Is it time for you to open a personal training facility? Before you leap into the unknown, you might want to learn from someone who has been there and done it.
In this episode of the Lift The Bar podcast, Stuart talks to Daniel Mee, the owner of MeeFit. Listen to Dan's journey, from repurposing a spare changing room into a personal 121 PT area to owning a mammoth 7500 square foot facility with 5 PTs, serving over 200 dedicated members.
Please tune in for a hearty dose of wisdom as Dan shares all lessons he wished he had known earlier. This includes how to successfully market trial packages, handle client disappointment when modifying your services, and even whether opening a gym is really the best career decision.
1:48 - Introduction to Meefit
4:33- The Meefit Client Journey Trial Packages
10:54- Trial Packages Continued
19:10- What Dan wishes he knew as a PT
23:31- The importance of shadowing facility owners.
26:40- The early days of a PT business.
30: 25 When did Dan know he wanted a facility?
32:50- The transition to Semi-Private
34:55- The importance of service delivery
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Most personal trainers want to have a steady income. They also want to make a meaningful impact on their client’s lives. Focusing on one specific population of potential clients might help you do both. Can you guess who it is?
It’s our mums and dads. Our grandparents and maybe even our great-grandparents!
The elderly are hugely underserved by the fitness industry. So, you’re not going to have much competition. More importantly, it’s incredibly rewarding to spend your time helping people maintain their ability to walk, see their friends and, ultimately, their independence.
Today Stuart welcomes Dr Janet Withall from the University of Birmingham. Dr Withall is an expert in healthy ageing. She focuses on helping elderly people maintain their activity levels and strength. In this episode, expect to learn how to attract elderly clients to exercise services, how those services should be designed to maximise results, and how physical activity can affect people’s disease risk.
2:00- Why focus on older adults?
3:08- Exercise participation rates
7:20- Can PT help the older population to exercise?
9:55- Changes to governament guidelines
10:47- Marketing exercise for older populations
15:05- The importance of community for older population
17:30- The ReACT study: Introduction
21:57- Building a client base of older clients
24:08- The effects of aging and how exercise helps.
30:52- The ReACT study: Results
Find Out More About Dr Withall:
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We often equate "learning" with our school days. It basically just involved being able to memory a lot of facts. But what if your capacity to learn extends far beyond that, influencing everything from your clients' results to your business's success? And…what if you could...learn to...learn more effectively?
In this episode, Stuart is joined by an expert in this very field. Dr. Barbara Oakley is a distinguished educator, author, and engineering professor. Her work spans a multitude of disciplines, but she is particularly recognised for her research in learning practices.
In this episode, they delve into the heart of effective learning strategies. They discuss the crucial role of 'chunking' information, finding the right balance between focused and diffuse modes of thinking, tackling procrastination head-on, and why experiencing imposter syndrome might not be as negative as it seems...
So, whether you're striving to remember the content of the courses you watch, the books you read, or simply to recall the distal insertion of Semimembranosus (it's the horizontal groove on the posteromedial surface of the medial tibial condyle, if you were wondering), then this episode is a must-listen!
Don't miss this opportunity to learn…about learning… from one of the leading experts in the field.
1:50- Career Advice: Why imposter syndrome might be helpful.
8:17- What is learning?
12:53- Why is learning important?
14:45- Is it good for people to learn?
18:05- Is learning practical information better for people's mood?
19:36- Learning and problem solving.
24:11- Diffuse and focused mode.
27:02- How long should learning blocks be?
30:35- Reviewing Notes
32:30- What is a chunk?
35:10- What is retrieval practice?
36:53- Why does procrastination occur?
Welcome to the 400th episode of the Lift the Bar podcast!
To celebrate this milestone, we’ve got every staff member at LTB to share their top personal training career tip.
Expect to learn the significance of setting boundaries, how to prioritise what's most important for your clients, and why you might need to take advice from your local mechanic…
1:58- Great ideas are meaningless without action.
3:07- Find new exercise methods.
7:22- Ensure that your advice is tailored to your clients' needs.
10:25- Create a business that aligns with your personal values.
14:55- Have a clear understanding of your potential earnings.
20:24- Set your boundaries.
22:20- Listen to your clients.
26:10- Remember, your career is special.
30:40- Become the best mechanic in town.
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