In this episode, Stuart covers 5 tips that will help you run more effective initial consultations. These will help you learn more about the client, improve rapport and increase the chance of them signing up to your Personal Training services.

If you're a Personal Trainer, the chances are pretty high that you'll work with people who have weight loss based goals. Gregg has created an in-depth course that looks into exactly this, but it isn't just about calories in, calories out, his course goes into essentially every aspect of weight loss you can think of. 

Topics Covered:

• Why Gregg has decided to focus on business as one of his Q1 professional development goals.
• What he's learnt in the process of creating his understanding weight loss course.
• Why our bodies hate losing weight.
• How understanding more about weight loss has informed his coaching.
• Metabolic adaptation and how this affects weight loss.
• What other factors we should be looking at with regards to weight loss.
• How important exercise is for weight loss.
• Whether we should be using large or small deficits.
• How many calories we typically burn during exercise.

Exercise: Fat Loss Paradox Video

In this short episode, Stuart discusses principles and methods you can use to generate leads whilst working out of a commercial gym.

In this episode, Stuart welcomes on Dan Salcumbe from my personal trainer website to chat about all things websites.

Topics Covered:

• How he got started building PT websites.
• What makes an effective website.
• How to decide whether or not you should have a website.
• What type of situation should a PT be in to justify having a website?
• How easy it is to create a website.
• Why user experience and design should be at the top of your website priorities.
• Where he sees PT's going wrong when it comes to creating their websites.
• What kind of things should you have on your website?
• Should you put your prices on your website?
• Whether SEO is worth investing in.

mypersonaltrainerwebsite

Dan's contact email

In this short solo episode, Stuart runs over consultations, onboarding, session reflection, common nutrition problems, lead tracking, accounting, meetings and day/ week planning.

In this episode, we follow on from our last conversation (119) and discuss much more about FB ads, how to create systems so that those adverts that collect leads turn into long-term paying clients and more on marketing in general.

• Whether or not he believes digital marketing is becoming harder to sell.
• Whether or not he feels selling personal training can be done effectively through social media.
• What the role of pain points are in marketing.
• How to make a customer profitable over the long term.
• The importance of creating quality background systems when using advertising.
• Why you should map out the entire customer journey.
• Book recommendations that will help with marketing.
• Why Neil is running a 16-week marketing course.

Neil's Free FB Group

In this episode, Stuart welcomes on Mike Doehla from StrongerU online nutrition coaching. Mike started off working in an entirely different industry before deciding he would try his hand at gym ownership. This didn't quite work out, however, he realised his strengths could be used elsewhere and built up a client base of 350 people before leaving his other job and growing his company Stronger U Nutrition to working with over 20,000 clients.

• What Mike's background has been and how he started his company Stronger U.
• Why his client successes were crucial to gaining some initial momentum.
• How he grew to working with 350 active clients in his first year.
• How Mike managed to effectively work with so many people.
• How and why StrongerU use anytime contact with their clients.
• What Mike thinks are the key things for long-term sustained weight loss.
• How he's improved the way he creates relatable content on social media. 
• What he looks for in new nutrition coaches.

In today's episode, we welcome on Dr Yuping Liu Thompkins. Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Customer Analytics and Strategy Collaboratory at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. 

Topics Covered:

• What changes has Dr. Yuping seen in the 20+ years she's been studying marketing?
• Whether or not it is harder for small-to-medium businesses to get a share of the marketplace nowadays?
• If she feels offline marketing still has a big part to play.
• How to build customer habit early on in a new customers journey.
• The difference between customer loyalty and customer habit.
• Companies who are leading the way with customer loyalty.
• How to effectively use loyalty programs.

Yuping's Site

In this episode we chat about Steph's journey, how she thinks about success, why loving what you do involves tasks you don't like 70% of the time and how to create a body positive environment for your clients.

Steph's Instagram

Iron Lion Training Website

In this episode, Stuart welcomes on returning guest Tony Gentilcore.

Topics Covered:

• How his career has changed since he's had his first child.
• Why he still feels in-person seminars are the best place to move your career forward.
• What does he think has been key to his career progress.
• Why taking responsibility with his finances was a huge lesson for him.
• Why he believes that owning your own studio is not the pinnacle of being a personal trainer.
• Why Tony thinks working in a commercial gym is a fantastic way to get a strong start in the industry.
• Why it's so important as a fitness professional that you still have a life outside of fitness.

Tony's Website

In this episode, we welcome on Patrick Umphrey. I've followed Patrick for years and recently joined his free FB group called Eat, Train, Progress which is a fantastic online/ offline community for people who care about their health, lifting weights and generally just being good humans who have a laugh.

Topics Covered:

• A 15-minute conversation around whether or not being in better or worse shape makes you a more effective personal trainer.
• What his journey into becoming a personal trainer has been.
• How he started his Eat, Train, Progress free group.
• How he's grown this to 17,000+ members and used it to build his business.
• What spending a few years answering questions in forums has taught him.
• What he's learnt from following Eric Helms.
• How the ETP group started.
• What does he think has been key to its growth and why does the group has such high engagement.
• Helping clients pick themselves back up after setbacks.

Eat, Train, Progress Free FB Group

In this short marketing mini-episode, Chris takes over the show and discusses how Personal Trainers can use social media to build their businesses.

In this short episode, Stuart asks everyone who listens to send a picture of where you're listening to the episode to stuart@liftthebar.com and gives an update on the LTB Personal Training course which is currently live for signups. 

LTB Personal Training Course Website

In this episode, we welcome on Chet Morjaria from Strength Education. We chat about putting the human first in your coaching, how to work out what your best working self is and how to help your clients take more responsibility.

Book Recommendations

Deep Work by Cal Newport

Meaningful by Bernadette Jiwa

Chet's Instagram

Chet's Facebook

2-Week LTB Free Trial Link

"I've got a million and one ways to generate leads that don't include anything to do with FB ads or online marketing" - Travis Jones

In this episode, Stuart welcomes on Travis Jones from Results Based Training. They chat about his journey, which contains many many unbelievable stories, lead generation strategies, referrals and selling.

TJ's Instagram

Roadmap to a Million Dollars FB Group

Episode two in a series of short marketing episodes from Chris Burgess. In this, Chris discusses the difference between getting good and bad quality leads in sales and how using pain points in your marketing could be problematic.

Contact Chris - chris@liftthebar.com

In this episode, we welcome back on Mark Fisher from Mark Fisher Fitness and Business for Unicorns to discuss what's new, how they are improving their onboarding procedures at MFF, how Mark has got so good at articulating himself clearly, metacognition, nutrition coaching and much more!

Mark Fisher Fitness

Business for Unicorns

LTB PT of the Year Award

In this short episode, LTB's Chris Burgess discusses how personal trainers can make better choices with their marketing so they can get more clients. This will be the first in a series of short marketing episodes from Chris.

2-Week LTB Free Trial