In today's episode, Stuart welcomes Sarah Duffield from Mac Nutrition for a second time (Dec 2017, #77). They discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.

 

Sarah is Mac-Nutrition’s Head of Nutrition and lead tutor for Mac-Nutrition Uni. She has a BSc in Sport and Exercise Science from Loughborough University and an MSc in Sport and Exercise Nutrition from Leeds Metropolitan University. We discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.

 

 

• [01.35] - How many team members Mac Nutrition now has.
• [03.30] - Selling with integrity.
• [10.00] - What Sarah misses about coaching clients 1-1.
• [11.50] - Learning to use different nutrition methods as tools in a toolbox.
• [16.30] - Using reflective practice for becoming a better coach.
• [23.25] - Transitioning from studying nutrition to coaching nutrition.  
• [25.00] - The importance of having a community of other coaches to bounce ideas off of.
• [27.43] - Personal trainers separating nutrition and training in their service options.
• [34.48] - The services that mac nutrition offers.
• [37.40] - How the contact with a client works.
• [41.30] - A client that Sarah failed with.
• [46.05] - Weight loss plateaus and what to do about them.
• [49.54] - MN's layperson's nutrition course.
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Find Out More About Sarah:

• Instagram
• Mac Nutrition Website

 

 

Find Out More About LTB:

• Website
• Instagram
• Facebook

In today's episode, Stuart interviews Dr. John Berardi. They discuss career direction and making sense of where you want to go, as well as touching on not feeling like you're doing enough and how to use social media as a personal trainer (check below if you'd like to see specific timestamps!).

John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.

 

 

• [02.03] - Would he have changed anything about his book, Change Maker, due to what has happened with covid-19?
• [08.15] - His message to a personal trainer who is struggling just now.
• [10.45] - An example of a caterer who has changed his offering during covid.
• [14.55] - The personality profile of trainers who are successful online.
• [18.50] - Unique abilities, purpose and values exercise for making more sense of where to go in your career.
• [26.30] - Why the belief that you must become a coach in the fitness industry limits the people that come into it.
• [29.15] - A story about 'Dave's Killer Bread' and a gym owner who moved into mobile personal training.
• [35.30] - "I'm just a personal trainer, am I not doing enough?" 
• [37.30] - Why it's important to be as much 'you' as you can be.
• [42.43] - Social media being detrimental to our mental and business health.
• [47.15] - Using social media for business growth.
• [49.45] - Why marketing is not just social media.
• [1.08.25] - The instant validation/ feedback that social media provides.

 

 

Find Out More About John:

• Change Maker Website
• Instagram

 

 

Find Out More About LTB:

• Website
• Instagram
• Facebook

 

• [01.28] - Steve's tells us how he got started in the fitness industry.
• [05.19] - How he's grown to understand the importance of technique.
• [09.25] - How he gets an insight into his client's technique as an online coach.
• [15.13] - Why Revive Stronger encourages people not to apply for coaching on their website.
• [20.15] - Why they don't put their prices on their website.
• [23.33] - Charging a small fee for initial consultations.
• [28.03] - Onboarding for new clients.
• [29.24] - Costing for setting up a membership site.
• [32.28] - Asking clients to sign up for a minimum of 3 months.
• [34.02] - Their check-in process.
• [41.41] - Helping clients manage hunger.
• [47.13] - Aggressive dieting/ mini cuts/ low calorie short term diets.
• [50.38] - Beta-alanine supplementation and second-level thinking.

 

• [02.27] - Where would Phil go to train clients if he had to start over?
• [15.37] - Education for personal trainers.
• [20.47] - Pricing and free sessions.
• [26.04] - Are single sessions worth it?
• [50.47] - What he did to convert inductions into clients?
• [35.57] - Discussion on the signing up of a client who comes in for an induction.
• [40.57] - Price increases.

• [04.35] - What things he's finding himself repeating to people who are asking about opening their own shed/ garage gym?
• [06.25] - The size of his first shed personal training gym.
• [08.05] - Learning from lockdown - finding more ways to progress your clients aside from increasing load.
• [09.35] - 1-1 vs online training.
• [11.20] - Adding value outside of your in-person service.
• [16.20] - How he manages to sustain 40+ PT sessions?
• [25.50] - His onboarding app.
• [26.50] - Has he got clearer on his ideal client/ avatar that he serves as a personal trainer?
• [28.20] - Why a website has been his main way of getting new clients in.
• [30.35] - His longer-term goals.
• [34.35] - How he feels about the potential of a second wave/ lockdown?
• [36.30] - Why LTB has been a huge part of his success.
• [38.50] - Just "be yourself" and why it's an important part of being a PT.