In this episode, we welcome on Kevin Ashworth. Kevin is an expert on the topic of anxiety. He's studied it for years and has authored publications on anxiety focused training. We get into what anxiety is, strategies to help overcome it, how effective meditation and positive thinking are, why changing your behaviour is more powerful than changing your thinking and how making an ass of yourself is totally normal!
In this short episode, Stuart covers whether or not you should use monthly or block payment plans. How to transition across to monthly and how to work out what to charge so that you get paid holidays is also covered.
In today's episode, we welcome on James Jones. James is a Personal Trainer who owns his own facility. He's been an LTB member for nearing on 5 years now and his journey into the industry, as well as how he met his now wife, makes for a very interesting and at times hilarious conversation. We discuss how he got into the industry, mistakes he's made, why following the wrong people nearly had him leaving the industry and why he doesn't tell all his clients to have steak and nuts for breakfast anymore.
In this episode, Stuart covers 5 tips that will help you run more effective initial consultations. These will help you learn more about the client, improve rapport and increase the chance of them signing up to your Personal Training services.
If you're a Personal Trainer, the chances are pretty high that you'll work with people who have weight loss based goals. Gregg has created an in-depth course that looks into exactly this, but it isn't just about calories in, calories out, his course goes into essentially every aspect of weight loss you can think of.
In this short episode, Stuart discusses principles and methods you can use to generate leads whilst working out of a commercial gym.
In this episode, Stuart welcomes on Dan Salcumbe from my personal trainer website to chat about all things websites.
In this short solo episode, Stuart runs over consultations, onboarding, session reflection, common nutrition problems, lead tracking, accounting, meetings and day/ week planning.
In this episode, we follow on from our last conversation (119) and discuss much more about FB ads, how to create systems so that those adverts that collect leads turn into long-term paying clients and more on marketing in general.
In this episode, Stuart welcomes on Mike Doehla from StrongerU online nutrition coaching. Mike started off working in an entirely different industry before deciding he would try his hand at gym ownership. This didn't quite work out, however, he realised his strengths could be used elsewhere and built up a client base of 350 people before leaving his other job and growing his company Stronger U Nutrition to working with over 20,000 clients.
In today's episode, we welcome on Dr Yuping Liu Thompkins. Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Customer Analytics and Strategy Collaboratory at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs.
In this episode we chat about Steph's journey, how she thinks about success, why loving what you do involves tasks you don't like 70% of the time and how to create a body positive environment for your clients.
In this episode, Stuart welcomes on returning guest Tony Gentilcore.
In this episode, we welcome on Patrick Umphrey. I've followed Patrick for years and recently joined his free FB group called Eat, Train, Progress which is a fantastic online/ offline community for people who care about their health, lifting weights and generally just being good humans who have a laugh.
In this short marketing mini-episode, Chris takes over the show and discusses how Personal Trainers can use social media to build their businesses.
In this short episode, Stuart asks everyone who listens to send a picture of where you're listening to the episode to firstname.lastname@example.org and gives an update on the LTB Personal Training course which is currently live for signups.
LTB Personal Training Course Website
In this episode, we welcome on Chet Morjaria from Strength Education. We chat about putting the human first in your coaching, how to work out what your best working self is and how to help your clients take more responsibility.
Deep Work by Cal Newport
Meaningful by Bernadette Jiwa
"I've got a million and one ways to generate leads that don't include anything to do with FB ads or online marketing" - Travis Jones
In this episode, Stuart welcomes on Travis Jones from Results Based Training. They chat about his journey, which contains many many unbelievable stories, lead generation strategies, referrals and selling.
Episode two in a series of short marketing episodes from Chris Burgess. In this, Chris discusses the difference between getting good and bad quality leads in sales and how using pain points in your marketing could be problematic.
Contact Chris - email@example.com
In this episode, we welcome back on Mark Fisher from Mark Fisher Fitness and Business for Unicorns to discuss what's new, how they are improving their onboarding procedures at MFF, how Mark has got so good at articulating himself clearly, metacognition, nutrition coaching and much more!