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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: November, 2019
Nov 25, 2019
In today's episode, I talk to John O'neil from Cressey Sports Performance (CSP). John has served as the Director of Performance at CSP since the summer of 2017. He returned to CSP after being a part of the first intern group at CSP-Florida during the fall of 2014. Over the past few years, John has coached people of all ages in New York City and New Jersey, as well as working as a high school baseball coach. In this episode, we discuss how to find mentors, why you need to set standards for your own coaching, tips that will make you a more effective coach and much more.
 
 
 
Timestamps
  • [1.53] - How John ended up getting an internship at Cressey Sports Performance
  • [5.13] - What is it like working in an environment like CSP?
  • [10.05] - How important mentors have been in his career
  • [11.28] - How to find mentors?
  • [23.13] - What you should do when you're not in your perfect job?
  • [30.13] - How important is the human, connection side of coaching?
  • [34.43] - What it was like when he first started as an intern in CSP
  • [36.43] - What he wishes every single CSP intern knew about coaching
  • [40.43] - Coaching and programming tips

 

 

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Nov 18, 2019

In today's episode, I welcome on Lawrence Judd from Macros Inc. Lawrence is a good friend and someone I've wanted to have on the podcast for a while. I'm sure a few of you will know of him, and if not, you're in for a treat as one of his superpowers is distilling complicated topics into understandable and practical steps. We dive deep into marketing and talk about a definition for it, where personal trainers go wrong, companies who are doing it well, setting business goals for more effective marketing and why you're likely a yoyo marketer.

 

 

Timestamps:

  • [04.55] - what has happened to Lawrence's chemical engineering career and how he came into the fitness industry?
  • [10.11] - how his degree in chemical engineering has aided his work in health and fitness
  • [13.30] - what Lawrence means when he wrote "you're probably a yoyo marketer" in his LTB magazine piece
  • [16.20] - does he think personal trainers have a knowledge or habit gap when it comes to marketing?
  • [19.45] - how he explains marketing
  • [24.00] - why it's so easy to forget about your customers when you get into running a business
  • [26.18] - how marketing fits into running a business
  • [29.20] - what companies he thinks are marketing their product/ service effectively
  • [34.15] - where he sees personal trainers going wrong with their marketing?
  • [38.54] - how to compare yourself to your competitors effectively
  • [46.15] - relating your service to a fundamental human need
  • [49.45] - why it's important to set clear business goals and how to set them

 

  

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Nov 11, 2019

Andrew Coates is an Edmonton, Canada based personal trainer who has been training clients for 9 years. He is a fitness writer and contributor to T-Nation and the writer and co-host of The Fitness Devil Podcast. He is also the co-founder/organizer of The Evolve Canadian Strength Symposium. In this episode, we discuss why you should attend in-person fitness events, why one client can easily turn into ten and using social media to gain business.

 

 

Timestamps:

  • [04.36] - Why has he put so much time into attending different fitness seminars and conferences?
  • [14.33] - Does he think you can attend too many events?
  • [16.58] - Does he do anything post-event to ensure he's applying what he's learning?
  • [20.46] - How Andrew's career as a PT started?
  • [27.13] - How his first client set off a chain of referrals
  • [30.13] - Has he found that you get less "energy vampire" type clients as the years go on?
  • [40.35] - Why it's useful to question your own bullshit
  • [42.56] - How many personal training sessions he tends to do per month
  • [46.23] - What he's done to generate business
  • [49.33] - Closing messages.

 

  

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Nov 4, 2019
In this episode, I'm joined by Alex for another fitness industry conversational episode. We start by discussing where Alex would work if he had to go back to being a brand new PT and then get into a discussion around employed vs self-employed PT. Then we get into a discussion about why you should aim to stick with and work through the tough situations rather than just deciding to get out right away.
 
 
 
Timestamps:
  • [5.42] - If Alex was a brand new personal trainer and he was deciding where to work, where would he choose?
  • [12.37] - Should you move for a job in PT?
  • [14.52] - Why working in a commercial gym can be a great place to start
  • [23.37] - Why having many options for a career in fitness can be a hindrance rather than a help
  • [25.52 onwards] - Alex talks about how the more final a decision is the more chance we will begin to like it
 
 
 

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