LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: 2018
Aug 29, 2018

"It may not be about gaining more clients by telling your story, it may just be about connecting with your current clients or showing that you're a human too." - Camille DePutter

About a month ago I bought a book called "Bird by Bird" by Anne Lamont that was recommended in an email newsletter. The book is fantastic and the newsletter was written by Camille DePutter, the lady I have on the podcast for this episode. 

She is a writer and has helped companies like Precision Nutrition as well as many individual trainers tell stories that help people connect with their business.

We get into how to start telling our story in this episode as well as how to become a better writer along with lots of great book recommendations. There's also a 10 minute period in this episode where we do a practical exercise Camille created on the spot to show everyone who listens how you can start to piece together your story.

Topics Covered:

-- Why Camille loves the shitty first draft concept.
-- How she got started helping out fitness industry professionals with their writing.
-- How to start telling your story.
-- How to start shaping it.
-- What to do if you feel like you don't have a story.
-- Writing advice.
-- If you should schedule your writing time.
Books mentioned:
- Bird by Bird by Anne Lamont
- The Artists Way by Julia Cameron
- The Diary of Anais Nin
Aug 24, 2018
"Yeah, that self-care thing is still on the to-do list... sleep is something I'm going to get at one point" 
I loved this conversation with Serena and it's one of those episodes that reminds me why I started the LTB podcast. Real conversations with real personal trainers.
Topics Covered:
-- How Serena is finding being a single parent with three kids while also working as a PT.
-- How she has made the situation easier for herself by explaining to her kids why she is doing what she is doing.
-- Big challenges she has found trying to manage things.
-- How she fits in time with each of her kids to ensure they feel valued.
-- If and how Serena manages to fit in self-care.
Aug 22, 2018

Fantastic to welcome on LTB's very own Claire to the podcast. Claire's background is fascinating for an array of reasons and the place we took this interview was down the line of what it is like being a PT and a client. Claire has worked with PT's as a client for the last 7-8 years while also being a trainer herself, and now, of course, an educator of trainers. This mix of roles blends for a very insightful perspective that I had the pleasure of being able to quiz her on.

Topics Covered:

- What her experience with personal trainers has been.
- Why she started with her first PT.
- How she selected her personal trainers.
- Better ways to check-in with a client after they've completed a set.
- What her expectations around things like periodization and technical knowledge have been.
- How, as a client, she would define progress?
Claire's experience of feeling she wasn't good enough as a trainer, which has now been reframed to being an "adult PE teacher"

Books Mentioned:
- Rocket Fuel by Gino Wickman
- LTB's new trainer guide (only available to LTB members)

LTB 2-Week Free Trial
Aug 15, 2018

In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He’s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more. 

Topics Covered:
-- When Jon started as a Personal Trainer.
-- How he had the confidence to go about writing a book during the early stages of his career.
-- Does he think it's harder to be a trainer nowadays back than when he started.
-- Why a huge part of marketing has to be around helping people feel like they can achieve.
-- How we can sell consistency and adherence.
-- Why he stopped training clients.
-- What his message to a trainer who is questioning what they are doing long-term.

2-Week LTB Free Trial


Online Trainer Academy

Aug 8, 2018

In this episode, Stuart speaks to Eric Helms from 3DMJ. The conversation is centred around Eric's experiences of being a personal trainer back in 2005-2012, what this has taught him and how it's shaped how he coaches and teaches now.

Topics Covered:

-- What does a day in the life of Eric Helms look like?
-- How he uses social media to advance his business
-- If he has always been as introspective and how he's developed this skill
-- What is it like reflecting on how he was as a personal trainer in 2005
-- What would he tell himself if he could go back to day one of being a trainer
-- Has he come from a place of placing too much importance on his physique?
-- What he would do to start getting clients in a commercial gym if he started there tomorrow
-- What's one book he would recommend trainers check out and what one book does he personally just love
-- What skillsets does he think are essential that trainers work on getting better at
-- What's exciting him about the fitness industry just now

Eric's 3DMJ Bio
3DMJ Vault
LTB 2-Week Free Trial

Books Mentioned:
- Perennial Seller by Ryan Holiday
- The Expanse Series
Aug 1, 2018

In this episode, Stuart speaks to Matt Stranberg, a registered dietitian and strength and conditioning specialist who currently is working with the Walden GOALS programme, who treat competitive athletes experiencing disordered eating behaviours.

More about Matt


Motivational Interviewing Book

LTB 2-Week Free Trial

Jul 27, 2018

In this episode, Stuart goes solo to discuss what to do if your clients aren't getting results.

LTB Website Link to 2-Week Free Trial

Jul 25, 2018

In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising. 

Topics Covered:

-- How Neil set-up The SFN Expo using just FB ads.
-- How he started learning how to best use social media to market The SFN Expo.
-- Why personal trainers should consider using FB ads.
-- How to go about running a FB ad.
-- What kind of image you should use for your ad.
-- What kind of copy to write.
-- Using a headline or hook.
-- What kind of audience size you should be looking for.
-- How much to spend on your ad.
-- Tips for generating more leads off of your website.
Neil's Free Facebook Group
LTB 2-Week Free Trial
Jul 18, 2018

In this episode, Stuart welcomes on Rabin Das for an interview about how he runs his 1-2-1 nutrition-only coaching company.

Topics Covered:

-- How Rab has ended up working in public speaking and running his own nutrition consultancy.

-- What his advice would be to someone who wants to improve their public speaking.

-- How he launched his 1-2-1 nutrition coaching company.

-- What he asks in his pre-consultation form before he meets a new client.

-- How he works his check-in process.

-- How often he speaks to his clients. 

-- How he prices 1-2-1 nutrition only services.

-- Do clients stick around long-term considering nutrition seems like it's got more of an endpoint?

-- How he works with clients who want training advice alongside nutrition support.


Book Mentioned - Exclusion and embrace by Miroslav Volf
Course Mentioned - Complete Human Performance Concurrent Training

Rab's Website

Rab's social media - @dasnutrition (Instagram), Rabin Das (Facebook)

2-Week LTB Trial Link


Jul 11, 2018

In this episode, Stuart welcomes Leigh Peele back onto the show.

Topics Covered:

-- How Leigh manages her time.

-- How she uses a morning routine to set herself up for the day ahead.

-- How she uses a meditation practice.

-- How Leigh starts working with a client on an online basis.

-- How to pick the right thing to start working on with a client.

-- Handling a client who is underreporting.

-- If she has any issues with going really low on calories with clients.

Leigh's Website

LTB 2-Week Free Trial

Books Mentioned: Seth Godin's "The Dip" and "All Marketers are Liars"

Jul 3, 2018

In this episode, Stuart welcomes on Alwyn Cosgrove.

Topics Covered:

  • Advice to a PT who is struggling to get enough clients.
  • How to ask for referrals.
  • How Results uses FB ads.
  • How Results use email marketing.
  • How to feel confident in your knowledge as a personal trainer.
  • Switching off/ burnout.

Alwyn's Free FB Group

LTB 2-Week Free Trial

Jun 29, 2018

In this episode, Stuart welcomes on Luka Hocevar to discuss the sales process and dealing with objections when selling to potential clients.


Jun 27, 2018

In this episode, Stuart speaks to Chad Landers. 

Topics Covered
-- Differences he's seen in the industry over the last 25 years.
-- Why he thinks the relationship you build with your clients is an essential foundation.
-- Why he feels he's had some clients for 20+ years.
-- How he broaches the line between being a trainer and becoming a therapist.
-- Helping clients take responsibility outside of the gym.
-- Why he's stuck with 1-2-1 training and not moved into group training.
-- What he would tell himself as a younger trainer.
-- His favourite book.
-- What's exciting him about the fitness industry
-- What 1-3 skillsets he thinks every personal trainer should work on
Chad's Gym Website
LTB 2-Week Free Trial
LTB Training Qualification
Book Recommendations
- Good Business by Mihaly Csikszentmihalyi
- Delivering Happiness by Tony Hsieh
Jun 20, 2018

In this episode, Stuart welcomes on Nick Winkelman from the IRFU.

Topics Covered:

- How Nick has found the process of writing his book
- What he's learnt that has surprised him since starting to write the book
- How we can use what Nick has learnt about attention to teach our clients better.
- How to create effective analogies.
- How he's got his understanding of coaching science to where it is now.
- How he's combatted becoming overwhelmed by how much there is to learn when you're starting out.
- How he manages distraction.
- Recommended books & courses.
- What's exciting him about the fitness industry right now.
- What 1-3 skillsets does he think personal trainers should work on.
2 Week LTB Free Trial
Nick's Analogy Presentation

Books Mentioned:
Deep Work
Homo Deus
The One
Jun 13, 2018

In this episode, Stuart chats to Sukh Sidhu from Online Fitness Business.

Topics Covered:

-- How Sukh is finding being a Dad alongside running a thriving business.
-- What drives him to be successful.
-- Going from gym owner to online trainer - how he found that transition.
-- If he thinks you need to be an in-person trainer before becoming an online trainer.
-- If he thinks online is as effective as offline.
-- Skillsets of an effective online personal trainer.
-- How personal you should be as an online trainer.
-- How to generate leads and clients as an online trainer.
-- How to use ex-clients and old leads to start your online business.
-- How to price your online services.
Online Fitness Business Website

LTB 2-Week Free Trial


Jun 8, 2018

In this episode, Stuart welcomes on Gregg Slater to discuss the new level 2, level 3 and applied LTB certification.

LTB Training Website

Jun 6, 2018

In this episode, Stuart welcomes on LTB member Eric Wylie. They discuss:

  • Where does Eric's desire for education come from?
  • How Eric uses LTB.
  • How he went from a job in IT to a personal trainer.
  • How he found working in a commercial gym and in a private facility.
  • How he's got over some the more brutal days of being a personal trainer.
  • Why your success or failure as a trainer does not dictate your self-worth as a person.

LTB 2-Week Free Trial Link

Eric's FB page

May 30, 2018

In this episode, Stuart chats to Neil Donald from the Scottish Institute of Sport.

Topics covered:

  • What Neil's role is in Scottish Sport and Strength and Conditioning.
  • How your perception shapes your environment.
  • Why you've got to take ownership of what's going on in your life.
  • The importance of soft skills and how to get better at these.
  • How to understand what drives your clients.
  • How to look at failure so it doesn't make you feel like a failure.
  • How Neil balances work and life to ensure he's as productive as possible.
  • Recommended books & ways Neil finds is best for improving.


Neil's Contact Email -

Lift The Bar Website - 2 Week Free Trial

Peak Book

Chip & Dan Heath Books

May 23, 2018

Michael is one of the founders of Business for Unicorns, which provides coaching, education and support to business owners. In this episode Stuart and Michael Discuss:

  • What he's learnt from starting a podcast.
  • What traits he sees successful business owners possess.
  • Why we shouldn't think making money is a bad thing.
  • Why feedback is so important.
  • How to start getting more of it.
  • How to change your relationship to feedback so that you can use it productively.
  • How to give better quality feedback.


Business for Unicorns Website

Business for Unicorns Podcast

May 16, 2018

A slightly different episode than normal for the podcast. Stuart chats to Mike MacDonald about the topic of self-delusion and cognitive bias and what personal trainers can learn from this. 

Time Stamps
5.30 - Introducing the topic of self-delusion.
6.10 - Why Mike has become so interested in this topic.
10.30 - Confirmation bias.
16 - Getting round confirmation bias.
19.10 - Dunning Kruger effect
23 - the backfire effect
34.30 - post hoc fallacy
39 - confabulation
Resources Mentioned
Why we know what isn't so - Thomas Gilivich
Think - Michael LeGault
Why we make mistakes - Joseph.T Halinan
You're not so smart - David Mcraney
May 9, 2018

In this episode, we welcome on Gar Benn.

Gar is a strength coach from Limerick Ireland. He is the head coach for Sigma Nutrition with Danny Lennon, the owner of CityGym Limerick and the co-owner of the European Powerlifting Conference & Titan Support Systems Ireland. 
Topics covered:
-- How Gar started in the industry.
-- How he manages his time between his gym and working for Sigma.
-- How he got started working with Sigma Nutrition.
-- How the 3-tier system works that they use for online coaching.
-- How they price their online coaching.
-- What Gar looks for in a coach.
-- How he makes new clients feel welcome at his gym.
-- How he is trying to get better at copywriting just now.
May 4, 2018

In this short episode, Stuart covers common coaching mistakes, cueing and technique for the deadlift.

May 2, 2018

Great to welcome back Cathy MacDonald to the show! We cover some simple tips for improving your listening skills and then deep dive into how you can go about changing a client's mind.

4.00 - why is listening so important
6.10 - tasks for improving your listening skills
10.00 - listening skills clip
15.10 - how to apply appropriate curiosity to conversations you have with clients
19.40 - why we're covering how to change clients minds
20.20 - what steps can we take as trainers to change our client's minds about things?
26.00 - why you can't actually change someone's mind, they change it themselves
28.00 - why information alone won't change someone's mind and may make the person less likely to change
34.40 - why helping change our client's minds is not about being manipulative, it's about improving lives
38.20 - why we have to be mindful of using the word "should" 
41.30 - how to change a client's mind who believes breakfast is essential
43.00 - how to use hooks (the things that are important to that person) to help this process
51.00 - a sample script for changing a client's mind about breakfast
55.10 - why it's not always possible to change someone's mind
57.50 - whether we should have these types of conversations offline vs online


Apr 25, 2018

Fantastic to welcome on Steve Bridgeman. We discuss:

- How Steve got started in the industry.
- How Steve got his first few clients.
- Why he would still create a basic website if he was new to the industry now.
- How to direct your own education to become a better personal trainer.
- Why you've got to listen to what your clients want to achieve and not be afraid to change the goalposts.
- Why he still works part-time in another job.
- Why he feels its important to teach clients new skills.
Apr 18, 2018

In this episode, Stuart chats to Jerome from The Performance Project.

They cover:

- What’s new since Jerome was last on the podcast.
- What changes the performance project has made in the first 30-60 days of a new client's journey.
- Why they've stepped away from weekly check-ins for most clients who stay past the 60-day mark.
- Why Jerome has had to step away from doing as much coaching and how he has found this.
- How the performance project structures their long-term careers.
- How Jerome thinks about professional development.
- What he's learnt from visiting other gyms throughout the world.
- His advice to anyone who is thinking about opening a gym.
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