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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: 2020
Dec 28, 2020

In this episode, we have a reposted episode from back in 2018 where Stuart chats to Eric Helms from 3D Muscle Journey. The conversation is centred around Eric's experiences of being a personal trainer back in 2005-2012, what this has taught him and how it's shaped how he coaches and teaches now. Other topics covered include time management, use of social media, improving introspection, book recommendations and more.

Happy New Year everyone and thank you so much for listening to the LTB Podcast!

P.S. No timestamps for this one but the interview with Eric starts at 02.10

 
 
 
 

Find Out More About Eric:

 

 

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Dec 24, 2020
In today's episode, Stuart welcomes back on Alex Pearson. They go straight into a conversation about some of the things they've done well, not done as well and learnt from 2020. The framework they use is based on James Clear's Yearly reviews available on his website. 
 

 

 

 

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Dec 21, 2020
In today's episode, Stuart welcomes back on Cathy MacDonald. Cathy has been on the show 2 times before (both in 2017) discussing different things related to her current career in communication. Her career prior to that was in Crisis Negotiation for Police Scotland and that's where we focus our attention today. We discuss what her work involved, some of the specific cases she remembers being involved in, what she wishes everyone knew about suicide and what to do if you encounter a situation in which someone is saying they are going to, or are thinking about, taking their own life. 

 

 

Timestamps:
  • [02.40] - What it's like reflecting on her previous career as a crisis negotiator for Police Scotland now she's 5 years beyond it?
  • [07.57] - What the majority of her work was in crisis negotiation?
  • [10.27] - How she would describe how she felt walking into a negotiation of some kind?
  • [19.20] - Cathy tells us about one of the memories she has over losing someone during a suicide intervention.
  • [21.50] - How quickly Cathy would be redeployed after one negotiation?
  • [23.05] - Specific cases that stick out during her time in crisis negotiation?
  • [34.00] - How often you learn the reason someone wants to kill themselves?
  • [35.35] - The core emotional concerns.
  • [38.25] - What does Cathy wish everyone knew about suicide?
  • [45.57] - Suicide statistics deaths in Scotland.
  • [51.00] - What to do if you encounter a situation in which someone is saying they are going to commit suicide?
  • [53.50] - Where to go if you need help.

 

 

Suicide Resources
 
 
 

Find Out More About Cathy:

 

 

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Dec 14, 2020
In today's episode, Stuart welcomes LTBs head of education, Gregg Slater. Gregg has just created 50 lesson course called hypertrophy: the science of programme design. In this conversation, we cover what he's learned in the creation of the course, why hypertrophy is for everyone, what he hopes to see in the research over the coming years, how to start planning out long term programming, why the psychology of programme design is as important as the physical and how he would approach a career in PT if he was starting tomorrow.

 

 

Timestamps:
  • [01.33] - How would Gregg approach a career in personal training just now?
  • [02.53] - How would he approach building relationships with potential clients?
  • [07.53] - Why he finds personal training mentally draining?
  • [09.03] - Why hypertrophy is for everyone.
  • [12.18] - Why PTs should talk more about how great resistance training is for everyone.
  • [14.13] - Has he changed his mind on anything with regards to hypertrophy training?
  • [23.43] - Where does he see the hypertrophy research going?
  • [26.43] - Does he think programming needs to be complicated?
  • [31.53] - How to start mapping out long term programming?
  • [40.13] - How much does he tell his clients when it comes to programming?
  • [41.53] - How to keep programming fun for you as the trainer?

 

 

Find Out More About Gregg:

 

 

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Dec 7, 2020
In today's episode, Stuart welcomes Sophie Carrigill. Sophie is a Team GB wheelchair athlete who has won silver medals at both the world and European stage. In the interview, they discuss what she loves about sport, what some of her biggest challenges are living in a wheelchair, the accident that led her to becoming paralysed, misconceptions around disabilities, creating a more inclusive world and more specifically, fitness industry for people who live with disabilities and much more. 

 

 

Timestamps:
  • [01.36] - What Sophie loves about sport?
  • [06.31] - What some of her biggest challenges are living in a wheelchair?
  • [11.31] - Sophie tells Stuart what happened to her 10 years ago.
  • [17.46] - How she got through the period after her accident when she was in so much pain?
  • [20.01] - How she came to terms with having a disability?
  • [26.21] - Misconceptions that able-bodied people have around disabilities?
  • [30.56] - The importance of having conversations around creating a more inclusive world for people with disabilities.
  • [34.11] - A discussion around the fitness industry and being more inclusive towards a community of people who have a disability.
  • [42.41] - Wheelchair basketball.

 

 

Find Out More About Sophie:

 

 

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Nov 30, 2020
In today's episode, Stuart welcomes Lisa Gimenez Codd. Lisa was one of the first ever guests on the show back in 2017. She's someone that many of the LTB community continue to turn to for advice when working with the female client. In this episode, we discuss parenthood and why they both find it extremely difficult, some misconceptions around pregnancy and the prenatal stage, when to start making changes with a pregnant client, postnatal considerations, getting the pre baby body back and more. If you work with clients who are pregnant or have had kids, you'll pick up a lot in this episode. 

 

 

Timestamps:
  • [02.21] - How Lisa's lockdown experience has been?
  • [05.54] - What does it mean to her to be a parent?
  • [15.41] - Have we grown as an industry with pre/postnatal since we last spoke in 2017?
  • [22.10] - Misconceptions around prenatal.
  • [24.40] - How to have the conversation around 'eating for two' when a client is pregnant?
  • [26.50] - Considerations and questions a trainer should have when a client says they are pregnant?
  • [29.00] - When should we start to make changes around our programming & nutrition advice?
  • [36.01] - Miscarriage and how to help your client.
  • [41.55] - How long does it take before a postnatal client is ready to return?
  • [46.10] - Postnatal considerations.
  • [50.15] - Why breastfeeding may not be as easy as you think for your client.
  • [53.30] - Getting the pre baby body back...
  • [58.50] - The pelvic floor and pregnancies impact on it
  • [60.10] - The menopause.

 

 

Find Out More About Lisa:

 

 

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Nov 23, 2020
In today's episode, Stuart welcomes Jamie Rowland. Jamie is a personal trainer and member of LTB who has been working in the industry for well over 10 years. He specialises in working with the elderly client and runs classes for cardiac rehab and falls prevention. I loved this conversation and I think the way Jamie speaks about his clients speaks to why he's had clients working with him since 2008. We jump around but the main things we discuss are what it's like working with the elderly client, and why you may want to consider working with them, how to move past comparisons and how to develop loyalty in your client base.

 

 

Timestamps:
  • [05.05] - What his favourite part of being a personal trainer is?
  • [05.55] - What it was like working with a 104 year old client?
  • [07.20] - How he got started in the fitness industry?
  • [16.20] - How he's kept the community feel of his business during lockdown?
  • [18.00] - How he got started working with the elderly client?
  • [20.40] - How he would suggest getting started with the elderly client?
  • [24.15] - His background and how he's feeling about his future in the fitness industry?
  • [28.30] - What he would go back and tell himself at the start of his career?
  • [29.40] - Impostor syndrome/ comparisons.
  • [39.30] - Client loyalty.
  • [40.45] - Does he get bored training the same clients all the time?

 

 

Find Out More About Jamie:

 

 

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Nov 16, 2020
In today's episode, Stuart welcomes Laura Tilt. Laura is a UK registered dietitian and health writer who is fascinated about how food makes us feel, think and live. We discuss all things related to mindful eating - what it is, how to implement it with your clients, if it helps things like emotional eating, some simple steps to get started and much more. 

 

 

Timestamps:
  • [01.55] - How her mini-van transformation is going?
  • [05.40] - What she wishes the general population knew more about nutrition?
  • [08.25] - Why we lose touch with our 'inner wisdom'?
  • [11.50] - Defining mindful eating.
  • [13.40] - Is mindfulness a precursor to mindful eating?
  • [18.15] - Why labelling emotional eating as negative is wrong.
  • [22.20] - Misconceptions around mindful eating/ How Laura came to start using mindful eating in her coaching.
  • [36.30] - 3 tools for starting mindful eating.
  • [45.25] - Surfing the urge/ how to manage cravings.

 

 

Find Out More About Laura:

 

 

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Nov 9, 2020
In today's episode, Stuart welcomes Alex Chapman.
Alex supports people and teams to achieve their personal and collective aspirations across a multitude of settings [including Professional, Olympic & Paralympic sports, education, and business settings] for nearly two decades. Currently a performance lifestyle advisor with the English Institute of Sport and doing some private stuff as an executive/performance coach. 
 
In this episode, they discuss some considerations around professional development, a bunch of things around feedback - how to seek it out from your clients and how to best receive it even if it cuts deep. They finish talking about his coaching philosophy.

 

 

Timestamps:
  • [02.03] - What it was like working for Portsmouth F.C. while they were in the Premier League.
  • [04.02] - What he would tell himself if he could go back to the start of his career?
  • [08.56] - Does he enjoy getting better?
  • {18.15] - A discussion around feedback.
  • [22.20] - Why you should consider introducing a review session into your 1-1 PT client set up.
  • [27.05] - Gaining feedback on your blindspots and creating actions off the back of useful feedback.
  • [30.00] - A process for gaining feedback openly from new clients.
  • [33.35] - Why feedback can be harder to take when it hits your identity.
  • [38.15] - His coaching philosophy.

 

 

Find Out More About Alex:

 

 

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Nov 2, 2020
In today's episode, Stuart welcomes Andy Morgan. Andy is an online coach and author who lives in Japan and runs Ripped Body.com and Athletebody.jp. He's been an online coach for over 9 years. If you'd like to learn more about Andy head here.
 
Stuart and Andy discuss how Andy's online coaching business runs. Specifically, they get into how he manages his client check-ins and how he sets expectations in place, as well as some book recommendations, why he prioritises time for content creation and much more.

 

 

Timestamps:
  • [01.35] - Why he takes Friday's away from email to spend the day reading.
  • [07.50] - Why he feels his ego has gotten in the way of effective content creation in the past.
  • [10.30] - Why he changed from answering his emails as quick as possible to slowing down and giving more detailed responses.
  • [14.00] - If he feels giving clients rules around communication helps them take more responsibility for their results?
  • [21.15] - How he would recommend improving your communication process with your online coaching clients?
  • [27.00] - A script for changing your communication process.
  • [28.55] - Why he does bi-weekly check-ins.
  • [32.45] - Why he asks clients not to respond to emails on their phones.
  • [45.40] - Book recommendations.

 

 

Find Out More About Andy:

 

 

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Oct 26, 2020

In today's shorter episode, Stuart discusses LTB's new 30-day social media challenge before getting into 8 ways you can get more of your social media pages. 

 

 

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Oct 19, 2020
In today's episode, Stuart welcomes Greg Potter. Greg is co-founder and Chief Science Officer of Resilient Nutrition, a UK-based company that makes products designed to help athletes perform better that are simple and delicious. In addition to this role, Greg helps a range of individuals improve their health and performance, from elite athletes to CEOs to people who have mood disorders. Since he did his PhD on the topics of sleep, circadian rhythms, nutrition, and metabolism, Greg spends much of his time helping individuals sleep and eat better.
 
Stuart and Greg discuss all things related to sleep. Low hanging pieces of fruit that'll help you get better sleep, whether or not your weight-loss client should prioritise sleep, naps, how caffeine intake affects sleep, how to know if you're getting enough, the effectiveness of wearables and much more!

 

 

Timestamps:
  • [02.04] - What major changes Greg has made to his own sleep habits since he started studying sleep.
  • [04.47] - Why he's changed his use of devices before bed.
  • [09.47] - His advice around what to do when you're in a period of getting less sleep.
  • [12.12] - Naps.
  • [15.52] - The caffeine nap.
  • [20.22] - Supplementing with creatine monohydrate to help mitigate the effects of sleep loss.
  • [25.07] - How important is sleep when you have a client who wants weight loss and doesn't sleep well?
  • [32.02] - How to decipher if your sleep isn't good or you're not getting enough sleep?
  • [37.27] - Low hanging pieces of fruit to improve sleep.
  • [39.22] - Caffeine intake and sleep.
  • [45.02] - Quick mention of Matthew Walker's Why We Sleep book and the criticisms.
  • [47.20] - Things he keeps getting asked about that are not that important like sleep stages assessed through wearables.
  • [49.12] - Sleep resources.
  • [52.02] - The company he co-founded called Resilient Nutrition.

 

 

Find Out More About Greg:

 

 

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Oct 12, 2020
In today's episode, Stuart welcomes back Tom Hamilton, a trainer who works out W10 performance in London and the IFBA, a coaching company that helps gym owners. They jump off their last interview, which was released back in October 2019, and discuss programming lessons, a bunch of things around better session management for 1-1 & semi-private and how W10 tests their clients.

 

 

Timestamps:
  • [09.27] - Why some clients stick around when you're a new coach who is learning and trialling things out.
  • [11.31] - How he's improved his self-awareness.
  • [19.26] - Does he do anything before going into his first session of the day to mentally prepare for it?
  • [23.35] - What starts to happen as members walk in? What does he do to get the gym ready before people start coming in?
  • [25.00] - Why it's important to give negative feedback to a member 1-1 rather than shout it out as a group.
  • [26.30] - Why W10 has a mantra of "we never see the same person twice"
  • [30.45] - Why it's important to have continuity of coaching between coaches.
  • [35.08] - Do they tell members what the session is going to entail during the warm-up?
  • [36.05] - Why they don't log every weight and rep lifted by their clients.
  • [41.52] - What their client testing every 12 weeks looks like?
  • [46.48] - How and when they do the testing?
  • [50.10] - Why it's smart to consider using fewer cues.
  • [52.53] - How W10 gathers feedback on their coaching and session quality.
  • [54.55] - How they create variation within a block using a squat.

 

 

 

Find Out More About Tom:

 

 

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Oct 5, 2020
In today's episode, Stuart talks to Jordan Syatt. They start by talking about a story involving Jordan getting caught smoking weed by his Mum before moving into a discussion about lying and vulnerability which transitions into all things related to content creation. What platform to concentrate your time, how to get more engagement, how to stop feeling so drawn to the likes your posts receive and what single step to take to make your next post better and more.
 
Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry’s leading experts in strength training, nutrition, and behavioral psychology. One of the only people in the world to deadlift 4x his own body weight, Jordan's work has been featured all over the world including a variety of media publications such as CNN, The Huffington Post, Business Insider, Men's Health Magazine, Men’s Fitness Magazine, and Schwarzenegger.com

 

 

Timestamps:
  • [02.08] - Jordan tells a story about his Mum catching him smoking weed.
  • [07.25] - Has he always been so willing to share vulnerable things on social media?
  • [13.08] - Is social media a good place to put vulnerable things out on?
  • [14.29] - Why it's so normal to feel drawn to the likes you get on a social media post.
  • [15.50] - How he has learnt to view each individual post he outs on social media?
  • [23.30] - How to start getting more likes, engagement, shares etc on your social media posts?
  • [26.32] - Why the quantity of followers is less important than most people think.
  • [30.02] - How he's stayed so consistent with creating content?
  • [28.24] - What you should post about?
  • [34.15] - Why he'd pick long-form blog posts as his number content medium.
  • [37.22] - Taking people from social media engagement to becoming a potential lead/ someone who signs up to your service?
  • [40.21] - Why every single piece of content has to have an IPA (immediately practical action)
  • [43.04] - Is the fitness industry too saturated?

 

 

 

Find Out More About Jordan:

 

 

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Sep 28, 2020
In today's episode, Stuart welcomes Adam Boyd-Brown. They discuss a range of subjects including some of the big differences between online and in-person coaching, how Adam builds rapport with new clients, changing beliefs in clients and lessons learned in programme design throughout his career.
 
Adam's qualified as a PT in 2008. He then explored multiple different avenues before finally pursuing his passion for coaching in 2016. He began as a self-employed PT working out of a small members gym in Chichester. Since then he's worked with many individuals both face to face and online through multiple channels (1-2-1 Face to Face and Online and Group Face to Face and Online) and has a business that runs a 50:50 split of in-person and online.

 

 

Timestamps:
  • [01.40] - How Adam got started in the fitness industry.
  • [05.58] - Adam tells us about his feelings of anxiety about getting into the industry.
  • [13.10] - How his business runs at the moment/ what a normal week looks like.
  • [18.05] - Does he think it's necessary to go through the split shift structure most personal trainers go through with in-person?
  • [21.00] - Coaching in person before going online?
  • [23.07] - Differences between his online and in-person clientele?
  • [26.20] - His online coaching consultation structure.
  • [29.14] - Chipping away at new clients beliefs that are wrong.
  • [33.40] - What he does to build buy-in early on with new online clients?
  • [37.35] - How he has improved his programme design since he started in the industry?
  • [42.10] - Autoregulation and how he uses it.
  • [46.30] - Splitting up single-leg training with another exercise for hypertrophy clients.

 

Find Out More About Adam:

 

 

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Sep 21, 2020
In today's episode, Stuart welcomes Rachel Anne Hobbs. They have an in-depth conversation about all things to do with body image. How to go about helping your clients improve their relationship with their bodies, what to say when a client tells you they "feel fat", how to navigate the waters of marketing weight loss, using scale weight as a progress measurement, body images resources and much more (specific timestamps are below).

Rachel qualified as a personal trainer in 2009 after the birth of her son. She then went to Surrey university to complete a degree in Clinical Dietetics and Nutrition, including clinical practice in the NHS for a year. Alongside setting up a private practice combining nutrition and training she did her post-grad with the IOC in performance nutrition and now leads the nutrition at the Elite Army Performance Centre part of the week. The other part of her work is within the area of dysfunctional eating, where she works one to one and in small groups. She is currently completing a post-grad in psychotherapy.

 

 

Timestamps:
  • [03.30] - Why Rachel doesn't compete in sports anymore.
  • [06.00] - Discussion about the importance of what you look like as a personal trainer.
  • [08.53] - How she thinks about body image when working with clients.
  • [10.20] - Reducing the importance of how clients feel about their body image in their lives.
  • [14.10] - How to help a client who wants to lose weight AND really doesn't like the body they are in.
  • [16.30] - Moving towards body neutrality.
  • [17.40] - Navigating the waters of weight loss marketing.
  • [22.57] - Is body image a newer issue?
  • [25.18] - How she encourages clients to improve their use of social media to help how they feel about themselves when using it.
  • [28.35] - Are trainers qualified to talk about body image?
  • [29.03] - Body image resources.
  • [31.20] - Applying a non-judgemental mindset to other people as well as yourself
  • [36.31] - Starting steps to go about helping one of your clients improve their body image if you feel underqualified?
  • [38.20] - Does she use scale weight as a progress measurement?
  • [41.40] - What to do if a client says "I feel fat"?
  • [46.00] - What she teaches her son (who is 12) about body image?
  • [47.40] - If Rachel could go back and tell her younger coaching self something about body image, what would it be?
  • [48.38] - Realising she didn't want a bigger business and was happy where she was.

 

 

Find Out More About Rachel:

 

 

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Sep 14, 2020
In today's episode, Stuart welcomes Dr. Mike Israetel. They start by discussing how Mike has gone about gaining knowledge and better himself before getting into the main principles you should be thinking about if you're a personal trainer who has clients who want to gain muscle (timestamps are below if you want to skip ahead or to specific sections!). 

 

Cofounder of Renaissance Periodization, Dr. Mike Israetel​ holds a PhD in Sport Physiology from East Tennessee State University. Formerly a professor of Exercise and Sport Science in the School of Public Health at Temple University in Philadelphia, Mike has taught several courses, including Nutrition for Public Health, Advanced Sports Nutrition and Exercise, and Nutrition and Behavior. Originally from Moscow, Russia, he has worked as a consultant on sports nutrition to the U.S. Olympic Training Site in Johnson City, TN, and has been an invited speaker at numerous scientific and performance/health conferences worldwide, including nutritional seminars at the U.S. Olympic Training Center in Lake Placid, NY. Mike has coached numerous athletes and busy professionals in both diet and weight training, and is himself a competitive bodybuilder and professional Brazilian Jiu Jitsu grappler.

 

 

Timestamps:
  • [01.45] - How Mike has gone about acquiring knowledge and bettering himself?
  • [09.25] - What he would say to a trainer who feels like they don't know enough and are overwhelmed by how much they need to know?
  • [20.45] - Maximising hypertrophy within a personal training setting/ some basic hypertrophy principles.
  • [23.55] - Why it's worth trying to encourage more of your one time per week clients to come in more often.
  • [26.30] - Hypertrophy programming principles.
  • [32.15] - When would Mike start to add sets as a progression model in a PT setting?
  • [41.00] - Getting clients more comfortable going closer to failure.
  • [41.45] - Why it's important to 'reward' clients when they do perfect technique.
  • [47.40] - Start by getting your clients good at the basics.

 

 

Find Out More About Mike:

 

 

Find Out More About LTB:

Sep 7, 2020
In today's episode, Stuart welcomes Mark Fisher and Michael Keeler for the first time together. They discuss the closure of one of their gym locations, how they came to make that decision and how they've dealt with it, building awareness in your marketing, sending direct messages to followers on social media and then finish off discussing what you should look for in a business partner.
Mark and Michael run Mark Fisher Fitness, a gym in New York City and Business for Unicorns, a business that helps people become great leaders through mentorship and in-person and online courses.

 

Timestamps:
  • [02.34] - Mark updates us about what's been happening with Mark Fisher Fitness.
  • [05.08] - How they went about closing one of their gym locations.
  • [08.47] - How they have emotionally processed closing down one of their gyms.
  • [18.04] - Has having to close their Bowery location changed their perspective on owning more than one gym?
  • [20.36] - What they would say to a gym owner who is thinking they may have to close their doors?
  • [25.47] - Understanding how to build awareness when marketing your services or products.
  • [29.10] - Utilising social media direct messaging to get more leads.
  • [35.00] - What you should look for in a business partner.
  • [43.38] - A red flag you should look out for in your business partnerships.
  • [47.00] - Why having different interests and skillsets is an important part of why they function together so well.

 

 

Find Out More About Mark and Michael:

 

 

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Aug 31, 2020
In today's episode, Stuart welcomes Sarah Duffield from Mac Nutrition for a second time (Dec 2017, #77). They discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.
 
Sarah is Mac-Nutrition’s Head of Nutrition and lead tutor for Mac-Nutrition Uni. She has a BSc in Sport and Exercise Science from Loughborough University and an MSc in Sport and Exercise Nutrition from Leeds Metropolitan University. We discuss how to coach nutrition clients effectively, lessons she wishes she could tell her younger self about coaching, using reflective practice, whether PTs should separate nutrition and training, how to help clients overcome weight loss plateaus and more.

 

 

Timestamps:
  • [01.35] - How many team members Mac Nutrition now has.
  • [03.30] - Selling with integrity.
  • [10.00] - What Sarah misses about coaching clients 1-1.
  • [11.50] - Learning to use different nutrition methods as tools in a toolbox.
  • [16.30] - Using reflective practice for becoming a better coach.
  • [23.25] - Transitioning from studying nutrition to coaching nutrition.  
  • [25.00] - The importance of having a community of other coaches to bounce ideas off of.
  • [27.43] - Personal trainers separating nutrition and training in their service options.
  • [34.48] - The services that mac nutrition offers.
  • [37.40] - How the contact with a client works.
  • [41.30] - A client that Sarah failed with.
  • [46.05] - Weight loss plateaus and what to do about them.
  • [49.54] - MN's layperson's nutrition course.
  •  

 

 

Find Out More About Sarah:

 

 

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Aug 24, 2020
In today's episode, Stuart interviews Dr. John Berardi. They discuss career direction and making sense of where you want to go, as well as touching on not feeling like you're doing enough and how to use social media as a personal trainer (check below if you'd like to see specific timestamps!).
John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.
 

 

 

Timestamps:
  • [02.03] - Would he have changed anything about his book, Change Maker, due to what has happened with covid-19?
  • [08.15] - His message to a personal trainer who is struggling just now.
  • [10.45] - An example of a caterer who has changed his offering during covid.
  • [14.55] - The personality profile of trainers who are successful online.
  • [18.50] - Unique abilities, purpose and values exercise for making more sense of where to go in your career.
  • [26.30] - Why the belief that you must become a coach in the fitness industry limits the people that come into it.
  • [29.15] - A story about 'Dave's Killer Bread' and a gym owner who moved into mobile personal training.
  • [35.30] - "I'm just a personal trainer, am I not doing enough?" 
  • [37.30] - Why it's important to be as much 'you' as you can be.
  • [42.43] - Social media being detrimental to our mental and business health.
  • [47.15] - Using social media for business growth.
  • [49.45] - Why marketing is not just social media.
  • [1.08.25] - The instant validation/ feedback that social media provides.

 

 

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Aug 17, 2020
In today's episode, Stuart talks to Steve Hall about how to coach clients online, charging for consultations, technique and hypertrophy, managing hunger, mini cuts, business lessons, developing rapport with online clients and much more.
Steve
 is the founder of Revive Stronger. The name was inspired by a life changing head injury Steve suffered whilst at University. After which Steve fell in love with bodybuilding as it allowed him to build up not only his physique but also confidence. Effectively he ‘Revived Stronger’ and in doing so developed a huge passion to help others do the same. Now a competitive natural bodybuilder with his best performance to date being a top 5 placing in the UKDFBA international finals in 2017. In addition with over 10 years in the gym and more than 5 years coaching experience, he uses this in combination with the latest science to drive results. 
 
 

 

 

Timestamps:
  • [01.28] - Steve's tells us how he got started in the fitness industry.
  • [05.19] - How he's grown to understand the importance of technique.
  • [09.25] - How he gets an insight into his client's technique as an online coach.
  • [15.13] - Why Revive Stronger encourages people not to apply for coaching on their website.
  • [20.15] - Why they don't put their prices on their website.
  • [23.33] - Charging a small fee for initial consultations.
  • [28.03] - Onboarding for new clients.
  • [29.24] - Costing for setting up a membership site.
  • [32.28] - Asking clients to sign up for a minimum of 3 months.
  • [34.02] - Their check-in process.
  • [41.41] - Helping clients manage hunger.
  • [47.13] - Aggressive dieting/ mini cuts/ low calorie short term diets.
  • [50.38] - Beta-alanine supplementation and second-level thinking.

 

 

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Aug 10, 2020
Phil Learney has been a personal trainer in the fitness industry since the early 90s and has worked in gyms all over England ranging from small private ones to big commercial ones. At his time of retiring as a trainer, he was the second-highest charging PT in the UK.  Now he educates and helps PTs grow their businesses through his company the Advanced Coaching Academy (ACA).
In this episode, we discuss online coaching, how to convert inductions into clients, whether you should do single sessions, increasing your prices and more. We had a couple of audio issues which unfortunately took out a bit of the recording around the 40min mark, so if it jumps from one topic to another you know why!
 
 
 

 

 

Timestamps:
  • [02.27] - Where would Phil go to train clients if he had to start over?
  • [15.37] - Education for personal trainers.
  • [20.47] - Pricing and free sessions.
  • [26.04] - Are single sessions worth it?
  • [50.47] - What he did to convert inductions into clients?
  • [35.57] - Discussion on the signing up of a client who comes in for an induction.
  • [40.57] - Price increases.

 

 

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Aug 8, 2020

We have just launched a new podcast at LTB that is going to be run by Chris Burgess called Personal Trainer Daily. It's going to be a daily podcast that is short in length where Chris will take a common question related to being a PT and answer one per episode. In this sample episode, Chris talks you through how to handle clients who disappear after asking for your prices.

 

 

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Aug 6, 2020

In this short solo episode, Stuart discusses why it's so common for personal trainers to feel guilty about taking time off. During the first section, he talks through why you may feel guilty and in the second, he suggests some strategies that will help you remove the guilt you feel and enjoy the time off you have.

 

 

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Aug 3, 2020
Tony Cottenden is a returning guest who runs a gym called The Shed, which functions out of his back garden. It was started as a small summer house in May 2014 and he's run a full client base from it since March 2016. In this episode, we talk about a load of topics including lessons that have come lockdown, what he keeps telling people who are thinking about starting their own shed, why lockdown has made him love in-person even more, how he manages 40+ PT sessions a week, why just be yourself is useful advice for personal trainers and much more.
 
 
 

 

 

Timestamps:
  • [04.35] - What things he's finding himself repeating to people who are asking about opening their own shed/ garage gym?
  • [06.25] - The size of his first shed personal training gym.
  • [08.05] - Learning from lockdown - finding more ways to progress your clients aside from increasing load.
  • [09.35] - 1-1 vs online training.
  • [11.20] - Adding value outside of your in-person service.
  • [16.20] - How he manages to sustain 40+ PT sessions?
  • [25.50] - His onboarding app.
  • [26.50] - Has he got clearer on his ideal client/ avatar that he serves as a personal trainer?
  • [28.20] - Why a website has been his main way of getting new clients in.
  • [30.35] - His longer-term goals.
  • [34.35] - How he feels about the potential of a second wave/ lockdown?
  • [36.30] - Why LTB has been a huge part of his success.
  • [38.50] - Just "be yourself" and why it's an important part of being a PT.

 

 

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