LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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LTB Podcast




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Mar 5, 2019

In this episode, we welcome on Scott Baptie to talk about how got started in the fitness industry, how he runs Food For Fitness, how he thinks about time management and his new book "101 ways to lose weight and never find it again".

Find Out More About Scott


Find Out More About LTB

Feb 26, 2019

In today's episode, we welcome on Sally Moss. Sally runs a company called Strength Ambassadors and has been a member of LTB for the past 3 years now. In this episode, we get into how Sally got into Personal Training coming from a completely unrelated career, how her fitness business functions, what has kept her in the industry during the harder times and how she's taken control of her finances after years of neglect!


Find Out More About Sally's company Strength Ambassadors:


Find Out More About LTB:

Feb 22, 2019

In today's episode, we welcome on Sean Armstrong. Sean runs a semi-private Personal Training facility near Newcastle in England. The main reason I asked Sean to come on is because he's doing fantastic work with his facility and because he used to be known as the member of LTB who was forever complaining. But, this isn't the Sean of 2019, so we get into how his journey has seen him find the confidence to open a facility and make a success out of it. 


Topics Covered:

  • How he got started as a Personal Trainer.
  • He found starting early in his career as an online PT.
  • Why he spends less time freaking about losing a client or two nowadays.
  • Why Sean thinks it's important to ensure you're tracking your numbers.
  • Why he takes time to do things that force his mind to concentrate on other things.
  • How he's found owning his own facility.
  • What his goals are for over the next few years.
  • The importance of spending time developing yourself.


Find Out More About Sean


Find Out More About LTB

Feb 19, 2019

In today's episode, we welcome back on Chad Landers. Chad has been in the industry as a personal trainer for over 25 years. He's completed over 30,000 sessions and has worked with some of his clients for 24 years. In this episode, we get into his fav thing about being a trainer, how he realised this career is all about the client, what his experiences with online training have been and much more.

Topics Covered:

  • What he enjoys most about being a PT.
  • If he has ever thought about stopping being a trainer.
  • Has he developed his communication and relationship building skills?
  • How he learnt it was all about the client.
  • Why you need to have challenging and honest conversations about aligning their behaviours and goals with clients.
  • What his experiences with online training have been.
  • How many sessions per week he's discovered is right for him.
  • What were Chad/s biggest lessons at key points in your career? (Louise Johnstone)
  • Did he ever have 5 year/10 year plans or just keep going without ever thinking too hard about the future? (James Jones)
  • When does waking up at 5am start to suck? (Tony Cottenden) 


Find Out More About Chad:

Find Out More About LTB:


Feb 12, 2019
in today's episode, we welcome on Angi Pilika. Angi is a long-time member of LTB and has a very interesting story about how she got into Personal Training. She also transitioned out of the industry for a couple of years before returning. I think we all have a phase as PTs where we question our worth as and sometimes, stepping out of the industry and spending time learning and understanding more about yourself is the best way to decipher if this is the career for you. We also discuss what she learnt from a job in sales, why having a coach has taught her so much and using colour coded spreadsheets to manage her time!
Find Out More About Angi:
Find Out More About LTB:
Feb 5, 2019

In this episode, we welcome on Kevin Ashworth. Kevin is an expert on the topic of anxiety. He's studied it for years and has authored publications on anxiety focused training. We get into what anxiety is, strategies to help overcome it, how effective meditation and positive thinking are, why changing your behaviour is more powerful than changing your thinking and how making an ass of yourself is totally normal!

Topics Covered:

  • What he means by the quote “you’re already miserable, you may as well be miserable on purpose.”
  • Why feeling confident is not the opposite of feeling anxious.
  • Whether feeling anxious is a choice.
  • How to change your inner dialogue.
  • If meditation is effective for managing anxiety.
  • How to change our thinking.
  • Whether or not positive thinking is an effective remedy for negative thinking.

Strategies for changing your relationship with anxiety download

Kevin's Youtube

Kevin's Instagram


Feb 1, 2019

In this short episode, Stuart covers whether or not you should use monthly or block payment plans. How to transition across to monthly and how to work out what to charge so that you get paid holidays is also covered.

Jan 29, 2019

In today's episode, we welcome on James Jones. James is a Personal Trainer who owns his own facility. He's been an LTB member for nearing on 5 years now and his journey into the industry, as well as how he met his now wife, makes for a very interesting and at times hilarious conversation. We discuss how he got into the industry, mistakes he's made, why following the wrong people nearly had him leaving the industry and why he doesn't tell all his clients to have steak and nuts for breakfast anymore.

James' Gym

James' Instagram

Jan 25, 2019

In this episode, Stuart covers 5 tips that will help you run more effective initial consultations. These will help you learn more about the client, improve rapport and increase the chance of them signing up to your Personal Training services.

Jan 22, 2019

If you're a Personal Trainer, the chances are pretty high that you'll work with people who have weight loss based goals. Gregg has created an in-depth course that looks into exactly this, but it isn't just about calories in, calories out, his course goes into essentially every aspect of weight loss you can think of. 

Topics Covered:

  • Why Gregg has decided to focus on business as one of his Q1 professional development goals.
  • What he's learnt in the process of creating his understanding weight loss course.
  • Why our bodies hate losing weight.
  • How understanding more about weight loss has informed his coaching.
  • Metabolic adaptation and how this affects weight loss.
  • What other factors we should be looking at with regards to weight loss.
  • How important exercise is for weight loss.
  • Whether we should be using large or small deficits.
  • How many calories we typically burn during exercise.

Exercise: Fat Loss Paradox Video

Jan 18, 2019

In this short episode, Stuart discusses principles and methods you can use to generate leads whilst working out of a commercial gym.

Jan 15, 2019
Great to welcome back on Aadam Ali from Physiqonomics to the podcast. He has kindly created a course for us at LTB on creating fitness content, which is going to be released later this week.
Topics Covered:
  • How have things been since we last spoke on episode 62.
  • How Aadam found 2018.
  • What has this past year taught him.
  • Getting over the perfectionist mindset.
  • Where he sees his career going.
  • What he does during dryer content creation phases.
  • What to expect from his LTB course.
Jan 8, 2019

In this episode, Stuart welcomes on Dan Salcumbe from my personal trainer website to chat about all things websites.

Topics Covered:

  • How he got started building PT websites.
  • What makes an effective website.
  • How to decide whether or not you should have a website.
  • What type of situation should a PT be in to justify having a website?
  • How easy it is to create a website.
  • Why user experience and design should be at the top of your website priorities.
  • Where he sees PT's going wrong when it comes to creating their websites.
  • What kind of things should you have on your website?
  • Should you put your prices on your website?
  • Whether SEO is worth investing in.


Dan's contact email

Jan 3, 2019
"I have had 100% more opportunities in my life because of who I am as a person over what skills & knowledge I have gained" - Brian Patrick Murphy
In today's episode, we welcome on the amazing Brain Patrick Murphy from Mark Fisher Fitness (MFF). We discuss what he's learnt being a huge part of the team at MFF, how he thinks about sales as this was one of his main roles at MFF and how to make progress when it feels like there is no progress that can be made.  
MFF Website
Zuckerberg Institute
BPM's Instagram
Dec 28, 2018

In this short solo episode, Stuart runs over consultations, onboarding, session reflection, common nutrition problems, lead tracking, accounting, meetings and day/ week planning.

Dec 24, 2018

In this episode, we follow on from our last conversation (119) and discuss much more about FB ads, how to create systems so that those adverts that collect leads turn into long-term paying clients and more on marketing in general.

Topics Covered
  • Whether or not he believes digital marketing is becoming harder to sell.
  • Whether or not he feels selling personal training can be done effectively through social media.
  • What the role of pain points are in marketing.
  • How to make a customer profitable over the long term.
  • The importance of creating quality background systems when using advertising.
  • Why you should map out the entire customer journey.
  • Book recommendations that will help with marketing.
  • Why Neil is running a 16-week marketing course.

Neil's Free FB Group


Dec 18, 2018

In this episode, Stuart welcomes on Mike Doehla from StrongerU online nutrition coaching. Mike started off working in an entirely different industry before deciding he would try his hand at gym ownership. This didn't quite work out, however, he realised his strengths could be used elsewhere and built up a client base of 350 people before leaving his other job and growing his company Stronger U Nutrition to working with over 20,000 clients.

Topics Covered
  • What Mike's background has been and how he started his company Stronger U.
  • Why his client successes were crucial to gaining some initial momentum.
  • How he grew to working with 350 active clients in his first year.
  • How Mike managed to effectively work with so many people.
  • How and why StrongerU use anytime contact with their clients.
  • What Mike thinks are the key things for long-term sustained weight loss.
  • How he's improved the way he creates relatable content on social media. 
  • What he looks for in new nutrition coaches.
Dec 11, 2018

In today's episode, we welcome on Dr Yuping Liu Thompkins. Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Customer Analytics and Strategy Collaboratory at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. 

Topics Covered:

  • What changes has Dr. Yuping seen in the 20+ years she's been studying marketing?
  • Whether or not it is harder for small-to-medium businesses to get a share of the marketplace nowadays?
  • If she feels offline marketing still has a big part to play.
  • How to build customer habit early on in a new customers journey.
  • The difference between customer loyalty and customer habit.
  • Companies who are leading the way with customer loyalty.
  • How to effectively use loyalty programs.

Yuping's Site

Dec 7, 2018

In this episode we chat about Steph's journey, how she thinks about success, why loving what you do involves tasks you don't like 70% of the time and how to create a body positive environment for your clients.

Steph's Instagram

Iron Lion Training Website

Dec 4, 2018

In this episode, Stuart welcomes on returning guest Tony Gentilcore.

Topics Covered:

  • How his career has changed since he's had his first child.
  • Why he still feels in-person seminars are the best place to move your career forward.
  • What does he think has been key to his career progress.
  • Why taking responsibility with his finances was a huge lesson for him.
  • Why he believes that owning your own studio is not the pinnacle of being a personal trainer.
  • Why Tony thinks working in a commercial gym is a fantastic way to get a strong start in the industry.
  • Why it's so important as a fitness professional that you still have a life outside of fitness.

Tony's Website

Nov 27, 2018

In this episode, we welcome on Patrick Umphrey. I've followed Patrick for years and recently joined his free FB group called Eat, Train, Progress which is a fantastic online/ offline community for people who care about their health, lifting weights and generally just being good humans who have a laugh.

Topics Covered:

  • A 15-minute conversation around whether or not being in better or worse shape makes you a more effective personal trainer.
  • What his journey into becoming a personal trainer has been.
  • How he started his Eat, Train, Progress free group.
  • How he's grown this to 17,000+ members and used it to build his business.
  • What spending a few years answering questions in forums has taught him.
  • What he's learnt from following Eric Helms.
  • How the ETP group started.
  • What does he think has been key to its growth and why does the group has such high engagement.
  • Helping clients pick themselves back up after setbacks.

Eat, Train, Progress Free FB Group

Nov 20, 2018
in today's episode, we welcome back on Molly Galbraith from Girls Gone Strong. Molly and the team at GGS have created a 5-day course called sexual harassment and assault in the health and fitness industry and as an education podcast for personal trainers, we want to help make as big a difference as we can to this topic. If we're to make any kind of progress, we need to all be on the singing off of the same song sheet and this is exactly where I see conversations like this and resources like the course GGS have created really moving us as an industry forwards.
Free 5-Day Course
GGS Free FB Group
Nov 16, 2018

In this short marketing mini-episode, Chris takes over the show and discusses how Personal Trainers can use social media to build their businesses.

Nov 13, 2018
"Nobody cares what I do, they care what I do for others"
Jason Leenaarts is a podcast host of the fantastic Revolutionary You!, a gym owner and writer. In this episode, we delve into his past as it contains some brilliant lessons I think we can all learn from. He's come from a place of being a drug addict and we chat about what this phase of his life has taught him and how it's shaped the coach he is today. He's also had his facility for just under 10 years and is still doing 10+ PT session days - if you follow him on social media you'll know this as he posts pictures of his clients constantly, which is another topic we also discuss!
There is an insane amount of lessons and stories in this and I'm confident any trainer will be able to take something from Jason's journey.
Endless Referrals by Bob Berg
Nov 12, 2018

In this short episode, Stuart asks everyone who listens to send a picture of where you're listening to the episode to and gives an update on the LTB Personal Training course which is currently live for signups. 

LTB Personal Training Course Website

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