LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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May 18, 2020
Nicola Hobbs is an author, counsellor and international yoga and meditation teacher. She has an MSc in Sport Psychology and her work is grounded in the interface of ancient wisdom and modern science, integrating the time-honoured practices of yoga, meditation and spiritual living with modern mindfulness, psychology, and mental fitness. In the episode, we discuss Nicola's journey through an eating disorder that was diagnosed when she was just 15 and then we get into all things writing.



  • [02.49] - How she's finding teaching Yoga through Zoom.
  • [04.06] - What first got Nicola interested in health, fitness and nutrition.
  • [07.16] - Stuart and Nicola discuss her eating disorder (ED).
  • [13.26] - What her recovery from the ED looked like.
  • [19.58] - How long it's taken Nicola to feel like she's able and willing to share her story around her ED.
  • [22.53] - How Nicola has come up with the ideas for each of her books.
  • [25.58] - Does she always enjoy writing?
  • [29.58] - Stuart and Nicola discuss her writing process.
  • [36.16] - How she deals with the internal voice that tells her it's not worth writing the books she creates.
  • [38.16] - What her editing process looks like.
  • [43.03] - Book recommendations for writing.



Find Out More About Nicola Hobbs:




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May 15, 2020
Jonny Stephens works as a head coach out of Curious Gym, which was previously named the LTB gym. We discuss how he's used cook-a-longs, step challenges and other engagement methods to keep the members of his gym feeling like they are part of a community while they can't come to the gym, how he's maintaining his own exercise during the lockdown, why sharing your struggles and challenges with exercise and nutrition will help you connect with your client base and more.



  • [01.49] - How he is finding lockdown.
  • [05.19] - Has this reinforced how much he enjoys the in-person aspect of personal training?
  • [11.49] - How Jonny has found living alone during lockdown.
  • [16.12] - A discussion around our struggles with maintaining exercise/ movement habits during lockdown.
  • [23.10] - What the gym Jonny works out of, Curious Gym, have used to keep their clients engaged and interacting.
  • [32.02] - If he was a 1-1 trainer with a smaller client base would he still try as many things as he has to engage his clients?
  • [33.27] - What non-exercise/ movement things they've tried to engage their clients?
  • [35.52] - Why it's a good idea to share what you're struggling with regarding exercise and nutrition with your client base. 



Find Out More About Jonny/ Curious:




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May 11, 2020
Phil Learney has been a personal trainer in the fitness industry since the early 90s and has worked in gyms all over England ranging from small private ones to big commercial ones. At his time of retiring as a trainer, he was the second-highest charging PT in the UK.  Now he educates and helps PTs grow their businesses through his company the Advanced Coaching Academy (ACA).
Phil tells some fantastic stories about being a PT in this episode and there are so many lessons about how to get more clients and run a better run business. We cover getting your finances in check, how to get a waiting list as a PT, early career mistakes trainers make, marketing and much more.



  • [02.18] - How he would be handling things if he was a PT having to go through COVID-19 just now?
  • [05.43] - Is he anxious or worried about the industry because of what's happening?
  • [07.48] - Phil tells a story about having to smash a whisky bottle to pay his apartment rent
  • [19.18] - Phil talks about why the hourly rate that PTs charge actually breaks down to very little income
  • [22.48] - Can you speed up going through the inevitable client failures that most trainers go through?
  • [31.18] - Why the only way the fitness industry will become more regulated is through the trainers in it lifting the standard of it
  • [33.38] - Phil talks about personal training pricing
  • [35.03] - Phil tells a story about a trainer who was charging £1000 per hour
  • [39.44] - Why Phil has always had a waiting list in every single gym he's worked in.



Find Out More About Phil:




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May 8, 2020
Today I welcome on Independent Gym owners Mike Waywell (Steel Habitat, Liverpool), Greg Mikolap (Icon Gym, Maidenhead), Will Holmes (Core Training, Switzerland) and Chris Burgess (Curious Fitness, Paulton) to discuss what comes next for Personal Training facilities. We talk through what Will has learnt bringing clients back into his gym in Switzerland after their lockdown ended, how all the guys plan to keep their clients safe when seeing clients in-person again, communication strategies, rewarding loyal clients, programming, gym layout and coaching changes, marketing and what their message would be to a commercial or private facility PT. 



  • [02.46] - Mike Waywell introduces himself
  • [03.22] - Chris Burgess introduces himself
  • [03.42] - Greg Mikolap introduces himself
  • [04.55] - Will Holmes introduces himself
  • [05.56] - Will tells about the specifics of the Swiss govt's reopening recommendations and how he has applied them
  • [09.00] - Mike, Chris and Greg talk about specific plans for how they plan to reopen, use of outdoor space before going indoor (if possible) and keep their clientele safe
  • [19.50] - Greg tells us what he asked in a survey he sent out to his client base to understand their concerns around coming back to the gym
  • [21.23] - Will tells us what his client reception has been to coming back into the gym
  • [26.15] - How they have all communicated with their client base through COVID and how they plan to communicate things moving forward
  • [33.47] - Will talks about the changes he's made to programming and coaching
  • [37.45] - Chris, Mike & Greg discuss programming and gym layout changes
  • [43.40] - The guys talk about loyalty and rewarding clients who have stuck around during COVID
  • [52.55] - How they are all thinking about marketing
  • [64.05] - What they would all do if they were a personal trainer who doesn't own a facility and works in a commercial or private gym



Find Out More About The Guests:




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May 4, 2020
For the last 30 years, Larry Gold has spent most of his working life as the CEO of numerous different hospitals throughout the world. He's helped brand new ones start from scratch and helped struggling ones grow and become huge parts of their communities and at times he's managed over 3000 people. Nowadays he's a consultant to executives who work within healthcare.
This episode is split into two sections: the first 15 minutes is about Covid-19 and how to effectively lead through this and the section after is all about Larry's career, leadership, managing people and building relationships. 



  • [03.20] - The difference between a manager and a leader
  • [06.00] - The three critical leadership components that must be present during times like this
  • [10.59] - What don't you want to do as a leader during times of disaster?
  • [13.34] - Dealing with the uncertainty that Covid has brought everyone
  • [17.02] - Larry sums up his career and tells us what he's doing just now
  • [18.20] - How he got started in healthcare
  • [28.10] - How he's approached growing within each new job he's done
  • [30.45] - How he managed to get 3000+ staff all on the same page working as a CEO in a hospital
  • [36.40] - Why every single person in an organisation needs to know why what they do is important
  • [40.25] - Why he used to walk the halls in his hospital every single day to connect with his employees
  • [43.25] - Why building relationships has been so important to his leadership style
  • [45.05] - How to approach challenging staff situations
  • [46.25] - Giving tough feedback and saying the things that need to be said
  • [52.15] - How he's approached building up his weaknesses
  • [54.52] - Revealing personal aspects of himself to his colleagues and employees
  • [62.25] - Making the whole community proud of his hospital and what you can learn from it
  • [66.28] - What he wishes he could go back tell his younger self


Find Out More About Larry:


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Apr 27, 2020
Adam Feit is Precision Nutrition’s head strength and sport psychology coach. He's been an S&C coach at every level you can think of and currently, he’s a PhD Candidate in Sport and Exercise Psychology at Springfield College studying the use of mental skills among S&C coaches.
In today's episode with Adam we talk about time management tips, managing overwhelm, helping clients use their skills in other life areas to manage exercise and nutrition challenges, motivation science and much more.



  • [03.14] - How Covid has affected Adam's day-to-day
  • [07.22] - Whether he's structured all the time or allows some unstructured time
  • [10.50] - Time management tips
  • [15.07] - Managing overwhelm
  • [18.39] - Looking for what PN call 'bright spots' when coaching clients
  • [20.37] - What kind of coach was he prior to starting with PN
  • [31.52] - The importance of having someone to check your blindspots
  • [34.07] - How he's got better at receiving feedback
  • [36.52] - Roses, thorns and buds daily reflection exercise
  • [38.37] - What his PhD is and what it's teaching him
  • [47.57] - How he used to think about motivation compared to how he thinks about it now



Find Out More About Adam:




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Apr 20, 2020

Dr. Yoni Freedhoff is an Associate Professor of Family Medicine at the University of Ottawa, and since 2004, the medical director of the Bariatric Medical Institute, an ethical, evidence-based, interprofessional weight management centre. We discuss why a compassionate approach to obesity is absolutely necessary, how to help our clients manage their weight, reducing scale weight importance, whether education changes behaviour, childhood nutrition and much, much more. I know you're going to enjoy this episode, just make sure you've got somewhere to take notes as there are a bunch of times you'll want to pause and write something down! 



  • [01.55] - Why obesity isn't as simple as move more eat less.
  • [05.00] - Why personal responsibility is always touted as the most important part of obesity.
  • [07.30] - How we can improve the message we put out there about obesity.
  • [09.35] - Does education help behaviour change?
  • {12.26] - What country is leading the way in terms of weight management?
  • [14.23] - Why environment is the main element of weight management.
  • [16.14] - How knowing that environment is important for his patients informs his practice.
  • [18.55] - How to teach our clients that exercise is not just something that burns calories and is used to lose weight.
  • [20.32] - What we know for sure about weight management
  • [23.50] - Does he think PTs should be working with their clients on behaviour change around nutrition?
  • [25.59] - The two questions he asks his patients to consider when they want to eat junk food.
  • [21.13] - How important is a clients why.
  • [34.35] - What role the scales play in helping clients maintain weight loss.
  • [37.55] - Helping clients remove the scales importance.
  • [39.20] - Underreporting calorie intake.
  • [44.55] - Helping kids develop healthy relationships with food.



Find Out More About Dr. Yoni:




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Apr 13, 2020

Brian St. Pierre is the director of nutrition at Precision Nutrition. He's coached Olympic champions, NFL and NBA teams on nutrition and written some of my favourite and most shared articles on the PN site. We discuss COVID-19 and how he's thinking about its effects on how to coach clients just now, what his coaching evolution has looked like, why some emotional eating is perfectly ok, the PN process for creating blogs and why he used to remove potatoes from his now wife's Irish stew.



  • [02.36] - Considering COVID-19, is now the time for fat loss?
  • [04.45] - If he remembers trying to place his goals onto a client?
  • [13.02] - The evolution of the coach
  • [14.52] - Other things to consider when coaching clients during COVID
  • [17.48] - Helping clients manage being at home and around food all the time just now
  • [20.55] - Why it's important to normalise emotional eating 
  • [26.15] - What role do trainers and coaches have with clients and their nutrition
  • [29.35] - Getting clients more in touch with their internal cues?
  • [31.32] - Helping clients who feel eating slowly etc is too small a habit to help them move them forward?
  • [34.45] - Why it's ok for clients goals to change throughout the coaching process
  • [38.05] - His article "the cost of getting lean" and how it uses it when coaching clients
  • [41.06] - The PN process for creating blog posts
  • [45.20] - What he wishes he could tell himself about what he's learnt about writing in the last 10 years
  • [46.37] - Why he isn't big on social media



Find Out More About BSP:




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Apr 6, 2020

Chris Burgess is the owner of Lift the Bar, an education company for Personal Trainers, and Curious Fitness, a semi-private gym in Paulton, England. Stuart and Chris discuss whether the novelty of zoom sessions will start to wear off on clients who bought into in-person PT, how to think about retention during COVID-19 and what you should do if all of yours clients have said no to doing online training.



  • [03.33] - Will the novelty of zoom sessions start to wear off for your clients?
  • [06.43] - Why the question has to be "is this real?"
  • [11.43] - How to embrace the novelty of delivering sessions online
  • [16.09] - Is he worried about how long this is going to take to get back to some form of normality?
  • [19.53] - How he is viewing retention
  • [25.13] - How to handle going from 5/10-20 sessions a week to zero as your clients don't want to do online sessions



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Mar 30, 2020

Mark Fisher runs Mark Fisher Fitness (MFF) in New York, a two location gym and Business For Unicorns (BFU), an education and support company for business owners. Like most fitness businesses, MFF has had to go from being an in-person one to one that is now fully online. We discuss how MFF has pivoted to support their members during this time, how they are going about building and growing their community, whether or not they are trying to market and sell their online programmes and why it's so important to be a human.



  • [01.13] - How COVID-19 has affected things in Mark's world
  • [04.50] - What Mark Fisher Fitness' current plan is
  • [08.29] - How the MFF members have taken to being trained online
  • [12.03] - What else MFF are doing to support and grow their community
  • [14.58] - What silver linings Mark has seen with everything that has gone on
  • [17.21] - Are they trying to market and sell considering everything that is going on?
  • [19.13] - How are they are approaching their marketing and positioning just now
  • [21.49] - How this will affect Mark's ability to make decisions moving forward
  • [25.07] - Any books Mark would recommend



Find Out More About Mark:




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Mar 27, 2020

Mike Waywell runs a gym called Steel Habitat in Liverpool, England and a company called Gymownr. Mike is one of the people I turn to for advice on helping gym owners as he's built Steel from the ground up to become one of the most impressive facilities in the UK working with over 400 active members. We cover how to see the opportunity among the uncertainty of COVID, why Steel are running a 6-week challenge just now and how to run one yourself, how they are approaching marketing and why you have to remove the emotion out of what's going on to ensure you survive. 



  • [02.26] - Why and how it's so important to see the opportunities that are available just now for gym owners and personal trainers
  • [06.56] - Mike tells us how he's handled things so far
  • [09.26] - Mike talks about a 6-8 week challenge they are using for accountability and retention just now
  • [13.06] - Why Mike's business has seen 95% + retention rates even though they are now fully online
  • [17.21] - How's he's handled pricing
  • [18.41] - How he plans to handle a big drop-off in members
  • [24.26] - If he's going to change his marketing copy to mention things like quarantine and lockdown
  • [26.26] - What novel things they are doing to provide extra support to their members just now
  • [28.19] - How he's feeling about the long term
  • [33.11] - Whether he's managed to keep all his staff
  • [34.11] - What book he'd recommend for times like this
  • [36.41] - Why now is not the time to sulk, become frustrated or argue about politics



Find Out More About Mike:




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Mar 26, 2020
Cameron Cummings works in a Pure Gym and supports and advises the commercial gym trainers of LTB. In the past week, as with most of the world, the UK has gone on lockdown and he's had to go fully online. We discuss how he's done this, how he's managed losing clients, what his plans are for the long-term and some marketing approaches. 
  • [03.18] - How he's dealt with what the coronavirus has done to his business
  • [07.32] - How many clients he's lost since having to go online
  • [09.01] - How receptive his client base has been to going online
  • [16.35] - Why you should plan for 12 months rather than just a few
  • [22.00] - How to start approaching marketing during this time



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Mar 24, 2020
Gregg Slater is Lift The Bar's Head of Education. Gregg comes on to talk about creating effective home workouts, what equipment you need to create home workouts, what some blocks of training may look like for home training and much more.
If you'd like to gain access to the units that Gregg mentions that will help you create solid home training programmes, head to and sign up for our two-week free trial! Current members can find them in the Facebook group under units and on the members site under browse member content > coronavirus.
  • [01.58] - How is how own training is going just now?
  • [02.58] - What equipment you need to create effective home workouts?
  • [08.03] - The difference between online and remote personal training
  • [10.34] - How and why to coach intentionality with clients when doing an exercise
  • [12.28] - Why to use analogies when coaching
  • [15.03] - Why you want your home workouts to look and feel similar to your PT sessions
  • [18.03] - What a sample home workout could look like
  • [22.18] - Creating blocks of training for home workouts
Mar 23, 2020

A solo episode with Stuart covering what the coronavirus is doing to personal trainers careers and how they can innovate to get through it.

Mar 16, 2020

In this episode, we have another special episode on the coronavirus. This time, I've asked Chris Burgess to come and talk about dealing with the coronavirus' effects on your business, how to handle a loss of income/ loss of clients, how to keep your head up and ensure your business comes out the other side and what your first steps should be. It's a must-listen in times like this. Stay safe, don't forget how big a role you can play in helping to support people through this and please don't suffer alone. I'm more than happy to help so don't hesitate to contact me -

Mar 14, 2020

Everyone is anxious about the coronavirus just now. My goal with this episode is to:

  1. reassure you that you can come out the other side, and
  2. how to go about doing that


Links Mentioned in The Episode


Chris Burgess Coronavirus Example Email

Corona Virus - An official Curious Stance
Let's start at 'worst case'
It's our intention to stay open until the time that the government tell us we aren't allowed to. Obviously we hope that closure won't be forced on us but in the event that we are:
We will be offering:
Daily home workouts that are streamed in this group
Daily 'FaceTime Lead sessions' where the coaches will have a group call with their Semi Private or Bootcamp group at the usual times. You do the workout from home and set your phone camera up in a position where we can coach you if needed
We will be offering to bring kit to your house for you to use, and we will suggest kit for you to buy for your home workouts too.
Let's now talk about 'bad but not worst case'
If we are told to close but the country isnt in some quarantined lockdown, we will run sessions from local parks. It's not ideal but it means we can still help you achieve your health and fitness dreams
Lets now talk about what we need all of you to do:
Wash your hands when you arrive and before you leave.
Don't come to the gym with colds, coughs or if your breathing is playing up. Please dont be offended if you are asked to leave because you have come in poorly - even if its mild.
Don't nick our toilet roll.
Please use the wipes we will put next to the inbody before and after you scan.
Please put your weights away. Fuck sake Greig.
Even if we have to close our doors we will be doing everything in our power to keep sessions running.
But to help us ensure that doesn't happen PLEASE PLEASE don't come into the gym if you have even the slightest inclination that you have COVID 19.

Mar 9, 2020

In today's show, I welcome back on Krista Scott-Dixon. I've had KSD on many times before and she always leaves me with a tonne of things to go away and think about. We get into what exercise/ movement means to her and how it's become a more integrated aspect of her life, how to help clients improve their relationships with food, why some amount of emotional eating can be a good thing and why doing the really simple things you tell your clients to do, like eating slowly, can be great learning experiences.




  • [01.53] - What exercise means to her.
  • [16.08] - Redefining mindfulness to include body-fulness.
  • [23.45] - Why more people are now talking about improving their relationship to food.
  • [26.44] - Where can trainers start when clients want to improve their relationship to food.
  • [33.41] - How to bring up things you notice within clients that aren't serving them.
  • [35.08] - Why some anxiety can be a good thing.
  • [39.23] - The importance of how you show up as a coach.
  • [41.38] - Doing the things you tell your clients to do.
  • [47.23] - The relationship between health and fitness and other mental/ physical behaviours.



Find Out More About Krista:




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Mar 2, 2020

In today's episode, I welcome on Kevin Mullins. Kevin is a personal trainer who has accumulated well over 10,000 hours worth of PT sessions. He works as Director of Product Development and Education for The St. James - A leading brand in Sports, Wellness, and Active Entertainment based in Virginia. We discuss why he hasn't opened a facility considering it was the logical next step, how we can make personal training well respected as a profession, how he grew his business inside of a commercial gym, hitting burnout and coming out the other side a better person and having to create Zumba style classes without the Zumba. 




  • [01.29] - Why Kevin has yet to open up his own personal training facility?
  • [07.37] - Why he feels so passionate about the personal training industry
  • [10.17] - How we can improve how people perceive personal training as a profession
  • [15.07] - What his first few months in a commercial gym were like
  • [21.50] - How he started getting clients in his commercial gym
  • [26.07] - How he dealt with moments where his client numbers fluctuated up and down
  • [30.22] - What other tips he has for a trainer who needs more clients
  • [34.12] - Kevin tells us about hitting a point in his life where he really struggled with who he was and how he nearly left the industry
  • [41.07] - Did he limit the number of sessions he was doing after hitting burnout?
  • [44.37] - What it's like in his new role having to create Zumba-style classes
  • [48.52] - Has his new role taught him anything he wishes he could go back and tell a younger Kevin Mullins?
  • [52.00] - We talk about his book, Day by Day.




Find Out More About Kevin:




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Feb 24, 2020

Today I welcome on Martin Rooney from Training for Warriors. Martin was one of the first people we welcomed on for a webinar at LTB. His energy is infectious and it's hard not to feel pumped up after listening to him talk about being a fitness professional and coaching. We cover his background, finding your place in the fitness industry, becoming a better coach and his new book, coach to coach.


  • [02.40] - Has he always loved what he's done in his career?
  • [05.40] - How to find the things you really enjoy doing in your career?
  • [13.25] - What he does if he's having a bad day?
  • [19.30] - How to narrow the gap between having knowledge and turning into that results with clients
  • [23.00] - What he would say to the trainer who is quieter and introverted
  • [34.30] - Why you don't need to be better than someone to coach them 
  • [37.00] - How he would like his new book, coach to coach, to be remembered


Find More About Martin:



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Feb 17, 2020

Today I welcome on Lou Brierley. Lou was one of the early LTB members that truely helped form our LTB community into what it is today. He's got an incredibly interesting story that involves him growing a successful outdoor Bootcamp, turning that into a facility and then deciding to sell it all and travel the world. We get into how he grew things starting off, how he made his group sessions enjoyable and somewhere that his members felt comfortable and why he decided to sell his gym!



  • [01.47] - Lou's tell us about his motorhome called Doris
  • [05.32] - Why Lou decided to sell his personal training facility and go travelling 
  • [11.52] - Was he in the wrong time in his life for owning a facility?
  • [14.27] - Whether he thinks you can own a facility and have some form of work: life balance?
  • [17.22] - Does he have any regrets about selling his gym?
  • [22.27] - Why growing slowly is something PTs should consider
  • [25.22] - How Lou grew an outdoor bootcamp to 50 members
  • [36.07] - How he made his sessions fun and comfortable for people who don't like gyms
  • [39.07] - When he plans to stop travelling?



Find More About Lou:



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Feb 10, 2020

In this episode, I talk to Alex Pearson about meditation. I've wanted to talk about meditation for a full episode for a while now as it's a topic that many guests have mentioned and it's very much something that most people are aware of nowadays. But is it as useful as you'll read online? We discuss it's origins, what the literature says about using it for depression, anxiety and weight loss, whether or not PTs should encourage their clients to meditate and some of our own experiences with it.


LTB Podcast Survey


  • [04.40] - Some of the different styles of meditation
  • [05.50] - Where it dates back to?
  • [06.45] - Why it's gained popularity?
  • [10.55] - What the literature says about mindfulness and anxiety?
  • [11.46] - What the says about mindfulness and weight loss or emotional eating?
  • [16.20] - Should personal trainers encourage their clients to meditate?
  • [28.10] - Does mindfulness help with decision making?
  • [29.10] - Why lots of people try meditation and don't stick with?
  • [36.25] - Alex shares some of his meditation experiences
  • [39.32] - Can you get a similar effect from doing something like yoga, running or a different activity?
  • [42.53] - Where you can start a meditation habit.



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Feb 3, 2020

In today's episode, I welcome on Liam Thompson from Internet FitPro - a company all about helping personal trainers get more clients and create effective websites that look great. Liam's had a really cool career in the fitness industry and although we don't delve into that much, we do get into a lot of useful information about how to create a FB ad using Internet Fitpro's formula, lead generation for trainers who work in commercial gyms and private studios and how he built his PT business using free sessions. If you want more clients, this episode is going to be well worth your time.



LTB Podcast Survey




  • [02.01] - How he would approach getting clients in a commercial gym if he was starting from scratch tomorrow?
  • [05.36] - How to go from free session to paid client?
  • [11.01] - How he would approach getting a client base if he was using more online-based strategies?
  • [14.21] - Should PTs spend more time telling people what it is that they do?
  • [16.36] - How to stick out from your competitors as a personal trainer.
  • [18.51] - Using trials or free sessions?
  • [24.21] - Facebook ads aren't working for you?
  • [29.06] - What data you should pay attention to for FB ads
  • [30.51] - Where to start if you want some new clients using FB ads
  • [40.41] - Why it's well worth getting someone's email



Find More About Liam:



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Jan 27, 2020
In today's episode, I have our last episode in the from the archives series. I welcome on Sarah Miller, who was one of my 1-2-1 clients from back in Dundee, Scotland. We worked together for around 4 years and I asked her to come on to talk about her journey. It's a great way to hear a clients perspective on something we rarely hear their side of, especially in a setting like this which is so different from that of a normal PT session. We talk about her experiences with gyms, how she's got to a place of feeling content with where she is at and what personal trainers could do to better connect with potential clients online.
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Jan 20, 2020

In this episode of the LTB podcast, we have a from the archive episode with Krista Scott-Dixon from Precision Nutrition which was first posted back in 2017. We discuss her book, 'Why We Want Eat', what makes an effective coach, how to improve your self-awareness, empathy and much more.



Find Out More About Krista:
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Jan 13, 2020
In today's episode, we continue with our series of favourite from the archive episodes by welcoming on Alwyn Cosgrove. This episode was first posted back in 2017 and in it, we cover why trainers need to rethink how they think about sales, what lifetime customer value is and why you need to know what about it and why Alwyn's business Results Fitness has had the success it's had. 
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