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LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Now displaying: 2019
May 31, 2019

In this episode of the podcast, we welcome on Maggie Elliott from Spark Fitness to discuss how she's built a successful mobile training PT business. I've run a fair few outdoor bootcamps in Scotland in weather that was less than perfect and really disliked it. Running a PT business that is, for 90% of your time, run outside, no matter the weather, sounds way too challenging and uncomfortable to me. But it's what today's guest has found as her little corner of the fitness world and where she's built a business that is doing fantastic things. Maggie is one of the most positive people I've ever spoken to and I think it's easy to see why her clients would want to come back to her - she just loves it!

We get into her business, how she transitioned from teaching to PT, how she overcomes some of the challenges associated with mobile PT and her "one client at a time and make sure everyone knows about what I'm doing" mindset for marketing.

 

Find Out More About Maggie:

 

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May 28, 2019

If you're a long time listener you'll know Alwyn is a regular (#28,58,116) and always shares fantastic info about everything to do with running a fitness business. We start this interview off a bit differently with a 20-minute discussion about what it's like now he's 13 years on since beating cancer twice. We then get into using Instagram to gain clients, the importance of social proof for marketing and why he hasn't opened a 2nd Results Fitness as well as much more!

 

Find Out More About Alwyn:

 

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Books Mentioned

  • The Golden Age of Strength and Conditioning
  • Profit First
  • The One Thing
May 24, 2019
In this episode with Omar Ganai, we have a from the archives one which was first posted in February of 2017. Omar knows motivation science better than most people and in this episode, we get into the science of motivation, the difference between intrinsic and extrinsic motivation, what self-determination theory is, how PTs can create a motivational environment for their clients and much more.
 

Find Out More About Omar:

 

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May 20, 2019

In this episode of the LTB Podcast, we welcome on Mike Waywell from Steel Habitat. Steel was opened in 2013 and since then it has gone from strength to strength and is now two state of the art 4000sq ft facilities.

 

Questions Covered:

 

  • What was more challenging for Mike – playing rugby professionally or building up Steel to where it is now.
  • How he would feel about running a business in another industry.
  • Why his identity around being a rugby player and being an S&C coach changed and how he has come to accept that.
  • What some of the hard moments running Steel have been and how he’s got over them.
  • How he’s learnt to manage his emotions over business problems.
  • Why you need to put systems in place to handle recurring problems.
  • How he develops culture.
  • How and why to set standards for yourself.
  • Why the service and experience that Steel offers is what separates them.
  • The importance of good systems.

 

Find Out More About Mike:

 

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May 15, 2019
In this episode of the podcast, we chat to Alberto Nuñez from 3DMJ. Alberto has been in the sport of natural bodybuilding for 20 years and he's one of the coaches at 3DMJ who spends most of his time in the trenches working with athletes. This makes for a fascinating conversation as he's had so much experience working with people, learning from his mistakes and testing what works.
 
In this episode, we get into:
  • How he feels 3DMJ have helped changed the perception of bodybuilding
  • What the sport has taught him
  • How he's developed his inter-personal coaching skills and much more!

 

Find Out More About Alberto:

 

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May 7, 2019
In today's episode, we welcome on Eric Cressey. I can't imagine Eric will need much of an intro but just in case, he is the president and co-founder of Cressey Sports Performance, with facilities two facilities located in America.  He's helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance in a variety of sports. He's produced five books, four DVD sets and written over 500 articles which have been featured in places like Men's Health, T-Nation and ESPN.
 
In this episode Stuart and Eric discuss:
 
  • Where Eric's work ethic comes from and how he balances this with a growing family
  • How and why he built up career capital early on in his career
  • Where Personal Trainer's and strength coaches go wrong when it comes to growing their careers
  • and much more!
 

Find Out More About Eric:

 

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Apr 30, 2019
In today's episode, we welcome on Sam George. Sam has had one of the journeys that are just so nice to listen to. It's more common than we think to feel like we don't belong in this industry and a big part of this discussion with Sam is around how he carved his own path and why it's so important to think like that as a PT. We also get into how close he got to leaving the industry, what kept him in it, how he builds trust with clients, what template Sam uses to create programmes that his clients love and much more.
 

Find Out More About Sam:

 

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Apr 26, 2019
In this episode, we have a "from the archives" episode from back in February 2017 with Danny Lennon from Sigma Nutrition. We get into some of Danny's early career mistakes, where his company Sigma Nutrition start a new client, fat loss phasing, what PTs need to know about sugar and much more.
 

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Apr 23, 2019

Stuart welcomes on Dr Quinn Henoch. Quinn is an internationally recognized therapist, author, presenter, and coach.  In this episode, they discuss how his approach to injuries & rehab have changed since he graduated in 2013, why he doesn't like the term mobility, how he would approach correcting a hip shift in a squat and much more.

 

Find Out More About Quinn:

 

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Apr 19, 2019

Stuart welcomes on Corey Robb from Macros Inc to discuss how our own struggles and challenges with nutrition can help us become better coaches.

 

Topics Covered:

  • What was the industry like back in 1998 when he started as a PT?
  • Who were his early mentors in the industry?
  • How he has changed his coaching style over the years to work more effectively with clients?
  • Why and how being out of shape and struggling with his own nutrition helped him become a better coach.
  • Do we have to experience being obese to be able to effectively empathise with our obese clients?

 

Find Out More About Corey:

 

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Apr 16, 2019

Stuart welcomes on Dean Somerset. Dean has been a personal trainer since 2004 who has been educating trainers for the last 10 years. He's worked with an array of clients from all kinds of backgrounds but has specifically built up a bit of a niche working with clients with injuries. In this episode, we discuss developing a niche in a commercial gym, how to accurately assess your clients and why some of Dean's clients of over 10 years have never touched a barbell.

 

Topics Covered:

  • How he has found making the jump from being in an employed commercial space to now being in a self-employed independent gym.
  • What it was like for him starting in 2004.
  • How to get into working with medical rehab populations.
  • What to do if you're struggling to become busy as a PT.
  • How he's achieved longevity as a trainer.
  • How he initially assesses a new client.
  • Why some of his clients, who have been with him for 10-12 years, have never touched a barbell.
  • How important Dean thinks posture is.
  • How he works with clients who have lower back pain.

 

Find Out More About Dean:

 

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Apr 9, 2019

Stuart welcomes back on Jean-Claude Vacassin from the International Fitness Business Alliance (IFBA) and W10 Gym in London to chat about common issues gym owners face, what to do if you're struggling as a facility owner and how he thinks about staffing and pricing.

 

Topics Covered:

  • How involved is he in the day-to-day running of W10 nowadays?
  • What separates great gyms from average gyms?
  • If you're struggling as a facility owner, where should you start?
  • He's been running the IFBA since 2016, what's been some of the big things he's learnt in that time about helping gym owners?
  • What he has learnt from visiting many gyms for on-site visits?
  • Have you seen many gyms fail? Why do you think happens?
  • Does he think it's harder now as a facility owner?
  • When you go to do an on-site audit, what you look for/ typically spot that are some easy fixes?
  • How to think about up setting up your pricing?
  • How he thinks about staffing.

 

Find Out More About JC:

 

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Apr 2, 2019
In today's episode, we welcome on Mike Zimmerman. Mike is currently working for the PTDC and is in the process of creating a bunch of books on starting in the industry as a PT. He's a writer by trade who has been in media for 27 years. He's written many books in fiction and non-fiction which you can find on his Amazon page, and he's worked for Men's Health and Weight Watchers. During his time in the former, he interviewed 100s of public figures and created 50+ celebrity cover stories. All in all Mike's successful and varied career, his ability to tell stories and his "take work seriously but don't take life too serious" attitude makes for a fascinating interview that I would have happily done for hours more.
 
In this episode, we get into:
- The lessons he's learnt interviewing celebrities
- Why he prints off all of his content drafts
- What he picked up about speaking to your audience from working in MH and WW
- Writing tips
and much more!
 
Find Out More About Mike:

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Mar 31, 2019

Stuart talks with Lisa Gimenez-Codd from Optimum Health about pre and post-natal training considerations, training the pelvic floor and what Personal Trainers need to know about menopause.

Find Out More About Lisa:

 

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Mar 26, 2019
In today's episode, we welcome back on Eric Helms. 
 
We cover:
  • How he's managing his workload while being so close to a bodybuilding competition
  • Why he is grateful success never came until around a decade into his career in the fitness industry
  • Why he takes more time to think about how he converses with people online
  • and much more!

 

Find Out More About Eric:

 

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Mar 19, 2019

In this episode, we welcome back on Alex Pearson to discuss behaviour change. Topics covered include where to begin with behaviour change, what a global view of human behaviour looks like and why our brains natural reward systems create behaviours that can be incredibly challenging to change.

Find Out More About Alex:

 

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Mar 12, 2019

In this episode, we welcome back on Leigh Peele to discuss the psychology of weight loss, why PTs should separate training and nutrition when supporting their clients and how to help clients overcome procrastination.

Find Out More About Leigh:

 

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Mar 5, 2019

In this episode, we welcome on Scott Baptie to talk about how got started in the fitness industry, how he runs Food For Fitness, how he thinks about time management and his new book "101 ways to lose weight and never find it again".

Find Out More About Scott

 

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Feb 26, 2019

In today's episode, we welcome on Sally Moss. Sally runs a company called Strength Ambassadors and has been a member of LTB for the past 3 years now. In this episode, we get into how Sally got into Personal Training coming from a completely unrelated career, how her fitness business functions, what has kept her in the industry during the harder times and how she's taken control of her finances after years of neglect!

 

Find Out More About Sally's company Strength Ambassadors:

 

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Feb 22, 2019

In today's episode, we welcome on Sean Armstrong. Sean runs a semi-private Personal Training facility near Newcastle in England. The main reason I asked Sean to come on is because he's doing fantastic work with his facility and because he used to be known as the member of LTB who was forever complaining. But, this isn't the Sean of 2019, so we get into how his journey has seen him find the confidence to open a facility and make a success out of it. 

 

Topics Covered:

  • How he got started as a Personal Trainer.
  • He found starting early in his career as an online PT.
  • Why he spends less time freaking about losing a client or two nowadays.
  • Why Sean thinks it's important to ensure you're tracking your numbers.
  • Why he takes time to do things that force his mind to concentrate on other things.
  • How he's found owning his own facility.
  • What his goals are for over the next few years.
  • The importance of spending time developing yourself.

 

Find Out More About Sean

 

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Feb 19, 2019

In today's episode, we welcome back on Chad Landers. Chad has been in the industry as a personal trainer for over 25 years. He's completed over 30,000 sessions and has worked with some of his clients for 24 years. In this episode, we get into his fav thing about being a trainer, how he realised this career is all about the client, what his experiences with online training have been and much more.

Topics Covered:

  • What he enjoys most about being a PT.
  • If he has ever thought about stopping being a trainer.
  • Has he developed his communication and relationship building skills?
  • How he learnt it was all about the client.
  • Why you need to have challenging and honest conversations about aligning their behaviours and goals with clients.
  • What his experiences with online training have been.
  • How many sessions per week he's discovered is right for him.
  • What were Chad/s biggest lessons at key points in your career? (Louise Johnstone)
  • Did he ever have 5 year/10 year plans or just keep going without ever thinking too hard about the future? (James Jones)
  • When does waking up at 5am start to suck? (Tony Cottenden) 

 

Find Out More About Chad:

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Feb 12, 2019
in today's episode, we welcome on Angi Pilika. Angi is a long-time member of LTB and has a very interesting story about how she got into Personal Training. She also transitioned out of the industry for a couple of years before returning. I think we all have a phase as PTs where we question our worth as and sometimes, stepping out of the industry and spending time learning and understanding more about yourself is the best way to decipher if this is the career for you. We also discuss what she learnt from a job in sales, why having a coach has taught her so much and using colour coded spreadsheets to manage her time!
 
Find Out More About Angi:
 
Website
Instagram
Facebook
 
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Website
Instagram
Facebook
 
Feb 5, 2019

In this episode, we welcome on Kevin Ashworth. Kevin is an expert on the topic of anxiety. He's studied it for years and has authored publications on anxiety focused training. We get into what anxiety is, strategies to help overcome it, how effective meditation and positive thinking are, why changing your behaviour is more powerful than changing your thinking and how making an ass of yourself is totally normal!

Topics Covered:

  • What he means by the quote “you’re already miserable, you may as well be miserable on purpose.”
  • Why feeling confident is not the opposite of feeling anxious.
  • Whether feeling anxious is a choice.
  • How to change your inner dialogue.
  • If meditation is effective for managing anxiety.
  • How to change our thinking.
  • Whether or not positive thinking is an effective remedy for negative thinking.

Strategies for changing your relationship with anxiety download

Kevin's Youtube

Kevin's Instagram

 

Feb 1, 2019

In this short episode, Stuart covers whether or not you should use monthly or block payment plans. How to transition across to monthly and how to work out what to charge so that you get paid holidays is also covered.

Jan 29, 2019

In today's episode, we welcome on James Jones. James is a Personal Trainer who owns his own facility. He's been an LTB member for nearing on 5 years now and his journey into the industry, as well as how he met his now wife, makes for a very interesting and at times hilarious conversation. We discuss how he got into the industry, mistakes he's made, why following the wrong people nearly had him leaving the industry and why he doesn't tell all his clients to have steak and nuts for breakfast anymore.

James' Gym

James' Instagram

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