LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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LTB Podcast






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Sep 20, 2017

In this episode, I welcome on Michael Keeler from Business for Unicorns and Mark Fisher Fitness. 

Topics covered:
- Michael's journey to starting MFF.
- Biggest customer service lessons learnt from working in the Four Seasons Hotel.
- What is good customer service?
- How do you not get frustrated with people in a customer service setting?
- Is the customer always right?
- What can we do better as personal trainers when it comes to customer service?
- How do we not become interrogators with asking too many questions?
- How do we get better at speaking to our potential clients?
- How are they managing 1,000 MFF members? How have they kept things personable?
Sep 16, 2017

In this episode, I go into the why what and how of everything to do with running a seminar or workshop for clients.

Topics include:

  • Why should you do it?
  • Where to begin.
  • What to call it?
  • How to get people to come? 
  • Should you charge for it?
  • What content to talk about?
  • Length & creating the content for it.
  • How to encourage interaction?
  • What to do about being terrified of public speaking?
  • Generating clients from it?
Sep 13, 2017

It was a huge pleasure to welcome on Adam Ali from Physiqonomics. We covered:

- How he is dealing with the recent "success" of physiqonomics
- How he comes up with the ideas for his content
- How does he not let the need for likes, comments and shares dictate his self-worth/ success of his writing
- The importance of not thinking that your followers need to "engage" publicly with your content for it to be doing it's job
- Who does he speak to when he writes
- What would his advice be to someone who is afraid of putting content out there?
- Is it harder for him to put content out there nowadays than it was back when he started?
- Why you should continue to do some form of "creation" when you hit dry creative phases
- Tips for creating content
- How he went about creating "the best fat loss article on the motherfuckin' internet"
- How he's dealt with receiving negative feedback 
Sep 6, 2017

We welcome back on to the show Mr Mark Fisher from Mark Fisher Fitness & Business for Unicorns. We cover:

- Why and how you could use transformation contests.
- The difference between Park & Bus Bench workouts.
- Having "seasons" of fitness and how you could implement this into your life.
- Visioning your 5-year plan.
- What to do if you find the vision board stuff scary/ impossible.
- Time management strategy (this section is so fricking useful).
- How does he deal with overwhelm.
- Meditation - Mark's thoughts on the why and the how.
Business for Unicorns
Mark Fisher Fitness
Aug 30, 2017

"Play the long game and figure out why you're doing this"

In this episode with the brilliant Todd Bumgardner we get into:

  1. What does Strength Faction do?
  2. How to find your work: life balance?
  3. Practical tasks to get clearer on your why.
  4. How does BSP run client reviews?
  5. How do they manage these client reviews in a semi-private model?
  6. The importance of being unique.
Aug 26, 2017

In this minisode, I discuss all things retention based. Why clients leave us, what we can do to increase retention rates and simple tasks that will lead to better retention rates.

Aug 23, 2017

We welcome back on Alwyn Cosgrove for episode 58.

In this show we discuss:

  1. What Alwyn is working on just now.
  2. What he see's as the next big thing in fitness.
  3. Challenges with working with so many people.
  4. What would he look for in a coach who applied for a job at results.
  5. Does he think a fault of the industry is how easy it currently is to get in to it.
  6. Comparisons - how does he think about these?
  7. The importance of sorting out an educational curriculum for yourself.
  8. Advice for trainers who find asking for money awkward.
Aug 17, 2017

In this episode of the LTB Podcast, we welcome on a previous guest, Cathy MacDonald from the Art of Communication.

We cover:

  • Managing and setting yourself up for challenging conversations
  • How to deal with a client crying
  • What to do if you upset a client
  • Why you should always have your hard conversations face-to-face and not through email or text
  • How to deal with a disruptive client in a group class
  • The power of “you”, “I” and “we”
  • How to handle misreporting/ lying with food diaries
Aug 10, 2017

In this episode of the LTB Podcast, we welcome on Fit3Sixty owner, John Clark. 

We covered:

  1. How does he get so much done
  2. Structuring his day
  3. How does he meet his potential clients where they are at
  4. What drives him
  5. John's journey - timeline to now owning Fit3sixty
  6. Building his client base up


You can find download the "25 non-social based lead gen methods" guide here -

Aug 2, 2017

Lisa Lewis joins us on today's episode of the LTB Podcast. Topics covered:

 - Do you see us doing anything wrong when discussing this psychology related to being a trainer or strength coach?

- Where should a trainer start with all of this psychology stuff?
- Why you should focus on the subjective aspects of progress/ results instead of just the objective ones like losing pounds.
- Do we have to sell the short term in order to gain the long term with clients?
- How can we improve the clients level of motivation?
- What is the inner voice (self-talk/ meta cognition)?
- How much of an effect can this have?
- Should we give clients homework on improving things like their inner voice?
- How to know you're not going over that line into being a therapist?
- How to bring up "you should go see a counsellor"?
- How to pick clients back up after a setback like not hitting a weight loss goal/ out of control weekend?


Jul 26, 2017

In this episode, we welcome on Brad Dieter from Science Driven Nutrition and Eat to Perform. We cover a whole host of cool topics including:

- What does eat to perform do? 
- What has he found through working with so many people?
- How can we go about increasing our client's energy expenditure? 
- Are our clients really busy as are saying they are?
- What has he learnt being on both sides of the coin (practical & research)?
- Is there anything he thinks PT's could do better when it comes to putting across the research?
- What would he look for in a nutrition coach?
- Some of the myths of a high-fat diet?
- How would he educate a client who believes something like a high-fat diet can cure cancer?
Jul 18, 2017

In this episode, we welcome on Michael Goulden from Integra Education.

Content covered:

- Michael's journey
- The client experience and why he is always looking to improve this
- Why he feels 1to1 personal training is far from being "dead"
- Where having an understanding of biomechanics & anatomy fits into a personal trainers toolbox, and why it's important
- What to expect on this weekend's seminars with him
- What he would say to someone who is worried this weekend will be too advanced for them
Jul 15, 2017

In this quick minisode, I got into 5 different things I've changed my mind in the last 12-18 months. 

1. Low calorie/ aggressive dieting

2. Kindles & audiobooks + finishing books

3. Having an avatar 

4. How hard it is for me to actually take information in

5. The feeling of overwhelm 

Jul 13, 2017

"Having some kind of success early on in the client process can be a predictor of long-term success"

Was a pleasure to welcome on Sigma Nutrition Radio host, Danny Lennon back on to the show. We covered what makes an effective coach in depth plus:

- His recent public speaking appearances and how he feels they have gone.

- What’s getting him excited that he’s working on and researching.

- What he thinks makes an effective coach.

- Traits of an effective coach.

- Why explaining to your clients about things like protein timing may not actually be helping them.

- Why saying less than you think you should in a coaching setting may actually be more effective than saying more.

- What to do if a client comes to you and says they would like to try something that you don’t agree with.

Jul 7, 2017

Was great to welcome on the LTB gyms newest coach, Grace Hall, to the podcast. We asked Grace to come on as she’s come from being a member of the gym to now being a coach and we wanted to find out more about what that transition has been like, but it was also cool to hear about her previous careers and how these have helped her integrate into the world of coaching.

We go pretty deep into the reasons Grace joined the LTB gym, why she’s stuck around, what it’s been like moving from member to coach, what she is finding hardest since starting as a coach and what’s helping her progress.

Jul 3, 2017

"Hire for personality, train for skill"

In today's show, we welcome on Jodi Rumack of We discuss:

- Productivity - where to start?

- How to decide on the goals you want to achieve?

- How to actually go about executing things?

- How to manoeuvre clients into particular times?

- Why is it important to have tracking systems in place for lead gen?

- How can we increase the number of people who show up to a consultation?

- How to go about hiring your first staff member?


Link to Jodi's site and the article she mentioned early on -

Jun 30, 2017

In this episode, I welcome on long term LTB member Owen Henderson. Owen has built his business up inside of a commercial facility and he's got it to a stage where he has around 40 client sessions per week.

We covered:

  • How Owen got started.
  • How he built up his client base.
  • How to have conversations with members inside a commercial gym.
  • How to take those conversations to a place of “would you like to buy PT”.
  • How he doesn’t get bored with doing 30-40+ PT sessions per week.
Jun 26, 2017

In this short trial episode, Stuart chats to LTB member Toby Firth about what he's been actioning since being in the LTB essentials lead generation group.

Jun 23, 2017

Was great to welcome LTB member and friend Mike MacDonald on to the podcast.

We covered: 

How he got started in the industry?

What being involved with Glasgow Rangers as the nutrition consultant taught him

What he’s noticed since starting as a PT

What would he do differently if he could go back

The importance of having your client’s details in a place that you can access

When and how he took the jump from self-employed PT to gym owner

What’s been surprising about opening AKR

How he runs his referral system

The importance of doing your homework

Some of the unexpected negatives of running a facility

Jun 20, 2017

In episode 45 we welcome on Geoff Girvitz from Bang Fitness ( 

Alongside discussing how Geoff and his team create a welcoming culture that encourages client's to stick around, we get into the importance of having patience, rethinking lead generation and what Geoff would love to see more of from the fitness industry.

2 week free trial from LTB -

Jun 16, 2017

Bryan Krahn has experienced and seen a lot of things come and go in his time as a fitness professional. In this episode, we get into what some of the lessons he's learnt during that time as well how he finds being an online coach,  what he thinks about evidence vs experience and much much more!

Jun 12, 2017

In this episode of the LTB podcast, we welcome on Krista Scott-Dixon from Precision Nutrition and for a discussion around all things coaching. We get into her new book, Why We Want Eat, what makes an effective coach, improving self-awareness, empathy and much much more.

Jun 6, 2017

On this second Q&A, where we welcome previous guests Alex & Gregg back on, we chat about coaching the hip hinge, working towards pull-ups, underreporting and finding new ways to do nutrition tracking.

Jun 1, 2017

We welcome Omar Ganai back onto the LTB podcast for episode 41.

Following on from the last interview (episode 11) we dive straight into why PT's should make time to understand motivation science, what this thing called organismic integration theory is, how we support competence, autonomy and belonging and how to think about unconditional positive regard.

May 29, 2017

In episode 40 of the LTB podcast, we chat to Martin MacDonald from Mac-Nutrition and Mac-Nutrition University. It was a pleasure to welcome Martin onto the show. We discuss in great depth - due to Martin's fantastic ability to answer questions with stories - why he started MNU, how he nearly left the industry, impostor syndrome, success and happiness!

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