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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: Page 4
Oct 19, 2018

In this short episode, LTB's Chris Burgess discusses how personal trainers can make better choices with their marketing so they can get more clients. This will be the first in a series of short marketing episodes from Chris.

2-Week LTB Free Trial

 

 

Oct 17, 2018
In this episode, we welcome on TeamUp's director Tim Green on to the podcast. Tim is incredibly knowledgeable about marketing, the customer experience and all things to do with TeamUp and how their service can be used to help and support trainers & facility owners. We spend a good bit of this interview discussing marketing, what they are discovering through their fitness journey project, the onboarding process for clients and then we get into what is it that TeamUp does.
 
LTB members get a fantastic 60-day free trial of teamup, which you can see more about on the trusted partner's page of the site or by checking out this link - goteamup.com/ltb
 
LTB PT of the Year Award
Oct 12, 2018
"Concentrate on the client's you do have instead of the client's you don't have"
 
I joined LTB back in December 2013 and the first person I spoke to was a guy named Ian Stevenson. When he started in LTB, he was running a bootcamp that he charged £1 per session for, now he's got a facility with over 120 members in it and 2 members of staff. If you ever wanted some inspiration for building something out of very little in our world of personal training, Ian is one of the best examples you'll see.
 
He's had more ups and downs than most and will likely be the first to tell you "the big red fuck-it button" still exists, but he's an excellent example of someone who has built something with his members in the forefront of his mind throughout, tried his best to learn & grow whenever possible and asked for help & support when he's needed it. 
 
For anyone who tunes into this one and can't make out what we're saying, I'm sorry but you're just going to have to make do as the transcription service had no chance and subtitles don't exist on podcasts haha.
Oct 10, 2018
"Use 90% of your time making your strengths stronger and 10% of your time neutralising your weaknesses"
 
Great to welcome Krista back on to the show. Her previous episodes have been incredibly popular and I've spoken numerous times about how much she's taught me, especially from a coaching standpoint. Loads of cool topics covered in this episode!
 
Topics Covered:
  • How she structures and sets up her day.
  • Why self-care is such an important value to Krista and to Precision Nutrition.
  • How the meaning of self-care has changed over the course of her career.
  • How she has managed a huge recent life change.
  • How to embrace the uncertainty that life sometimes brings.
  • How much of her own life she reveals to her clients.
  • How to use strategic self-disclosure to improve connection.
  • Why it's fantastic that so many new coaches are coming into the industry having been in other careers.
  • Why it's so important to go and get other experiences as a coach.
  • What she would tell herself if she could go back to day one of being a coach about understanding how to figure whom you enjoy training.

Books Mentioned:

  • Deep Work by Cal Newport
  • Pema Chodron's work
  • The Desire Map by Danielle LaPorte
Oct 3, 2018

In this episode of the podcast, we welcome back on John Clark from Fit3Sixty.

Topics Covered:

  • In 4 years you've gone from just surviving in a sports development career to being the owner of 3 gyms, what do you think has been key to your success?
  •  
    How he has gone about bringing on and continuing to improve his staff.
  • Why the creation of culture has been essential for Fit3sixty's growth.
  • If John thinks you have to look the part to be a personal trainer.
  • How he's dealing with working so many hours at the minute.
  • Why he puts such a focus on customer experience.
  • How they've managed to get 50% of new sales from referrals.
  • If John feels personal trainers should have a goal of getting their own facility.
  • How his role has changed since the growth of the business.

 

Books Mentioned - Shoe Dog & Legacy

John's email - John@fit3sixty.co.uk

Sep 26, 2018

"Downtime is not unproductive. What is unproductive is spending your downtime in ways that are not particularly meaningful or enjoyable to you" 

In today's episode, we welcome on Laura Vanderkam. Laura is an author who has written some excellent books and her newest release is one I loved called Off The Clock, a book all about how we can better manage our time. It's one of those books I was more than happy to read twice as I took so much away from it and in this interview, we get into where Laura's fascination about TM comes from, how she sets up and plans her day & week, what she would recommend to someone who is just starting to think about better managing their time and much more. 

  • Why time management is such a big topic nowadays.
  • If she thinks it's harder to manage nowadays.
  • What Laura still struggles with when it comes to managing her time.
  • Why she tracks her time and has done for over 3 years now.
  • What big lessons she's learnt about time management since she's been studying it.
  • How she sets up her week and day.
  • Why she thinks a good idea to try tracking your time.
  • Why stepping back and reflecting can make you feel like you have more time.
  • How to use the concept of savouring to improve your life.
     

Laura's Site

Off The Clock Book

LTB 2-Week Free Trial

Sep 19, 2018

In this episode, of the podcast, we welcome on Mike James from The Endurance Physio. If you're an LTB member you'll have no doubt seen Mike commenting and posting some incredibly useful info in our FB group over the last two months. He's incredibly knowledgeable when it comes to all things endurance sports and injuries and that's exactly where we take this conversation!

  • How Mike got started with The Endurance Physio.
  • What he thinks separates the people who take part in extreme endurance.
  • How PT's can help endurance clients who get injured.
  • What most injuries come down to in endurance sports.
  • How we can encourage active management of injuries with our clients.
  • Why it's so important that you build up a referral network in your local area and how to go about doing this.
  • Are PT's skilled enough to work with endurance athletes?
  • Does what we do as trainers actually help reduce injury?
  • How do we ensure that the training we're doing doesn't interfere with their endurance training?
  • Some misconceptions around running form and stretching.

Mike's Website

Mike's FB

 

Sep 11, 2018

In today's episode, we welcome on Ryan Doris. Ryan is a world class bodybuilder and powerlifter. He is an incredibly deep thinker and we delve into a whole host of cool topics today including overwhelm, what tools he is using to help his life, how he managing being deep into bodybuilding prep and much more. 

 

Ryan's Site

IG- @thenattypro

YT- Youtube.com/thenattypro

Email- Ryan@fortiseq.com

Sep 5, 2018
"99% of sales comes way before the close. The sale will take care of itself if you take care of people" -- Elias Scarr
 
Elias is the membership director at Results Fitness, the gym which previous podcast guest Alwyn Cosgrove runs. As he is the membership director when it comes to sales and the consultation process he knows his stuff inside out. 
 
If you listen to this episode, here are a few big things I picked up:
- Comparing being an expert vs being good enough in the numerous things that personal trainers need to do.
- Creating a benefits list for getting over self-worth issues.
- Making the asking for money stage as easy as asking a friend for money for something you have paid for by focussing on building the relationship.
- Reframing objections as buying signals, which can be fixed.
 
Results Fitness University
LTB 2-Week Free Trial
Aug 31, 2018

In this short episode, Stuart discusses a simple tip to go about identifying what you need to work on as a personal trainer to improve the way you do things.

Aug 29, 2018

"It may not be about gaining more clients by telling your story, it may just be about connecting with your current clients or showing that you're a human too." - Camille DePutter

About a month ago I bought a book called "Bird by Bird" by Anne Lamont that was recommended in an email newsletter. The book is fantastic and the newsletter was written by Camille DePutter, the lady I have on the podcast for this episode. 

She is a writer and has helped companies like Precision Nutrition as well as many individual trainers tell stories that help people connect with their business.

We get into how to start telling our story in this episode as well as how to become a better writer along with lots of great book recommendations. There's also a 10 minute period in this episode where we do a practical exercise Camille created on the spot to show everyone who listens how you can start to piece together your story.

Topics Covered:

-- Why Camille loves the shitty first draft concept.
-- How she got started helping out fitness industry professionals with their writing.
-- How to start telling your story.
-- How to start shaping it.
-- What to do if you feel like you don't have a story.
-- Writing advice.
-- If you should schedule your writing time.
 
Books mentioned:
- Bird by Bird by Anne Lamont
- The Artists Way by Julia Cameron
- The Diary of Anais Nin
Aug 24, 2018
"Yeah, that self-care thing is still on the to-do list... sleep is something I'm going to get at one point" 
 
I loved this conversation with Serena and it's one of those episodes that reminds me why I started the LTB podcast. Real conversations with real personal trainers.
 
Topics Covered:
-- How Serena is finding being a single parent with three kids while also working as a PT.
-- How she has made the situation easier for herself by explaining to her kids why she is doing what she is doing.
-- Big challenges she has found trying to manage things.
-- How she fits in time with each of her kids to ensure they feel valued.
-- If and how Serena manages to fit in self-care.
Aug 22, 2018

Fantastic to welcome on LTB's very own Claire to the podcast. Claire's background is fascinating for an array of reasons and the place we took this interview was down the line of what it is like being a PT and a client. Claire has worked with PT's as a client for the last 7-8 years while also being a trainer herself, and now, of course, an educator of trainers. This mix of roles blends for a very insightful perspective that I had the pleasure of being able to quiz her on.

Topics Covered:

- What her experience with personal trainers has been.
- Why she started with her first PT.
- How she selected her personal trainers.
- Better ways to check-in with a client after they've completed a set.
- What her expectations around things like periodization and technical knowledge have been.
- How, as a client, she would define progress?
Claire's experience of feeling she wasn't good enough as a trainer, which has now been reframed to being an "adult PE teacher"

Books Mentioned:
- Rocket Fuel by Gino Wickman
- LTB's new trainer guide (only available to LTB members)

LTB 2-Week Free Trial
Aug 15, 2018

In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He’s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more. 

Topics Covered:
-- When Jon started as a Personal Trainer.
-- How he had the confidence to go about writing a book during the early stages of his career.
-- Does he think it's harder to be a trainer nowadays back than when he started.
-- Why a huge part of marketing has to be around helping people feel like they can achieve.
-- How we can sell consistency and adherence.
-- Why he stopped training clients.
-- What his message to a trainer who is questioning what they are doing long-term.
 

2-Week LTB Free Trial

PTDC Site

Online Trainer Academy

Aug 8, 2018

In this episode, Stuart speaks to Eric Helms from 3DMJ. The conversation is centred around Eric's experiences of being a personal trainer back in 2005-2012, what this has taught him and how it's shaped how he coaches and teaches now.

Topics Covered:

-- What does a day in the life of Eric Helms look like?
-- How he uses social media to advance his business
-- If he has always been as introspective and how he's developed this skill
-- What is it like reflecting on how he was as a personal trainer in 2005
-- What would he tell himself if he could go back to day one of being a trainer
-- Has he come from a place of placing too much importance on his physique?
-- What he would do to start getting clients in a commercial gym if he started there tomorrow
-- What's one book he would recommend trainers check out and what one book does he personally just love
-- What skillsets does he think are essential that trainers work on getting better at
-- What's exciting him about the fitness industry just now

Eric's 3DMJ Bio
3DMJ Vault
LTB 2-Week Free Trial

Books Mentioned:
- Perennial Seller by Ryan Holiday
- The Expanse Series
Aug 1, 2018

In this episode, Stuart speaks to Matt Stranberg, a registered dietitian and strength and conditioning specialist who currently is working with the Walden GOALS programme, who treat competitive athletes experiencing disordered eating behaviours.

More about Matt

 

Motivational Interviewing Book

LTB 2-Week Free Trial

Jul 27, 2018

In this episode, Stuart goes solo to discuss what to do if your clients aren't getting results.

LTB Website Link to 2-Week Free Trial

Jul 25, 2018

In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising. 

Topics Covered:

-- How Neil set-up The SFN Expo using just FB ads.
-- How he started learning how to best use social media to market The SFN Expo.
-- Why personal trainers should consider using FB ads.
-- How to go about running a FB ad.
-- What kind of image you should use for your ad.
-- What kind of copy to write.
-- Using a headline or hook.
-- What kind of audience size you should be looking for.
-- How much to spend on your ad.
-- Tips for generating more leads off of your website.
 
Neil's Free Facebook Group
LTB 2-Week Free Trial
Jul 18, 2018

In this episode, Stuart welcomes on Rabin Das for an interview about how he runs his 1-2-1 nutrition-only coaching company.

Topics Covered:

-- How Rab has ended up working in public speaking and running his own nutrition consultancy.

-- What his advice would be to someone who wants to improve their public speaking.

-- How he launched his 1-2-1 nutrition coaching company.

-- What he asks in his pre-consultation form before he meets a new client.

-- How he works his check-in process.

-- How often he speaks to his clients. 

-- How he prices 1-2-1 nutrition only services.

-- Do clients stick around long-term considering nutrition seems like it's got more of an endpoint?

-- How he works with clients who want training advice alongside nutrition support.

 

Book Mentioned - Exclusion and embrace by Miroslav Volf
Course Mentioned - Complete Human Performance Concurrent Training

Rab's Website

Rab's social media - @dasnutrition (Instagram), Rabin Das (Facebook)

2-Week LTB Trial Link

 

Jul 11, 2018

In this episode, Stuart welcomes Leigh Peele back onto the show.

Topics Covered:

-- How Leigh manages her time.

-- How she uses a morning routine to set herself up for the day ahead.

-- How she uses a meditation practice.

-- How Leigh starts working with a client on an online basis.

-- How to pick the right thing to start working on with a client.

-- Handling a client who is underreporting.

-- If she has any issues with going really low on calories with clients.

Leigh's Website

LTB 2-Week Free Trial

Books Mentioned: Seth Godin's "The Dip" and "All Marketers are Liars"

Jul 3, 2018

In this episode, Stuart welcomes on Alwyn Cosgrove.

Topics Covered:

  • Advice to a PT who is struggling to get enough clients.
  • How to ask for referrals.
  • How Results uses FB ads.
  • How Results use email marketing.
  • How to feel confident in your knowledge as a personal trainer.
  • Switching off/ burnout.
     

Alwyn's Free FB Group

LTB 2-Week Free Trial

Jun 29, 2018

In this episode, Stuart welcomes on Luka Hocevar to discuss the sales process and dealing with objections when selling to potential clients.

 

Jun 27, 2018

In this episode, Stuart speaks to Chad Landers. 

Topics Covered
-- Differences he's seen in the industry over the last 25 years.
-- Why he thinks the relationship you build with your clients is an essential foundation.
-- Why he feels he's had some clients for 20+ years.
-- How he broaches the line between being a trainer and becoming a therapist.
-- Helping clients take responsibility outside of the gym.
-- Why he's stuck with 1-2-1 training and not moved into group training.
-- What he would tell himself as a younger trainer.
-- His favourite book.
-- What's exciting him about the fitness industry
-- What 1-3 skillsets he thinks every personal trainer should work on
 
Chad's Gym Website
LTB 2-Week Free Trial
LTB Training Qualification
 
Book Recommendations
- Good Business by Mihaly Csikszentmihalyi
- Delivering Happiness by Tony Hsieh
Jun 20, 2018

In this episode, Stuart welcomes on Nick Winkelman from the IRFU.


Topics Covered:

- How Nick has found the process of writing his book
- What he's learnt that has surprised him since starting to write the book
- How we can use what Nick has learnt about attention to teach our clients better.
- How to create effective analogies.
- How he's got his understanding of coaching science to where it is now.
- How he's combatted becoming overwhelmed by how much there is to learn when you're starting out.
- How he manages distraction.
- Recommended books & courses.
- What's exciting him about the fitness industry right now.
- What 1-3 skillsets does he think personal trainers should work on.
 
2 Week LTB Free Trial
Nick's Analogy Presentation

Books Mentioned:
Deep Work
Sapiens
Homo Deus
The One
Essentialism
 
Jun 13, 2018

In this episode, Stuart chats to Sukh Sidhu from Online Fitness Business.

Topics Covered:

-- How Sukh is finding being a Dad alongside running a thriving business.
-- What drives him to be successful.
-- Going from gym owner to online trainer - how he found that transition.
-- If he thinks you need to be an in-person trainer before becoming an online trainer.
-- If he thinks online is as effective as offline.
-- Skillsets of an effective online personal trainer.
-- How personal you should be as an online trainer.
-- How to generate leads and clients as an online trainer.
-- How to use ex-clients and old leads to start your online business.
-- How to price your online services.
 
Online Fitness Business Website

LTB 2-Week Free Trial

 

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