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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: 2019
From The Archive: Cathy MacDonald - The Foundations of Communication 0
Jul 12, 2019

Have you ever wondered how to improve your communication skills so you can better connect with your clients? In this from the archive episode from back in February of 2017, guest Cathy MacDonald from The Art of Communication answers this question and many more about improving and understanding communication. 

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5 Ways to Get More Personal Training Referrals 0
Jul 9, 2019

Referrals are not only one of the cheapest ways to get in new clients, but they are also a sure-fire sign you're doing well as a business. So, what can you do to increase the chance of your current clients telling their friends, family members or colleagues about you? That's exactly what I cover in this episode.

 

You'll learn:

  • How to create a referral system that runs without you needing to do anything.
  • A sample script to use with current clients to ask for referrals.
  • How to make referrals simple for your current clients.
  • The importance of staying in contact with old clients.
  • How to increase organic referrals,
  • and much more!

 

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Nikki Strong: How to Help Resistant Personal Training Clients 0
Jul 1, 2019
In this episode, we welcome on Nikki Strong. Nikki is a registered dietician, the owner of an online coaching company called Strong Nutrition and an assistant coach at Precision Nutrition's level 2 programme. We get into how to help a resistant client, what something called the therapeutic alliance means and why understanding this helps build the relationship between you and your clients and how she's got over imposter syndrome to become more effective at coaching clients.
 

Find Out More About Nikki:

 

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Timestamps
 
2.00 - what first got Nikki interested in the world of fitness.
4.10 - how her business works.
4.40 - how she finds being based mostly online.
7.45 - why being caught by imposter syndrome got in the way of her helping clients when she first started.
12.25 - why building a "therapeutic alliance" is an essential part of working with new clients.
16.00 - what she does to build a strong relationship foundation.
21.00 - how has the process of behaviour change been different in her experience coaching.
21.45 - why she now trusts her clients more.
23.45 - what are resistant clients.
28.10 - why resistance now excites her as a coach.
30.00 - an example of client resistance in sleep behaviours and how Nikki would support someone here.
39.00 - when there is a place for calling out a client who just isn't doing the thing they say they want/ are going to do.
Greg Nuckols: Fitness Business Lessons and Producing Content to Get Clients 0
Jun 24, 2019

In this episode, we welcome on Greg Nuckols from Stronger by Science and the monthly publication MASS. If you've followed Greg's work for any length of time, you'll know his blog is one of the most in-depth resources out there for brilliant long-form content on strength sports and nutrition research. He has done hundreds of podcasts talking about everything to do with those subjects so feel free to search his name and you'll easily find them, so in this episode, I wanted to get down into the nitty-gritty of his business, career and how he goes about creating the content he does. What came out at the end is an interview I'm delighted with that I know everyone listening will be able to take a lot from. 

 

Timestamps
 
4.20 - whether Greg does anything specific to gain understanding in his subject areas.
11.55 - how long it took him to start to realise producing in-depth, long-form, high-quality content was where he could excel.
12.45 - does he any have any intention to get back into 1-2-1 coaching?
14.55 - how he approaches business.
21.30 - why not being focussed on business has been great for his business.
23.45 - how running his business has been different than what he anticipated.
27.45 - why he believes a large proportion of his success comes down to luck
32.15 - what his step is when he has an idea for a blog post.
33.42 - common mistakes PTs make when creating content.
43.15 - what PTs can do to create content to attract clients.
47.30 - how he built up his coaching business when he first started.
 
 

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Dr Gabrielle Fundaro - A Discussion About Gut Health 0
Jun 17, 2019

In today's episode, Stuart interviews Dr Gabrielle Fundaro. Gabrielle is a Renaissance Periodization coach who also works with her own clients. She's an expert in the area of digestive and gut health and has presented on the subject at numerous fitness conferences and seminars. In this episode, we get into all things gut health. The first 15 minutes are dry as we set the scene and give some background, but after that, we get into the topics that will be of interest to personal trainers, like the difference between food intolerance and sensitivity, how to help a client with gut issues and the nutritional principles surrounding gut health.

 

Find Out More About Gabrielle:

 

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Books Mentioned

  • The Fundamentals of Microbiome Science - Angela Douglas
  • The New Microbiology - Pascale Cossart
  • The Good Gut - Justin and Erica Sonnenberg (less scientific and more accessible)
Ron McKeefery: Coaching Athletes, Relationship Building and Books 0
Jun 10, 2019

In this episode of the podcast, we welcome on Ron McKeefery from PLAE Performance. Ron is a Strength and Conditioning coach who has been in the industry for 25 years. He's a father, husband, author and an award-winning coach who has worked with hundreds of athletes all over the world. In this episode, we discuss lessons he's learnt from coaching athletes for two decades, managing large group training sessions, the power of being vulnerable with your athletes and clients, his favourite books, how he retains and uses the information he learns from those books using powerpoints and much more.

 

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Books Mentioned

  • Chip and Dan Heath Books (Switch, Decisive, The Power of Moments)
  • Brene Brown - Dare to Lead
Maggie Elliott - Building And Running a Mobile Personal Training Business 0
May 31, 2019

In this episode of the podcast, we welcome on Maggie Elliott from Spark Fitness to discuss how she's built a successful mobile training PT business. I've run a fair few outdoor bootcamps in Scotland in weather that was less than perfect and really disliked it. Running a PT business that is, for 90% of your time, run outside, no matter the weather, sounds way too challenging and uncomfortable to me. But it's what today's guest has found as her little corner of the fitness world and where she's built a business that is doing fantastic things. Maggie is one of the most positive people I've ever spoken to and I think it's easy to see why her clients would want to come back to her - she just loves it!

We get into her business, how she transitioned from teaching to PT, how she overcomes some of the challenges associated with mobile PT and her "one client at a time and make sure everyone knows about what I'm doing" mindset for marketing.

 

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Alwyn Cosgrove: Fitness Business Lessons And Reflections From Beating Cancer 0
May 28, 2019

If you're a long time listener you'll know Alwyn is a regular (#28,58,116) and always shares fantastic info about everything to do with running a fitness business. We start this interview off a bit differently with a 20-minute discussion about what it's like now he's 13 years on since beating cancer twice. We then get into using Instagram to gain clients, the importance of social proof for marketing and why he hasn't opened a 2nd Results Fitness as well as much more!

 

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Books Mentioned

  • The Golden Age of Strength and Conditioning
  • Profit First
  • The One Thing
From The Archive: Omar Ganai 0
May 24, 2019
In this episode with Omar Ganai, we have a from the archives one which was first posted in February of 2017. Omar knows motivation science better than most people and in this episode, we get into the science of motivation, the difference between intrinsic and extrinsic motivation, what self-determination theory is, how PTs can create a motivational environment for their clients and much more.
 

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Mike Waywell: Managing Business Problems And Developing Culture & Systems 0
May 20, 2019

In this episode of the LTB Podcast, we welcome on Mike Waywell from Steel Habitat. Steel was opened in 2013 and since then it has gone from strength to strength and is now two state of the art 4000sq ft facilities.

 

Questions Covered:

 

  • What was more challenging for Mike – playing rugby professionally or building up Steel to where it is now.
  • How he would feel about running a business in another industry.
  • Why his identity around being a rugby player and being an S&C coach changed and how he has come to accept that.
  • What some of the hard moments running Steel have been and how he’s got over them.
  • How he’s learnt to manage his emotions over business problems.
  • Why you need to put systems in place to handle recurring problems.
  • How he develops culture.
  • How and why to set standards for yourself.
  • Why the service and experience that Steel offers is what separates them.
  • The importance of good systems.

 

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Alberto Nuñez: What He's Learnt From Bodybuilding 0
May 15, 2019
In this episode of the podcast, we chat to Alberto Nuñez from 3DMJ. Alberto has been in the sport of natural bodybuilding for 20 years and he's one of the coaches at 3DMJ who spends most of his time in the trenches working with athletes. This makes for a fascinating conversation as he's had so much experience working with people, learning from his mistakes and testing what works.
 
In this episode, we get into:
  • How he feels 3DMJ have helped changed the perception of bodybuilding
  • What the sport has taught him
  • How he's developed his inter-personal coaching skills and much more!

 

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Eric Cressey: Fitness Industry Success & Building up Career Capital 0
May 7, 2019
In today's episode, we welcome on Eric Cressey. I can't imagine Eric will need much of an intro but just in case, he is the president and co-founder of Cressey Sports Performance, with facilities two facilities located in America.  He's helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance in a variety of sports. He's produced five books, four DVD sets and written over 500 articles which have been featured in places like Men's Health, T-Nation and ESPN.
 
In this episode Stuart and Eric discuss:
 
  • Where Eric's work ethic comes from and how he balances this with a growing family
  • How and why he built up career capital early on in his career
  • Where Personal Trainer's and strength coaches go wrong when it comes to growing their careers
  • and much more!
 

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Sam George: Carving Out Your Own Path in The Fitness Industry 0
Apr 30, 2019
In today's episode, we welcome on Sam George. Sam has had one of the journeys that are just so nice to listen to. It's more common than we think to feel like we don't belong in this industry and a big part of this discussion with Sam is around how he carved his own path and why it's so important to think like that as a PT. We also get into how close he got to leaving the industry, what kept him in it, how he builds trust with clients, what template Sam uses to create programmes that his clients love and much more.
 

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From The Archive: Danny Lennon 0
Apr 26, 2019
In this episode, we have a "from the archives" episode from back in February 2017 with Danny Lennon from Sigma Nutrition. We get into some of Danny's early career mistakes, where his company Sigma Nutrition start a new client, fat loss phasing, what PTs need to know about sugar and much more.
 

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Dr Quinn Henoch: What Personal Trainers Need to Know About Mobility 0
Apr 23, 2019

Stuart welcomes on Dr Quinn Henoch. Quinn is an internationally recognized therapist, author, presenter, and coach.  In this episode, they discuss how his approach to injuries & rehab have changed since he graduated in 2013, why he doesn't like the term mobility, how he would approach correcting a hip shift in a squat and much more.

 

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Corey Robb: How Our Own Struggles Can Help us Become Better PTs 0
Apr 19, 2019

Stuart welcomes on Corey Robb from Macros Inc to discuss how our own struggles and challenges with nutrition can help us become better coaches.

 

Topics Covered:

  • What was the industry like back in 1998 when he started as a PT?
  • Who were his early mentors in the industry?
  • How he has changed his coaching style over the years to work more effectively with clients?
  • Why and how being out of shape and struggling with his own nutrition helped him become a better coach.
  • Do we have to experience being obese to be able to effectively empathise with our obese clients?

 

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Dean Somerset: Assessments, Career Longevity & Developing a Niche 0
Apr 16, 2019

Stuart welcomes on Dean Somerset. Dean has been a personal trainer since 2004 who has been educating trainers for the last 10 years. He's worked with an array of clients from all kinds of backgrounds but has specifically built up a bit of a niche working with clients with injuries. In this episode, we discuss developing a niche in a commercial gym, how to accurately assess your clients and why some of Dean's clients of over 10 years have never touched a barbell.

 

Topics Covered:

  • How he has found making the jump from being in an employed commercial space to now being in a self-employed independent gym.
  • What it was like for him starting in 2004.
  • How to get into working with medical rehab populations.
  • What to do if you're struggling to become busy as a PT.
  • How he's achieved longevity as a trainer.
  • How he initially assesses a new client.
  • Why some of his clients, who have been with him for 10-12 years, have never touched a barbell.
  • How important Dean thinks posture is.
  • How he works with clients who have lower back pain.

 

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Jean-Claude Vacassin: What Separates The Successful vs The Struggling PT Facilities 0
Apr 9, 2019

Stuart welcomes back on Jean-Claude Vacassin from the International Fitness Business Alliance (IFBA) and W10 Gym in London to chat about common issues gym owners face, what to do if you're struggling as a facility owner and how he thinks about staffing and pricing.

 

Topics Covered:

  • How involved is he in the day-to-day running of W10 nowadays?
  • What separates great gyms from average gyms?
  • If you're struggling as a facility owner, where should you start?
  • He's been running the IFBA since 2016, what's been some of the big things he's learnt in that time about helping gym owners?
  • What he has learnt from visiting many gyms for on-site visits?
  • Have you seen many gyms fail? Why do you think happens?
  • Does he think it's harder now as a facility owner?
  • When you go to do an on-site audit, what you look for/ typically spot that are some easy fixes?
  • How to think about up setting up your pricing?
  • How he thinks about staffing.

 

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Mike Zimmerman: Lessons Learnt From Interviewing Celebrities And Working For WeightWatchers 0
Apr 2, 2019
In today's episode, we welcome on Mike Zimmerman. Mike is currently working for the PTDC and is in the process of creating a bunch of books on starting in the industry as a PT. He's a writer by trade who has been in media for 27 years. He's written many books in fiction and non-fiction which you can find on his Amazon page, and he's worked for Men's Health and Weight Watchers. During his time in the former, he interviewed 100s of public figures and created 50+ celebrity cover stories. All in all Mike's successful and varied career, his ability to tell stories and his "take work seriously but don't take life too serious" attitude makes for a fascinating interview that I would have happily done for hours more.
 
In this episode, we get into:
- The lessons he's learnt interviewing celebrities
- Why he prints off all of his content drafts
- What he picked up about speaking to your audience from working in MH and WW
- Writing tips
and much more!
 
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From The Archive: Lisa Gimenez-Codd 0
Mar 31, 2019

Stuart talks with Lisa Gimenez-Codd from Optimum Health about pre and post-natal training considerations, training the pelvic floor and what Personal Trainers need to know about menopause.

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Eric Helms: Why You Don't Want Early Career Success 0
Mar 26, 2019
In today's episode, we welcome back on Eric Helms. 
 
We cover:
  • How he's managing his workload while being so close to a bodybuilding competition
  • Why he is grateful success never came until around a decade into his career in the fitness industry
  • Why he takes more time to think about how he converses with people online
  • and much more!

 

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Alex Pearson: An Introduction To Behaviour Change 0
Mar 19, 2019

In this episode, we welcome back on Alex Pearson to discuss behaviour change. Topics covered include where to begin with behaviour change, what a global view of human behaviour looks like and why our brains natural reward systems create behaviours that can be incredibly challenging to change.

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Leigh Peele: Why PTs Should Separate Training & Nutrition Support 0
Mar 12, 2019

In this episode, we welcome back on Leigh Peele to discuss the psychology of weight loss, why PTs should separate training and nutrition when supporting their clients and how to help clients overcome procrastination.

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Scott Baptie: From Launching a Blog to Running a Profitable Nutrition Business 0
Mar 5, 2019

In this episode, we welcome on Scott Baptie to talk about how got started in the fitness industry, how he runs Food For Fitness, how he thinks about time management and his new book "101 ways to lose weight and never find it again".

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LTBP #164 - Sally Moss: Building A Fitness Community & Getting A Grip On Your Finances 0
Feb 26, 2019

In today's episode, we welcome on Sally Moss. Sally runs a company called Strength Ambassadors and has been a member of LTB for the past 3 years now. In this episode, we get into how Sally got into Personal Training coming from a completely unrelated career, how her fitness business functions, what has kept her in the industry during the harder times and how she's taken control of her finances after years of neglect!

 

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