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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Jul 6, 2020
Mark Laws has been coaching people for over 20 years, working full time in the fitness industry for 15 years, working with elite athletes for 12 years and teaching courses to fitness professionals for 6 years. He continues to work with regular clients on a daily basis as well as delivering workshops and presentations around the world. We chat about his career as a PT and what he'd go back and tell himself about doing a better job. 
 

 

 

Timestamps:
  • [01.58] - Mark tells a story about how his Mum sat him down and told him he should stop being a personal trainer early in his career.
  • [09.58] - A discussion about Mark's first few years as a personal trainer.
  • [14.51] - Earning the right to say no to prospects you don't want to work with.
  • [19.58] - What does Mark wish he could go back and tell himself about being a new PT?
  • [32.28] - How much did he change the way he ran his PT business after going to China to work in S&C for a year?
  • [43.08] - Why you should consider getting your clients onto a monthly payment plan.

 

 

Find Out More About Mark:

 

 

 

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Jun 29, 2020
Cath Baxter is a professional voice and impact coach. We cover why your voice is such an important aspect of communication, common areas for improvement when speaking, the power of the pause, enthusiasm and whether we should try to eliminate the 'umms', 'emms' and 'likes' from our speech.
 
Cath is one of the UK’s leading voice coaches and a Public Speaking expert. For 14 years she was Head of Voice at Mountview, one of the top 5 drama schools in the UK, where she trained some of the UK's best actors and musical theatre performers. Her time is now spent working with a wide range of business clients and companies, helping them to add greater impact to their communications. She has most recently been working with the following Organisations: IFBA, RBS, Cancer Research, NHS England, NHS Improvement, Office of Rail and Road, DVLA, Independent Office for Police Conduct, Scottish Government, Crown Commercial Service, Companies House, MOD (Guards Service), UK Government Investments and the Northern Ireland Civil Service.

 

 

Timestamps:
  • [01.40] - Cath explains what it is she does.
  • [05.30] - How Cath's work applies to the work that personal trainers do.
  • [13.48] - Where to begin if you'd like to start working on how you use your voice as a personal trainer.
  • [17.20] - How to correct speaking too quickly.
  • [19.55] - Improving eloquence.
  • [21.40] - Becoming less self-conscious and more confident when speaking.
  • [33.00] - How important is enthusiasm when speaking?
  • [36.50] - Tips to gather attention when talking online to clients or on a video that you're sharing on social media.
  • [43.30] - Umms, emms, likes and other hesitation sounds/ filler sounds.

 

 

Find Out More About Cath:

 

 

 

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Jun 22, 2020
Laura Dubler and Will Holmes are a couple who run a small personal training facility called Core Training in Switzerland. Switzerland announced that gyms could be opened from early May, so they've had 6+ weeks worth of reopening experience now. I asked them to come on talk about what they've learnt during that time. We cover whether or not they've kept their online offering, how their clients have found coming back into the gym, how they've found coaching while social distancing and a bunch of unexpected things that will help you plan for your gym reopening.
 
 
 
 
 
 
 
Timestamps:
 
  • [02.45] - How Laura and Will ended up opening a gym in Switzerland
  • [05.58] - How their business model works
  • [09.43] - How they have found reopening their gym since lockdown has been lifted in Switzerland
  • [11.55] - Did they keep their online offering alongside reopening their gym?
  • [16.25] - How many of their members came straight back in as they announced their gym was back open?
  • [17.25] - Have they had any clients who have learnt they've got COVID as they reopened?
  • [19.55] - How they plan to handle things if a client announces they have COVID and were in the gym yesterday?
  • [24.03] - What rules they have around wearing masks and things like social distancing and cleaning?
  • [27.03] - How they've found not being able to touch clients when coaching?
  • [37.25] - Have they had any clients who have come in and then decided against it?
  • [41.15] - How they've handled cleaning and sanitizing equipment?
  • [47.50] - Training clients who have had COVID and how it's affected their recovery

 

 

 

Find Out More About Laura & Will:

 

 

 

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Jun 15, 2020
In today's episode, Stuart talks to Molly Galbraith about entrepreneurial lessons, why success takes time, the power of a shitty first draft, conducting deep market research on your clients and clients who have left and why it's still so normal for male personal trainers to shy away from topics surrounding coaching women.
 
Molly Galbraith is the co-founder of Girls Gone Strong, the world’s largest platform providing evidence-based, interdisciplinary health, fitness, and nutrition education for women and the health and fitness professionals who work with them—including industry-leading certification programs and coaching. Molly has been heavily involved in the fitness industry since 2004 and this is her third appearance on the podcast. Number 88 and 144 in case you'd like to go back!
 
 
 
 
Timestamps:
 
  • [05.45] - The concept of a rubbish first draft.
  • [08.50] - Does it surprise Molly seeing where Girls Gone Strong as a company is now?
  • [10.30] - Molly tells a story about loaning her father money when she was 7 years old.
  • [14.15] - Does she miss having a brick and mortar gym facility?
  • [22.45] - How would she start a career in the fitness industry knowing what she knows now?
  • [34.12] - How GGS have conducted deep market research.
  • [38.34] - Why personal trainers should conduct market research with clients who succeed and clients who leave.
  • [42.19] - Why male personal trainers tend to shy away from topics surrounding coaching women like the menstrual cycle, menopause and pre/postnatal.

 

 

 

Find Out More About Molly:

 

 

 

 

Find Out More About LTB:

Jun 8, 2020
In today's episode, Stuart talks to Nick Winkelman about the power of tough to hear feedback, reflective practice, creating coaching cues with your clients, coaching the push-up using a framework called the coaching communication loop and what Nick's favourite analogy/ coaching cue is. The section on the push up is a masterclass in coaching so even if you skip ahead and listen to that I promise you'll get a tonne from this episode!
 
Nick is the Head of Athletic Performance for the Irish Rugby Football Union (IRFU) and has just released his new book, The Language of Coaching. We at LTB would like to show our support for his book so we're running a competition to win a copy. If you'd like to enter and have a chance of winning 1 of 5 copies of the book, all you need to do is 1. review the show on iTunes and take a screenshot and email it to me and 2. email me over your favourite cue. It can be any type or kind of cue. If you've already reviewed the show, you can still enter by sending over your favourite cue. My email is stuart@liftthebar.com and the winners will be drawn on the 15th of June!

 

 

Timestamps:
 
 
  • [05.50] - How he responded to receiving some hard to take feedback about the first editions of his book.
  • [07.25] - How important receiving feedback has been for him throughout his career.
  • [10.15] - Questions to ask your clients to help with collaboration when creating cues.
  • [18.05] - Why coaches are more comfortable talking about programming than they are about coaching, communication and motivation.
  • [23.05] - Where a trainer should start if they want to start learning more about the intricacies of coaching.
  • [28.35] - Nick explains what the coaching communication loop is.
  • [32.50] - Nick takes us through how he would coach a push-up to a new client using the coaching communication loop. 
  • [39.42] - If Nick thinks we should take the time outside of sessions to create coaching cues and analogies.
  • [42.30] - Nick's favourite cue or analogy

 

 

Find Out More About Nick:

 

 

 

 

Find Out More About LTB:

Jun 1, 2020
In today's episode, Stuart talks to Danny Lennon from Sigma Nutrition about the considerations you should have if you're thinking about starting a podcast, what he thinks has helped his podcast grow to the level it has, Danny's three-part framework for describing what is health and what he thinks about to ensure he's living a meaningful life. It gets deep at points but I wouldn't have it any other way as this was one of the most enjoyable interviews I've done in a long time!

Danny is the founder of Sigma Nutrition and head of content creation for the company. Known for hosting the top-ranked podcast Sigma Nutrition Radio, Danny is also a respected educator in the field. He has spoken at conferences and events all over Europe (including London, Dublin, Amsterdam and Vienna), as well as the United States and Australia. Danny has a master’s degree (MSc.) in Nutritional Sciences from University College Cork, during which time Danny took classes in biochemistry, clinical nutrition, micronutrient interactions and physiology. Previous to this Danny also completed a BSc. Degree in Biology and Physics Education and spent a year teaching these subjects.

 
 

 

Timestamps:
 
 
  • [03.13] - Why Danny decided to start his own podcast, Sigma Nutrition Radio
  • [09.26] - The trap that trainers fall into when getting into creative pursuits like writing, podcasting and video
  • [11.16] - Danny's message to someone who is thinking of doing a podcast
  • [15.13] - Why it's so easy to get sucked into looking at the wrong metrics when putting content out into the world
  • [22.30] - What Danny has done to grow professionally and personally
  • [34.12] - A discussion around Danny's What is Health framework
  • [39.24] - Why he used contentedness over happiness as one of his key parts of his framework
  • [45.56] - The importance of relationships and connection

 

 

 

Find Out More About Danny:

 

 

 

 

Find Out More About LTB:

May 26, 2020
In today's episode, Stuart talks to Brett Barthomolew about burnout, where it comes from and how to spot the things that may end up with you burning yourself out, why working on your communication skills is an essential aspect of being a coach and whether or not you can build buy-in with your clients quickly. 
Brett Bartholomew is a strength and conditioning coach, author of the excellent Conscious Coaching, consultant, and Founder of the performance coaching and consulting company, The Bridge Human Performance®. His experience includes working with athletes both in the team environment and private sector along with members of the United States Special Forces and members of Fortune 500 companies. You can find out more about Brett and all of his work by heading to artofcoaching.com


 
 
 

 

Timestamps:
 
  • [02.20] - How he's finding being a new parent
  • [05.15] - A discussion about burnout
  • [20.35] - What doesn't work for preventing burnout
  • [23.00] - Why he takes so much inspiration from other fields unrelated to the fitness industry
  • [33.00] - How to assess how effective your communication is
  • [40.35] - Can we build buy-in quickly?
  • [48.05] - What coaches can do to build buy-in more effectively early on in the coaching process
  • [52.10] - How he's dealing with the uncertainty of what's going on right now
 

 

 

Find Out More About Brett:

 

 

 

Find Out More About LTB:

May 23, 2020

In today's episode, Stuart welcomes on Claire Winter and Maggie Elliott to discuss whether or not you should consider training your clients outdoors (if your country allows it) whilst gyms are unavailable. They chat through how to make the decision about training outdoors, considerations for what to do if you decide you're going to do it, equipment recommendations, programming structure, whether you should use music, what to do about the weather and much more.

Claire Winter is LTB's Head of Operations and Maggie Elliott runs Spark Fitness, a personal training studio based out of Prestwich, England.

 

 

 

Timestamps

  • Claire Winter's portion of the discussion
  • [02.47] - Would Claire train her clients outside just now?
  • [05.54] - Why there's a chance you might be feeling guilty about doing mobile personal training
  • [08.30] - Should you consider training your clients outside considering it may be months before all of them feel safe going indoors?
  • [10.50] - What kind of things should you consider if you do decide to train your clients outdoors?
  • [16.07] - Communicating with your client base
  • [17.22] - Why you don't have to move outdoors even if your clients want to 
  • [20.37] - Why you have to consider what you'll do if you or one of your clients get the virus
  • Maggie Elliott's portion of the discussion
  • [22.45] - What decision Maggie has made around training her clients outside
  • [28.35] - What kind of things would have to happen for Maggie to start training her clients outdoors?
  • [33.25] - Programming considerations for outdoor PT
  • [36.30] - Session length
  • [38.20] - Whether or not she uses music?
  • [41.20] - Does she think more PTs will take to mobile due to fewer people using big gyms?
  • [43.10] - Other things to consider that you only learn by experiencing mobile PT 

 

 

 

Find Out More About Claire Winter:

 

 

Find Out More About Maggie Elliott:

May 18, 2020
Nicola Hobbs is an author, counsellor and international yoga and meditation teacher. She has an MSc in Sport Psychology and her work is grounded in the interface of ancient wisdom and modern science, integrating the time-honoured practices of yoga, meditation and spiritual living with modern mindfulness, psychology, and mental fitness. In the episode, we discuss Nicola's journey through an eating disorder that was diagnosed when she was just 15 and then we get into all things writing.

 
 
 

 

Timestamps:
 
  • [02.49] - How she's finding teaching Yoga through Zoom.
  • [04.06] - What first got Nicola interested in health, fitness and nutrition.
  • [07.16] - Stuart and Nicola discuss her eating disorder (ED).
  • [13.26] - What her recovery from the ED looked like.
  • [19.58] - How long it's taken Nicola to feel like she's able and willing to share her story around her ED.
  • [22.53] - How Nicola has come up with the ideas for each of her books.
  • [25.58] - Does she always enjoy writing?
  • [29.58] - Stuart and Nicola discuss her writing process.
  • [36.16] - How she deals with the internal voice that tells her it's not worth writing the books she creates.
  • [38.16] - What her editing process looks like.
  • [43.03] - Book recommendations for writing.
 

 

 

Find Out More About Nicola Hobbs:

 

 

 

Find Out More About LTB:

May 15, 2020
Jonny Stephens works as a head coach out of Curious Gym, which was previously named the LTB gym. We discuss how he's used cook-a-longs, step challenges and other engagement methods to keep the members of his gym feeling like they are part of a community while they can't come to the gym, how he's maintaining his own exercise during the lockdown, why sharing your struggles and challenges with exercise and nutrition will help you connect with your client base and more.
 
 
 

 

 

Timestamps:
  • [01.49] - How he is finding lockdown.
  • [05.19] - Has this reinforced how much he enjoys the in-person aspect of personal training?
  • [11.49] - How Jonny has found living alone during lockdown.
  • [16.12] - A discussion around our struggles with maintaining exercise/ movement habits during lockdown.
  • [23.10] - What the gym Jonny works out of, Curious Gym, have used to keep their clients engaged and interacting.
  • [32.02] - If he was a 1-1 trainer with a smaller client base would he still try as many things as he has to engage his clients?
  • [33.27] - What non-exercise/ movement things they've tried to engage their clients?
  • [35.52] - Why it's a good idea to share what you're struggling with regarding exercise and nutrition with your client base. 

 

 

Find Out More About Jonny/ Curious:

 

 

 

Find Out More About LTB:

May 11, 2020
Phil Learney has been a personal trainer in the fitness industry since the early 90s and has worked in gyms all over England ranging from small private ones to big commercial ones. At his time of retiring as a trainer, he was the second-highest charging PT in the UK.  Now he educates and helps PTs grow their businesses through his company the Advanced Coaching Academy (ACA).
Phil tells some fantastic stories about being a PT in this episode and there are so many lessons about how to get more clients and run a better run business. We cover getting your finances in check, how to get a waiting list as a PT, early career mistakes trainers make, marketing and much more.
 
 
 

 

 

Timestamps:
  • [02.18] - How he would be handling things if he was a PT having to go through COVID-19 just now?
  • [05.43] - Is he anxious or worried about the industry because of what's happening?
  • [07.48] - Phil tells a story about having to smash a whisky bottle to pay his apartment rent
  • [19.18] - Phil talks about why the hourly rate that PTs charge actually breaks down to very little income
  • [22.48] - Can you speed up going through the inevitable client failures that most trainers go through?
  • [31.18] - Why the only way the fitness industry will become more regulated is through the trainers in it lifting the standard of it
  • [33.38] - Phil talks about personal training pricing
  • [35.03] - Phil tells a story about a trainer who was charging £1000 per hour
  • [39.44] - Why Phil has always had a waiting list in every single gym he's worked in.

 

 

Find Out More About Phil:

 

 

 

Find Out More About LTB:

May 8, 2020
Today I welcome on Independent Gym owners Mike Waywell (Steel Habitat, Liverpool), Greg Mikolap (Icon Gym, Maidenhead), Will Holmes (Core Training, Switzerland) and Chris Burgess (Curious Fitness, Paulton) to discuss what comes next for Personal Training facilities. We talk through what Will has learnt bringing clients back into his gym in Switzerland after their lockdown ended, how all the guys plan to keep their clients safe when seeing clients in-person again, communication strategies, rewarding loyal clients, programming, gym layout and coaching changes, marketing and what their message would be to a commercial or private facility PT. 
 

 

 

Timestamps:
  • [02.46] - Mike Waywell introduces himself
  • [03.22] - Chris Burgess introduces himself
  • [03.42] - Greg Mikolap introduces himself
  • [04.55] - Will Holmes introduces himself
  • [05.56] - Will tells about the specifics of the Swiss govt's reopening recommendations and how he has applied them
  • [09.00] - Mike, Chris and Greg talk about specific plans for how they plan to reopen, use of outdoor space before going indoor (if possible) and keep their clientele safe
  • [19.50] - Greg tells us what he asked in a survey he sent out to his client base to understand their concerns around coming back to the gym
  • [21.23] - Will tells us what his client reception has been to coming back into the gym
  • [26.15] - How they have all communicated with their client base through COVID and how they plan to communicate things moving forward
  • [33.47] - Will talks about the changes he's made to programming and coaching
  • [37.45] - Chris, Mike & Greg discuss programming and gym layout changes
  • [43.40] - The guys talk about loyalty and rewarding clients who have stuck around during COVID
  • [52.55] - How they are all thinking about marketing
  • [64.05] - What they would all do if they were a personal trainer who doesn't own a facility and works in a commercial or private gym

 

 

Find Out More About The Guests:

 

 

 

Find Out More About LTB:

May 4, 2020
For the last 30 years, Larry Gold has spent most of his working life as the CEO of numerous different hospitals throughout the world. He's helped brand new ones start from scratch and helped struggling ones grow and become huge parts of their communities and at times he's managed over 3000 people. Nowadays he's a consultant to executives who work within healthcare.
 
This episode is split into two sections: the first 15 minutes is about Covid-19 and how to effectively lead through this and the section after is all about Larry's career, leadership, managing people and building relationships. 
 

 

 

Timestamps:
  • [03.20] - The difference between a manager and a leader
  • [06.00] - The three critical leadership components that must be present during times like this
  • [10.59] - What don't you want to do as a leader during times of disaster?
  • [13.34] - Dealing with the uncertainty that Covid has brought everyone
  • [17.02] - Larry sums up his career and tells us what he's doing just now
  • [18.20] - How he got started in healthcare
  • [28.10] - How he's approached growing within each new job he's done
  • [30.45] - How he managed to get 3000+ staff all on the same page working as a CEO in a hospital
  • [36.40] - Why every single person in an organisation needs to know why what they do is important
  • [40.25] - Why he used to walk the halls in his hospital every single day to connect with his employees
  • [43.25] - Why building relationships has been so important to his leadership style
  • [45.05] - How to approach challenging staff situations
  • [46.25] - Giving tough feedback and saying the things that need to be said
  • [52.15] - How he's approached building up his weaknesses
  • [54.52] - Revealing personal aspects of himself to his colleagues and employees
  • [62.25] - Making the whole community proud of his hospital and what you can learn from it
  • [66.28] - What he wishes he could go back tell his younger self

 

Find Out More About Larry:

 

Find Out More About LTB:

Apr 27, 2020
Adam Feit is Precision Nutrition’s head strength and sport psychology coach. He's been an S&C coach at every level you can think of and currently, he’s a PhD Candidate in Sport and Exercise Psychology at Springfield College studying the use of mental skills among S&C coaches.
In today's episode with Adam we talk about time management tips, managing overwhelm, helping clients use their skills in other life areas to manage exercise and nutrition challenges, motivation science and much more.
 

 

 

Timestamps:
  • [03.14] - How Covid has affected Adam's day-to-day
  • [07.22] - Whether he's structured all the time or allows some unstructured time
  • [10.50] - Time management tips
  • [15.07] - Managing overwhelm
  • [18.39] - Looking for what PN call 'bright spots' when coaching clients
  • [20.37] - What kind of coach was he prior to starting with PN
  • [31.52] - The importance of having someone to check your blindspots
  • [34.07] - How he's got better at receiving feedback
  • [36.52] - Roses, thorns and buds daily reflection exercise
  • [38.37] - What his PhD is and what it's teaching him
  • [47.57] - How he used to think about motivation compared to how he thinks about it now

 

 

Find Out More About Adam:

 

 

 

Find Out More About LTB:

Apr 20, 2020

Dr. Yoni Freedhoff is an Associate Professor of Family Medicine at the University of Ottawa, and since 2004, the medical director of the Bariatric Medical Institute, an ethical, evidence-based, interprofessional weight management centre. We discuss why a compassionate approach to obesity is absolutely necessary, how to help our clients manage their weight, reducing scale weight importance, whether education changes behaviour, childhood nutrition and much, much more. I know you're going to enjoy this episode, just make sure you've got somewhere to take notes as there are a bunch of times you'll want to pause and write something down! 

 

 

Timestamps:
  • [01.55] - Why obesity isn't as simple as move more eat less.
  • [05.00] - Why personal responsibility is always touted as the most important part of obesity.
  • [07.30] - How we can improve the message we put out there about obesity.
  • [09.35] - Does education help behaviour change?
  • {12.26] - What country is leading the way in terms of weight management?
  • [14.23] - Why environment is the main element of weight management.
  • [16.14] - How knowing that environment is important for his patients informs his practice.
  • [18.55] - How to teach our clients that exercise is not just something that burns calories and is used to lose weight.
  • [20.32] - What we know for sure about weight management
  • [23.50] - Does he think PTs should be working with their clients on behaviour change around nutrition?
  • [25.59] - The two questions he asks his patients to consider when they want to eat junk food.
  • [21.13] - How important is a clients why.
  • [34.35] - What role the scales play in helping clients maintain weight loss.
  • [37.55] - Helping clients remove the scales importance.
  • [39.20] - Underreporting calorie intake.
  • [44.55] - Helping kids develop healthy relationships with food.
 

 

 

Find Out More About Dr. Yoni:

 

 

 

Find Out More About LTB:

Apr 13, 2020

Brian St. Pierre is the director of nutrition at Precision Nutrition. He's coached Olympic champions, NFL and NBA teams on nutrition and written some of my favourite and most shared articles on the PN site. We discuss COVID-19 and how he's thinking about its effects on how to coach clients just now, what his coaching evolution has looked like, why some emotional eating is perfectly ok, the PN process for creating blogs and why he used to remove potatoes from his now wife's Irish stew.

 

 

Timestamps:
  • [02.36] - Considering COVID-19, is now the time for fat loss?
  • [04.45] - If he remembers trying to place his goals onto a client?
  • [13.02] - The evolution of the coach
  • [14.52] - Other things to consider when coaching clients during COVID
  • [17.48] - Helping clients manage being at home and around food all the time just now
  • [20.55] - Why it's important to normalise emotional eating 
  • [26.15] - What role do trainers and coaches have with clients and their nutrition
  • [29.35] - Getting clients more in touch with their internal cues?
  • [31.32] - Helping clients who feel eating slowly etc is too small a habit to help them move them forward?
  • [34.45] - Why it's ok for clients goals to change throughout the coaching process
  • [38.05] - His article "the cost of getting lean" and how it uses it when coaching clients
  • [41.06] - The PN process for creating blog posts
  • [45.20] - What he wishes he could tell himself about what he's learnt about writing in the last 10 years
  • [46.37] - Why he isn't big on social media
  •  

 

 

Find Out More About BSP:

 

 

 

Find Out More About LTB:

Apr 6, 2020

Chris Burgess is the owner of Lift the Bar, an education company for Personal Trainers, and Curious Fitness, a semi-private gym in Paulton, England. Stuart and Chris discuss whether the novelty of zoom sessions will start to wear off on clients who bought into in-person PT, how to think about retention during COVID-19 and what you should do if all of yours clients have said no to doing online training.

 

 

Timestamps
  • [03.33] - Will the novelty of zoom sessions start to wear off for your clients?
  • [06.43] - Why the question has to be "is this real?"
  • [11.43] - How to embrace the novelty of delivering sessions online
  • [16.09] - Is he worried about how long this is going to take to get back to some form of normality?
  • [19.53] - How he is viewing retention
  • [25.13] - How to handle going from 5/10-20 sessions a week to zero as your clients don't want to do online sessions

 

 

Find Out More About LTB:

Mar 30, 2020

Mark Fisher runs Mark Fisher Fitness (MFF) in New York, a two location gym and Business For Unicorns (BFU), an education and support company for business owners. Like most fitness businesses, MFF has had to go from being an in-person one to one that is now fully online. We discuss how MFF has pivoted to support their members during this time, how they are going about building and growing their community, whether or not they are trying to market and sell their online programmes and why it's so important to be a human.

 

 

Timestamps:
  • [01.13] - How COVID-19 has affected things in Mark's world
  • [04.50] - What Mark Fisher Fitness' current plan is
  • [08.29] - How the MFF members have taken to being trained online
  • [12.03] - What else MFF are doing to support and grow their community
  • [14.58] - What silver linings Mark has seen with everything that has gone on
  • [17.21] - Are they trying to market and sell considering everything that is going on?
  • [19.13] - How are they are approaching their marketing and positioning just now
  • [21.49] - How this will affect Mark's ability to make decisions moving forward
  • [25.07] - Any books Mark would recommend
  •  

 

 

Find Out More About Mark:

 

 

 

Find Out More About LTB:

Mar 27, 2020

Mike Waywell runs a gym called Steel Habitat in Liverpool, England and a company called Gymownr. Mike is one of the people I turn to for advice on helping gym owners as he's built Steel from the ground up to become one of the most impressive facilities in the UK working with over 400 active members. We cover how to see the opportunity among the uncertainty of COVID, why Steel are running a 6-week challenge just now and how to run one yourself, how they are approaching marketing and why you have to remove the emotion out of what's going on to ensure you survive. 

 

 

Timestamps:
  • [02.26] - Why and how it's so important to see the opportunities that are available just now for gym owners and personal trainers
  • [06.56] - Mike tells us how he's handled things so far
  • [09.26] - Mike talks about a 6-8 week challenge they are using for accountability and retention just now
  • [13.06] - Why Mike's business has seen 95% + retention rates even though they are now fully online
  • [17.21] - How's he's handled pricing
  • [18.41] - How he plans to handle a big drop-off in members
  • [24.26] - If he's going to change his marketing copy to mention things like quarantine and lockdown
  • [26.26] - What novel things they are doing to provide extra support to their members just now
  • [28.19] - How he's feeling about the long term
  • [33.11] - Whether he's managed to keep all his staff
  • [34.11] - What book he'd recommend for times like this
  • [36.41] - Why now is not the time to sulk, become frustrated or argue about politics
  •  

 

 

Find Out More About Mike:

 

 

 

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Mar 26, 2020
Cameron Cummings works in a Pure Gym and supports and advises the commercial gym trainers of LTB. In the past week, as with most of the world, the UK has gone on lockdown and he's had to go fully online. We discuss how he's done this, how he's managed losing clients, what his plans are for the long-term and some marketing approaches. 
 
 
 
Timestamps
  • [03.18] - How he's dealt with what the coronavirus has done to his business
  • [07.32] - How many clients he's lost since having to go online
  • [09.01] - How receptive his client base has been to going online
  • [16.35] - Why you should plan for 12 months rather than just a few
  • [22.00] - How to start approaching marketing during this time

 

 

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Mar 24, 2020
Gregg Slater is Lift The Bar's Head of Education. Gregg comes on to talk about creating effective home workouts, what equipment you need to create home workouts, what some blocks of training may look like for home training and much more.
If you'd like to gain access to the units that Gregg mentions that will help you create solid home training programmes, head to liftthebar.com and sign up for our two-week free trial! Current members can find them in the Facebook group under units and on the members site under browse member content > coronavirus.
 
 
 
Timestamps
  • [01.58] - How is how own training is going just now?
  • [02.58] - What equipment you need to create effective home workouts?
  • [08.03] - The difference between online and remote personal training
  • [10.34] - How and why to coach intentionality with clients when doing an exercise
  • [12.28] - Why to use analogies when coaching
  • [15.03] - Why you want your home workouts to look and feel similar to your PT sessions
  • [18.03] - What a sample home workout could look like
  • [22.18] - Creating blocks of training for home workouts
 
Mar 23, 2020

A solo episode with Stuart covering what the coronavirus is doing to personal trainers careers and how they can innovate to get through it.

Mar 16, 2020

In this episode, we have another special episode on the coronavirus. This time, I've asked Chris Burgess to come and talk about dealing with the coronavirus' effects on your business, how to handle a loss of income/ loss of clients, how to keep your head up and ensure your business comes out the other side and what your first steps should be. It's a must-listen in times like this. Stay safe, don't forget how big a role you can play in helping to support people through this and please don't suffer alone. I'm more than happy to help so don't hesitate to contact me - stuart@liftthebar.com

Mar 14, 2020

Everyone is anxious about the coronavirus just now. My goal with this episode is to:

  1. reassure you that you can come out the other side, and
  2. how to go about doing that

 

Links Mentioned in The Episode

 

Chris Burgess Coronavirus Example Email

Corona Virus - An official Curious Stance
Let's start at 'worst case'
It's our intention to stay open until the time that the government tell us we aren't allowed to. Obviously we hope that closure won't be forced on us but in the event that we are:
We will be offering:
Daily home workouts that are streamed in this group
Daily 'FaceTime Lead sessions' where the coaches will have a group call with their Semi Private or Bootcamp group at the usual times. You do the workout from home and set your phone camera up in a position where we can coach you if needed
We will be offering to bring kit to your house for you to use, and we will suggest kit for you to buy for your home workouts too.
Let's now talk about 'bad but not worst case'
If we are told to close but the country isnt in some quarantined lockdown, we will run sessions from local parks. It's not ideal but it means we can still help you achieve your health and fitness dreams
Lets now talk about what we need all of you to do:
Wash your hands when you arrive and before you leave.
Don't come to the gym with colds, coughs or if your breathing is playing up. Please dont be offended if you are asked to leave because you have come in poorly - even if its mild.
Don't nick our toilet roll.
Please use the wipes we will put next to the inbody before and after you scan.
Please put your weights away. Fuck sake Greig.
Lastly:
Even if we have to close our doors we will be doing everything in our power to keep sessions running.
But to help us ensure that doesn't happen PLEASE PLEASE don't come into the gym if you have even the slightest inclination that you have COVID 19.

Mar 9, 2020

In today's show, I welcome back on Krista Scott-Dixon. I've had KSD on many times before and she always leaves me with a tonne of things to go away and think about. We get into what exercise/ movement means to her and how it's become a more integrated aspect of her life, how to help clients improve their relationships with food, why some amount of emotional eating can be a good thing and why doing the really simple things you tell your clients to do, like eating slowly, can be great learning experiences.

 

 

Timestamps:

  • [01.53] - What exercise means to her.
  • [16.08] - Redefining mindfulness to include body-fulness.
  • [23.45] - Why more people are now talking about improving their relationship to food.
  • [26.44] - Where can trainers start when clients want to improve their relationship to food.
  • [33.41] - How to bring up things you notice within clients that aren't serving them.
  • [35.08] - Why some anxiety can be a good thing.
  • [39.23] - The importance of how you show up as a coach.
  • [41.38] - Doing the things you tell your clients to do.
  • [47.23] - The relationship between health and fitness and other mental/ physical behaviours.

 

 

Find Out More About Krista:

 

 

 

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