"It may not be about gaining more clients by telling your story, it may just be about connecting with your current clients or showing that you're a human too." - Camille DePutter
About a month ago I bought a book called "Bird by Bird" by Anne Lamont that was recommended in an email newsletter. The book is fantastic and the newsletter was written by Camille DePutter, the lady I have on the podcast for this episode.
She is a writer and has helped companies like Precision Nutrition as well as many individual trainers tell stories that help people connect with their business.
We get into how to start telling our story in this episode as well as how to become a better writer along with lots of great book recommendations. There's also a 10 minute period in this episode where we do a practical exercise Camille created on the spot to show everyone who listens how you can start to piece together your story.
Fantastic to welcome on LTB's very own Claire to the podcast. Claire's background is fascinating for an array of reasons and the place we took this interview was down the line of what it is like being a PT and a client. Claire has worked with PT's as a client for the last 7-8 years while also being a trainer herself, and now, of course, an educator of trainers. This mix of roles blends for a very insightful perspective that I had the pleasure of being able to quiz her on.
In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He’s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more.
In this episode, Stuart speaks to Eric Helms from 3DMJ. The conversation is centred around Eric's experiences of being a personal trainer back in 2005-2012, what this has taught him and how it's shaped how he coaches and teaches now.
In this episode, Stuart speaks to Matt Stranberg, a registered dietitian and strength and conditioning specialist who currently is working with the Walden GOALS programme, who treat competitive athletes experiencing disordered eating behaviours.
In this episode, Stuart goes solo to discuss what to do if your clients aren't getting results.
In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising.
In this episode, Stuart welcomes on Rabin Das for an interview about how he runs his 1-2-1 nutrition-only coaching company.
-- How Rab has ended up working in public speaking and running his own nutrition consultancy.
-- What his advice would be to someone who wants to improve their public speaking.
-- How he launched his 1-2-1 nutrition coaching company.
-- What he asks in his pre-consultation form before he meets a new client.
-- How he works his check-in process.
-- How often he speaks to his clients.
-- How he prices 1-2-1 nutrition only services.
-- Do clients stick around long-term considering nutrition seems like it's got more of an endpoint?
-- How he works with clients who want training advice alongside nutrition support.
Book Mentioned - Exclusion and embrace by Miroslav Volf
Course Mentioned - Complete Human Performance Concurrent Training
Rab's social media - @dasnutrition (Instagram), Rabin Das (Facebook)
In this episode, Stuart welcomes Leigh Peele back onto the show.
-- How Leigh manages her time.
-- How she uses a morning routine to set herself up for the day ahead.
-- How she uses a meditation practice.
-- How Leigh starts working with a client on an online basis.
-- How to pick the right thing to start working on with a client.
-- Handling a client who is underreporting.
-- If she has any issues with going really low on calories with clients.
Books Mentioned: Seth Godin's "The Dip" and "All Marketers are Liars"
In this episode, Stuart welcomes on Alwyn Cosgrove.
In this episode, Stuart welcomes on Luka Hocevar to discuss the sales process and dealing with objections when selling to potential clients.
In this episode, Stuart speaks to Chad Landers.
In this episode, Stuart welcomes on Nick Winkelman from the IRFU.
In this episode, Stuart chats to Sukh Sidhu from Online Fitness Business.
In this episode, Stuart welcomes on Gregg Slater to discuss the new level 2, level 3 and applied LTB certification.
In this episode, Stuart welcomes on LTB member Eric Wylie. They discuss:
In this episode, Stuart chats to Neil Donald from the Scottish Institute of Sport.
Neil's Contact Email - firstname.lastname@example.org
Michael is one of the founders of Business for Unicorns, which provides coaching, education and support to business owners. In this episode Stuart and Michael Discuss:
A slightly different episode than normal for the podcast. Stuart chats to Mike MacDonald about the topic of self-delusion and cognitive bias and what personal trainers can learn from this.
In this episode, we welcome on Gar Benn.
In this short episode, Stuart covers common coaching mistakes, cueing and technique for the deadlift.
Great to welcome back Cathy MacDonald to the show! We cover some simple tips for improving your listening skills and then deep dive into how you can go about changing a client's mind.
Fantastic to welcome on Steve Bridgeman. We discuss:
In this episode, Stuart chats to Jerome from The Performance Project.