LTB Podcast

Now displaying: July, 2020

Alex Pearson: COVID, Obesity & The UK Governments Strategy 0

Jul 29, 2020

Alex Pearson runs Alex Pearson Health Coaching where he specialises in helping people with obesity undertake significant weight loss journeys. We discuss the UK's tackling obesity strategy, the link between COVID and obesity, what he would do if he was in charge of public health, the effectiveness of the sugar tax, how important education is in treating obesity and much more.

Timestamps:

[02.13] - Alex's thoughts on the UK Governments proposed tackling obesity strategy?
[05.40] - How important and useful is education in treating obesity?
[07.25] - The '5 fruit and veg a day' campaign.
[09.05] - How important is exercise in treating obesity?

[16.09] - Personal responsibility and blame used to combat obesity?
[19.43] - What about motivation and education?
[21.48] - The link between trauma and obesity?
[23.43] - The link between COVID and obesity?
[29.23] -The link between catching the virus and obesity?
[32.43] - If he was in charge of public health, what would he propose to combat obesity?
[34.58] - The sugar tax.
[36.58] - Making healthy food cheaper?
[38.43] Having times where companies can and cannot advertise on TV/ the internet?
[40.12] - Pictures on boxes showing the negative consequences of eating particular types of food? (like cigarettes in the UK)
[45.13] - Targetting supermarkets and reducing quantity and variety of calorie-dense foods

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Greg Mikolap: Becoming The Go-To PT Within a Commercial Gym 0

Jul 20, 2020

Greg Mikolap was a recent guest who came on for our gym owner roundtable discussion a few months ago (8th of May 2020). He runs the gym Icon in Maidenhead, England and spent over 10 years in a commercial gym prior to that becoming the busiest trainer in that gym. And that is what we mainly explore today. We talk about his lockdown experience so far, how he priced his services in a commercial gym, developing a niche, the differences between trainers who last vs those who don't and why Greg imagined himself wearing a cape before he went into consultations with PT prospects. I know you're going to enjoy this as Greg speaks from the heart and details a lot of experiences that are just so common for the trainer.

Timestamps:

[01.57] - How Greg's gym has got on during lockdown.
[07.30] - If what Greg has learnt during lockdown would apply back to when he was working in a commercial gym.
[13.30] - Why it's slow until it starts to snowball when you're gaining clients as a personal trainer.
[19.30] - Why it's so common to dread holidays as a personal trainer.
[23.15] - A story about developing a niche.
[24.30] - A discussion about block vs month bookings.
[37.22] - The differences between the commercial gym trainers who last vs the ones who don't.
[40.30] - Was Greg nervous when he started in his commercial gym?
[46.30] - The importance of stepping back from where things are going wrong for you in the customer journey.
[48.30] - What helped Greg get over feeling nervous before he stepped into a consultation.

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Chris Burgess: How to Structure Your Marketing Post Lockdown 0

Jul 16, 2020

Chris Burgess is the owner of Lift The Bar and Curious Gym (prev called the LTB Gym). He comes on to talk about how personal trainers should approach their marketing now that a lot of countries have dates for reopening as well as the countries that don't. We discuss how to use a countdown approach to your gym reopening, why creating a video that shows off what you think of being a PT is so important just now, if he's planning for a second wave and how to touch base with clients who left you during the lockdown.

Timestamps:

[02.01] - Does Chris think consumers will be receptive to buying gym memberships/ PT services post lockdown?
[05.55] - What his marketing strategy is for reopening his gym just now.
[10.16] - What his strategy would be if he was going back to a commercial gym?
[12.57] - How he's going to internally market to ensure his old and previous clients come back to his gym?
[17.28] - Will he be giving discounted prices to clients who lose their job or have reduced hours?
[19.38] - How listeners who don't have a reopening date should approach their marketing just now.
[22.16] - If he's planning for a second wave and potential closure of his gym again.

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Travis Pollen and Akil Piggott: Injury Prevention, Posture, 'Perfect' Technique and Building Relationships w/ Physiotherapists 0

Jul 13, 2020

I asked Travis and Akil to come on to discuss the intersection between being a personal trainer and delving into the world of rehab and injury. They both run a company called 3M Athletic Performance. Akil is a practising physical therapist who used to be a personal trainer and Travis is a full-time personal trainer with a keen interest and academic background in the rehab and injury world. We discuss how trainers can build relationships with physios, how to find good physios, injury prevention for trainers, whether form and technique contribute to injury, posture, how life stress affects peoples perception of pain and more!

Timestamps:

[02.46] - Akil and then Travis talk about personal trainers developing relationships with physiotherapists/ physical therapists
[08.38] - How to go about finding good evidence-based physiotherapists
[12.53] - Why it's well worth going to see the physio yourself before sending your clients to them.
[18.08] - How to troubleshoot when a client is having pain in a personal training session and how to decide when to refer out.
[26.53] - Knowing what both Akil and Travis know about the world of physio and personal training, what would they say to their younger selves?
[31.38] - Why injury prevention isn't all about activating inactive muscles and lengthening tight ones.
[34.04] - Does form/ technique contribute to injury risk?
[38.48] - What should a personal trainer look for in a consult/ assessment to prevent injury?
[41.28] - Does posture contribute to injury risk?
[44.58] - Why does life stress affect pain?

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Mark Laws: Surviving Your First Few Years as a Personal Trainer 0

Jul 6, 2020

Mark Laws has been coaching people for over 20 years, working full time in the fitness industry for 15 years, working with elite athletes for 12 years and teaching courses to fitness professionals for 6 years. He continues to work with regular clients on a daily basis as well as delivering workshops and presentations around the world. We chat about his career as a PT and what he'd go back and tell himself about doing a better job.

Timestamps:

[01.58] - Mark tells a story about how his Mum sat him down and told him he should stop being a personal trainer early in his career.
[09.58] - A discussion about Mark's first few years as a personal trainer.
[14.51] - Earning the right to say no to prospects you don't want to work with.
[19.58] - What does Mark wish he could go back and tell himself about being a new PT?
[32.28] - How much did he change the way he ran his PT business after going to China to work in S&C for a year?
[43.08] - Why you should consider getting your clients onto a monthly payment plan.

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