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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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LTB Podcast
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May 17, 2022
Guy Lochhead is a personal trainer and the founder of the Bristol Cooperative Gym, which is one of the first of its kind in the UK. Stuart and Guy discuss what a Co-Operative gym is, why Guy decided to run his business this way, how the gym makes decisions and some of the things he's learnt that he would love to share with other gym owners.
 
 

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May 10, 2022
Jenny Rearick runs Fit to Speak, where she helps coaches with their communication and presentation skills. She also runs a gym at her home with her husband, Brendon. These two roles mean she is incredibly well placed to talk about the intersecting worlds of personal training and communication. Stuart and Jenny discuss what is communication and why it is important before getting into 3 specific areas: the consultation, the 1-1 session and group sessions, where they talk about some of the main communication considerations with each. They also discuss overcoming communication anxiety and how to stop saying "umm".
 
 

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May 3, 2022
Alex Pearson is Lift the Bar's Head of Research and the creator of many of our member's site resources including Obesity, Behaviour Change, Client Ambivalence and Hypermobility.
 
Stuart & Alex discuss what personality is, how it's measured, the five main traits that make up a person's personality, whether or not it can change and why you, the personal trainer, should care.
 

 

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Apr 26, 2022
Sukh Sidhu runs Online Fitness Business and the newly launched coaching software, Stridist.
 
Stuart & Sukh firstly discuss how to get clients online before getting into business lessons and his thoughts on professional development. Then, they finish discussing Stridist - what it is, who it's for, what it does and how you can learn more.
 
 

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Apr 20, 2022
Nicola Hobbs is an author and Chartered Psychologist. She has just been hired as our Head of Psychology at Lift the Bar, focussing on how she can best support our member's mental and emotional wellbeing. She's going to be running a mental well-being mentorship very soon. If you're a member, keep an eye out for more details about that!
 
In this episode, Stuart and Nicola discuss not feeling like you look like a PT (41.21), becoming a more present person, journalling, holding space and how we can all become more informed about the effects trauma can have on our clients.

 

 

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Apr 11, 2022
Gregg Slater is LTB's Head of Education and the creator of some of our most popular courses including general population programme design, hypertrophy, understanding weight loss and practical nutrition coaching. In this reposted conversation from 2020, Stuart & Gregg cover what he's learned in the creation of his hypertrophy course, why hypertrophy is for everyone, what he hopes to see in the research over the coming years, how to start planning out long term programming and why the psychology of programme design is as important as the physical.

 

 

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Apr 5, 2022

Stuart talks about how to improve your retention rates. Why retention matters for personal training businesses, how to make sense of client retention and a breakdown of Stuart's 'retention pyramid' are all covered in this episode.

 

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Mar 29, 2022
Paul Standell is a fitness coach and educator who has been in the industry for 10 years. He is part of the team that make up the Muscle Mentors. Stuart & Paul talk about all things exercise mechanics - why you should care about it as a personal trainer, whether it'll make your programming and sessions boring, and a basic introduction to it from someone who is doing great work to make the subject less confusing and intimidating.
 
 

 

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Mar 22, 2022

Stuart talks about some offline marketing methods you can use to market your personal training business. How to grow relationships with local business owners, how to start a podcast and use it for local lead gen, why seminars are great and more ideas for marketing your business offline are covered in this episode.

 

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Mar 15, 2022
Tally Rye is a personal trainer and class instructor and the author of two books - Train Happy and The Train Happy Journal. Stuart chats to Tally about how she found her place in the industry after initially struggling, why she no longer works with weight loss clients, alternative ways of marketing PT on social media other than using transformation pictures and how trainers can integrate a more intuitive movement-based approach with their clients.
 
 

 

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Mar 8, 2022
Jamie and Sophie Harper run BFastFitness, a small-group PT facility in Birmingham. In this episode, they talk to Stuart about what it's like being married and running a gym, how Sophie became a coach after being a client and how her fresh perspective has helped the business, how they run a small-group setup and what they'd say to a trainer who is thinking about moving into small-group PT.
 

 

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Mar 1, 2022
Dr. Lisa Lewis joins Stuart for today's episode. Lisa is a returning guest who is a licensed psychologist with a passion for strength training, fitness, and wellness. In this episode, they discuss how to help difficult PT clients, how to set appropriate boundaries with your clients and how to approach a conversation about alcohol.

 

 

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Feb 22, 2022
Miriam Taylor joins Stuart for today's episode. Miriam is a personal trainer and co-owner of a facility based in Glasgow, Scotland. She started 4 years ago and has gone on to open a gym and build up a loyal client base. In this episode, they discuss the things she learned co-opening a facility so early on in her career, the importance of the client experience, recovering from a large client loss, why she's made her clients the focal point of her social media and why setting up monthly direct debits has been a game-changer for her business.

 

 

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Feb 16, 2022
Simon Mitchell joins Stuart for today's episode. Simon, @iamsimonmitchell, used to work in marketing and run two successful online coaching businesses. He now spends his time helping fit pros with content coaching. In this episode, they discuss email marketing, using Instagram to grow your business, setting up your IG bio, using testimonials and how to never run out of post ideas again. If you use IG for business growth purposes, you'll get a lot out of this.

 

 

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Feb 8, 2022
Claire Winter, LTBs head of operations, joins Stuart for today's episode. They discuss an article Claire wrote for the LTB magazine on the stages of a personal training business. They talk through the stages - starting out, growth, secure, developing, established - and what each one entails as well as advice for thriving in each stage.
 

 

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Feb 1, 2022
Alex Pearson, LTB's behaviour change and obesity expert, joins Stuart for today's reposted episode. They discuss helping clients with ambivalence, change and sustain talk, ways to encourage more change talk, using reflections and more. It's a practical discussion about motivational interviewing - a core practice you can use to help your clients change their behaviours.
 

 

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Jan 25, 2022
Emma Storey-Gordon, @esgfitness, joins Stuart for today's episode. They discuss how to run a successful online group training programme. How to set one up, how long to run it for, how to price it, how to sign clients up and onboard them plus tips for building a thriving community are covered in this episode. 
 

 

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Jan 18, 2022
Greg Smith, owner of Core Results in Chichester, joins Stuart for today's episode. They discuss dealing with the ups & downs of being a PT, why he's stuck with PT for such a long time, his advice to a new trainer, approaching people on the gym floor, becoming financially literate and much more.
 

 

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Jan 11, 2022
Dan Smith, founder of Dan Mac Fitness and Head of Mentoring & Education at Online Fitness Business, joins Stuart for today's episode. They discuss why coaches need to stop selling online coaching, how to feel less emotional about the highs and lows of business, handling a client loss, creating better client testimonials, improving your marketing messaging, transformation pictures and much more.

 

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Jan 4, 2022

If you've ever wondered where your career as a personal trainer came from, this 2-part podcast series produced by Lift The Bar will teach you all about the history of this incredible profession. It'll take you back to the 1800s, where you'll meet a man called Louis Durlacher, who was one of the first known personal trainers. Then, it'll take you on a whirlwind tour of the key events that have shaped the career of personal training. 

The occupation of personal training is a new one. It's only in the last 30 years that we've seen it become a popular and normal choice of work. However, there have been trainers training clients for over 150 years. 

It is our hope that by learning about the historical events of the fitness industry and the career of personal training, you'll wake up feeling more connected to your job. It gives you a deep context for your work to exist in. From the moment you call yourself a Personal Trainer, you become part of this journey too. Maybe in another 100 years, someone will wonder about your programs, your clients, your career, your life.

 

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Jan 4, 2022

If you've ever wondered where your career as a personal trainer came from, this 2-part podcast series produced by Lift The Bar will teach you all about the history of this incredible profession. It'll take you back to the 1800s, where you'll meet a man called Louis Durlacher, who was one of the first known personal trainers. Then, it'll take you on a whirlwind tour of the key events that have shaped the career of personal training. 

The occupation of personal training is a new one. It's only in the last 30 years that we've seen it become a popular and normal choice of work. However, there have been trainers training clients for over 150 years. 

It is our hope that by learning about the historical events of the fitness industry and the career of personal training, you'll wake up feeling more connected to your job. It gives you a deep context for your work to exist in. From the moment you call yourself a Personal Trainer, you become part of this journey too. Maybe in another 100 years, someone will wonder about your programs, your clients, your career, your life.

 

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Dec 21, 2021

Maggie Elliott, owner of Spark Life UK joins Stuart for this episode. They discuss how she would make the fitness industry a more welcoming and inclusive place, what the anti-diet movement is, how to find the middle ground between weight loss coaching and not perpetuating diet culture, local business outreach and what she feels makes a great PT session.

 

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Dec 13, 2021

Mike Waywell, of the facility owner mentoring company Gym Ownr and Steel Habitat gym in Liverpool, joins Stuart for this episode. They discuss why customer service can make you stand out from the crowd, using a low barrier to entry offers like a trial or challenge to get in leads, advice for 1st time FB ad users, the copy and creatives Gym Ownr are seeing working just now on ads and the importance of having mentors.

 

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Nov 15, 2021

In this reposted episode, Stuart talks to Travis Pollen about whether or not there are "good" and "bad" exercises, as well as how to do initial assessments with personal training clients.

 

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Nov 8, 2021

In this reposted episode, Stuart talks to Dr. Yoni Freedhoff who is an Associate Professor of Family Medicine at the University of Ottawa. They discuss why a compassionate approach to obesity is absolutely necessary, how to help your clients manage their weight, reducing scale weight importance, whether education changes behaviour, childhood nutrition and much, much more.

 

 

 

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