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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: 2021
#325 Maggie Elliott: Understanding The Anti-Diet Movement 0
Dec 21, 2021

Maggie Elliott, owner of Spark Life UK joins Stuart for this episode. They discuss how she would make the fitness industry a more welcoming and inclusive place, what the anti-diet movement is, how to find the middle ground between weight loss coaching and not perpetuating diet culture, local business outreach and what she feels makes a great PT session.

 

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#324 Mike Waywell: Why Customer Service Can be a Differentiator & Paid Advertising 0
Dec 13, 2021

Mike Waywell, of the facility owner mentoring company Gym Ownr and Steel Habitat gym in Liverpool, joins Stuart for this episode. They discuss why customer service can make you stand out from the crowd, using a low barrier to entry offers like a trial or challenge to get in leads, advice for 1st time FB ad users, the copy and creatives Gym Ownr are seeing working just now on ads and the importance of having mentors.

 

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Travis Pollen: Good and Bad Exercises & Personal Training Assessments (Repost) 0
Nov 15, 2021

In this reposted episode, Stuart talks to Travis Pollen about whether or not there are "good" and "bad" exercises, as well as how to do initial assessments with personal training clients.

 

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Dr. Yoni Freedhoff: Obesity, Weight Management & Childhood Nutrition (Repost) 0
Nov 8, 2021

In this reposted episode, Stuart talks to Dr. Yoni Freedhoff who is an Associate Professor of Family Medicine at the University of Ottawa. They discuss why a compassionate approach to obesity is absolutely necessary, how to help your clients manage their weight, reducing scale weight importance, whether education changes behaviour, childhood nutrition and much, much more.

 

 

 

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Maggie Elliott: Building a Mobile Personal Training Business (Repost) 0
Nov 1, 2021

In this episode of the podcast, we have a reposted episode with Maggie Elliott from Spark Fitness to discuss how she's built a successful mobile training PT business. Stuart and Maggie discuss her business, how she transitioned from teaching to PT, how she overcomes some of the challenges associated with mobile PT and her "one client at a time and make sure everyone knows about what I'm doing" mindset for marketing.

 

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Chad Landers: 25+ Years of Personal Training (Repost) 0
Oct 26, 2021

In this reposted episode, Stuart speaks to Chad Landers about what it's been like being a trainer for 25 years, why the relationship you have with your clients is so important, client retention, scope of practice and what he'd tell his younger self about being a successful personal trainer.

 

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Dr. Quinn Henoch: What Personal Trainers Need to Know About Mobility (Repost) 0
Oct 18, 2021

This is a reposted episode where Stuart welcomes Dr. Quinn Henoch to the show. Quinn is an internationally recognized physical therapist, author, presenter, and coach.  In this episode, they discuss how his approach to injuries & rehab have changed since he graduated in 2013, why he doesn't like the term mobility, how he would approach correcting a hip shift in a squat and much more.

 

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Molly Galbraith: Creating Girls Gone Strong & Coaching the Female Client (Repost) 0
Oct 11, 2021
In this reposted episode, Stuart chats to Molly Galbraith of Girls Gone Strong.
 
Topics Covered:
-- How her experiences have guided how she works with the clientele of GGS
-- How GGS used to think every single woman should strength train
-- What are GGS doing to address the gap that exists between people taking part in fitness and not
-- What can the PT do better when it comes to training coaching women
-- How to navigate a conversation with a client who speaks negatively about themselves
 
Articles & Resources Mentioned:
How to speak to a client who wants to get her pre-baby body back - https://www.girlsgonestrong.com/blog/confidence/body-embracement/embracing-our-post-baby-bodies/
GGS Coaching & Training Women Free FB Group - https://www.facebook.com/groups/GGSCoachingandTrainingWomen/ 
 

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Sukh Sidhu: The Realities of Running a Business & Building up Online PT (Repost) 0
Oct 4, 2021

In today's episode, we have a reposted episode with Sukh Sidhu from Online Fitness Business. Stuart and Sukh cover the realities of running a business, challenges with setting up and keeping the momentum of online personal training, where most trainers are going wrong when they enter the online PT world and Sukh's new venture called Open Coach.

 

 

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Dr. John Berardi: Career Direction, Not Enoughness & Social Media Use (Repost) 0
Sep 27, 2021
In today's reposted episode, Stuart talks to Dr. John Berardi. They discuss career direction and making sense of where you want to go, as well as touching on not feeling like you're doing enough and how to use social media as a personal trainer (check below if you'd like to see specific timestamps!).
John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.
 

 

 

Timestamps:
  • [02.03] - Would he have changed anything about his book, Change Maker, due to what has happened with covid-19?
  • [08.15] - His message to a personal trainer who is struggling just now.
  • [10.45] - An example of a caterer who has changed his offering during covid.
  • [14.55] - The personality profile of trainers who are successful online.
  • [18.50] - Unique abilities, purpose and values exercise for making more sense of where to go in your career.
  • [26.30] - Why the belief that you must become a coach in the fitness industry limits the people that come into it.
  • [29.15] - A story about 'Dave's Killer Bread' and a gym owner who moved into mobile personal training.
  • [35.30] - "I'm just a personal trainer, am I not doing enough?" 
  • [37.30] - Why it's important to be as much 'you' as you can be.
  • [42.43] - Social media being detrimental to our mental and business health.
  • [47.15] - Using social media for business growth.
  • [49.45] - Why marketing is not just social media.
  • [1.08.25] - The instant validation/ feedback that social media provides.

 

 

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Eric Cressey: Fitness Industry Success (Repost) 0
Sep 20, 2021
In today's episode, we have a reposted episode Eric Cressey of Cressey Sports Performance. I can't imagine Eric will need much of an intro but just in case, he is the president and co-founder of Cressey Sports Performance, with facilities two facilities located in America.  He's helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance in a variety of sports. He's produced five books, four DVD sets and written over 500 articles which have been featured in places like Men's Health, T-Nation and ESPN.
 
In this episode Stuart and Eric discuss:
 
  • Where Eric's work ethic comes from and how he balances this with a growing family
  • How and why he built up career capital early on in his career
  • Where Personal Trainer's and strength coaches go wrong when it comes to growing their careers.
 

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Gregg Slater: Understanding Weight Loss (Repost) 0
Sep 13, 2021

If you're a Personal Trainer, the chances are pretty high that you'll work with people who have weight loss based goals. This reposted episode from back in Jan of 2019, talks about how to better understand everything to do with helping our clients lose weight. 

Topics Covered:

  • Why Gregg has decided to focus on business as one of his Q1 professional development goals.
  • What he's learnt in the process of creating his understanding weight loss course.
  • Why our bodies hate losing weight.
  • How understanding more about weight loss has informed his coaching.
  • Metabolic adaptation and how this affects weight loss.
  • What other factors we should be looking at with regards to weight loss.
  • How important exercise is for weight loss.
  • Whether we should be using large or small deficits.
  • How many calories we typically burn during exercise.

 

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Nikki Strong: How to Help Resistant Personal Training Clients (Repost) 0
Sep 6, 2021
In this episode, we have a reposted episode with Nikki Strong. Nikki is a registered dietician, the owner of an online coaching company called Strong Nutrition and an assistant coach at Precision Nutrition's Level 2 programme. We get into how to help a resistant client, what something called the therapeutic alliance means and why understanding this helps build the relationship between you and your clients, and how she's got over imposter syndrome to become more effective at coaching clients.
 
 
 

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Nate Green: Knowing Your Customer, Writing Content & Transferable Skills (Repost) 0
Aug 30, 2021

In this episode, Stuart chats to Nate Green, an author, a contributor to Men’s Health magazine and the Director of Content Marketing at Waking Up. They talk about his time going from a PT to a gym owner, questions to ask yourself before writing a post or blog, coming with content ideas, learning about your clients, what skills he'd recommend developing and much more.

 

 

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Laura Vanderkam: How to Better Manage Your Time (Repost) 0
Aug 23, 2021
In this episode, we have a repost with Laura Vanderkam from two years ago. Laura is an author and host of a few different podcasts including before breakfast and best of both worlds. One of her published books is called "off the clock", which, as you might have guessed, is about time management and using our time to have a better life. That's what Stuart and Laura discuss. They talk through why time management is important, why tracking your time will help you, how to structure your day and workweek and the concept of savouring.
 

 

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Jean-Claude Vacassin: What Separates The Successful vs The Struggling PT Facilities (Repost) 0
Aug 16, 2021

Stuart welcomes back on Jean-Claude Vacassin from the International Fitness Business Alliance (IFBA) and W10 Gym in London to chat about common issues gym owners face, what to do if you're struggling as a facility owner and how he thinks about staffing and pricing.

 

Topics Covered:

  • How involved is he in the day-to-day running of W10 nowadays?
  • What separates great gyms from average gyms?
  • If you're struggling as a facility owner, where should you start?
  • He's been running the IFBA since 2016, what's been some of the big things he's learnt in that time about helping gym owners?
  • What he has learnt from visiting many gyms for on-site visits?
  • Have you seen many gyms fail? Why do you think happens?
  • Does he think it's harder now as a facility owner?
  • When you go to do an on-site audit, what you look for/ typically spot that are some easy fixes?
  • How to think about up setting up your pricing?
  • How he thinks about staffing.

 

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Elias Scarr: Selling Through Relationship Building & Handling Objections (Repost) 0
Aug 9, 2021
In today's reposted episode from 2018, Stuart talks to Elias Scarr, the former membership director of Results Fitness. Elias has been selling fitness memberships and teaching sales to fitness professionals since 2010. They discuss how to think about sales, handling objections, building relationships so the sale takes care of itself and getting over self-worth issues with money.

 

 

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Nick Winkelman: Creating Cues & Coaching The Push-Up (Repost) 0
Aug 2, 2021
In today's reposted episode from May of 2020, Stuart talks to Nick Winkelman, who is the Head of Athletic Performance for the Irish Rugby Football Union, about the power of tough to hear feedback, reflective practice, creating coaching cues with your clients, coaching the push-up using a framework called the coaching communication loop and what Nick's favourite analogy/ coaching cue is. The section on the push up is a masterclass in coaching so even if you skip ahead and listen to that I promise you'll get a tonne from this episode!
 
 

 

Timestamps:
  • [05.30] - How he responded to receiving some hard to take feedback about the first editions of his book.
  • [07.05] - How important receiving feedback has been for him throughout his career.
  • [09.55] - Questions to ask your clients to help with collaboration when creating cues.
  • [17.45] - Why coaches are more comfortable talking about programming than they are about coaching, communication and motivation.
  • [22.45] - Where a trainer should start if they want to start learning more about the intricacies of coaching.
  • [28.05] - Nick explains what the coaching communication loop is.
  • [32.30] - Nick takes us through how he would coach a push-up to a new client using the coaching communication loop. 
  • [39.22] - If Nick thinks we should take the time outside of sessions to create coaching cues and analogies.
  • [42.10] - Nick's favourite cue or analogy

 

 

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Lift The Bar Podcast Update: What's Next? 0
Jul 26, 2021

A brief update on what's to come for the LTB Podcast over the next few months. As we are working on a new series of highly produced episodes, starting with the two topics of "The History of Personal Training" and "The Future of Personal Training", we'll be posting from the archive episodes each week for the next 4-6 weeks.

Thanks for your continued support of the podcast. We look forward to trialling this new format with me and can't wait to hear what you think!

 

 

Contact Stuart: stuart@liftthebar.com

Instagram: https://www.instagram.com/liftthebar/ 

Website: http://liftthebar.com/ 

Jordan Syatt: Fat Loss Lessons, Social Media Use & Diversifying Marketing 0
Jul 20, 2021
In today's episode, Stuart interviews Jordan Syatt for the second time (the first was October 2020). They talk lessons Jordan has learnt in his time travelling and doing a range of interesting things, how he uses social media, the challenge of not letting social media become all-consuming, burnout, diversifying your marketing and more.
 
Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry’s leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health Magazine, Men’s Fitness Magazine, and Schwarzenegger.com

 

 

Timestamps:
  • [01.10] - Lessons from his recent fat loss cut.
  • [13.25] - How lessons he learnt from his Mum have shaped how he runs his business.
  • [18.05] - The pros and cons of social media.
  • [28.35] - Diversifying your marketing.
  • [37.55] - Improving your content communication/ making it more engaging.
  • [42.35] - Experiencing burnout when coaching Gary Vee full-time.

 

 

 

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How I Use Social Media: Lyndsey Roberts 0
Jul 12, 2021

In today's show, Stuart welcomes Lyndsey Roberts for the 5th episode in the 'how I use social media' series. Lyndsey, who is at strong_likeamutha on Instagram, is a leadership and empowerment coach and the founder of Strong Like a Mutha. They talk about content creation, why she's comfortable on camera doing things like reels, how she uses Instagram to make people aware of her business and why photography is an important aspect of her content plan.

 

 

 

Timestamps:

  • [01.47] - How she uses social media as a fitness professional.
  • [05.12] - Being vulnerable on social media.
  • [17.12] - Considering your values before you put out a post.
  • [19.52] - Using professional photography in your posts.
  • [33.47] - Shame-led marketing messages on social media.
  • [37.47] - Effective lead generation on social media.
  • [40.32] - Using email marketing/ a website.

 

 

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Claire Winter: Losing Clients, Burnout & Customer Service 0
Jul 5, 2021

In today's show, Stuart welcomes Claire Winter. Claire, who is Lift The Bar's head of operations, has been on the podcast lots of times before talking about her experience as a personal training client and on topics like belonging as a fitness professional. Today, they talk about three topics - losing clients and why it's probably not your fault just now, burnout and how to take better care of yourself and her upcoming customer service course. Timestamps are below!

 

 

Timestamps:

  • [01.05] - Why it may not be your fault if you're seeing clients drop off just now.
  • [14.30] - Retention tips. 
  • [20.48] - Burnout.
  • [33.48] - Claire's upcoming customer service course.

 

 

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Eric Helms: Getting More People Into Exercise & Perfectionism 0
Jun 29, 2021

In today's show, Stuart welcomes Eric Helms. Eric runs the bodybuilding prep company 3dMJ and writes for the monthly publication, MASS. They discuss how he thinks we can make exercise more appealing for the gen pop. They then have a 40-minute discussion about perfectionism and all that encompasses it including how to better understand it, seeing it in your clients, seeing it in your coaching and how to move away from it towards what he calls 'excellence'. Timestamps are below!

 

 

Timestamps:

  • [01.00] - Getting more people into exercise.
  • [13.45] - Rise and grind mentalities in exercise.
  • [19.05] - Perfectionism.
  • [26.45] - Eric's struggles with perfectionism.
  • [33.12] - Seeing perfectionism in your clients.
  • [38.45] - Perfectionism in coaching.
  • [43.02] - Moving away from perfectionism if you struggle with it.
  • [56.55] - Making sense of what kind of success you want.

 

 

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John Clark: 48 Marathons in 48 Days 0
Jun 21, 2021

In today's show, Stuart welcomes back John Clark. Starting on the 5th of July, John is going to attempt to run 48 marathons in 48 days across 48 counties of England to raise 48K for a charity he created called Miles4meals. If you'd like to get involved by sponsoring, raising money or taking part, head to miles4meals.co.uk/484848. They discuss why he's doing this, what his prep looks like, getting himself mentally set, dealing with the chance of failure, moving away from gym ownership and much more. Timestamps are below!

 

 

Timestamps:

  • [02.03] - How he's feeling about doing 48 marathons over 48 days.
  • [08.28] - What's driving him to attempt this charity event.
  • [17.58] - Handling failure & figuring out your why.
  • [33.28] - The preparation for running 48 marathons.
  • [35.40] - How you can get involved/ support John for his event.
  • [39.23] - Moving away from gym ownership.

 

 

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Gym Owners Corner w/ Mark Council & Ste Whitaker: How to Have a Solid Business Partnership 0
Jun 14, 2021
In today's episode, Stuart welcomes back Mark Council & his partner Ste Whitaker. Mark & Ste own a gym called Platform Performance, which they opened together in 2017. This is the third episode of the series called 'gym owners corner' where Stuart brings Mark on to discuss the realities and challenges of being a gym owner. In this episode, they discuss their business partnership. How it functions, why they think it works and some things they'd advise you to look out for in a business partner. Timestamps are below.
 

 

 

Timestamps:
  • [02.00] - How their gym reopening since lockdown has gone?
  • [05.00] - Their roles within Platform Performance.
  • [10.40] - Business partnerships.
  • [29.00] - Red flags to look out for.

 

 

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