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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: May, 2021
May 31, 2021

In today's show, Stuart welcomes back Krista Scott-Dixon from Precision Nutrition. They discuss public speaking, self-acceptance, getting coached as a coach, firing clients, mental health and managing overwhelm. Timestamps are below!

 

 

Timestamps:

  • [02.15] - Tips on public speaking.
  • [11.25] - What Krista was like as a child.
  • [15.25] - The challenge of self-acceptance.
  • [19.30] - Coaches getting coaching.
  • [25.55] - Getting triggered by clients not doing things.
  • [30.05] - Firing clients.
  • [40.45] - Looking after your mental health.
  • [45.25] - Managing overwhelm.

 

 

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May 24, 2021
In today's episode, Stuart welcomes Graham Hurst. Graham, @graphicforcoaches, is a former police officer and online coach turned designer. He creates thumb-stopping, highly engaging social media images for the country's top coaches and PT's. As this is an episode on how I use social media, they spend the majority of their time talking about using social media, creating content, common design mistakes Graham sees trainers doing and getting clients from Instagram. Timestamps are below.
 

 

 

Timestamps:
  • [01.10] - How long Graham has been posting on social media?
  • [03.03] - Using social media as a fitness professional.
  • [05.42] - Content creation tips.
  • [08.23] - Places to find images.
  • [10.40] - Amount of time spent creating posts.
  • [13.20] - His posting schedule.
  • [17.40] - Canva design tips.
  • [19.24] - What trainers can do better with design on social media.
  • [28.13] - Marketing/ sales tips for Instagram.
  • [33.02] - Learning more about graphic design.

 

Find Out More About Graham:

 

 

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May 17, 2021
In today's episode, Stuart welcomes George Branford. George is an ex-professional football, turned personal trainer, turned gym owner. They discuss how he built up his client base in a commercial gym, getting over fears of talking to members, transitioning into an independent gym before finishing off talking about how he and his partner, Emily, got capital, planned it out years in advance and launched their gym, Intent 91.
Timestamps are below.
 

 

 

Timestamps:
  • [01.12] - Why did George decide to become a personal trainer?
  • [04.38] - How he found starting in a commercial gym.
  • [06.25] - How he approached building relationships in the gym?
  • [08.42] - Going from knowing people's names to turning them into clients.
  • [12.02] - What frustrated him about other personal trainers.
  • [13.22] - Approaching members if you feel anxious about talking to people.
  • [13.57] - Going from a commercial to being self-employed in an independent gym.
  • [18.52] - Documenting what he was doing on social media as a lead generation strategy.
  • [23.32] - Client base growth tips that George used to get more business.
  • [27.57] - The importance of having someone alongside you who can manage things when opening a gym.
  • [30.07] - How he learnt how to go about opening a gym.
  • [31.27] - Raising capital to open his gym.
  • [36.27] - Talking to his personal training clients about opening a gym and what it was going to look like.
  • [41.22] - A lesson George experienced trying to increase his prices.

 

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May 10, 2021
In today's episode, Stuart welcomes back Adam Meakins. Adam, @adammeakins on Instagram, was on 6 episodes ago on the 5th of April. In that one, they mainly discussed the problems associated with some of the most popular physiotherapy treatments like massage, K-tape and other manual therapies. In this one, they spend most of it discussing what we know about the association between technique and injury. Should you focus on making your clients form perfect, or should we just let people exercise as they please? They also get into the relationship between core strength and back pain, using medical imaging like MRI's and spinal flexion during deadlifts. Timestamps are below.
 

 

 

Timestamps:
  • [01.50] - What the most interesting recent thing he's learnt has been.
  • [02.50] - What hormesis is.
  • [04.20] - Adam's analogy of why exercise is like a river.
  • [07.20] - What we know about technique and injury?
  • [17.20] - How important is the language trainers use to describe the way people do an exercise/ technique?
  • [19.25] - Taking an exercise out of a clients programme if you don't see what you deem as 'good technique'?
  • [23.00] - Movement variability.
  • [23.45] - When is technique important?
  • [28.55] - Helping a client who is afraid of bending over due to something like a herniated disk?
  • [33.00] - Using a dynamometer to show clients how strong they are.
  • [36.20] - Doing a lot of an exercise to fix pain or injury? (core work for back pain as an example)
  • [42.20] - Medical imaging and how to think about the degeneration of the body.
  • [45.30] - Spinal flexion and how to think about it during an exercise like a deadlift.
  • [51.30] - What positions that he disagrees with are the ones that have the most value?
  • [53.50] - How he has changed the way he debates people online.

 

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May 3, 2021
In today's episode, Stuart welcomes Catherine Reohorn, a personal trainer turned copywriter. Cath specialises in writing content and copy for fitness professionals and helping them to find their voices. You can follow her @kindcopyuk. They get into her background, how her weight loss & fitness journey shaped the trainer she's become before getting into copywriting - how to write better social media posts, sales writing tips, talking about pain points in a respectful way, creating entertaining education posts and much more. Timestamps are below.
 

 

 

Timestamps:
  • [01.37] - How she found the transition from her previous career of academic psychology into personal training?
  • [04.15] - How much of her journey shaped the trainer she has become?
  • [10.55] - Why showing people around the gym and making them feel like they belong was a huge part of her onboarding process?
  • [14.00] - What Cath got out of her fitness journey, and how that shaped how she worked with her clients.
  • [15.55] - How she found starting as an older personal trainer?
  • [19.03] - How she got into copywriting.
  • [20.45] - What she's learnt about selling personal training using writing?
  • [22.21] - An example of copy that is too pain focussed and can come across as cruel?
  • [24.30] - How to stay respectful and kind with your copy while also encouraging people to buy what you sell?
  • [25.45] - Talking about a scar rather than a wound.
  • [29.49] - What the two things are that personal trainers sell.
  • [32.15] - Where trainers are going wrong with their social media posts.
  • [33.15] - How different online vs offline marketing is?
  • [37.45] - Being yourself and how this can be magnetic in personal training.
  • [42.00] - Tips for writing on social media.
  • [48.10] - How to educate people on social media without being boring?

 

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