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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: January, 2023
Jan 31, 2023
 Is 2023 the year when the robots take over?  

With the recent release of Chat GPT, many coaches are considering how AI will affect their future careers.  

Stuart welcomes Dr. Krista Scott-Dixon back onto the Lift the bar podcast to explore this and many other questions. Expect to learn what AI should be used for and what it shouldn’t, why being solution-focused leads to better client success and the best way to future-proof your coaching skill set. 

 

Timestamps 

 
1:26- Should personal trainers coach nutrition? 

3:10- Should nutrition and exercise be separate services? 

6:47- Why trainers should refer to other professionals for detailed nutrition support.  

12:17- Being a solution-focused coach. 

22:51- What does AI bring to coaching? 

33:02- How could a new coach use Chat GPT? 

34:52- Will AI be able to write good training programs? 

41:16- How can coaches future-proof their skillsets?  

 

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Jan 24, 2023

In 2023, it seems like everyone is an “online coach”. But just because everyone else is doing it, doesn’t mean you should. That’s why this episode from the vault is getting another airing. 

In this week’s edition, Stuart talks to Dan Smith about all things online coaching. They cover why selling “online coaching” doesn’t work, the importance of designing your program and how to advertise so you never have to “sell” your service again. Expect to learn how to create a rewarding online coaching business, how to deal with the highs and lows of business and what happened to Dan in Ibiza… 

This episode is a must-listen for anyone looking to start or grow an online coaching business in 2023.  

 

Timestamps 

 

1:26 How can coaches regulate their emotions?  

7:00- How to create a better work-life balance. 

8:43- How should coaches discuss their clients’ results?     

12:41- What role do transformation pictures play in selling online coaching?  

17:54- Why coaches should stop selling online coaching and start creating their “method”. 

20:49- How does Dan structure his online method?  

25:47- How to name an online coaching method 

29:50- What else should people know about online coaching?  

30:35- How Dan figured out he was a better coach online.  

32:51- Is coaching online an easy way to earn six figures? 

37:55- How has Dan changed his marketing methods?  

41:27- Dominating your postcode is still important…even online!  

 

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Jan 17, 2023

Are you interested in starting an online group coaching program but don't know how? Look no further! This archived episode of the LTB podcast features Emma Storey-Gordon. Emma’s last intake of the EC method successfully helped 600+ new clients, so she knows what she is talking about!  
 
Stuart and Emma cover everything you need to know about online coaching such as how to create digital systems, make effective onboarding processes, and how previous members can help new clients. Tune in to learn more! 

 

Timestamps 

1:37- How does Emma manage her time? 

2:45- The Issue with task switching 

6:09- How Emma uses a Virtual Assistant to help with workload 

6:52- What and when should you outsource? 

12:32- What is the EC method? 

13:48- How long does the EC method last?  

16:11- How do people pay for the EC method?  

16:44- Should coaches get a business partner to help run group coaching?  

21:16- How does someone sign up for the EC method?  

25:33- What does the EC welcome email say?  

27:05- What to do if your emails end up in people's spam 

29:15- How does Emma help people get started with the EC method? 

31:10- What nutrition support does the EC method involve?  

33:09- Is there a minimum number of clients needed for effective group coaching?  

37:09- Is 1-2- or group coaching better for coaches and clients? 

40:52- What marketing does Emma do just before launching a new EC intake?  

46:41- How does Emma use her Instagram for marketing?  

49:00- Why group coaching is a great way to achieve more customer value 

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Jan 10, 2023
The world of biomechanics can be a pretty scary place for a beginner. We have pulled this episode from the archive to help you delve into the fascinating world of biomechanics.  

Stuart talks to Paul Standell about how personal trainers can understand the physics that underlies exercise and how doing so will accelerate their careers and even, get them more clients! 

Discover why specific exercises, such as the dumbbell lateral raise, become more difficult at the top instead of the bottom (Hint: It’s not because your arm got heavier!). Learn how exercise mechanics can be used to tailor sessions to individual clients and the surprising benefits of spending time on a seesaw. 

 
 
Timestamps:

1:08- Why are personal trainers like advisors?  

4:41- When should personal trainers be more directive?  

6:43- How many choices should personal trainers give their client?  

7:28- Definition of exercise mechanics 

20:12- Why should personal trainers care about exercise mechanics?  

27:30- Can exercise mechanics make a client’s session less fun?  

31:41- How to tailor your use of exercise mechanics to an individual client 

35: 45- How exercise mechanics helps get client buy in 

38:53- Where can personal trainers learn about exercise mechanics?  

 

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Jan 3, 2023
In this week's episode, Stuart sits down with Ben Pickard to discuss common challenges fitness businesses face. They explore why an increase in clients may not necessarily improve profitability, the viability of trainers opening their own facilities, and how owners can retain top staff. Ben also delves into the ethics of sales and the importance of financial planning, provides a comprehensive overview of tracking key performance indicators, and shares insights on the shifts in client behaviour following the COVID-19 pandemic. Stay tuned for valuable tips and strategies to help your fitness business thrive in 2023.  

 

Timestamps 

1:08 Why is Ben still in the fitness industry? 

04:16 How can independent gyms keep their best staff?  

08:16 Should trainers open their own facility? 

10:54 Career trajectory for PT’s 

14:01 How have potential clients changed post-COVID?  

16:50 Is profit evil?  

18:42 Ethics of selling: Self-Serving or Client Serving?  

21:31 The Importance of Financial Management  

26:25 Getting started with Systems 

32:04 Getting started with KPI’s 

39:43 What does it mean to have a better business? 

 

 
 

 

 

 

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