Navigating lead generation in the fitness industry has become increasingly complex. The days of launching a Facebook ad and watching a flood of new leads come in are long past.
In this episode, Stuart brings Mark Council back to the Lift the Bar podcast. They delve into how Mark has started created links with other local businesses to make his lead generation more diverse and consistent.
Expect to learn about how to effectively assess the costs tied to offline marketing, how to design mutually beneficial marketing with local businesses and why standing in Morrisons might help you get your next client.
Whether you're a gym owner or a personal one-on-one trainer, this episode underscores the timeless value of building reciprocal relationships amidst the ever-evolving landscape of digital platforms. It serves as an excellent reminder that, while digital trends may fluctuate, the power of personal relationships remains unchanged.
1:50- How did Mark start developing relationships with local businesses?
7:13- The value of exposure.
11:30- Strategies for finding and contacting local businesses.
22:20- Using client’s interests to find suitable businesses.
24:01- The value of giving free memberships to local businesses.
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Do the training requirements for female clients differ from those of male clients? What about the menstrual cycle? Should that affect your decisions? Should we design female training programs differently because of it?
In this episode, Stuart teams up with Lauren Conselo-Semple to address these questions. They delve into the most recent research surrounding training strategies for female clients and athletes. If you need to get up to speed on the latest scientific insights on this subject, this episode is your perfect companion.
Lauren unpacks her latest research examining the impact of hormonal fluctuations on muscle development and performance, and whether the research supports adjusting training to align with the menstrual cycle. Expect to learn about the variability of the menstrual cycle, whether women have a higher injury risk and if they should eat more protein at specific times during their cycle.
This episode is a really comprehensive guide for understanding the current evidence on female physiology and its implications for exercise. If you train female client’s, you don’t want to miss it!
1:50- What is the menstrual cycle?
3:30- What are the different phases of the menstrual cycle?
5:06- Is it important to understand the menstrual cycle?
6:23- What are the effects of the menstrual cycle?
7:10- Why did Lauren want to study the menstrual cycle and training?
10:35- Does the research suggest that the menstrual cycle affects performance and muscle growth?
18:53- What are the effects of the menstrual cycle? Part 2
20:18- Personalising a clients training.
21:57- Nutrition periodisation and menstrual cycle phase.
22:40- Training myths about the menstrual cycle.
24:00- Should men and women train differently?
29:45- How do elite rugby coaches train female athletes?
32:31- Recommend menstrual cycle resources?
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You can read countless articles about semi-private personal training, but nothing compares to insights from someone who's been through it all.
Our guest of the day, Katie Hughes, has successfully created a bustling semi-private personal training business right from her back garden. Join Stuart as he delves into Katie's journey, uncovering why she chose semi-private training, how she transformed her garage, and what she charges.
Tune in to discover how to transition from one-on-one personal training to a semi-private setup, the tactics to secure more leisure time, and why networking with your parents' friends could be the unsuspected key to business expansion.
01:37-Katie's Typical Week
02:07-Introduction to Katie’s studio
03:19-How did Katie start as a PT?
04:22-Katie's Inspiration for her studio
04:54-Creating the studio
05:42-How Katie got her first clients
06:48-When did Katie decide to do semi-private?
12:45-Introducing semi-private to current clients
14:55-Booking approaches for semi-private
18:45-Costs of one to one vs semi-private
20:30-Taking time off
32:12-Advice for trainers considering moving to semi-private
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Are you a personal trainer not focused on the latest fitness trends or helping clients achieve athletic milestones like running faster, jumping higher, or hitting a double bodyweight back squat? Perhaps you're more passionate about enhancing someone's daily life by enabling them to move easily, confidently climb stairs, or walk unaided.
If that resonates with you, you're not alone! Today's Lift The Bar Podcast guest is Helen Rothwell, a personal trainer specialising in programs tailored for older adults. Join Stuart as he and Helen discuss fall prevention, optimal session durations, and whether heavy lifting suits older clients. Learn about the most appropriate qualifications for working with this demographic, innovative marketing strategies for reaching a generation that may not be active on social media, and what happens when a 90-year-old requests FaceTime coaching.
This episode offers a refreshing perspective on how to break free from conventional fitness norms. If you're ready to move beyond pre-workout supplements, back squats, and Tupperware, older adults need your expertise. After listening, don't forget to check out Episode 370, featuring Dr. Janet Withall, for an in-depth exploration of the research behind training older populations!
1:50- What does Helen currently do?
3:03- Why did Helen focus on coaching older adults and falls prevention?
6:45- Are older adults underserved by the fitness industry?
8:30- Personal Trainer CPD for training older adults
10:30- How to grow an older adult client base.
16:40- Appropriate session length for older adults
19:00- Session pricing for older adults.
22:39- Managing missed sessions and holidays.
24:31- Communicating the price.
26:02- Coaching older adults via FaceTime.
27:34- Myths and misconceptions about training older adults: Should they lift heavy?
Find Out More About Helen:
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Are you a fitness professional eager to share your knowledge, attract new clients, and earn money? It's time to think about running a seminar! But wait... What if nobody shows up? What if you only end up confusing everyone? And what if you mess up in front of all those potential clients?
In this episode of the Lift the Bar Podcast, Stuart welcomes back communication coach Jenny Rearick to discuss how you can confidently get started with delivering seminars and presentations in the fitness industry.
Whether you've been hesitant to take the stage, had a less-than-perfect experience in the past, or want to polish your skills, this episode is for you. Jenny shares valuable insights and practical tips for trainers at any stage of their career, helping you expand your reach, build your brand, and make a lasting impact on your audience.
We explore various topics, including the differences between seminars and presentations, connecting with your audience, and incorporating interactive elements to boost engagement. With Jenny's expertise and actionable strategies, you'll be well on your way to becoming a powerful and unforgettable presenter.
Tune in to this Lift the Bar Podcast episode and discover how to elevate your seminars, captivate your audience, and leave them motivated, educated, and eager for more.
01:40- Should PT’s run seminars or workshops?
03:48- What are the advantages to running a seminar or workshop?
04:37- Differences between seminar and presentations
07:45- What should PT’s consider before running a seminar?
11:45- How to design interactive seminar experiences
15:50- How can PT’s maximise their speaking opportunities
18:53- Planning your first presentation: Location
21:52- Planning your first presentation: Topic
24:03- Planning your first presentation: Cost
29:36- Planning your first presentation: Attendance
32:40- Eliminating “filler words” from your presentation
35:15- Why it is important to limit your presentation content.
36:08- Should you use slides?
38:17- How to make attendees feel welcome