reopening date should approach their marketing just now.
[22.16] - If he's planning for a second wave and potential closure of his gym again.

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Travis Pollen and Akil Piggott: Injury Prevention, Posture, 'Perfect' Technique and Building Relationships w/ Physiotherapists 0

Jul 13, 2020

I asked Travis and Akil to come on to discuss the intersection between being a personal trainer and delving into the world of rehab and injury. They both run a company called 3M Athletic Performance. Akil is a practising physical therapist who used to be a personal trainer and Travis is a full-time personal trainer with a keen interest and academic background in the rehab and injury world. We discuss how trainers can build relationships with physios, how to find good physios, injury prevention for trainers, whether form and technique contribute to injury, posture, how life stress affects peoples perception of pain and more!

Timestamps:

[02.46] - Akil and then Travis talk about personal trainers developing relationships with physiotherapists/ physical therapists
[08.38] - How to go about finding good evidence-based physiotherapists
[12.53] - Why it's well worth going to see the physio yourself before sending your clients to them.
[18.08] - How to troubleshoot when a client is having pain in a personal training session and how to decide when to refer out.
[26.53] - Knowing what both Akil and Travis know about the world of physio and personal training, what would they say to their younger selves?
[31.38] - Why injury prevention isn't all about activating inactive muscles and lengthening tight ones.
[34.04] - Does form/ technique contribute to injury risk?
[38.48] - What should a personal trainer look for in a consult/ assessment to prevent injury?
[41.28] - Does posture contribute to injury risk?
[44.58] - Why does life stress affect pain?

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Mark Laws: Surviving Your First Few Years as a Personal Trainer 0

Jul 6, 2020

Mark Laws has been coaching people for over 20 years, working full time in the fitness industry for 15 years, working with elite athletes for 12 years and teaching courses to fitness professionals for 6 years. He continues to work with regular clients on a daily basis as well as delivering workshops and presentations around the world. We chat about his career as a PT and what he'd go back and tell himself about doing a better job.

Timestamps:

[01.58] - Mark tells a story about how his Mum sat him down and told him he should stop being a personal trainer early in his career.
[09.58] - A discussion about Mark's first few years as a personal trainer.
[14.51] - Earning the right to say no to prospects you don't want to work with.
[19.58] - What does Mark wish he could go back and tell himself about being a new PT?
[32.28] - How much did he change the way he ran his PT business after going to China to work in S&C for a year?
[43.08] - Why you should consider getting your clients onto a monthly payment plan.

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Cath Baxter: How to Use Your Voice to Influence Your Clients and Prospects 0

Jun 29, 2020

Cath Baxter is a professional voice and impact coach. We cover why your voice is such an important aspect of communication, common areas for improvement when speaking, the power of the pause, enthusiasm and whether we should try to eliminate the 'umms', 'emms' and 'likes' from our speech.

Cath is one of the UK’s leading voice coaches and a Public Speaking expert. For 14 years she was Head of Voice at Mountview, one of the top 5 drama schools in the UK, where she trained some of the UK's best actors and musical theatre performers. Her time is now spent working with a wide range of business clients and companies, helping them to add greater impact to their communications. She has most recently been working with the following Organisations: IFBA, RBS, Cancer Research, NHS England, NHS Improvement, Office of Rail and Road, DVLA, Independent Office for Police Conduct, Scottish Government, Crown Commercial Service, Companies House, MOD (Guards Service), UK Government Investments and the Northern Ireland Civil Service.

Timestamps:

[01.40] - Cath explains what it is she does.
[05.30] - How Cath's work applies to the work that personal trainers do.
[13.48] - Where to begin if you'd like to start working on how you use your voice as a personal trainer.
[17.20] - How to correct speaking too quickly.
[19.55] - Improving eloquence.
[21.40] - Becoming less self-conscious and more confident when speaking.
[33.00] - How important is enthusiasm when speaking?
[36.50] - Tips to gather attention when talking online to clients or on a video that you're sharing on social media.
[43.30] - Umms, emms, likes and other hesitation sounds/ filler sounds.

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Will Holmes & Laura Dubler: Lessons Learned From Reopening a Gym After Lockdown 0

Jun 22, 2020

Laura Dubler and Will Holmes are a couple who run a small personal training facility called Core Training in Switzerland. Switzerland announced that gyms could be opened from early May, so they've had 6+ weeks worth of reopening experience now. I asked them to come on talk about what they've learnt during that time. We cover whether or not they've kept their online offering, how their clients have found coming back into the gym, how they've found coaching while social distancing and a bunch of unexpected things that will help you plan for your gym reopening.

Timestamps:

[02.45] - How Laura and Will ended up opening a gym in Switzerland
[05.58] - How their business model works
[09.43] - How they have found reopening their gym since lockdown has been lifted in Switzerland
[11.55] - Did they keep their online offering alongside reopening their gym?
[16.25] - How many of their members came straight back in as they announced their gym was back open?
[17.25] - Have they had any clients who have learnt they've got COVID as they reopened?
[19.55] - How they plan to handle things if a client announces they have COVID and were in the gym yesterday?
[24.03] - What rules they have around wearing masks and things like social distancing and cleaning?
[27.03] - How they've found not being able to touch clients when coaching?
[37.25] - Have they had any clients who have come in and then decided against it?
[41.15] - How they've handled cleaning and sanitizing equipment?
[47.50] - Training clients who have had COVID and how it's affected their recovery

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Molly Galbraith: Why Success Takes Time, Deep Market Research and Coaching Women 0

Jun 15, 2020

In today's episode, Stuart talks to Molly Galbraith about entrepreneurial lessons, why success takes time, the power of a shitty first draft, conducting deep market research on your clients and clients who have left and why it's still so normal for male personal trainers to shy away from topics surrounding coaching women.

Molly Galbraith is the co-founder of Girls Gone Strong, the world’s largest platform providing evidence-based, interdisciplinary health, fitness, and nutrition education for women and the health and fitness professionals who work with them—including industry-leading certification programs and coaching. Molly has been heavily involved in the fitness industry since 2004 and this is her third appearance on the podcast. Number 88 and 144 in case you'd like to go back!

Timestamps:

[05.45] - The concept of a rubbish first draft.
[08.50] - Does it surprise Molly seeing where Girls Gone Strong as a company is now?
[10.30] - Molly tells a story about loaning her father money when she was 7 years old.
[14.15] - Does she miss having a brick and mortar gym facility?
[22.45] - How would she start a career in the fitness industry knowing what she knows now?
[34.12] - How GGS have conducted deep market research.
[38.34] - Why personal trainers should conduct market research with clients who succeed and clients who leave.
[42.19] - Why male personal trainers tend to shy away from topics surrounding coaching women like the menstrual cycle, menopause and pre/postnatal.

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Nick Winkelman: Creating Cues, Coaching The Push-Up and Collaborating With Your Clients 0

Jun 8, 2020

In today's episode, Stuart talks to Nick Winkelman about the power of tough to hear feedback, reflective practice, creating coaching cues with your clients, coaching the push-up using a framework called the coaching communication loop and what Nick's favourite analogy/ coaching cue is. The section on the push up is a masterclass in coaching so even if you skip ahead and listen to that I promise you'll get a tonne from this episode!

Nick is the Head of Athletic Performance for the Irish Rugby Football Union (IRFU) and has just released his new book, The Language of Coaching. We at LTB would like to show our support for his book so we're running a competition to win a copy. If you'd like to enter and have a chance of winning 1 of 5 copies of the book, all you need to do is 1. review the show on iTunes and take a screenshot and email it to me and 2. email me over your favourite cue. It can be any type or kind of cue. If you've already reviewed the show, you can still enter by sending over your favourite cue. My email is stuart@liftthebar.com and the winners will be drawn on the 15th of June!

Timestamps:

[05.50] - How he responded to receiving some hard to take feedback about the first editions of his book.
[07.25] - How important receiving feedback has been for him throughout his career.
[10.15] - Questions to ask your clients to help with collaboration when creating cues.
[18.05] - Why coaches are more comfortable talking about programming than they are about coaching, communication and motivation.
[23.05] - Where a trainer should start if they want to start learning more about the intricacies of coaching.
[28.35] - Nick explains what the coaching communication loop is.
[32.50] - Nick takes us through how he would coach a push-up to a new client using the coaching communication loop.
[39.42] - If Nick thinks we should take the time outside of sessions to create coaching cues and analogies.
[42.30] - Nick's favourite cue or analogy

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Danny Lennon: What is Health and Should You Start a Podcast? 0

Jun 1, 2020

In today's episode, Stuart talks to Danny Lennon from Sigma Nutrition about the considerations you should have if you're thinking about starting a podcast, what he thinks has helped his podcast grow to the level it has, Danny's three-part framework for describing what is health and what he thinks about to ensure he's living a meaningful life. It gets deep at points but I wouldn't have it any other way as this was one of the most enjoyable interviews I've done in a long time!

Danny is the founder of Sigma Nutrition and head of content creation for the company. Known for hosting the top-ranked podcast Sigma Nutrition Radio, Danny is also a respected educator in the field. He has spoken at conferences and events all over Europe (including London, Dublin, Amsterdam and Vienna), as well as the United States and Australia. Danny has a master’s degree (MSc.) in Nutritional Sciences from University College Cork, during which time Danny took classes in biochemistry, clinical nutrition, micronutrient interactions and physiology. Previous to this Danny also completed a BSc. Degree in Biology and Physics Education and spent a year teaching these subjects.

Timestamps:

[03.13] - Why Danny decided to start his own podcast, Sigma Nutrition Radio
[09.26] - The trap that trainers fall into when getting into creative pursuits like writing, podcasting and video
[11.16] - Danny's message to someone who is thinking of doing a podcast
[15.13] - Why it's so easy to get sucked into looking at the wrong metrics when putting content out into the world
[22.30] - What Danny has done to grow professionally and personally
[34.12] - A discussion around Danny's What is Health framework
[39.24] - Why he used contentedness over happiness as one of his key parts of his framework
[45.56] - The importance of relationships and connection

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Brett Bartholomew: Burnout, Communication and Buy-In 0

May 26, 2020

In today's episode, Stuart talks to Brett Barthomolew about burnout, where it comes from and how to spot the things that may end up with you burning yourself out, why working on your communication skills is an essential aspect of being a coach and whether or not you can build buy-in with your clients quickly.

Brett Bartholomew is a strength and conditioning coach, author of the excellent Conscious Coaching, consultant, and Founder of the performance coaching and consulting company, The Bridge Human Performance®. His experience includes working with athletes both in the team environment and private sector along with members of the United States Special Forces and members of Fortune 500 companies. You can find out more about Brett and all of his work by heading to artofcoaching.com

Timestamps:

[02.20] - How he's finding being a new parent
[05.15] - A discussion about burnout
[20.35] - What doesn't work for preventing burnout
[23.00] - Why he takes so much inspiration from other fields unrelated to the fitness industry
[33.00] - How to assess how effective your communication is
[40.35] - Can we build buy-in quickly?
[48.05] - What coaches can do to build buy-in more effectively early on in the coaching process
[52.10] - How he's dealing with the uncertainty of what's going on right now

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How To Decide Whether You Should PT Your Clients Outdoors 0

May 23, 2020

In today's episode, Stuart welcomes on Claire Winter and Maggie Elliott to discuss whether or not you should consider training your clients outdoors (if your country allows it) whilst gyms are unavailable. They chat through how to make the decision about training outdoors, considerations for what to do if you decide you're going to do it, equipment recommendations, programming structure, whether you should use music, what to do about the weather and much more.

Claire Winter is LTB's Head of Operations and Maggie Elliott runs Spark Fitness, a personal training studio based out of Prestwich, England.

Timestamps

Claire Winter's portion of the discussion
[02.47] - Would Claire train her clients outside just now?
[05.54] - Why there's a chance you might be feeling guilty about doing mobile personal training
[08.30] - Should you consider training your clients outside considering it may be months before all of them feel safe going indoors?
[10.50] - What kind of things should you consider if you do decide to train your clients outdoors?
[16.07] - Communicating with your client base
[17.22] - Why you don't have to move outdoors even if your clients want to
[20.37] - Why you have to consider what you'll do if you or one of your clients get the virus
Maggie Elliott's portion of the discussion
[22.45] - What decision Maggie has made around training her clients outside
[28.35] - What kind of things would have to happen for Maggie to start training her clients outdoors?
[33.25] - Programming considerations for outdoor PT
[36.30] - Session length
[38.20] - Whether or not she uses music?
[41.20] - Does she think more PTs will take to mobile due to fewer people using big gyms?
[43.10] - Other things to consider that you only learn by experiencing mobile PT

Find Out More About Claire Winter:

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LTB Website
Blogs mentioned - Claire's LTB blog, Covid-19 spreading more easily in indoor environments blog

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