In this Lift the Bar Podcast episode, Stuart dives deep with Josh Taylor, a funny, engaging, science-based Online Personal Trainer who creates excellent video content. Don't just take our word for it – check out Josh's IG page if you want a chuckle.
Join us as Josh unveils his step-by-step process for crafting irresistibly entertaining videos that will leave your audience craving more. Learn the art of scripting, recording, and editing content that educates and captivates, eliminating the need to hard-sell your coaching services. Josh also shares his secret for generating compelling topics, the pitfalls of perfectionism, and the age-old question: do gingers really have souls?
Tune in now and elevate your fitness content game.
Timestamps:
05:23-How to create a video “style”
08:17-Has Josh’s content affected the number of coaching enquiries?
12:23-Quality vs Quantity of content.
18:45-Video planning
24:56-Creating content ideas
27:11-Writing content scripts
29:30-Setting up camera shots
33:02-Video Editing
34:09-The importance of quality audio
36:25-Making video thumbnails
38:10-Writing video captions
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“Earn seven figures! Pay off your mortgage! Run your business from Dubai and live like royalty. Everyone in my mentorship did it! Who wants in?!" Advice for online coaches often sounds like this, which, to be frank, is pretty damn shady. Thankfully, on this episode of the LTB podcast, we have Dan and Mike from Biceps and Banter to expose the frauds and give us the low down on what PT’s should do if they want to be successful online.
In this episode, you'll learn about the following:
Building effective systems for delivering top-notch coaching
The critical differences between one-to-one and group coaching in the online space
Why niching down involves more than just targeting a specific sex or age.
Tune in and elevate your online coaching game with real-world advice from industry experts, only on the Lift The Bar podcast.
Timestamps:
02:06- Deciding whether being an online PT is right for you
11:25- What was it like being a PT who started their career online?
15:30- What are the advantages of being an online PT?
20:05- Online coaching foundations
31:20- Creating a niche
43:42- Should a new online trainer do one to one or group coaching?
50:11- Shady online PT mentorships
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Hey, you’ve got a gap between your clients, right?
Come hang out with Stuart and muse about being a PT.
Timestamps
0:56- An underrated investment worth making
4:00- Do you need a part-time job?
5:50- Do PT’s need abs?
11:38- Is your content actually any good?
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In the world of fitness, few have delved as deeply into the realms of business, personal growth, and education as our distinguished guest today. We're excited to welcome back Mark Fisher, the inspirational founder of Mark Fisher Fitness, to the Lift the Bar Podcast as he discusses his new book, The Book of Fitness Business Secrets. Join us and uncover some of the key secrets behind Mark's success.
Explore Mark's essential pillars of marketing and learn how they have contributed to the meteoric rise of Mark Fisher Fitness. Uncover practical tips for managing distractions. Even the ones that come from inside your own head! Mark also shares his invaluable approach for gathering meaningful feedback from clients and even talks about when he chooses to disregard feedback.
This episode is a treasure trove of valuable insights for personal trainers, gym owners, and fitness enthusiasts looking to up their game in the competitive fitness industry. You don't want to miss this opportunity to learn from Mark Fisher's wealth of wisdom and experience as he shares his journey with the Lift The Bar Podcast. So, sit back, listen, and learn – and be sure to have a pen ready for this one!
Timestamps
2:05- Why publish a book?
4:14- Can it be easier to publish a book than we think?
7:02- Marks hardest career moments
12:50- The pillars of marketing
17:10- Referral Campaigns.
22:41- Managing Distractions
26:33- Maximising continuing professional development.
31:20- Getting feedback from clients
35:40- The importance of time away from business.
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