In today's episode, Stuart welcomes Adam Boyd-Brown. They discuss a range of subjects including some of the big differences between online and in-person coaching, how Adam builds rapport with new clients, changing beliefs in clients and lessons learned in programme design throughout his career.

 

Adam's qualified as a PT in 2008. He then explored multiple different avenues before finally pursuing his passion for coaching in 2016. He began as a self-employed PT working out of a small members gym in Chichester. Since then he's worked with many individuals both face to face and online through multiple channels (1-2-1 Face to Face and Online and Group Face to Face and Online) and has a business that runs a 50:50 split of in-person and online.

 

 

• [01.40] - How Adam got started in the fitness industry.
• [05.58] - Adam tells us about his feelings of anxiety about getting into the industry.
• [13.10] - How his business runs at the moment/ what a normal week looks like.
• [18.05] - Does he think it's necessary to go through the split shift structure most personal trainers go through with in-person?
• [21.00] - Coaching in person before going online?
• [23.07] - Differences between his online and in-person clientele?
• [26.20] - His online coaching consultation structure.
• [29.14] - Chipping away at new clients beliefs that are wrong.
• [33.40] - What he does to build buy-in early on with new online clients?
• [37.35] - How he has improved his programme design since he started in the industry?
• [42.10] - Autoregulation and how he uses it.
• [46.30] - Splitting up single-leg training with another exercise for hypertrophy clients.

 

Find Out More About Adam:

• Website
• Instagram

 

 

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In today's episode, Stuart welcomes Rachel Anne Hobbs. They have an in-depth conversation about all things to do with body image. How to go about helping your clients improve their relationship with their bodies, what to say when a client tells you they "feel fat", how to navigate the waters of marketing weight loss, using scale weight as a progress measurement, body images resources and much more (specific timestamps are below).

Rachel qualified as a personal trainer in 2009 after the birth of her son. She then went to Surrey university to complete a degree in Clinical Dietetics and Nutrition, including clinical practice in the NHS for a year. Alongside setting up a private practice combining nutrition and training she did her post-grad with the IOC in performance nutrition and now leads the nutrition at the Elite Army Performance Centre part of the week. The other part of her work is within the area of dysfunctional eating, where she works one to one and in small groups. She is currently completing a post-grad in psychotherapy.

 

 

• [03.30] - Why Rachel doesn't compete in sports anymore.
• [06.00] - Discussion about the importance of what you look like as a personal trainer.
• [08.53] - How she thinks about body image when working with clients.
• [10.20] - Reducing the importance of how clients feel about their body image in their lives.
• [14.10] - How to help a client who wants to lose weight AND really doesn't like the body they are in.
• [16.30] - Moving towards body neutrality.
• [17.40] - Navigating the waters of weight loss marketing.
• [22.57] - Is body image a newer issue?
• [25.18] - How she encourages clients to improve their use of social media to help how they feel about themselves when using it.
• [28.35] - Are trainers qualified to talk about body image?
• [29.03] - Body image resources.
• [31.20] - Applying a non-judgemental mindset to other people as well as yourself
• [36.31] - Starting steps to go about helping one of your clients improve their body image if you feel underqualified?
• [38.20] - Does she use scale weight as a progress measurement?
• [41.40] - What to do if a client says "I feel fat"?
• [46.00] - What she teaches her son (who is 12) about body image?
• [47.40] - If Rachel could go back and tell her younger coaching self something about body image, what would it be?
• [48.38] - Realising she didn't want a bigger business and was happy where she was.

 

 

Find Out More About Rachel:

• Website
• Instagram
• Resources mentioned on body image - 1, 2

 

 

Find Out More About LTB:

• Website
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In today's episode, Stuart welcomes Dr. Mike Israetel. They start by discussing how Mike has gone about gaining knowledge and better himself before getting into the main principles you should be thinking about if you're a personal trainer who has clients who want to gain muscle (timestamps are below if you want to skip ahead or to specific sections!). 

 

Cofounder of Renaissance Periodization, Dr. Mike Israetel​ holds a PhD in Sport Physiology from East Tennessee State University. Formerly a professor of Exercise and Sport Science in the School of Public Health at Temple University in Philadelphia, Mike has taught several courses, including Nutrition for Public Health, Advanced Sports Nutrition and Exercise, and Nutrition and Behavior. Originally from Moscow, Russia, he has worked as a consultant on sports nutrition to the U.S. Olympic Training Site in Johnson City, TN, and has been an invited speaker at numerous scientific and performance/health conferences worldwide, including nutritional seminars at the U.S. Olympic Training Center in Lake Placid, NY. Mike has coached numerous athletes and busy professionals in both diet and weight training, and is himself a competitive bodybuilder and professional Brazilian Jiu Jitsu grappler.

 

 

• [01.45] - How Mike has gone about acquiring knowledge and bettering himself?
• [09.25] - What he would say to a trainer who feels like they don't know enough and are overwhelmed by how much they need to know?
• [20.45] - Maximising hypertrophy within a personal training setting/ some basic hypertrophy principles.
• [23.55] - Why it's worth trying to encourage more of your one time per week clients to come in more often.
• [26.30] - Hypertrophy programming principles.
• [32.15] - When would Mike start to add sets as a progression model in a PT setting?
• [41.00] - Getting clients more comfortable going closer to failure.
• [41.45] - Why it's important to 'reward' clients when they do perfect technique.
• [47.40] - Start by getting your clients good at the basics.

 

 

Find Out More About Mike:

• RP Website
• RP Youtube 
• Mike Instagram

 

 

Find Out More About LTB:

• Website
• Instagram
• Facebook

In today's episode, Stuart welcomes Mark Fisher and Michael Keeler for the first time together. They discuss the closure of one of their gym locations, how they came to make that decision and how they've dealt with it, building awareness in your marketing, sending direct messages to followers on social media and then finish off discussing what you should look for in a business partner.

Mark and Michael run Mark Fisher Fitness, a gym in New York City and Business for Unicorns, a business that helps people become great leaders through mentorship and in-person and online courses.

 

• [02.34] - Mark updates us about what's been happening with Mark Fisher Fitness.
• [05.08] - How they went about closing one of their gym locations.
• [08.47] - How they have emotionally processed closing down one of their gyms.
• [18.04] - Has having to close their Bowery location changed their perspective on owning more than one gym?
• [20.36] - What they would say to a gym owner who is thinking they may have to close their doors?
• [25.47] - Understanding how to build awareness when marketing your services or products.
• [29.10] - Utilising social media direct messaging to get more leads.
• [35.00] - What you should look for in a business partner.
• [43.38] - A red flag you should look out for in your business partnerships.
• [47.00] - Why having different interests and skillsets is an important part of why they function together so well.

 

 

Find Out More About Mark and Michael:

• Business for Unicorns Website

 

 

Find Out More About LTB:

• Website
• Instagram
• Facebook
• Free 5 Day Challenge