If you want more clients, you need to build relationships.
There are few better ways to do that than writing.
In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to know the real you. You'll learn specific editing techniques which make your life easier and your content more engaging.
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Would it be best for everyone if they took off the nutrition hat?
In this week’s episode, Stuart talks to Alan Flanagan about how PTs should deliver nutrition advice. They also touch on how to assess whether other nutrition professionals are good sources of information, the importance of building a referral network, and the surprising link between studying law and studying nutrition.
Alan was previously a practicing barrister before turning to his passion for nutrition. He holds a masters and PhD in nutritional medicine. He is the founder of Alinea Nutrition and is also a contributor to Sigma Nutrition.
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Most personal trainers who work in commercial gyms leave the industry within two years. Today's guest has beaten those odds.
Pete Yardley has been personal training in a Pure Gym for ten years. In this episode, Stuart talks to Pete about career longevity. They cover the best approaches to lead generation in a commercial gym, work-life balance and how a lump of chalk helped Pete thrive during lockdown.
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Most personal trainers want to have a steady income. They also want to make a meaningful impact on their client’s lives. Focusing on one specific population of potential clients might help you do both. Can you guess who it is?
It’s our mums and dads. Our grandparents and maybe even our great-grandparents!
The elderly are hugely underserved by the fitness industry. So, you’re not going to have much competition. More importantly, it’s incredibly rewarding to spend your time helping people maintain their ability to walk, see their friends and, ultimately, their independence.
Today Stuart welcomes Dr Janet Withall from the University of Birmingham. Dr Withall is an expert in healthy ageing. She focuses on helping elderly people maintain their activity levels and strength. In this episode, expect to learn how to attract elderly clients to exercise services, how those services should be designed to maximise results, and how physical activity can affect people’s disease risk.
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Obesity is a choice. People should just choose to eat less and move more. This would make problems with weight disappear. Right?
This week Stuart talks to LTB staff member Alex Pearson about whether this common view of obesity is correct. Expect to learn about the causes of obesity, its relationship to health and why fat shaming is both ineffective and unethical.
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Do you throw a post-up on Instagram every so often and hope for the best? Well, it might be time to get a long-term social media strategy in place for 2023!
To give you a helping hand, Stuart welcomes returning guest Simon Mitchell onto the podcast. In this episode, they discuss how to build an email list from scratch, how to use email marketing and social media to compliment each other, and how multiple different platforms can work as part of a comprehensive marketing strategy!
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You’ve dismissed Linkedin. After all, it is just for business-to-business networking. It would be a waste of time if you wanted to grow your client base…right?
Well, this week’s guest, Lea Turner thinks you're wrong!
Stuart and Lea have a revealing conversation about how Linkedin has massively under-utilised potential for reaching future customers. Expect to learn the best ways to set up a Linkedin profile, how to communicate with people on the platform and the type of content you should post. If you’re sick of Instagram and want a new way to grow your business, this episode is for you!
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Hindsight is always 20-20, right? Well with this in mind, Stuart takes a trip in a time machine to talk about how he would change the beginning of his career. He gives us five key points which cover improving work-life balance, organising education and much more!
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Hearing about the journey of an experienced personal trainer can be a great way to accelerate your career. With that in mind…in this week’s episode, Stuart talks to a long-standing LTB member, Jake Weekes. This wide-ranging conversation captures what “growing” as a personal trainer is like. You’ll hear Jake talk about almost every part of personal training life. He covers going freelance, helping clients learn to love strength training and the key lessons he has taken from years of CPD.
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This week Stuart welcomes returning guest Laura Vanderkam to talk about her new book. Do you feel like you would like your life to be a bit more interesting and memorable? If you do Laura has some excellent practical ideas to make that a reality. Tune in to find out why a bedtime might not be a bad thing and the importance of scheduling your adventures!
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You’ve probably heard of copywriting…but do you know what it is? More importantly, can learning to copywrite help you as a personal trainer? Don’t worry, today Stuart is talking to Neville Medhora to get the answers. They cover all the ins and out’s of copywriting, how to make more sales, why you need a digital rolodex and how you can turn giving out free advice into new clients!
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This week’s episode is with two staff members from Lift the Bar, Claire Winter and Maggie Elliott. Stuart asks them to reflect on what they would change about the beginning of their careers. This provides priceless insights into organising booking systems, pricing services, and building confidence. If you're new to personal training, don’t miss this episode!
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Are you starting in a commercial gym for the first time? Not sure how to start building your client base? This week on the Lift The Bar Podcast, Stuart puts Chris Bradley in a time machine to find out exactly what he would do if he were starting again! They talk about how important classes, compelling offers and broken vending machines are for growing a new client base. If you want to get clarity on the fundamentals which will accelerate your business's growth for the last half of 2022, then this is the episode for you!
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In this week’s Lift The Bar Podcast episode, Stuart welcomes returning guest Catherine Reohorn. Have you ever found yourself just posting content for the sake of it? Well...it might be time to stop! Catherine and Stuart discuss how putting out certain types of content might get you the wrong type of clients. They unpick how writing good copy and attracting the right clients go hand in hand. We then get an insight into how Catherine’s three-part writing structure helps PTs produce quantity AND quality content. If you want to refresh your perspective on content production, then this episode is packed with ideas you can start applying today!
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This week’s episode is an interview with…Stuart! The guys over at the Pro-Fit Podcast bought Stuart on to talk about all things personal training. In the episode, they quiz Stuart on the history of LTB, online training, problems PTs encounter and much, much more!
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This week on the LTB podcast Stuart welcomes Rob Anderson to talk about training youth athletes. Rob has a lot of experience coaching young athletes of various ages and sporting backgrounds.
Rob covers the qualifications, experience, and education you need to coach children successfully. He discusses how he has helped create a training environment that supports children’s physical and mental development. Believe it or not…he even has teenagers consistently eating vegetables! If you’re a personal trainer considering expanding your services to include coaching children, you don’t want to miss this episode!
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Today’s episode is the second part of last week’s Q&A with Gregg Slater and Alex. The discussion centres around how PTs can systematically improve their practice across multiple job elements. Whether it is how to help clients eat more vegetables, the best way to start a reflective practice or what to do when your coaching cues don’t work, this episode has it all!
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This week's podcast is a Q&A episode where Stuart talks to his colleagues from Lift the Bar, Alex Pearson and Gregg Slater. First up is a question about their journeys with exercise and how personal trainers who have fallen out of love with training can find their exercise mojo again. After that, they discuss what evidenced based practice is and whether personal trainers should try to read the research.
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Being in charge of someone else’s career is a big responsibility. The last thing you want to do is make a mistake before they are even hired! That’s why, on this episode of the Lift The Bar Podcast, Stuart brings Michael Keeler back to talk about his process for hiring staff. They discuss how to find candidates, conduct good interviews and why should be careful if you’re hiring your old clients. If you’re thinking about hiring your first staff member, this episode will give you the perfect structure to help make sure it is a success.
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Have you never really seen the point of picking up a book? Heard people going on and on about their latest book, but could never understand what all the fuss is about. Well, this podcast might give you answers. Today Stuart talks to Ed Cunningham, the host of “A Need to Read” which is a podcast all about…reading! So, unsurprisingly they talk about all things books. They discuss how to make reading a habit, what books to choose and some of the perils of the “self-help” genre. If you’d like to make your reading stick, this podcast is for you!
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In today's reposted episode, Stuart welcomes Krista Scott-Dixon (KSD) from Precision Nutrition. They discuss public speaking, self-acceptance, getting coached as a coach, firing clients, mental health and managing overwhelm.
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Have you ever wished your Instagram videos & pictures looked a little bit better? That little bit more…professional? Or maybe you’re getting frustrated with the weird echo on all your exercise demo videos? Well, this episode of the Lift The Bar podcast has you covered! Today Stuart talks to Simon Booth from @strong_media_ about how to produce high-quality videos and photos that will help improve your client's results and grow your business.
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In this Lift The Bar Podcast episode, Stuart is flying solo to talk about burnout! He outlines what burnout is, why it's so common in Personal Training and how to prevent or manage it.
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In today's reposted episode from back in May of 2021, Stuart welcomes Adam Meakins. Adam, @adammeakins on Instagram, is well known for his evidence-based approach to physiotherapy, strong views and his willingness to call out some of what he describes as nonsense surrounding his profession. They spend most of it discussing what we know about the association between technique and injury. Should you focus on making your client's form perfect, or should we just let people exercise as they please? They also get into the relationship between core strength and back pain, using medical imaging like MRIs and spinal flexion during deadlifts.
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In today’s episode, Alex is standing in for Stuart as host. He speaks with Kimberley Wilson (@foodandpsych) about the intersection of physical and mental health. They highlight how there may not be a real difference between these two types of health, how this faux distinction came to be and its implications for personal trainers. Along the way, they cover body image, client communication, pseudoscience and the relationship between food and mood. If your clients ever say they want to “feel better”, then don’t miss this episode.
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