LTB Podcast

The podcast designed by Personal Trainers, for Personal Trainers. Want to become better at what you do? Learn how to build a full list of client's? Learn from some of the best of the industry? This is the podcast for you.
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Jan 20, 2020

In this episode of the LTB podcast, we have a from the archive episode with Krista Scott-Dixon from Precision Nutrition which was first posted back in 2017. We discuss her book, 'Why We Want Eat', what makes an effective coach, how to improve your self-awareness, empathy and much more.



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Jan 13, 2020
In today's episode, we continue with our series of favourite from the archive episodes by welcoming on Alwyn Cosgrove. This episode was first posted back in 2017 and in it, we cover why trainers need to rethink how they think about sales, what lifetime customer value is and why you need to know what about it and why Alwyn's business Results Fitness has had the success it's had. 
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Jan 6, 2020
In today’s show, I have a from the archive episode with LTBs head of education Gregg Slater on programme design. Gregg’s programme design teachings are some of the best in our industry and we cover everything from where to start when going about creating a programme to how many random exercises to put in. 
If you’re a member of LTB you can check out more of Greggs work by working through one of his courses on gen pop programme design, coaching, nutritional periodisation or his latest one on finishers by logging onto If you're not, head to our site and sign up to our 1 month trial for £1!
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Dec 23, 2019

In today's episode, I welcome on Mike Howard. With over 20 years of practical experience as a personal trainer, online coach, youth fitness specialist, author and presenter, Mike has continuously sought out the best ways to help people achieve sustainable success. He has just completed his second book (first print book) Lean Minded: 50 Days to Mind & Body Transformation. In this conversation, we discuss his new book, how to network, how to deal with the tougher times as a trainer and how and why he runs a yearly fitness retreat.



  • [02.15] - how he would approach a career in personal training knowing what he knows about the industry now?
  • [04.48] - what's changed in his approach to working with clients since he started?
  • [11.12] - investing in your networks
  • [16.12] - how to approach gratitude
  • [18.22] - introversion/ extraversion/ ambiversion and why a skill that trainers should develop is to be able to switch between them
  • [22.07] - how he realised that going above 30 client sessions per week was too much for him
  • [23.48] - how he's dealt with the phases of time where he's thought about leaving the industry
  • [29.22] - what he would tell himself during the tougher times he's experienced
  • [38.32] - how and why he runs fitness retreats
  • [46.47] - Mike tells us about his new book called Lean Minded



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Dec 16, 2019

In today's episode, I welcome back on Sukh Sidhu from Online Fitness Business. Sukh was on for number 112 in June 2018. In today's show, we cover the realities of running a business, challenges with setting and keeping the momentum of online personal training, where most trainers are going wrong when they enter the online PT and Sukh's new venture called Open Coach.



  • [01.01] - why the realities of being an entrepreneur are much harder than is often perceived
  • [07.48] - how to decide if the path you're on is right for you?
  • [10.53] - why networking is an underrated part of running a business
  • [16.10] - how he's feeling about the online personal training space
  • [21.22] - going fully online and then missing in-person PT?
  • [22.51] - why it's so hard to develop any momentum with the number of clients you have for online training
  • [25.48] - what metrics to start tracking
  • [27.00] - why to track retention rates and how to improve those numbers
  • [27.49] - is it a different type of lead for online vs in-person?
  • [30.38] - misconceptions about online training
  • [33.11] - what people do wrong when they are trying to get clients online
  • [40.23] - why it is worth working with an online coach yourself if you're thinking of getting into online PT
  • [41.08] - what Sukh's latest project open coach is and how it'll help personal trainers



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Dec 9, 2019

In today's episode, I welcome back on Jason Leenaarts. Jason was a previous guest back in Nov 2018 on episode 142. He's a husband, father, gym owner, podcast host and one of the most genuine guys I know. In this episode, we discuss his new book called "a revolution a day", how he processes losing clients and why it is well worth your time as a personal trainer to post on social media about your clients.



  • [02.15] - How does Jason feel about being a personal trainer now he's been in the industry over 15 years?
  • [04.19] - Where does he see his facility going in future?
  • [8.24] - What he tends to see over the Christmas period in terms of retention and growth?
  • [13.54] - Has he got better at dealing with client loss as the years have gone on?
  • [21.09] - Why you need to find ambassadors for your business to increase word of mouth
  • [26.39] - How he asks clients if it's ok to post on social media about them
  • [33.39] - Why he rarely posts about himself but spends a lot of time posting about his clients
  • [35.09] - Do any of his clients ever get jealous about being posted less often?
  • [39.54] - Jason's new book
  • [47.34] - What he wishes the fitness industry would do a better job of



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Dec 2, 2019

In today's show, I welcome on Ross Stewart from Improve Glasgow to talk about his recent expansion to a bigger facility, how he's achieved consistent growth, important KPIs to track and some book recommendations. Ross has been on three times before (7,23,80) and is someone I always enjoy talking to. He started off running bootcamps in Glasgow before building a multiple trainer business in a commercial gym before now owning a near 200 member facility. 



  • [2.22] - How Ross has consistently grown and improved his business over the last 10 years?
  • [5.07] - How much of his success he puts down to the initial "grinding stage" he had?
  • [7.15] - Where his desire to grow a business comes from?
  • [18.37] - How many members is his gym working with now?
  • [20.57] - How his new facility is going
  • [22.32] - How he uses he uses his data from his key performance indicators (KPI) to make decisions
  • [30.52] - Leads, conversions to memberships numbers
  • [32.59] - Why he's put so much time into getting to seminars, meet-ups and building relationships with other trainers and business owners
  • [37.22] - What his current marketing campaign looks like
  • [40.52] - If he would recommend PTs do more offline based marketing?
  • [46.22] - Reactivating lapsed members
  • [48.43] - Book recommendations



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Nov 25, 2019
In today's episode, I talk to John O'neil from Cressey Sports Performance (CSP). John has served as the Director of Performance at CSP since the summer of 2017. He returned to CSP after being a part of the first intern group at CSP-Florida during the fall of 2014. Over the past few years, John has coached people of all ages in New York City and New Jersey, as well as working as a high school baseball coach. In this episode, we discuss how to find mentors, why you need to set standards for your own coaching, tips that will make you a more effective coach and much more.
  • [1.53] - How John ended up getting an internship at Cressey Sports Performance
  • [5.13] - What is it like working in an environment like CSP?
  • [10.05] - How important mentors have been in his career
  • [11.28] - How to find mentors?
  • [23.13] - What you should do when you're not in your perfect job?
  • [30.13] - How important is the human, connection side of coaching?
  • [34.43] - What it was like when he first started as an intern in CSP
  • [36.43] - What he wishes every single CSP intern knew about coaching
  • [40.43] - Coaching and programming tips



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Nov 18, 2019

In today's episode, I welcome on Lawrence Judd from Macros Inc. Lawrence is a good friend and someone I've wanted to have on the podcast for a while. I'm sure a few of you will know of him, and if not, you're in for a treat as one of his superpowers is distilling complicated topics into understandable and practical steps. We dive deep into marketing and talk about a definition for it, where personal trainers go wrong, companies who are doing it well, setting business goals for more effective marketing and why you're likely a yoyo marketer.




  • [04.55] - what has happened to Lawrence's chemical engineering career and how he came into the fitness industry?
  • [10.11] - how his degree in chemical engineering has aided his work in health and fitness
  • [13.30] - what Lawrence means when he wrote "you're probably a yoyo marketer" in his LTB magazine piece
  • [16.20] - does he think personal trainers have a knowledge or habit gap when it comes to marketing?
  • [19.45] - how he explains marketing
  • [24.00] - why it's so easy to forget about your customers when you get into running a business
  • [26.18] - how marketing fits into running a business
  • [29.20] - what companies he thinks are marketing their product/ service effectively
  • [34.15] - where he sees personal trainers going wrong with their marketing?
  • [38.54] - how to compare yourself to your competitors effectively
  • [46.15] - relating your service to a fundamental human need
  • [49.45] - why it's important to set clear business goals and how to set them



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Nov 11, 2019

Andrew Coates is an Edmonton, Canada based personal trainer who has been training clients for 9 years. He is a fitness writer and contributor to T-Nation and the writer and co-host of The Fitness Devil Podcast. He is also the co-founder/organizer of The Evolve Canadian Strength Symposium. In this episode, we discuss why you should attend in-person fitness events, why one client can easily turn into ten and using social media to gain business.




  • [04.36] - Why has he put so much time into attending different fitness seminars and conferences?
  • [14.33] - Does he think you can attend too many events?
  • [16.58] - Does he do anything post-event to ensure he's applying what he's learning?
  • [20.46] - How Andrew's career as a PT started?
  • [27.13] - How his first client set off a chain of referrals
  • [30.13] - Has he found that you get less "energy vampire" type clients as the years go on?
  • [40.35] - Why it's useful to question your own bullshit
  • [42.56] - How many personal training sessions he tends to do per month
  • [46.23] - What he's done to generate business
  • [49.33] - Closing messages.



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Nov 4, 2019
In this episode, I'm joined by Alex for another fitness industry conversational episode. We start by discussing where Alex would work if he had to go back to being a brand new PT and then get into a discussion around employed vs self-employed PT. Then we get into a discussion about why you should aim to stick with and work through the tough situations rather than just deciding to get out right away.
  • [5.42] - If Alex was a brand new personal trainer and he was deciding where to work, where would he choose?
  • [12.37] - Should you move for a job in PT?
  • [14.52] - Why working in a commercial gym can be a great place to start
  • [23.37] - Why having many options for a career in fitness can be a hindrance rather than a help
  • [25.52 onwards] - Alex talks about how the more final a decision is the more chance we will begin to like it

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Oct 28, 2019
On today's episode, I chat with Tom Hamilton. Tom has been coaching for almost ten years, working with a wide range of clients from the gen pop to world record holders. He currently coaches at W10 in London, is the Head of Education at the IFBA and runs his own online coaching business. Tom has also competed at both bodybuilding and powerlifting, with a highlight being winning the world drug-free powerlifting championships in 2016. In this episode, we discuss low hanging fruit trainers that you can add to their coaching tomorrow morning, how to programme and get your clients strong and dealing with serious injuries. It's one of those "take notes and get actioning some practical stuff" kinda episodes.
  • [4.11] - What does he wish he knew about programming back when he started?
  • [7.26] - Why results don't have to mean getting a client stronger or seeing weight loss
  • [10.37] - Low hanging fruit that trainers can fix that will make their lives easier when coaching and training clients
  • [12.47] - How to be a more commanding coach when managing sessions
  • [15.21] - When Tom noticed he had to start adapting and improving the way he coached people
  • [19.06] - The importance of covering a variety of learning styles and a few other coaching tips
  • [21.11] - How Tom thinks about getting clients strong from a programming standpoint
  • [25.36] - Why do you increase intensity and decrease volume as training blocks progress?
  • [29.28] - How and why he tests every 12 weeks
  • [32.41] - Why you should vary the loads you programme for clients
  • [34.51] - How he's dealt with overcoming some horrible injuries in the past
  • [37.21] - How his injuries affected his identity as a personal trainer
  • [39.58] - The importance of having mentors



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Oct 21, 2019

I always have such enjoyable conversations about business with Sally, who is a returning guest after her first appearance on episode 164. Her journey into now owning a facility is incredibly relatable and I always appreciate her honesty about the challenges she's had. One of those challenges was how tough her first few years were, and how much she doubted herself and her business during that time. 99% of us go through that stage but we don't talk about it anywhere near as often as we should, so that's where we begin this podcast. We also discuss why managing your money is a huge part of business success as well as how she decided to she wanted to go into facility ownership.



  • [03.05] - How Sally's business has progressed over the years
  • [07.19] - Why she has had to be incredibly patient with business over the years
  • [10.42] - Why we need to have more discussions about the harder aspects of business
  • [11.50] - Why Sally decided to get a business coach
  • [21.50] - Did she have a vision in her head for what she wanted her business to look like?
  • [23.57] - Have her doubts reduced over time?
  • [29.40] - What does she wish she had known about business?
  • [29.50] - Money management and why this was a huge thing for Sally.
  • [37.50] - How she has gone about making the decision about jumping into facility ownership.
  • [45.20] - How much of her business is the gym going to take?



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Oct 15, 2019

On today's episode, I talk to LTB's head honcho Chris Burgess, Mark Fisher from Mark Fisher Fitness and Business for Unicorns and Pete Dupuis from and Cressey Sports Performance about their experiences with public speaking. We cover what their first time on stage was like, how they prepare, dealing with nerves, audience engagement and much more.



  • (02.30) - What each of the guests first professional public speaking appearances were like. 
  • (09.06) - Why speaking about subjects you truly care about and have experience with is so important.
  • (11.35) - How Mark approaches preparation for his speaking engagements.
  • (12.31) - Why Chris decided to get a public speaking coach.
  • (19.46) - How Pete deals with nerves.
  • (21.01) - How Mark deals with nerves.
  • (26.17) - How Chris deals with nerves.
  • (29.56) - Why being nervous is actually a compliment to your audience.
  • (36.56) - Engagement and interaction tips.
  • (45.31) - Why taking a class or getting a coach can be a huge help for improving public speaking.
  • (46.26) - Why Pete studies the most-watched Ted talks as part of his preparation.



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Oct 7, 2019
In today's episode, Stuart interviews Dr. John Berardi. John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.
We cover creating a career in the fitness industry, work: life balance, growing your reputation, marketing and much much more. 
  • (2.27) What it's like for JB reflecting on the career he's had so far.
  • (6.40) Has not having a 5/10 year plan meant he's struggled to fully commit himself to things?
  • (10.01) How he balanced putting family first whilst also pushing on with the growth of Precision Nutrition.
  • (27.00) Does he think you have to have a "grinding" phase to become successful?
  • (35.18) How to make sense of the career direction you would like to go in.
  • (46.00) The T-shaped learning model and how you can apply it to your career.
  • (48.30) If we took away all of his connections and reputation, how he would he approach a career in health and fitness?
  • (50.10) How to build a reputation.
  • (1.08.40) How PN content machine works and why it probably doesn't apply to you.
  • (1.13.25) Separating career from entrepreneurship
  • (1.17.13) Where you can find out more about JB's work and get a free chapter from his new book coming out in November 2019.
  • (1.20.46) The thinking aloud strategy and how it helped him create his book.



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Change Maker Book Discount Codes:

Change Maker will be officially released on November 5th, 2019. But if you pre-order now, before its official release, you'll get one of the first copies, save 10%, and receive a special bonus package. Even more, you’ll get the chance to win over $100,000 in free education from some of the best companies in the health and fitness industry.

Here's how. 

Pick your location and click the corresponding link to pre-order Change Maker. You'll automatically save 10%. 

Click here to pre-order and save 10%
Coupon code to use at checkout: 10GNCM

Click here to pre-order, save 10%, and get free intl shipping
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Once you pre-order Change Maker, send your receipt to

You'll get instant access to your bonus package which includes more than 50 templates, scripts, activities, worksheets, and summary pages to help you with your business, coaching, and reputation. 

With Change Maker and Dr. Berardi's expert help, you'll learn how to create a successful career—on your own terms. 

Sep 30, 2019

In today's episode, Stuart welcomes back on Dr. Brad Dieter (previous #54). Brad is a trained Exercise Physiologist, Molecular Biologist, and Biostatistician. He received his B.A. from Washington State University and a Masters of Science in Biomechanics at the University of Idaho, and completed his PhD at the University of Idaho. He completed his post-doctoral fellowship in translational science at Providence Medical Research Center, Providence Sacred Heart Medical Center and Children’s Hospital where he studied how metabolism and inflammation regulate molecular mechanisms disease and is involved in discovering novel therapeutics for diabetic complications. In addition to his laboratory and biostatistics work, Dr. Dieter is the Chief Operating Officer at Macros Inc and is passionate about scientific outreach and educating the public through his role on Scientific Advisory Boards and regular writing on health, nutrition, and supplementation.

In this conversation, Stuart and Brad discuss leadership, time management and the future of health and what trainers can do to positively influence this. 




  • (2.53) Brad tells a story about how researching how to train his Dog has changed his perspective on leadership and working with people.
  • (8.13) How Brad gets around the challenge of being too close to a problem to solve it.
  • (9.49) How Brad ensures he's putting some of his time into the big problems and not just putting out fires.
  • (11.07) How he thinks about giving his staff autonomy.
  • (14.53) How he has approached improving his leadership skills.
  • (15.33) Mistakes he's made since being in a leadership role.
  • (19.03) Two big things he's learnt about leadership.
  • (20.53) Book recommendations on leadership.
  • (22.33) How he approaches giving back and ensuring he's giving his time to the right people.
  • (30.18) Time management and putting his time into the right projects.
  • (37.03) What can Personal Trainers do to create a healthier society?
  • (42.53) What Brad would do if he was a 1:1 trainer and he wanted to help improve the future of health.
  • (45.28) Where you can find or follow Brad's work.



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Sep 26, 2019

In today's show, we have a special 200th episode involving all three of the main LTB staff team - Chris, Claire and Gregg. I chat to Chris about marketing, Claire about finances and business and Gregg about movement screens. You can check out the timestamps below in the show notes if one is particularly relevant or interesting to you. Here's to another 200 episodes!



Chris Interview

  • 2.35 - is marketing more important than training or nutrition knowledge as a PT?
  • 8.55 - how to get more people talking about your service
  • 14.25 - where Chris got his first few clients from
  • 18.55 - does Chris think something trainers are lacking is a real love for being a PT?
  • 24.35 - does Chris think he's got better at attracting the right kind of people for his businesses?

Claire Interview

  • 31.30 - Where to start when it comes to managing your finances
  • 34.40 - How often should you track your income and expenses?
  • 35.30 - Claire's system for managing finances
  • 39.10 - Should you use an accountant?
  • 41.50 - Where to get more information and what you can claim back as an expense?
  • 47.30 - What can PT's be doing more of when it comes to business?

Gregg Interview

  • 53.10 - How does Gregg use a movement screen?
  • 54.50 - Are movement screens important?
  • 59.10 - What about using something like the FMS?
  • 1.3.25 - Does Gregg send out any information prior to working with a client so he can create a better screen?
  • 1.5.10 - How he would structure a screen with a new general population client if he was doing one tomorrow?
  • 1.10.40 - How he frames what a movement screen is with a new client
  • 1.12.25 - Why we should get away from the corrective exercise trap
  • 1.13.50 - The importance of having an understanding of functional anatomy



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Sep 16, 2019

In today's show, we have another episode of the very originally named "fitness industry conversations with Alex Pearson". I thoroughly enjoyed this conversation and feel we hit on some topics that will help a lot of people out. Namely, we talked about why personal training needs a proper definition and how to avoid burnout. 

If you're listening to this episode and you've got Instagram, tag us in your story showing that you're doing some professional development. We're @liftthebar!



  • 1.25 - Why doors frustrate the hell out of Stuart
  • 5.32 - Why going to a dinner party with new people is analogous to a new client coming to the gym for the first time
  • 7.32 - Why having a lack of a definition of a personal trainer is an issue
  • 14.17 - Alex's definition of a PT
  • 22.52 - What this lack of definition means and how having one can help personal trainers enjoy their careers more
  • 28.02 - Burnout within personal training and fatigue/ stress management
  • 34.32 - Making a decision about jumping into facility ownership
  • 36.22 - Should you open a personal training facility?



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Sep 9, 2019

In today's episode, we welcome on Tara Arndt from the School of Email. Earlier this year, I was lucky enough to watch Tara present at the Inland Empire Fitness Conference held in Spokane in Washington State on the topic of email marketing. As you may expect, our topic for this interview is on exactly that. We discuss how and why to use email marketing, how often to email, how to grow your list, what to do if you already have a list and much more. 



  • 0.50 - How Tara got started in email marketing.
  • 4.25 - Companies that Tara thinks do marketing well.
  • 6.50 - What she wishes more companies would do more and less of.
  • 10.25 - How effective is email marketing in comparison to social media?
  • 16.59 - Increasing open rates with emails
  • 18.35 - How often should you email?
  • 19.30 - How to use email for retention
  • 21.35 - Where to begin if you wanted to gain new clients using email marketing?
  • 26.15 - How to create a free download that can be used in exchange for an email address
  • 28.40 - Some simple tips to grow your email list from your website
  • 32.30 - What your autoresponder should contain
  • 36.15 - When you should ask for the sale?
  • 30.05 - Tips for staying consistent with sending emails
  • 42.20 - Why putting something a PS in your emails is the most read part
  • 45.50 - What you can do to grow your list if you already have one
  • 48.50 - Book recommendations




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Sep 2, 2019
In today's episode, Bret Contreras "The Glute Guy" joins us. Bret is the inventor of the hip thrust and many other great ways to train the glutes you've no doubt used in your programming. He's a researcher, S&C coach and someone who spends just as much in the trenches experimenting as anyone else in the fitness industry. We discuss programming, glute training, tips for personal trainers and much more. 
  • 5.50 - How he has approached personal growth as a fitness professional
  • 18.30 - Why and how he has changed his approach to using social media
  • 22.05 - How he goes about designing gen pop training programmes
  • 25.20 - Why most people don't have problems with glute activation
  • 27.50 - Why telling clients they have a weak core is a dangerous thing to say
  • 33.20 - Why your words and demeanour matter as a personal trainer
  • 37.25 - Why you should educate your clients when they are training with you
  • 39.35 - How to get more word of mouth referrals
  • 42.50 - Where he starts when a new client wants to grow their glutes. Volume, frequency etc
  • 46.50 - His advice to personal trainers for making more money
  • 50.35 - What's exciting him in his trials in the glute lab currently



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Aug 26, 2019
In today's episode, we welcome on Jack Lovett. Jack is the owner of Spartan Performance, a gym that works with people from all walks of life but that specialises in getting its clients strong. He's also an athlete who has won the British Natural Strongman competition and competed at an international level, and he's also an author of the newly released Spartan Strength book.
In this episode, we discuss his love for strength training, what he's learned coaching people and running a gym business for 10 years now, and what he wishes more personal trainers knew about becoming successful in this industry.
  • 1.20 - What Jack loves about strength training
  • 5.35 - Why most clients approach the gym to improve their aesthetics
  • 9.30 - Why success leads to more success
  • 10.15 - Qualities that have transcended from the gym to his life
  • 13.00 - What were his first few years of owning spartan performance like
  • 14.30 - What he did right during that time
  • 16.00 - What he did wrong during that time
  • 23.00 - How he sold personal training in a warehouse gym 10 years ago
  • 27.30 - Whether or not he believes walking the walking helped him grow his business
  • 36.30 - Lessons he's learnt from shadowing other trainers in the US
  • 40.00 - Why he decided to write a book 
  • 44.15 - Why application is where the greatest lessons are learnt
  • 48.20 - How he has found finding staff and what he looks for in a coach
  • 54.45 - Closing messages


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Aug 23, 2019

In this episode, Stuart and previous guest Alex Pearson have a conversation about the newly launched Weight Watchers (WW) app for kids and how to help clients who are overly focussed on the scales. They are going to aim to do a minimum of one of these Q&A type episodes per month so please feel free to send over any questions you have to and they'll get to them next time!


Topics Covered:
  • What role PTs can play in discussing something like the WW app
  • The positives of the WW app
  • The problems with it
  • What parents can do to help their kids with nutrition
  • The problem with moralising food into good/bad labels
  • How to help a client who is using good/bad food labels
  • How to help a client who is overly focussed on scale weight


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Aug 20, 2019
In today's episode, we welcome on Edward Hall. He is a Senior Lecturer in the Department of Sport, Exercise and Rehabilitation at Northumbria University, UK. His research interests focus on the relational, (micro)political and emotional complexities of sport coaching. His work explores how networks of social relations influence the thoughts, feelings and (inter)actions of sport professionals, and how sense is made of experiences, relationships and the self. He is also a rugby coach and coach mentor, currently working with professional and elite coaches in various sports to support their continuing development. We discuss what Edward's father taught him and how this has shaped the kind of coach he is, tips for improving your interpersonal skills, what reflective practice is, why to use it and how to integrate it into your professional development.
  • 2.35 - How Edward's Dad taught him to drive and how this shaped the kind of person he is
  • 5.35 - Why trust, care and consistency are some of the foundations of how he coaches his athletes and teaches his students
  • 10.35 - Why he coaches and teaches using a "freedom within limits" environment
  • 12.30 - Why he feels that relationships are a huge part of coaching people
  • 20.10 - Some practical tips for improving interpersonal skills
  • 23.30 - What reflective practice is
  • 26.00 - An example of how a personal trainer can reflect on their practice
  • 29.50 - His initial internal response to seeing himself on video as part of his reflective practice
  • 33.40 - What did he spot from using reflective practice that allowed him to develop
  • 36.40 - Should trainers and coaches engage in reflective practice?
  • 38.30 - How to go about using reflective practice and how often?
  • 42.40 - Some examples of questions to ask yourself when reflecting on your practice
  • 48.45 - Edward's closing messages

Find Out More About Edward:


Find Out More About LTB:

  • Website
  • Instagram
  • Facebook
  • Stuart's Email For 30 Day Free Trial + Reflective Practice Document -
Aug 13, 2019

In today's episode, we welcome on Josh Hillis. Josh is the author of Fat Loss Happens on Monday (2013) and the upcoming Lean and Strong (2019) for OnTarget Publications. He has been writing his blog,, since 2004. This ended up being a really cool conversation about a load of different topics mostly related to the world of coaching. We covered how he sets up nutrition coaching in a Personal Training setting, why it's ok that a lot of clients will start without any want to change their nutrition and workaholism.



  • 2.20 - Is Personal Training set up for effective nutritional behaviour change?
  • 4.00 - how he sets up and runs his phone coaching nutrition service
  • 5.10 - where does he have nutrition conversations with his clients?
  • 6.20 - what do clients need when it comes to nutrition support?
  • 8.40 - what would Josh tell himself if he could go back in time when it comes to coaching nutrition?
  • 10.25 - the difference between values and goals
  • 14.55 - why looking for the gold in your client's lives and relating that to fitness/nutrition can help them understand how behaviour change takes time
  • 18.00 - how often does he work with clients who start from an extrinsic/external place?
  • 19.40 - how to help clients work our their values
  • 24.40 - how he helps the clients who can't seem to be helped
  • 28.40 - why it's normal to start working with clients who have no interest in changing nutrition but do in training
  • 31.40 - Dan John's traffic light system for lifestyle behaviour change
  • 36.00 - how he likens his workaholism to what his clients go through with their eating behaviours
  • 40.45 - the difference between grit and self-compassion
  • 46.40 - why it's ok that you can't manage as many sessions as other trainers
  • 47.55 - why the cult of positivity is a big driver for emotional eating


Find Out More About Josh:


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Aug 6, 2019

In this episode, we welcome on Cameron Cummings. Cameron has built up a fantastic business inside of a commercial gym in Edinburgh and is the man who is running our commercial gym trainer group at LTB, and filling it weekly with ideas and insights on becoming a successful commercial gym PT. In this episode, we dive straight into how he built up his business and started getting clients, what's worked and what hasn't for lead generation and where he feels commercial gym trainers go wrong.


  • 0.50 - How he got busy in his first commercial gym using a "seeing what sticks" strategy
  • 6.50 - How his second time in a commercial gym differed to his first
  • 8.50 - How his time management played a big role in getting more clients
  • 15.50 - Why you need to double down on the strategies that work for lead generation
  • 17.20 - Why free sessions do work
  • 17.55 - How to go from conversation to paid client
  • 23.50 - Where do commercial gym PTs go wrong?
  • 31.20 - What has he done when he's in phases of not knowing what to do?
  • 33.30 - Why not having to worry about paying his bills has helped his enjoyment of being a personal trainer
  • 36.10 - What Cameron's message to a struggling PT would be


Find Out More About Cameron:


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Jul 30, 2019

In this episode, we welcome on Tom Morgan, Dai Lees and Alex Gibilaro from Hy3rid. We cover bodyweight training, what it's like working as three mates who are business partners and why it's ok as a PT to lose your motivation for training. Hy3rid provides online coaching with the primary aim to help people fall in love with training by making it fun again and providing a ridiculously positive and supportive community.

They also run workshops that explore movement and bodyweight skill training. Hybrid are running a workshop for us at LTB in Maidenhead on the 1st of September 2019 where they'll be covering warm-ups and then breaking down the handstand as well as loads of other bodyweight drills you can use with clients and in your own training. Head here to find out more about that!



2.30. If you could only do one exercise for the rest of your life, what would it be?

3.50 - Why do they love and enjoy bodyweight training so much?

8.35 - How can a trainer go about introducing more bodyweight training into a clients programme?

15.05 - How much of their programming is bodyweight based?

15.50 - what is it like being 3 good mates and business partners?

23.05 - do they think they put people off as they are all in great shape and put a lot of topless photos on social media?

27.35 - losing your motivation as a trainer for your own training.

35.35 - why spending time with other trainers is invaluable for both your own growth and love of being a PT.


Find Out More About Hy3rid:


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Jul 23, 2019

In today's episode, we welcome on Mark Tregilgas. Mark is a 40-year-old personal trainer with 13 years of experience. He founded 30 Plus Men's Fitness in 2010 and has Bootcamp locations across the UK and an online membership and community of over 30s men from across the globe. There are some episodes of the podcast that completely catch me and I think the guest by surprise, which is one of the beautiful things about having conversations with cool people. This is one of those episodes - Mark discusses a part of his life where he lost someone incredibly important to him and how this encouraged him to push on and form his entire business mission. Alongside this, we delve into the success of his bootcamps and what he wishes more personal trainers knew.


Find Out More About Mark:


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Jul 16, 2019

Semi-private personal training (SPPT) is a model that many trainers get into to advance their careers. It allows you to work with more people, earn more money and not become stuck with the standard 1-1 model that only allows you to do so many hours. But, SPPT isn't easy and there are many trainers who get into it and decide they don't like it as they don't know how to make it work.

In this episode, I speak to 7 trainers from a range of backgrounds who are all running SPPT in some form within their business. Some own facilities, some do it out of other people's studios and some do it out of commercial gyms.

We go over:

  • What SPPT is and why it may make sense to consider doing it.
  • The big differences between SPPT and 1-1.
  • How to do it in a commercial gym.
  • How to create effective programmes for SPPT.
  • Whether or not clients should write out their own weights during the session.
  • Coaching tips.
  • Managing nutrition.
  • Pricing.
  • Booking systems.
  • Tips for transitioning into when you're completely new
  • and much, much more!


Learn More About Our Guests


Learn More About LTB


Jul 12, 2019

Have you ever wondered how to improve your communication skills so you can better connect with your clients? In this from the archive episode from back in February of 2017, guest Cathy MacDonald from The Art of Communication answers this question and many more about improving and understanding communication. 

Find Out More About Cathy:


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Jul 9, 2019

Referrals are not only one of the cheapest ways to get in new clients, but they are also a sure-fire sign you're doing well as a business. So, what can you do to increase the chance of your current clients telling their friends, family members or colleagues about you? That's exactly what I cover in this episode.


You'll learn:

  • How to create a referral system that runs without you needing to do anything.
  • A sample script to use with current clients to ask for referrals.
  • How to make referrals simple for your current clients.
  • The importance of staying in contact with old clients.
  • How to increase organic referrals,
  • and much more!


Find Out More About LTB:

Jul 1, 2019
In this episode, we welcome on Nikki Strong. Nikki is a registered dietician, the owner of an online coaching company called Strong Nutrition and an assistant coach at Precision Nutrition's level 2 programme. We get into how to help a resistant client, what something called the therapeutic alliance means and why understanding this helps build the relationship between you and your clients and how she's got over imposter syndrome to become more effective at coaching clients.

Find Out More About Nikki:


Find Out More About LTB:

2.00 - what first got Nikki interested in the world of fitness.
4.10 - how her business works.
4.40 - how she finds being based mostly online.
7.45 - why being caught by imposter syndrome got in the way of her helping clients when she first started.
12.25 - why building a "therapeutic alliance" is an essential part of working with new clients.
16.00 - what she does to build a strong relationship foundation.
21.00 - how has the process of behaviour change been different in her experience coaching.
21.45 - why she now trusts her clients more.
23.45 - what are resistant clients.
28.10 - why resistance now excites her as a coach.
30.00 - an example of client resistance in sleep behaviours and how Nikki would support someone here.
39.00 - when there is a place for calling out a client who just isn't doing the thing they say they want/ are going to do.
Jun 24, 2019

In this episode, we welcome on Greg Nuckols from Stronger by Science and the monthly publication MASS. If you've followed Greg's work for any length of time, you'll know his blog is one of the most in-depth resources out there for brilliant long-form content on strength sports and nutrition research. He has done hundreds of podcasts talking about everything to do with those subjects so feel free to search his name and you'll easily find them, so in this episode, I wanted to get down into the nitty-gritty of his business, career and how he goes about creating the content he does. What came out at the end is an interview I'm delighted with that I know everyone listening will be able to take a lot from. 


4.20 - whether Greg does anything specific to gain understanding in his subject areas.
11.55 - how long it took him to start to realise producing in-depth, long-form, high-quality content was where he could excel.
12.45 - does he any have any intention to get back into 1-2-1 coaching?
14.55 - how he approaches business.
21.30 - why not being focussed on business has been great for his business.
23.45 - how running his business has been different than what he anticipated.
27.45 - why he believes a large proportion of his success comes down to luck
32.15 - what his step is when he has an idea for a blog post.
33.42 - common mistakes PTs make when creating content.
43.15 - what PTs can do to create content to attract clients.
47.30 - how he built up his coaching business when he first started.

Find Out More About Greg:


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Jun 17, 2019

In today's episode, Stuart interviews Dr Gabrielle Fundaro. Gabrielle is a Renaissance Periodization coach who also works with her own clients. She's an expert in the area of digestive and gut health and has presented on the subject at numerous fitness conferences and seminars. In this episode, we get into all things gut health. The first 15 minutes are dry as we set the scene and give some background, but after that, we get into the topics that will be of interest to personal trainers, like the difference between food intolerance and sensitivity, how to help a client with gut issues and the nutritional principles surrounding gut health.


Find Out More About Gabrielle:


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Books Mentioned

  • The Fundamentals of Microbiome Science - Angela Douglas
  • The New Microbiology - Pascale Cossart
  • The Good Gut - Justin and Erica Sonnenberg (less scientific and more accessible)
Jun 10, 2019

In this episode of the podcast, we welcome on Ron McKeefery from PLAE Performance. Ron is a Strength and Conditioning coach who has been in the industry for 25 years. He's a father, husband, author and an award-winning coach who has worked with hundreds of athletes all over the world. In this episode, we discuss lessons he's learnt from coaching athletes for two decades, managing large group training sessions, the power of being vulnerable with your athletes and clients, his favourite books, how he retains and uses the information he learns from those books using powerpoints and much more.


Find Out More About Ron:


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Books Mentioned

  • Chip and Dan Heath Books (Switch, Decisive, The Power of Moments)
  • Brene Brown - Dare to Lead
May 31, 2019

In this episode of the podcast, we welcome on Maggie Elliott from Spark Fitness to discuss how she's built a successful mobile training PT business. I've run a fair few outdoor bootcamps in Scotland in weather that was less than perfect and really disliked it. Running a PT business that is, for 90% of your time, run outside, no matter the weather, sounds way too challenging and uncomfortable to me. But it's what today's guest has found as her little corner of the fitness world and where she's built a business that is doing fantastic things. Maggie is one of the most positive people I've ever spoken to and I think it's easy to see why her clients would want to come back to her - she just loves it!

We get into her business, how she transitioned from teaching to PT, how she overcomes some of the challenges associated with mobile PT and her "one client at a time and make sure everyone knows about what I'm doing" mindset for marketing.


Find Out More About Maggie:


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May 28, 2019

If you're a long time listener you'll know Alwyn is a regular (#28,58,116) and always shares fantastic info about everything to do with running a fitness business. We start this interview off a bit differently with a 20-minute discussion about what it's like now he's 13 years on since beating cancer twice. We then get into using Instagram to gain clients, the importance of social proof for marketing and why he hasn't opened a 2nd Results Fitness as well as much more!


Find Out More About Alwyn:


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Books Mentioned

  • The Golden Age of Strength and Conditioning
  • Profit First
  • The One Thing
May 24, 2019
In this episode with Omar Ganai, we have a from the archives one which was first posted in February of 2017. Omar knows motivation science better than most people and in this episode, we get into the science of motivation, the difference between intrinsic and extrinsic motivation, what self-determination theory is, how PTs can create a motivational environment for their clients and much more.

Find Out More About Omar:


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May 20, 2019

In this episode of the LTB Podcast, we welcome on Mike Waywell from Steel Habitat. Steel was opened in 2013 and since then it has gone from strength to strength and is now two state of the art 4000sq ft facilities.


Questions Covered:


  • What was more challenging for Mike – playing rugby professionally or building up Steel to where it is now.
  • How he would feel about running a business in another industry.
  • Why his identity around being a rugby player and being an S&C coach changed and how he has come to accept that.
  • What some of the hard moments running Steel have been and how he’s got over them.
  • How he’s learnt to manage his emotions over business problems.
  • Why you need to put systems in place to handle recurring problems.
  • How he develops culture.
  • How and why to set standards for yourself.
  • Why the service and experience that Steel offers is what separates them.
  • The importance of good systems.


Find Out More About Mike:


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May 15, 2019
In this episode of the podcast, we chat to Alberto Nuñez from 3DMJ. Alberto has been in the sport of natural bodybuilding for 20 years and he's one of the coaches at 3DMJ who spends most of his time in the trenches working with athletes. This makes for a fascinating conversation as he's had so much experience working with people, learning from his mistakes and testing what works.
In this episode, we get into:
  • How he feels 3DMJ have helped changed the perception of bodybuilding
  • What the sport has taught him
  • How he's developed his inter-personal coaching skills and much more!


Find Out More About Alberto:


Find Out More About LTB:

May 7, 2019
In today's episode, we welcome on Eric Cressey. I can't imagine Eric will need much of an intro but just in case, he is the president and co-founder of Cressey Sports Performance, with facilities two facilities located in America.  He's helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance in a variety of sports. He's produced five books, four DVD sets and written over 500 articles which have been featured in places like Men's Health, T-Nation and ESPN.
In this episode Stuart and Eric discuss:
  • Where Eric's work ethic comes from and how he balances this with a growing family
  • How and why he built up career capital early on in his career
  • Where Personal Trainer's and strength coaches go wrong when it comes to growing their careers
  • and much more!

Find Out More About Eric:


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Apr 30, 2019
In today's episode, we welcome on Sam George. Sam has had one of the journeys that are just so nice to listen to. It's more common than we think to feel like we don't belong in this industry and a big part of this discussion with Sam is around how he carved his own path and why it's so important to think like that as a PT. We also get into how close he got to leaving the industry, what kept him in it, how he builds trust with clients, what template Sam uses to create programmes that his clients love and much more.

Find Out More About Sam:


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Apr 26, 2019
In this episode, we have a "from the archives" episode from back in February 2017 with Danny Lennon from Sigma Nutrition. We get into some of Danny's early career mistakes, where his company Sigma Nutrition start a new client, fat loss phasing, what PTs need to know about sugar and much more.

Find Out More About Danny:


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Apr 23, 2019

Stuart welcomes on Dr Quinn Henoch. Quinn is an internationally recognized therapist, author, presenter, and coach.  In this episode, they discuss how his approach to injuries & rehab have changed since he graduated in 2013, why he doesn't like the term mobility, how he would approach correcting a hip shift in a squat and much more.


Find Out More About Quinn:


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Apr 19, 2019

Stuart welcomes on Corey Robb from Macros Inc to discuss how our own struggles and challenges with nutrition can help us become better coaches.


Topics Covered:

  • What was the industry like back in 1998 when he started as a PT?
  • Who were his early mentors in the industry?
  • How he has changed his coaching style over the years to work more effectively with clients?
  • Why and how being out of shape and struggling with his own nutrition helped him become a better coach.
  • Do we have to experience being obese to be able to effectively empathise with our obese clients?


Find Out More About Corey:


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Apr 16, 2019

Stuart welcomes on Dean Somerset. Dean has been a personal trainer since 2004 who has been educating trainers for the last 10 years. He's worked with an array of clients from all kinds of backgrounds but has specifically built up a bit of a niche working with clients with injuries. In this episode, we discuss developing a niche in a commercial gym, how to accurately assess your clients and why some of Dean's clients of over 10 years have never touched a barbell.


Topics Covered:

  • How he has found making the jump from being in an employed commercial space to now being in a self-employed independent gym.
  • What it was like for him starting in 2004.
  • How to get into working with medical rehab populations.
  • What to do if you're struggling to become busy as a PT.
  • How he's achieved longevity as a trainer.
  • How he initially assesses a new client.
  • Why some of his clients, who have been with him for 10-12 years, have never touched a barbell.
  • How important Dean thinks posture is.
  • How he works with clients who have lower back pain.


Find Out More About Dean:


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Apr 9, 2019

Stuart welcomes back on Jean-Claude Vacassin from the International Fitness Business Alliance (IFBA) and W10 Gym in London to chat about common issues gym owners face, what to do if you're struggling as a facility owner and how he thinks about staffing and pricing.


Topics Covered:

  • How involved is he in the day-to-day running of W10 nowadays?
  • What separates great gyms from average gyms?
  • If you're struggling as a facility owner, where should you start?
  • He's been running the IFBA since 2016, what's been some of the big things he's learnt in that time about helping gym owners?
  • What he has learnt from visiting many gyms for on-site visits?
  • Have you seen many gyms fail? Why do you think happens?
  • Does he think it's harder now as a facility owner?
  • When you go to do an on-site audit, what you look for/ typically spot that are some easy fixes?
  • How to think about up setting up your pricing?
  • How he thinks about staffing.


Find Out More About JC:


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Apr 2, 2019
In today's episode, we welcome on Mike Zimmerman. Mike is currently working for the PTDC and is in the process of creating a bunch of books on starting in the industry as a PT. He's a writer by trade who has been in media for 27 years. He's written many books in fiction and non-fiction which you can find on his Amazon page, and he's worked for Men's Health and Weight Watchers. During his time in the former, he interviewed 100s of public figures and created 50+ celebrity cover stories. All in all Mike's successful and varied career, his ability to tell stories and his "take work seriously but don't take life too serious" attitude makes for a fascinating interview that I would have happily done for hours more.
In this episode, we get into:
- The lessons he's learnt interviewing celebrities
- Why he prints off all of his content drafts
- What he picked up about speaking to your audience from working in MH and WW
- Writing tips
and much more!
Find Out More About Mike:

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Mar 31, 2019

Stuart talks with Lisa Gimenez-Codd from Optimum Health about pre and post-natal training considerations, training the pelvic floor and what Personal Trainers need to know about menopause.

Find Out More About Lisa:


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Mar 26, 2019
In today's episode, we welcome back on Eric Helms. 
We cover:
  • How he's managing his workload while being so close to a bodybuilding competition
  • Why he is grateful success never came until around a decade into his career in the fitness industry
  • Why he takes more time to think about how he converses with people online
  • and much more!


Find Out More About Eric:


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Mar 19, 2019

In this episode, we welcome back on Alex Pearson to discuss behaviour change. Topics covered include where to begin with behaviour change, what a global view of human behaviour looks like and why our brains natural reward systems create behaviours that can be incredibly challenging to change.

Find Out More About Alex:


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Mar 12, 2019

In this episode, we welcome back on Leigh Peele to discuss the psychology of weight loss, why PTs should separate training and nutrition when supporting their clients and how to help clients overcome procrastination.

Find Out More About Leigh:


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Mar 5, 2019

In this episode, we welcome on Scott Baptie to talk about how got started in the fitness industry, how he runs Food For Fitness, how he thinks about time management and his new book "101 ways to lose weight and never find it again".

Find Out More About Scott


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Feb 26, 2019

In today's episode, we welcome on Sally Moss. Sally runs a company called Strength Ambassadors and has been a member of LTB for the past 3 years now. In this episode, we get into how Sally got into Personal Training coming from a completely unrelated career, how her fitness business functions, what has kept her in the industry during the harder times and how she's taken control of her finances after years of neglect!


Find Out More About Sally's company Strength Ambassadors:


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Feb 22, 2019

In today's episode, we welcome on Sean Armstrong. Sean runs a semi-private Personal Training facility near Newcastle in England. The main reason I asked Sean to come on is because he's doing fantastic work with his facility and because he used to be known as the member of LTB who was forever complaining. But, this isn't the Sean of 2019, so we get into how his journey has seen him find the confidence to open a facility and make a success out of it. 


Topics Covered:

  • How he got started as a Personal Trainer.
  • He found starting early in his career as an online PT.
  • Why he spends less time freaking about losing a client or two nowadays.
  • Why Sean thinks it's important to ensure you're tracking your numbers.
  • Why he takes time to do things that force his mind to concentrate on other things.
  • How he's found owning his own facility.
  • What his goals are for over the next few years.
  • The importance of spending time developing yourself.


Find Out More About Sean


Find Out More About LTB

Feb 19, 2019

In today's episode, we welcome back on Chad Landers. Chad has been in the industry as a personal trainer for over 25 years. He's completed over 30,000 sessions and has worked with some of his clients for 24 years. In this episode, we get into his fav thing about being a trainer, how he realised this career is all about the client, what his experiences with online training have been and much more.

Topics Covered:

  • What he enjoys most about being a PT.
  • If he has ever thought about stopping being a trainer.
  • Has he developed his communication and relationship building skills?
  • How he learnt it was all about the client.
  • Why you need to have challenging and honest conversations about aligning their behaviours and goals with clients.
  • What his experiences with online training have been.
  • How many sessions per week he's discovered is right for him.
  • What were Chad/s biggest lessons at key points in your career? (Louise Johnstone)
  • Did he ever have 5 year/10 year plans or just keep going without ever thinking too hard about the future? (James Jones)
  • When does waking up at 5am start to suck? (Tony Cottenden) 


Find Out More About Chad:

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Feb 12, 2019
in today's episode, we welcome on Angi Pilika. Angi is a long-time member of LTB and has a very interesting story about how she got into Personal Training. She also transitioned out of the industry for a couple of years before returning. I think we all have a phase as PTs where we question our worth as and sometimes, stepping out of the industry and spending time learning and understanding more about yourself is the best way to decipher if this is the career for you. We also discuss what she learnt from a job in sales, why having a coach has taught her so much and using colour coded spreadsheets to manage her time!
Find Out More About Angi:
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Feb 5, 2019

In this episode, we welcome on Kevin Ashworth. Kevin is an expert on the topic of anxiety. He's studied it for years and has authored publications on anxiety focused training. We get into what anxiety is, strategies to help overcome it, how effective meditation and positive thinking are, why changing your behaviour is more powerful than changing your thinking and how making an ass of yourself is totally normal!

Topics Covered:

  • What he means by the quote “you’re already miserable, you may as well be miserable on purpose.”
  • Why feeling confident is not the opposite of feeling anxious.
  • Whether feeling anxious is a choice.
  • How to change your inner dialogue.
  • If meditation is effective for managing anxiety.
  • How to change our thinking.
  • Whether or not positive thinking is an effective remedy for negative thinking.

Strategies for changing your relationship with anxiety download

Kevin's Youtube

Kevin's Instagram


Feb 1, 2019

In this short episode, Stuart covers whether or not you should use monthly or block payment plans. How to transition across to monthly and how to work out what to charge so that you get paid holidays is also covered.

Jan 29, 2019

In today's episode, we welcome on James Jones. James is a Personal Trainer who owns his own facility. He's been an LTB member for nearing on 5 years now and his journey into the industry, as well as how he met his now wife, makes for a very interesting and at times hilarious conversation. We discuss how he got into the industry, mistakes he's made, why following the wrong people nearly had him leaving the industry and why he doesn't tell all his clients to have steak and nuts for breakfast anymore.

James' Gym

James' Instagram

Jan 25, 2019

In this episode, Stuart covers 5 tips that will help you run more effective initial consultations. These will help you learn more about the client, improve rapport and increase the chance of them signing up to your Personal Training services.

Jan 22, 2019

If you're a Personal Trainer, the chances are pretty high that you'll work with people who have weight loss based goals. Gregg has created an in-depth course that looks into exactly this, but it isn't just about calories in, calories out, his course goes into essentially every aspect of weight loss you can think of. 

Topics Covered:

  • Why Gregg has decided to focus on business as one of his Q1 professional development goals.
  • What he's learnt in the process of creating his understanding weight loss course.
  • Why our bodies hate losing weight.
  • How understanding more about weight loss has informed his coaching.
  • Metabolic adaptation and how this affects weight loss.
  • What other factors we should be looking at with regards to weight loss.
  • How important exercise is for weight loss.
  • Whether we should be using large or small deficits.
  • How many calories we typically burn during exercise.

Exercise: Fat Loss Paradox Video

Jan 18, 2019

In this short episode, Stuart discusses principles and methods you can use to generate leads whilst working out of a commercial gym.

Jan 15, 2019
Great to welcome back on Aadam Ali from Physiqonomics to the podcast. He has kindly created a course for us at LTB on creating fitness content, which is going to be released later this week.
Topics Covered:
  • How have things been since we last spoke on episode 62.
  • How Aadam found 2018.
  • What has this past year taught him.
  • Getting over the perfectionist mindset.
  • Where he sees his career going.
  • What he does during dryer content creation phases.
  • What to expect from his LTB course.
Jan 8, 2019

In this episode, Stuart welcomes on Dan Salcumbe from my personal trainer website to chat about all things websites.

Topics Covered:

  • How he got started building PT websites.
  • What makes an effective website.
  • How to decide whether or not you should have a website.
  • What type of situation should a PT be in to justify having a website?
  • How easy it is to create a website.
  • Why user experience and design should be at the top of your website priorities.
  • Where he sees PT's going wrong when it comes to creating their websites.
  • What kind of things should you have on your website?
  • Should you put your prices on your website?
  • Whether SEO is worth investing in.


Dan's contact email

Jan 3, 2019
"I have had 100% more opportunities in my life because of who I am as a person over what skills & knowledge I have gained" - Brian Patrick Murphy
In today's episode, we welcome on the amazing Brain Patrick Murphy from Mark Fisher Fitness (MFF). We discuss what he's learnt being a huge part of the team at MFF, how he thinks about sales as this was one of his main roles at MFF and how to make progress when it feels like there is no progress that can be made.  
MFF Website
Zuckerberg Institute
BPM's Instagram
Dec 28, 2018

In this short solo episode, Stuart runs over consultations, onboarding, session reflection, common nutrition problems, lead tracking, accounting, meetings and day/ week planning.

Dec 24, 2018

In this episode, we follow on from our last conversation (119) and discuss much more about FB ads, how to create systems so that those adverts that collect leads turn into long-term paying clients and more on marketing in general.

Topics Covered
  • Whether or not he believes digital marketing is becoming harder to sell.
  • Whether or not he feels selling personal training can be done effectively through social media.
  • What the role of pain points are in marketing.
  • How to make a customer profitable over the long term.
  • The importance of creating quality background systems when using advertising.
  • Why you should map out the entire customer journey.
  • Book recommendations that will help with marketing.
  • Why Neil is running a 16-week marketing course.

Neil's Free FB Group


Dec 18, 2018

In this episode, Stuart welcomes on Mike Doehla from StrongerU online nutrition coaching. Mike started off working in an entirely different industry before deciding he would try his hand at gym ownership. This didn't quite work out, however, he realised his strengths could be used elsewhere and built up a client base of 350 people before leaving his other job and growing his company Stronger U Nutrition to working with over 20,000 clients.

Topics Covered
  • What Mike's background has been and how he started his company Stronger U.
  • Why his client successes were crucial to gaining some initial momentum.
  • How he grew to working with 350 active clients in his first year.
  • How Mike managed to effectively work with so many people.
  • How and why StrongerU use anytime contact with their clients.
  • What Mike thinks are the key things for long-term sustained weight loss.
  • How he's improved the way he creates relatable content on social media. 
  • What he looks for in new nutrition coaches.
Dec 11, 2018

In today's episode, we welcome on Dr Yuping Liu Thompkins. Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Customer Analytics and Strategy Collaboratory at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. 

Topics Covered:

  • What changes has Dr. Yuping seen in the 20+ years she's been studying marketing?
  • Whether or not it is harder for small-to-medium businesses to get a share of the marketplace nowadays?
  • If she feels offline marketing still has a big part to play.
  • How to build customer habit early on in a new customers journey.
  • The difference between customer loyalty and customer habit.
  • Companies who are leading the way with customer loyalty.
  • How to effectively use loyalty programs.

Yuping's Site

Dec 7, 2018

In this episode we chat about Steph's journey, how she thinks about success, why loving what you do involves tasks you don't like 70% of the time and how to create a body positive environment for your clients.

Steph's Instagram

Iron Lion Training Website

Dec 4, 2018

In this episode, Stuart welcomes on returning guest Tony Gentilcore.

Topics Covered:

  • How his career has changed since he's had his first child.
  • Why he still feels in-person seminars are the best place to move your career forward.
  • What does he think has been key to his career progress.
  • Why taking responsibility with his finances was a huge lesson for him.
  • Why he believes that owning your own studio is not the pinnacle of being a personal trainer.
  • Why Tony thinks working in a commercial gym is a fantastic way to get a strong start in the industry.
  • Why it's so important as a fitness professional that you still have a life outside of fitness.

Tony's Website

Nov 27, 2018

In this episode, we welcome on Patrick Umphrey. I've followed Patrick for years and recently joined his free FB group called Eat, Train, Progress which is a fantastic online/ offline community for people who care about their health, lifting weights and generally just being good humans who have a laugh.

Topics Covered:

  • A 15-minute conversation around whether or not being in better or worse shape makes you a more effective personal trainer.
  • What his journey into becoming a personal trainer has been.
  • How he started his Eat, Train, Progress free group.
  • How he's grown this to 17,000+ members and used it to build his business.
  • What spending a few years answering questions in forums has taught him.
  • What he's learnt from following Eric Helms.
  • How the ETP group started.
  • What does he think has been key to its growth and why does the group has such high engagement.
  • Helping clients pick themselves back up after setbacks.

Eat, Train, Progress Free FB Group

Nov 20, 2018
in today's episode, we welcome back on Molly Galbraith from Girls Gone Strong. Molly and the team at GGS have created a 5-day course called sexual harassment and assault in the health and fitness industry and as an education podcast for personal trainers, we want to help make as big a difference as we can to this topic. If we're to make any kind of progress, we need to all be on the singing off of the same song sheet and this is exactly where I see conversations like this and resources like the course GGS have created really moving us as an industry forwards.
Free 5-Day Course
GGS Free FB Group
Nov 16, 2018

In this short marketing mini-episode, Chris takes over the show and discusses how Personal Trainers can use social media to build their businesses.

Nov 13, 2018
"Nobody cares what I do, they care what I do for others"
Jason Leenaarts is a podcast host of the fantastic Revolutionary You!, a gym owner and writer. In this episode, we delve into his past as it contains some brilliant lessons I think we can all learn from. He's come from a place of being a drug addict and we chat about what this phase of his life has taught him and how it's shaped the coach he is today. He's also had his facility for just under 10 years and is still doing 10+ PT session days - if you follow him on social media you'll know this as he posts pictures of his clients constantly, which is another topic we also discuss!
There is an insane amount of lessons and stories in this and I'm confident any trainer will be able to take something from Jason's journey.
Endless Referrals by Bob Berg
Nov 12, 2018

In this short episode, Stuart asks everyone who listens to send a picture of where you're listening to the episode to and gives an update on the LTB Personal Training course which is currently live for signups. 

LTB Personal Training Course Website

Nov 6, 2018

In this episode, we welcome on Chet Morjaria from Strength Education. We chat about putting the human first in your coaching, how to work out what your best working self is and how to help your clients take more responsibility.

Book Recommendations

Deep Work by Cal Newport

Meaningful by Bernadette Jiwa

Chet's Instagram

Chet's Facebook

2-Week LTB Free Trial Link

Oct 30, 2018

"I've got a million and one ways to generate leads that don't include anything to do with FB ads or online marketing" - Travis Jones

In this episode, Stuart welcomes on Travis Jones from Results Based Training. They chat about his journey, which contains many many unbelievable stories, lead generation strategies, referrals and selling.

TJ's Instagram

Roadmap to a Million Dollars FB Group

Oct 26, 2018

Episode two in a series of short marketing episodes from Chris Burgess. In this, Chris discusses the difference between getting good and bad quality leads in sales and how using pain points in your marketing could be problematic.

Contact Chris -

Oct 23, 2018

In this episode, we welcome back on Mark Fisher from Mark Fisher Fitness and Business for Unicorns to discuss what's new, how they are improving their onboarding procedures at MFF, how Mark has got so good at articulating himself clearly, metacognition, nutrition coaching and much more!

Mark Fisher Fitness

Business for Unicorns

LTB PT of the Year Award

Oct 19, 2018

In this short episode, LTB's Chris Burgess discusses how personal trainers can make better choices with their marketing so they can get more clients. This will be the first in a series of short marketing episodes from Chris.

2-Week LTB Free Trial



Oct 17, 2018
In this episode, we welcome on TeamUp's director Tim Green on to the podcast. Tim is incredibly knowledgeable about marketing, the customer experience and all things to do with TeamUp and how their service can be used to help and support trainers & facility owners. We spend a good bit of this interview discussing marketing, what they are discovering through their fitness journey project, the onboarding process for clients and then we get into what is it that TeamUp does.
LTB members get a fantastic 60-day free trial of teamup, which you can see more about on the trusted partner's page of the site or by checking out this link -
LTB PT of the Year Award
Oct 12, 2018
"Concentrate on the client's you do have instead of the client's you don't have"
I joined LTB back in December 2013 and the first person I spoke to was a guy named Ian Stevenson. When he started in LTB, he was running a bootcamp that he charged £1 per session for, now he's got a facility with over 120 members in it and 2 members of staff. If you ever wanted some inspiration for building something out of very little in our world of personal training, Ian is one of the best examples you'll see.
He's had more ups and downs than most and will likely be the first to tell you "the big red fuck-it button" still exists, but he's an excellent example of someone who has built something with his members in the forefront of his mind throughout, tried his best to learn & grow whenever possible and asked for help & support when he's needed it. 
For anyone who tunes into this one and can't make out what we're saying, I'm sorry but you're just going to have to make do as the transcription service had no chance and subtitles don't exist on podcasts haha.
Oct 10, 2018
"Use 90% of your time making your strengths stronger and 10% of your time neutralising your weaknesses"
Great to welcome Krista back on to the show. Her previous episodes have been incredibly popular and I've spoken numerous times about how much she's taught me, especially from a coaching standpoint. Loads of cool topics covered in this episode!
Topics Covered:
  • How she structures and sets up her day.
  • Why self-care is such an important value to Krista and to Precision Nutrition.
  • How the meaning of self-care has changed over the course of her career.
  • How she has managed a huge recent life change.
  • How to embrace the uncertainty that life sometimes brings.
  • How much of her own life she reveals to her clients.
  • How to use strategic self-disclosure to improve connection.
  • Why it's fantastic that so many new coaches are coming into the industry having been in other careers.
  • Why it's so important to go and get other experiences as a coach.
  • What she would tell herself if she could go back to day one of being a coach about understanding how to figure whom you enjoy training.

Books Mentioned:

  • Deep Work by Cal Newport
  • Pema Chodron's work
  • The Desire Map by Danielle LaPorte
Oct 3, 2018

In this episode of the podcast, we welcome back on John Clark from Fit3Sixty.

Topics Covered:

  • In 4 years you've gone from just surviving in a sports development career to being the owner of 3 gyms, what do you think has been key to your success?
    How he has gone about bringing on and continuing to improve his staff.
  • Why the creation of culture has been essential for Fit3sixty's growth.
  • If John thinks you have to look the part to be a personal trainer.
  • How he's dealing with working so many hours at the minute.
  • Why he puts such a focus on customer experience.
  • How they've managed to get 50% of new sales from referrals.
  • If John feels personal trainers should have a goal of getting their own facility.
  • How his role has changed since the growth of the business.


Books Mentioned - Shoe Dog & Legacy

John's email -

Sep 26, 2018

"Downtime is not unproductive. What is unproductive is spending your downtime in ways that are not particularly meaningful or enjoyable to you" 

In today's episode, we welcome on Laura Vanderkam. Laura is an author who has written some excellent books and her newest release is one I loved called Off The Clock, a book all about how we can better manage our time. It's one of those books I was more than happy to read twice as I took so much away from it and in this interview, we get into where Laura's fascination about TM comes from, how she sets up and plans her day & week, what she would recommend to someone who is just starting to think about better managing their time and much more. 

  • Why time management is such a big topic nowadays.
  • If she thinks it's harder to manage nowadays.
  • What Laura still struggles with when it comes to managing her time.
  • Why she tracks her time and has done for over 3 years now.
  • What big lessons she's learnt about time management since she's been studying it.
  • How she sets up her week and day.
  • Why she thinks a good idea to try tracking your time.
  • Why stepping back and reflecting can make you feel like you have more time.
  • How to use the concept of savouring to improve your life.

Laura's Site

Off The Clock Book

LTB 2-Week Free Trial

Sep 19, 2018

In this episode, of the podcast, we welcome on Mike James from The Endurance Physio. If you're an LTB member you'll have no doubt seen Mike commenting and posting some incredibly useful info in our FB group over the last two months. He's incredibly knowledgeable when it comes to all things endurance sports and injuries and that's exactly where we take this conversation!

  • How Mike got started with The Endurance Physio.
  • What he thinks separates the people who take part in extreme endurance.
  • How PT's can help endurance clients who get injured.
  • What most injuries come down to in endurance sports.
  • How we can encourage active management of injuries with our clients.
  • Why it's so important that you build up a referral network in your local area and how to go about doing this.
  • Are PT's skilled enough to work with endurance athletes?
  • Does what we do as trainers actually help reduce injury?
  • How do we ensure that the training we're doing doesn't interfere with their endurance training?
  • Some misconceptions around running form and stretching.

Mike's Website

Mike's FB


Sep 11, 2018

In today's episode, we welcome on Ryan Doris. Ryan is a world class bodybuilder and powerlifter. He is an incredibly deep thinker and we delve into a whole host of cool topics today including overwhelm, what tools he is using to help his life, how he managing being deep into bodybuilding prep and much more. 


Ryan's Site

IG- @thenattypro



Sep 5, 2018
"99% of sales comes way before the close. The sale will take care of itself if you take care of people" -- Elias Scarr
Elias is the membership director at Results Fitness, the gym which previous podcast guest Alwyn Cosgrove runs. As he is the membership director when it comes to sales and the consultation process he knows his stuff inside out. 
If you listen to this episode, here are a few big things I picked up:
- Comparing being an expert vs being good enough in the numerous things that personal trainers need to do.
- Creating a benefits list for getting over self-worth issues.
- Making the asking for money stage as easy as asking a friend for money for something you have paid for by focussing on building the relationship.
- Reframing objections as buying signals, which can be fixed.
Results Fitness University
LTB 2-Week Free Trial
Aug 31, 2018

In this short episode, Stuart discusses a simple tip to go about identifying what you need to work on as a personal trainer to improve the way you do things.

Aug 29, 2018

"It may not be about gaining more clients by telling your story, it may just be about connecting with your current clients or showing that you're a human too." - Camille DePutter

About a month ago I bought a book called "Bird by Bird" by Anne Lamont that was recommended in an email newsletter. The book is fantastic and the newsletter was written by Camille DePutter, the lady I have on the podcast for this episode. 

She is a writer and has helped companies like Precision Nutrition as well as many individual trainers tell stories that help people connect with their business.

We get into how to start telling our story in this episode as well as how to become a better writer along with lots of great book recommendations. There's also a 10 minute period in this episode where we do a practical exercise Camille created on the spot to show everyone who listens how you can start to piece together your story.

Topics Covered:

-- Why Camille loves the shitty first draft concept.
-- How she got started helping out fitness industry professionals with their writing.
-- How to start telling your story.
-- How to start shaping it.
-- What to do if you feel like you don't have a story.
-- Writing advice.
-- If you should schedule your writing time.
Books mentioned:
- Bird by Bird by Anne Lamont
- The Artists Way by Julia Cameron
- The Diary of Anais Nin
Aug 24, 2018
"Yeah, that self-care thing is still on the to-do list... sleep is something I'm going to get at one point" 
I loved this conversation with Serena and it's one of those episodes that reminds me why I started the LTB podcast. Real conversations with real personal trainers.
Topics Covered:
-- How Serena is finding being a single parent with three kids while also working as a PT.
-- How she has made the situation easier for herself by explaining to her kids why she is doing what she is doing.
-- Big challenges she has found trying to manage things.
-- How she fits in time with each of her kids to ensure they feel valued.
-- If and how Serena manages to fit in self-care.
Aug 22, 2018

Fantastic to welcome on LTB's very own Claire to the podcast. Claire's background is fascinating for an array of reasons and the place we took this interview was down the line of what it is like being a PT and a client. Claire has worked with PT's as a client for the last 7-8 years while also being a trainer herself, and now, of course, an educator of trainers. This mix of roles blends for a very insightful perspective that I had the pleasure of being able to quiz her on.

Topics Covered:

- What her experience with personal trainers has been.
- Why she started with her first PT.
- How she selected her personal trainers.
- Better ways to check-in with a client after they've completed a set.
- What her expectations around things like periodization and technical knowledge have been.
- How, as a client, she would define progress?
Claire's experience of feeling she wasn't good enough as a trainer, which has now been reframed to being an "adult PE teacher"

Books Mentioned:
- Rocket Fuel by Gino Wickman
- LTB's new trainer guide (only available to LTB members)

LTB 2-Week Free Trial
Aug 15, 2018

In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He’s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more. 

Topics Covered:
-- When Jon started as a Personal Trainer.
-- How he had the confidence to go about writing a book during the early stages of his career.
-- Does he think it's harder to be a trainer nowadays back than when he started.
-- Why a huge part of marketing has to be around helping people feel like they can achieve.
-- How we can sell consistency and adherence.
-- Why he stopped training clients.
-- What his message to a trainer who is questioning what they are doing long-term.

2-Week LTB Free Trial


Online Trainer Academy

Aug 8, 2018

In this episode, Stuart speaks to Eric Helms from 3DMJ. The conversation is centred around Eric's experiences of being a personal trainer back in 2005-2012, what this has taught him and how it's shaped how he coaches and teaches now.

Topics Covered:

-- What does a day in the life of Eric Helms look like?
-- How he uses social media to advance his business
-- If he has always been as introspective and how he's developed this skill
-- What is it like reflecting on how he was as a personal trainer in 2005
-- What would he tell himself if he could go back to day one of being a trainer
-- Has he come from a place of placing too much importance on his physique?
-- What he would do to start getting clients in a commercial gym if he started there tomorrow
-- What's one book he would recommend trainers check out and what one book does he personally just love
-- What skillsets does he think are essential that trainers work on getting better at
-- What's exciting him about the fitness industry just now

Eric's 3DMJ Bio
3DMJ Vault
LTB 2-Week Free Trial

Books Mentioned:
- Perennial Seller by Ryan Holiday
- The Expanse Series
Aug 1, 2018

In this episode, Stuart speaks to Matt Stranberg, a registered dietitian and strength and conditioning specialist who currently is working with the Walden GOALS programme, who treat competitive athletes experiencing disordered eating behaviours.

More about Matt


Motivational Interviewing Book

LTB 2-Week Free Trial

Jul 27, 2018

In this episode, Stuart goes solo to discuss what to do if your clients aren't getting results.

LTB Website Link to 2-Week Free Trial

Jul 25, 2018

In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising. 

Topics Covered:

-- How Neil set-up The SFN Expo using just FB ads.
-- How he started learning how to best use social media to market The SFN Expo.
-- Why personal trainers should consider using FB ads.
-- How to go about running a FB ad.
-- What kind of image you should use for your ad.
-- What kind of copy to write.
-- Using a headline or hook.
-- What kind of audience size you should be looking for.
-- How much to spend on your ad.
-- Tips for generating more leads off of your website.
Neil's Free Facebook Group
LTB 2-Week Free Trial
Jul 18, 2018

In this episode, Stuart welcomes on Rabin Das for an interview about how he runs his 1-2-1 nutrition-only coaching company.

Topics Covered:

-- How Rab has ended up working in public speaking and running his own nutrition consultancy.

-- What his advice would be to someone who wants to improve their public speaking.

-- How he launched his 1-2-1 nutrition coaching company.

-- What he asks in his pre-consultation form before he meets a new client.

-- How he works his check-in process.

-- How often he speaks to his clients. 

-- How he prices 1-2-1 nutrition only services.

-- Do clients stick around long-term considering nutrition seems like it's got more of an endpoint?

-- How he works with clients who want training advice alongside nutrition support.


Book Mentioned - Exclusion and embrace by Miroslav Volf
Course Mentioned - Complete Human Performance Concurrent Training

Rab's Website

Rab's social media - @dasnutrition (Instagram), Rabin Das (Facebook)

2-Week LTB Trial Link


Jul 11, 2018

In this episode, Stuart welcomes Leigh Peele back onto the show.

Topics Covered:

-- How Leigh manages her time.

-- How she uses a morning routine to set herself up for the day ahead.

-- How she uses a meditation practice.

-- How Leigh starts working with a client on an online basis.

-- How to pick the right thing to start working on with a client.

-- Handling a client who is underreporting.

-- If she has any issues with going really low on calories with clients.

Leigh's Website

LTB 2-Week Free Trial

Books Mentioned: Seth Godin's "The Dip" and "All Marketers are Liars"

Jul 3, 2018

In this episode, Stuart welcomes on Alwyn Cosgrove.

Topics Covered:

  • Advice to a PT who is struggling to get enough clients.
  • How to ask for referrals.
  • How Results uses FB ads.
  • How Results use email marketing.
  • How to feel confident in your knowledge as a personal trainer.
  • Switching off/ burnout.

Alwyn's Free FB Group

LTB 2-Week Free Trial

Jun 29, 2018

In this episode, Stuart welcomes on Luka Hocevar to discuss the sales process and dealing with objections when selling to potential clients.


Jun 27, 2018

In this episode, Stuart speaks to Chad Landers. 

Topics Covered
-- Differences he's seen in the industry over the last 25 years.
-- Why he thinks the relationship you build with your clients is an essential foundation.
-- Why he feels he's had some clients for 20+ years.
-- How he broaches the line between being a trainer and becoming a therapist.
-- Helping clients take responsibility outside of the gym.
-- Why he's stuck with 1-2-1 training and not moved into group training.
-- What he would tell himself as a younger trainer.
-- His favourite book.
-- What's exciting him about the fitness industry
-- What 1-3 skillsets he thinks every personal trainer should work on
Chad's Gym Website
LTB 2-Week Free Trial
LTB Training Qualification
Book Recommendations
- Good Business by Mihaly Csikszentmihalyi
- Delivering Happiness by Tony Hsieh
Jun 20, 2018

In this episode, Stuart welcomes on Nick Winkelman from the IRFU.

Topics Covered:

- How Nick has found the process of writing his book
- What he's learnt that has surprised him since starting to write the book
- How we can use what Nick has learnt about attention to teach our clients better.
- How to create effective analogies.
- How he's got his understanding of coaching science to where it is now.
- How he's combatted becoming overwhelmed by how much there is to learn when you're starting out.
- How he manages distraction.
- Recommended books & courses.
- What's exciting him about the fitness industry right now.
- What 1-3 skillsets does he think personal trainers should work on.
2 Week LTB Free Trial
Nick's Analogy Presentation

Books Mentioned:
Deep Work
Homo Deus
The One
Jun 13, 2018

In this episode, Stuart chats to Sukh Sidhu from Online Fitness Business.

Topics Covered:

-- How Sukh is finding being a Dad alongside running a thriving business.
-- What drives him to be successful.
-- Going from gym owner to online trainer - how he found that transition.
-- If he thinks you need to be an in-person trainer before becoming an online trainer.
-- If he thinks online is as effective as offline.
-- Skillsets of an effective online personal trainer.
-- How personal you should be as an online trainer.
-- How to generate leads and clients as an online trainer.
-- How to use ex-clients and old leads to start your online business.
-- How to price your online services.
Online Fitness Business Website

LTB 2-Week Free Trial


Jun 8, 2018

In this episode, Stuart welcomes on Gregg Slater to discuss the new level 2, level 3 and applied LTB certification.

LTB Training Website

Jun 6, 2018

In this episode, Stuart welcomes on LTB member Eric Wylie. They discuss:

  • Where does Eric's desire for education come from?
  • How Eric uses LTB.
  • How he went from a job in IT to a personal trainer.
  • How he found working in a commercial gym and in a private facility.
  • How he's got over some the more brutal days of being a personal trainer.
  • Why your success or failure as a trainer does not dictate your self-worth as a person.

LTB 2-Week Free Trial Link

Eric's FB page

May 30, 2018

In this episode, Stuart chats to Neil Donald from the Scottish Institute of Sport.

Topics covered:

  • What Neil's role is in Scottish Sport and Strength and Conditioning.
  • How your perception shapes your environment.
  • Why you've got to take ownership of what's going on in your life.
  • The importance of soft skills and how to get better at these.
  • How to understand what drives your clients.
  • How to look at failure so it doesn't make you feel like a failure.
  • How Neil balances work and life to ensure he's as productive as possible.
  • Recommended books & ways Neil finds is best for improving.


Neil's Contact Email -

Lift The Bar Website - 2 Week Free Trial

Peak Book

Chip & Dan Heath Books

May 23, 2018

Michael is one of the founders of Business for Unicorns, which provides coaching, education and support to business owners. In this episode Stuart and Michael Discuss:

  • What he's learnt from starting a podcast.
  • What traits he sees successful business owners possess.
  • Why we shouldn't think making money is a bad thing.
  • Why feedback is so important.
  • How to start getting more of it.
  • How to change your relationship to feedback so that you can use it productively.
  • How to give better quality feedback.


Business for Unicorns Website

Business for Unicorns Podcast

May 16, 2018

A slightly different episode than normal for the podcast. Stuart chats to Mike MacDonald about the topic of self-delusion and cognitive bias and what personal trainers can learn from this. 

Time Stamps
5.30 - Introducing the topic of self-delusion.
6.10 - Why Mike has become so interested in this topic.
10.30 - Confirmation bias.
16 - Getting round confirmation bias.
19.10 - Dunning Kruger effect
23 - the backfire effect
34.30 - post hoc fallacy
39 - confabulation
Resources Mentioned
Why we know what isn't so - Thomas Gilivich
Think - Michael LeGault
Why we make mistakes - Joseph.T Halinan
You're not so smart - David Mcraney
May 9, 2018

In this episode, we welcome on Gar Benn.

Gar is a strength coach from Limerick Ireland. He is the head coach for Sigma Nutrition with Danny Lennon, the owner of CityGym Limerick and the co-owner of the European Powerlifting Conference & Titan Support Systems Ireland. 
Topics covered:
-- How Gar started in the industry.
-- How he manages his time between his gym and working for Sigma.
-- How he got started working with Sigma Nutrition.
-- How the 3-tier system works that they use for online coaching.
-- How they price their online coaching.
-- What Gar looks for in a coach.
-- How he makes new clients feel welcome at his gym.
-- How he is trying to get better at copywriting just now.
May 4, 2018

In this short episode, Stuart covers common coaching mistakes, cueing and technique for the deadlift.

May 2, 2018

Great to welcome back Cathy MacDonald to the show! We cover some simple tips for improving your listening skills and then deep dive into how you can go about changing a client's mind.

4.00 - why is listening so important
6.10 - tasks for improving your listening skills
10.00 - listening skills clip
15.10 - how to apply appropriate curiosity to conversations you have with clients
19.40 - why we're covering how to change clients minds
20.20 - what steps can we take as trainers to change our client's minds about things?
26.00 - why you can't actually change someone's mind, they change it themselves
28.00 - why information alone won't change someone's mind and may make the person less likely to change
34.40 - why helping change our client's minds is not about being manipulative, it's about improving lives
38.20 - why we have to be mindful of using the word "should" 
41.30 - how to change a client's mind who believes breakfast is essential
43.00 - how to use hooks (the things that are important to that person) to help this process
51.00 - a sample script for changing a client's mind about breakfast
55.10 - why it's not always possible to change someone's mind
57.50 - whether we should have these types of conversations offline vs online


Apr 25, 2018

Fantastic to welcome on Steve Bridgeman. We discuss:

- How Steve got started in the industry.
- How Steve got his first few clients.
- Why he would still create a basic website if he was new to the industry now.
- How to direct your own education to become a better personal trainer.
- Why you've got to listen to what your clients want to achieve and not be afraid to change the goalposts.
- Why he still works part-time in another job.
- Why he feels its important to teach clients new skills.
Apr 18, 2018

In this episode, Stuart chats to Jerome from The Performance Project.

They cover:

- What’s new since Jerome was last on the podcast.
- What changes the performance project has made in the first 30-60 days of a new client's journey.
- Why they've stepped away from weekly check-ins for most clients who stay past the 60-day mark.
- Why Jerome has had to step away from doing as much coaching and how he has found this.
- How the performance project structures their long-term careers.
- How Jerome thinks about professional development.
- What he's learnt from visiting other gyms throughout the world.
- His advice to anyone who is thinking about opening a gym.
Apr 12, 2018

In this episode with Ed Morris, topics covered include:

- What kinds of things should we start to consider as trainers when working with clients who run?
- Advice for clients who are going from zero to 5/10K or half/ full marathon?
- Is running bad for you?
- Is it fair for a trainer who doesn't run to coach a client who wants to run?
- Should our programming change?
- Nutritional considerations.
- Should we pay attention to running form & gait analysis?
- Types of running shoes for clients?
Apr 11, 2018

For episode 100 of the LTB Podcast, we welcome on Chris Burgess. This episode was recorded live and can be watched here

Apr 4, 2018

In this episode, Stuart chats to Tony Cottenden about how has found the last year since he was last on the podcast. We chat about:

  • The difference between how Tony runs his 1-2-1 and semi-private personal training
  • What has he learnt about semi-private from a coaching and programming standpoint
  • What does a typical semi-private PT session look like
  • Why periods of imbalance and maintenance are essential when running your business.
  • How important Tony feels it is to have a supportive partner.
  • What were the initial costs involved in opening and renovating the shed.
  • How he balances running his gym and continuing to do CPD.
Mar 28, 2018

This is a follow-up to #78 where Stuart and Alex discuss the more in-depth uses of Motivational Interviewing when working with personal training clients. 

Topics Covered:
-- What is ambivalence and why it is useful for us as personal trainers to know.
-- What is change talk.
-- Why the amount of change talk that you hear can positively affect a clients chance of changing a behaviour.
-- What is sustain talk.
-- How to encourage more change talk in clients.
-- How to start using some of this information and integrate it into your coaching.
-- When and how to use start using reflections.
Mar 21, 2018

Second time on the show for Will Levy from Melbourne Strength and Conditioning. We cover improvements he’s made to MSC in the last year, whether or not he would advise trainers to open their own facility, how to give clients the red carpet treatment and why they still use a very different training model than what is normally seen for introducing new clients into their gym. 


MSC Website 

MSC Instagram 

MSC Facebook 

Mar 14, 2018

In today's episode, we welcome on Julie Dirksen from Usable Learning to speak about how to educate our clients, how we can create better learning experiences, how advancements in behaviour change research can help trainers help their clients as well as a whole host of other topics. This was a fantastic interview with someone who isn't involved in the fitness industry but who's research and line of work compliments what personal trainers do. 


Julie's Website 

Design Better Learning Website 


Mar 9, 2018

In this short episode, Stuart runs through 7 common mistakes we personal trainers make when coaching the squat.

Mar 7, 2018

In this episode, we welcome on Luka Hocevar from Vigor Ground Fitness in Seattle and Vigor Move & Live in Slovenia. This is an interview that covers a broad spectrum of topics including - why your personal training sessions are your marketing, how to action what you learn, how to deal with setbacks and treating life like a game.

Luka on Instagram

Vigor Ground Fitness Facebook

Vigor Life Podcast

Feb 28, 2018

You know how you sometimes think "damn, this client is just so lazy and such a pain in the ass!"? That plus a huge amount more is what we get into in today's episode with Coach Stevo from Habitry.

You can check out Habitry's work here and here

Book recommendation - The Reflective Practitioner

Feb 21, 2018

In this episode, we welcome on Travis Pollen from

We cover whether or not there are "good" and "bad" exercises, as well as how to do initial assessments with personal training clients.

Link to the inland fitness conference

Link to LTB Website

Feb 16, 2018

In this short episode, Stuart discusses steps you can take to avoid burnout.

Feb 14, 2018

In this episode, we chat to Nate Green.

You can check out Nate's work and sign-up to his highly recommended newsletter here
Topics covered in this episode:
-- Transitioning from gym owner and full-time personal trainer into a career that he controls.
-- What questions to ask yourself before you write a social media or blog post.
-- How to come up with ideas for content.
-- How best to produce content that speaks to the people you want to work with.
-- The importance of learning how to research your ideal client.
-- What rare and valuable skills he feels he owns.
-- What rare and valuable skills he would want to own if he was a new personal trainer.
-- Why application is better than consumption.
Feb 7, 2018

Stuart welcomes on Carla Robertson to discuss how Carla manages her business & family life. Topics covered:

- Getting started in the industry.
- Managing family life and a thriving business.
- What Carla feels are the differences between 1-2-1 and group training.
- Her client checkins process – how these work?
- Why she feels professional development has been the key to her progress.
- Community building.
- Why regular posting in her FB groups is something she now doesn't do at all.
Jan 31, 2018
You know how you walk away from some conversations and you get that feeling that you just had an amazing conversation? That's exactly how I felt after this chat with Molly. I've followed Molly and GGS's work for a long-time and when it comes to working with the female client they are leading this industry in a fantastic direction. The vast majority of personal trainers will have a client base that is likely 70% + female and although there can be generalisations made about how you train men and woman, there are still things that should be taken into account to make the experience even better for each client. That's what we dive into in this episode.
Topics Covered:
-- Hair falling out from stress and how she handled this.
-- How that has guided her doing more self-care.
-- How her experiences have guided how she works with the clientele of GGS
-- How GGS used to think every single woman should strength train
-- What are GGS doing to address the gap that exists between people taking part in fitness and not
-- What can the PT do better when it comes to training coaching women
-- How to navigate a conversation with a client who speaks negatively about themselves
Jan 27, 2018

In this episode, Stuart goes into some under-appreciated skills needed to be an effective personal trainer.

Jan 24, 2018

Stuart chats to Steve Bradley from The Fitness Guy about how he built up his online group training business. We cover:

What does Steve's typical day look like nowadays?
Does he still get the same buzz and meaning from his job now it's transitioned to fully online?
How did the fitness guy start?
How he started the 10 week lean and learn without actually having the whole thing planned.
How he uses meal plans within his online coaching.
Managing the systems behind working with 200 people every 10 weeks.
How he uses transformation photos.
Why he involves his children in his marketing.
How he structures the 10 weeks and what happens after then?
What his message would be to trainers who are thinking of starting an online group programme?
Why he now doesn't do any public speaking.
How he deals with the people who fail.
You can find out more about Steve's affiliate link for trainers here
Jan 17, 2018

Great to have on first time guest, Joe Parish from teamjphysique on to the podcast. Topics covered include:

- Scanning for clients who are ready to change
- What his motivations for competing in both powerlifting and bodybuilding were
- What does he feel has been the catalyst for his business growth
- Why you shouldn't attach your identity as a person to your physique 
- How he deals with overwhelm
- How he structures his week to ensure his roles and responsibilities both personally and professionally are met
- What's something he's looking to work on in 2018
Jan 15, 2018

In this short episode, Stuart runs through what the plans for the podcast are in terms of growth and explains how to enter the podcast competition.

Competition starts on the 15th of January 2018 and closes at 5pm GMT on the 21st of January 2018.

Jan 10, 2018

In this episode, Stuart chats to Lucy Sewell. 

They cover:
- How to start sharing more of you on social media
- Can you share too much?
- How to come up content ideas.
- The importance of mental health and what to do if you're having one of those days.
- How Lucy works with clients and how this changed over the years.
Jan 3, 2018

In this episode, Stuart welcomes on Thomas Plummer for a wide-ranging conversation.

Dec 29, 2017

In this episode, Stuart runs through 6 Personal Training systems that will help you have a successful start to 2018.

Dec 27, 2017

In this wide-ranging conversation with Ross Stewart from Improve Glasgow, we cover planning for 2018, how Ross would sum-up and reflect on 2017, where he has gone wrong this year and loads more!

Dec 20, 2017

Meghan Callaway from comes on to the show to discuss how we can help our clients hit their first pull-up.

Topics covered:
-- Meghan's background and how she's got to where she is now.
-- Why did she create her programme.
-- Where to start with a client who wants to work towards a pull-up.
-- Programming considerations for working towards a pull-up.
-- Realistic timeframes for hitting full pull-ups.
-- How to go about improving grip strength.
-- Mistakes people make when doing pull-ups.
-- Cueing.
-- Band pull-ups, assisted pull-ups from machines and from the trainer - are these useful?
-- How important is bodyweight.
Dec 13, 2017

In this episode with Alex Pearson, Stuart and Alex discuss motivational interviewing. We get into what it is and how you can use it in your coaching as a personal trainer.

Dec 7, 2017

In this episode, I welcome on Sarah Duffield, head of nutrition at Mac-Nutrition to have a conversation around consultations, improving your service, dealing with tough clients and so much more.

Dec 3, 2017

In this short episode, we welcome back on Dan Mitchell to have a conversation about running a free FB group.

Nov 29, 2017

In this episode, I welcome back on Martin MacDonald from Mac-Nutrition University to discuss MNU, calling out misinformation, what he has learnt from doing this and how we can help our clients stick to the plans we set up for them.

Nov 22, 2017

In the second instalment of client insights, I speak to one of my 1-2-1 personal training clients about her experiences with gyms, how she's got to a place of being content with where she is at and what personal trainers could do differently with their marketing.

I'd love to know what you think of this episode so please feel free to email me at!

Nov 15, 2017

Fantastic to have on long-time LTB member Jamie Tucker to discuss his thoughts on what it's been like running a mobile personal training business.

We cover:

Jamie's story.
How he got into mobile personal training.
How he started gaining clients.
What he thinks entails a "good personal trainer".
How he found doing mobile training.
How he deals with programming considering there are limited resources.
Did he ever have any clients who were like "how is this being outside thing going to work?!".
How he deals with winter.
What he's working on improving just now.
What his message to a new mobile trainer would be.
Some of his failures along the way.
Nov 8, 2017

Topics and questions covered in today's episode with Pete Dupuis.

How did getting into owning a fitness business happen for you?
Have you loved it since day one?
Did CSP have a clear vision from day one?
How does Pete find being the "man behind the man"?
Some of the costly mistakes the team at CSP made initially.
How to increase your prices for current clients.
Do business owners or PT's need a niche?
How do they set-up their general population strength camps?
Working with Eric - what's your relationship like?
Nov 1, 2017

Fantastic to welcome on Rog Law for the first time to the LTB Podcast. We discuss:

- pre personal training rituals

- what he's learnt being a new coach at Mark Fisher Fitness

and how he thinks about using social media as well as loads more!

Oct 25, 2017

Third time on the podcast for guest Omar Ganai from Habitry. In this episode, we get into some of the challenges that Self-determination theory presents, why autonomy is so hard to grasp, book recommendations and plenty of other motivation related topics.

Oct 18, 2017

Kevin Larrabee, from The Fitcast Podcast, joins me in this episode of the LTB Podcast. We discuss lessons he's learned from 11+ years of The Fitcast, why he's decided to jump into owning his own facility, how he deals with his own body image and comparison issues and much more!

Oct 11, 2017

Krista Scott-Dixon from Precision Nutrition joins Stuart for an in-person interview to discuss all things coaching.

Oct 5, 2017

In this episode, we welcome on LTB's Head of Education, Gregg Slater to discuss his newly designed coaching course and how trainers can use to run more effective PT sessions.

Oct 2, 2017

Second time onto the podcast for Leigh Peele (from, who is a guest I love chatting to. We get into two big topics: online training and sleep, as well as some other things around transformations and managing work: life balance.

Sep 27, 2017

Love doing these in person episodes - the conversations are always so much more raw. Steve & Lindsay run AMP Fitness in Boston and I asked them to come onto the podcast to chat about how they've built up AMP and how they manage being married while also running a gym together. We also get into a lot of cool stuff around building community and lessons learned from opening a gym.

Sep 20, 2017

In this episode, I welcome on Michael Keeler from Business for Unicorns and Mark Fisher Fitness. 

Topics covered:
- Michael's journey to starting MFF.
- Biggest customer service lessons learnt from working in the Four Seasons Hotel.
- What is good customer service?
- How do you not get frustrated with people in a customer service setting?
- Is the customer always right?
- What can we do better as personal trainers when it comes to customer service?
- How do we not become interrogators with asking too many questions?
- How do we get better at speaking to our potential clients?
- How are they managing 1,000 MFF members? How have they kept things personable?
Sep 16, 2017

In this episode, I go into the why what and how of everything to do with running a seminar or workshop for clients.

Topics include:

  • Why should you do it?
  • Where to begin.
  • What to call it?
  • How to get people to come? 
  • Should you charge for it?
  • What content to talk about?
  • Length & creating the content for it.
  • How to encourage interaction?
  • What to do about being terrified of public speaking?
  • Generating clients from it?
Sep 13, 2017

It was a huge pleasure to welcome on Adam Ali from Physiqonomics. We covered:

- How he is dealing with the recent "success" of physiqonomics
- How he comes up with the ideas for his content
- How does he not let the need for likes, comments and shares dictate his self-worth/ success of his writing
- The importance of not thinking that your followers need to "engage" publicly with your content for it to be doing it's job
- Who does he speak to when he writes
- What would his advice be to someone who is afraid of putting content out there?
- Is it harder for him to put content out there nowadays than it was back when he started?
- Why you should continue to do some form of "creation" when you hit dry creative phases
- Tips for creating content
- How he went about creating "the best fat loss article on the motherfuckin' internet"
- How he's dealt with receiving negative feedback 
Sep 6, 2017

We welcome back on to the show Mr Mark Fisher from Mark Fisher Fitness & Business for Unicorns. We cover:

- Why and how you could use transformation contests.
- The difference between Park & Bus Bench workouts.
- Having "seasons" of fitness and how you could implement this into your life.
- Visioning your 5-year plan.
- What to do if you find the vision board stuff scary/ impossible.
- Time management strategy (this section is so fricking useful).
- How does he deal with overwhelm.
- Meditation - Mark's thoughts on the why and the how.
Business for Unicorns
Mark Fisher Fitness
Aug 30, 2017

"Play the long game and figure out why you're doing this"

In this episode with the brilliant Todd Bumgardner we get into:

  1. What does Strength Faction do?
  2. How to find your work: life balance?
  3. Practical tasks to get clearer on your why.
  4. How does BSP run client reviews?
  5. How do they manage these client reviews in a semi-private model?
  6. The importance of being unique.
Aug 26, 2017

In this minisode, I discuss all things retention based. Why clients leave us, what we can do to increase retention rates and simple tasks that will lead to better retention rates.

Aug 23, 2017

We welcome back on Alwyn Cosgrove for episode 58.

In this show we discuss:

  1. What Alwyn is working on just now.
  2. What he see's as the next big thing in fitness.
  3. Challenges with working with so many people.
  4. What would he look for in a coach who applied for a job at results.
  5. Does he think a fault of the industry is how easy it currently is to get in to it.
  6. Comparisons - how does he think about these?
  7. The importance of sorting out an educational curriculum for yourself.
  8. Advice for trainers who find asking for money awkward.
Aug 17, 2017

In this episode of the LTB Podcast, we welcome on a previous guest, Cathy MacDonald from the Art of Communication.

We cover:

  • Managing and setting yourself up for challenging conversations
  • How to deal with a client crying
  • What to do if you upset a client
  • Why you should always have your hard conversations face-to-face and not through email or text
  • How to deal with a disruptive client in a group class
  • The power of “you”, “I” and “we”
  • How to handle misreporting/ lying with food diaries
Aug 10, 2017

In this episode of the LTB Podcast, we welcome on Fit3Sixty owner, John Clark. 

We covered:

  1. How does he get so much done
  2. Structuring his day
  3. How does he meet his potential clients where they are at
  4. What drives him
  5. John's journey - timeline to now owning Fit3sixty
  6. Building his client base up


You can find download the "25 non-social based lead gen methods" guide here -

Aug 2, 2017

Lisa Lewis joins us on today's episode of the LTB Podcast. Topics covered:

 - Do you see us doing anything wrong when discussing this psychology related to being a trainer or strength coach?

- Where should a trainer start with all of this psychology stuff?
- Why you should focus on the subjective aspects of progress/ results instead of just the objective ones like losing pounds.
- Do we have to sell the short term in order to gain the long term with clients?
- How can we improve the clients level of motivation?
- What is the inner voice (self-talk/ meta cognition)?
- How much of an effect can this have?
- Should we give clients homework on improving things like their inner voice?
- How to know you're not going over that line into being a therapist?
- How to bring up "you should go see a counsellor"?
- How to pick clients back up after a setback like not hitting a weight loss goal/ out of control weekend?


Jul 26, 2017

In this episode, we welcome on Brad Dieter from Science Driven Nutrition and Eat to Perform. We cover a whole host of cool topics including:

- What does eat to perform do? 
- What has he found through working with so many people?
- How can we go about increasing our client's energy expenditure? 
- Are our clients really busy as are saying they are?
- What has he learnt being on both sides of the coin (practical & research)?
- Is there anything he thinks PT's could do better when it comes to putting across the research?
- What would he look for in a nutrition coach?
- Some of the myths of a high-fat diet?
- How would he educate a client who believes something like a high-fat diet can cure cancer?
Jul 18, 2017

In this episode, we welcome on Michael Goulden from Integra Education.

Content covered:

- Michael's journey
- The client experience and why he is always looking to improve this
- Why he feels 1to1 personal training is far from being "dead"
- Where having an understanding of biomechanics & anatomy fits into a personal trainers toolbox, and why it's important
- What to expect on this weekend's seminars with him
- What he would say to someone who is worried this weekend will be too advanced for them
Jul 15, 2017

In this quick minisode, I got into 5 different things I've changed my mind in the last 12-18 months. 

1. Low calorie/ aggressive dieting

2. Kindles & audiobooks + finishing books

3. Having an avatar 

4. How hard it is for me to actually take information in

5. The feeling of overwhelm 

Jul 13, 2017

"Having some kind of success early on in the client process can be a predictor of long-term success"

Was a pleasure to welcome on Sigma Nutrition Radio host, Danny Lennon back on to the show. We covered what makes an effective coach in depth plus:

- His recent public speaking appearances and how he feels they have gone.

- What’s getting him excited that he’s working on and researching.

- What he thinks makes an effective coach.

- Traits of an effective coach.

- Why explaining to your clients about things like protein timing may not actually be helping them.

- Why saying less than you think you should in a coaching setting may actually be more effective than saying more.

- What to do if a client comes to you and says they would like to try something that you don’t agree with.

Jul 7, 2017

Was great to welcome on the LTB gyms newest coach, Grace Hall, to the podcast. We asked Grace to come on as she’s come from being a member of the gym to now being a coach and we wanted to find out more about what that transition has been like, but it was also cool to hear about her previous careers and how these have helped her integrate into the world of coaching.

We go pretty deep into the reasons Grace joined the LTB gym, why she’s stuck around, what it’s been like moving from member to coach, what she is finding hardest since starting as a coach and what’s helping her progress.

Jul 3, 2017

"Hire for personality, train for skill"

In today's show, we welcome on Jodi Rumack of We discuss:

- Productivity - where to start?

- How to decide on the goals you want to achieve?

- How to actually go about executing things?

- How to manoeuvre clients into particular times?

- Why is it important to have tracking systems in place for lead gen?

- How can we increase the number of people who show up to a consultation?

- How to go about hiring your first staff member?


Link to Jodi's site and the article she mentioned early on -

Jun 30, 2017

In this episode, I welcome on long term LTB member Owen Henderson. Owen has built his business up inside of a commercial facility and he's got it to a stage where he has around 40 client sessions per week.

We covered:

  • How Owen got started.
  • How he built up his client base.
  • How to have conversations with members inside a commercial gym.
  • How to take those conversations to a place of “would you like to buy PT”.
  • How he doesn’t get bored with doing 30-40+ PT sessions per week.
Jun 26, 2017

In this short trial episode, Stuart chats to LTB member Toby Firth about what he's been actioning since being in the LTB essentials lead generation group.

Jun 23, 2017

Was great to welcome LTB member and friend Mike MacDonald on to the podcast.

We covered: 

How he got started in the industry?

What being involved with Glasgow Rangers as the nutrition consultant taught him

What he’s noticed since starting as a PT

What would he do differently if he could go back

The importance of having your client’s details in a place that you can access

When and how he took the jump from self-employed PT to gym owner

What’s been surprising about opening AKR

How he runs his referral system

The importance of doing your homework

Some of the unexpected negatives of running a facility

Jun 20, 2017

In episode 45 we welcome on Geoff Girvitz from Bang Fitness ( 

Alongside discussing how Geoff and his team create a welcoming culture that encourages client's to stick around, we get into the importance of having patience, rethinking lead generation and what Geoff would love to see more of from the fitness industry.

2 week free trial from LTB -

Jun 16, 2017

Bryan Krahn has experienced and seen a lot of things come and go in his time as a fitness professional. In this episode, we get into what some of the lessons he's learnt during that time as well how he finds being an online coach,  what he thinks about evidence vs experience and much much more!

Jun 12, 2017

In this episode of the LTB podcast, we welcome on Krista Scott-Dixon from Precision Nutrition and for a discussion around all things coaching. We get into her new book, Why We Want Eat, what makes an effective coach, improving self-awareness, empathy and much much more.

Jun 6, 2017

On this second Q&A, where we welcome previous guests Alex & Gregg back on, we chat about coaching the hip hinge, working towards pull-ups, underreporting and finding new ways to do nutrition tracking.

Jun 1, 2017

We welcome Omar Ganai back onto the LTB podcast for episode 41.

Following on from the last interview (episode 11) we dive straight into why PT's should make time to understand motivation science, what this thing called organismic integration theory is, how we support competence, autonomy and belonging and how to think about unconditional positive regard.

May 29, 2017

In episode 40 of the LTB podcast, we chat to Martin MacDonald from Mac-Nutrition and Mac-Nutrition University. It was a pleasure to welcome Martin onto the show. We discuss in great depth - due to Martin's fantastic ability to answer questions with stories - why he started MNU, how he nearly left the industry, impostor syndrome, success and happiness!

May 25, 2017

Tony Cottenden has been a member of LTB since basically day one of the company starting. In this interview, Stuart and Tony chat about how he transitioned from one job to full-time PT, and how he's now making more money doing what he does now as well all the lessons learnt along the way.

May 22, 2017

Mark Fisher joins Stuart for an interview on the podcast today. Alongside discussing how Mark got into the industry and why he feels this has shaped his career, we also discuss:

- The importance of mirroring your clients and how to do this

- What unconditional positive regard means and why this is so essential for trainers to grasp

- How to get feedback on something you want to get better at and where to start if you've no idea what you should be getting better at

- How to approach fear 

- Why he loves learning so much and how to take this information from knowledge to application

and a load of current book recommendations!

May 18, 2017

Jerome Bolze, of The Performance Project, joins Stuart on this episode of the LTB Podcast to chat about how he started as a trainer, how he asked other coaches for advice early on in his career to help him move forwards, building systems and much more!

May 15, 2017

On episode 36 of the LTB Podcast, Stuart interviews James Krieger from They cover:

How important is it that personal trainers understand or read the research?

Could personal trainers do a better job when it comes to sharing research?

Explaining his insulin series in a simple format + some of those myths broken down?

What is NEAT? Why is it important we understand this?

What happens to your metabolism as weight loss occurs?

What can we do to ensure NEAT doesn’t decrease when dieting?

How can we make client’s aware of their NEAT?

Practical considerations for NEAT.

Intermittent fasting and why James is finding the research and uses for this interesting.

May 11, 2017

Robert Clarkson is the owner of Reactive Training in Glasgow. In this interview Robert tells us all about his journey, his many lessons learnt along the way and some of the struggles he's had since opening his facility.

May 8, 2017

In episode 34 of the LTB podcast speaks to Tony Gentilcore of Alongside chatting about how Tony has found transitioning from working in Cressey Sports Performance to running his own small group training facility, Tony also tells us what he feels is important for long-term sustainability as a coach, why he thinks starting a blog is still a good idea and how he thinks about his own professional development.

May 5, 2017

In this episode of the podcast, we interview Jonny Stephens from the LTB gym. Jonny was over in New York with Stuart for the LTB conference so we chat in depth about this and what we learnt, what it was like being at Mark Fisher Fitness and how the LTB gym have gone about building community.

Apr 29, 2017

In this interview with the trainer of trainers, Nick Tumminello, Nick discusses:

How he got the title “trainer of trainers”

How do we speed up the process of getting better at what we do

What is the role of the trainer?

Why “it depends” is not an answer

Myths about what a bad trainer is

What makes a good trainer 

Training principles

What does Nick commonly see PT's doing wrong with their programming


Links to:

Nick's site -
Strength training for fat loss book -
Building muscle & performance book - 


Apr 25, 2017

In this episode of the LTB podcast, Stuart chats to LTB staff member Jonathon Mummert. Jonathon knows the menstrual cycle inside out and we get into what it is that we as PT's need to know about this topic, which is one I don't think is talked about enough!

Apr 22, 2017

For Chris's 2nd time on the podcast, Chris and Stuart chat about how to hire a second trainer and how he handles feelings of self-doubt and imposter syndrome.

Apr 19, 2017

In this episode, Stuart chats to Alex Gibilaro from the LTB gym side of things. They chat in depth about programming and working with a new client.

Apr 13, 2017

In episode 28 of the LTB Podcast, Stuart chats to Alwyn Cosgrove from Results Fitness in California. Alongside discussing his why for what he does, Alwyn tells us:

- How we need to rethink the way we think about asking our clients for money

- What lifetime customer value (LCV) is and what this means to us trainers

- Why he feels Results Fitness has done as well as it has

- Why knowing your businesses core values is so important and how you can make a start to creating these

Apr 10, 2017

In this episode of the LTB podcast, Stuart speaks to Nick Winkelman, head of athletic performance at the IRFU. They cover:

Work: life balance,


What can we take from Nick’s research and understanding about cueing,

Explicit vs implicit learning,

Retention of learning for clients,

Autonomy supportive vs dictatorship coaching,

Reflective practice - what this is and how we can use it to become better coaches

Apr 8, 2017

Stuart welcomes previous guests Alex Pearson and Gregg Slater onto the show to have a Q&A based off of questions we received in the LTB private FB group.

Alongside nutrition coaching, we touch on:

evening binge eating solutions, work: life balance, what to do when you think about giving up and finding your niche

work: life balance

what to do when you think about giving up

finding your niche.


Fancy having your question asked next time we do one of these? Email me @!

Apr 5, 2017

In this episode, Stuart chats to one of the members of the gym he's based out of, Laura Shepherd, about her weight loss journey so far.

We touch on:

- where Laura has come from and where she is now

- how she felt on day one of the joining the gym

- how she feels she's managing to keep her weight off

- what she struggles with most 

- her advice to the world of personal trainers out there

and much more!

Apr 3, 2017

Coach, author and podcast host, Leigh Peele comes onto the LTB podcast for an interview with Stuart.

They discuss:

8.30 - What does Leigh think separates the people who last in the industry.

15.20 - How to not let failure ruin things.

20 - Explanation of self-esteem and tips on improving this.

40 - Balancing working on self-awareness with clients in terms of scope of practice. 

50 - Teaching clients about critical thinking.

51 - The importance of the beginner's mindset.

55.30 - Messages to the world of personal training.


Mar 30, 2017

Another experimental episode!

In this one, Stuart and previous guest Ross Stewart (from #7) discuss what they enjoyed about the book "tools of titans" by Tim Ferris.

Alongside rating the book, we cover:

- The laziness manifesto

- Thoughts on meditation

- Saying no

- The spotlight effect

and loads more!

Mar 28, 2017

Joy Victoria, from Fitness Baddies, comes onto the LTB Podcast to discuss her journey into coaching, why & how she got started, some of the lessons she's learnt along the way and much more!

Mar 22, 2017

In episode 21, Stuart speaks to W10 owner, Jean-Claude Vacassin. Within the interview, JC covers:

4.20 - How he built a client base in private gym he worked in previous to W10

10.30 - why has he lasted in the industry 10+ years

15.20 - how would a commercial gym get feedback from other coaches in order to improve?

24 - why is he such a proponent of high standards (every single thing I do says I give a shit or I don’t)

27.10 - how does W10 structure referrals

32.40 - common advice that JC see’s given to new PT’s that he wishes wasn’t

32.40 - thoughts on online marketing

37 - what do W10 use social media for

38.50 - thoughts on the lead generation conversation

42.50 - what does ‘good coaching’ entail

44 -  how do you get better at coaching


Mar 16, 2017

In this episode, we speak to Will Levy from Melbourne Strength and Conditioning (MSC) in Australia. Here's a breakdown of what Stuart & Will discuss:

5.30 - how Will is finding running a gym

9.30 - who do MSC work with

13 - why has MSC hit the ground running in terms of profitability

17 - how did Will get up to the stage of building up a waiting list

25 - what’s a widespread message that Will wishes wasn’t as common

30.30 - how do we improve the standard of the industry

36 - what does the first 30 days of programming look like for a new client at MSC

54 - common mistakes trainers/ gyms when running small-group training programmes

59 - how does he ensure his staff members are at a high enough level to keep up the standards

1.07 - a message to new trainers

Mar 15, 2017

In this interview, Stuart speaks to Dan Mitchell from Dan Mitchell Fitness. They discuss:


4.15 - why is online coaching hard?

5.30 - online coaching systems

8.50 - serving an “apprenticeship” before getting into online coaching

15 - how Dan reflects on his coaching

19.30 - what’s it like running his gym

25.40 - would you advise a trainer to get into online coaching?

31 - do you need an online presence to build an online business?

33 - how did he start building a clients for his online business?

37.41 - how to upsell in a FB group

41.30 - commercial gym lead gen advice

47.30 - how does Dan manage self doubt?

Mar 11, 2017

In this Episode, Stuart talks about 12 lessons that 12 of the first guests have discussed on the podcast.

Mar 9, 2017

In this interview, we speak to Lisa Gimenez-Codd from Optimum Health. We chat about:

3.20 - How has Lisa niched down into working with the population she works with?

7.00 - How and who has Lisa learned from to improve her knowledge on all these topics?

8.30 - Why is getting more info out there on these topics so important?

11.00 - Should we as PT’s refer on pre/ post natal clients?

14.30 - Lisa’s thoughts on “getting your pre-baby body back”

17.00 - What do we have to consider with a client who tells us they are pregnant?

23.00 - Should we encourage clients to exercise all the way up to having their baby?

24.00 - Burpee’s during pregnancy?

26.50 - Post-natal considerations

29.40 - Drills to improve breathing

32.00 - The pelvic floor

37.00 - How can you train the pelvic floor

40.00 - Female client's needing to pee during sessions that contain movement or impact exercises

42.00 - Menopause-what do we need to know?

46.00 - Recommended resources

48.20 - Thoughts on body image

Mar 2, 2017

In this episode, Stuart talks with fellow LTB staff member Alex Pearson about all things obesity. They chat through topics such as:

- what is the cause of obesity in Alex's opinion

- what can the fitness industry do better when it comes to helping the obesity epidemic

- where do we start when working with an obese client

- how to encourage client's to set their own goals

- feedback loops: what these are and how we can interrupt them

- how to help client's from regressing

Feb 28, 2017

In this short episode, we chat to Lift the Bar member and 2015 winner of the Dedication to Education award, Ross Morgan about his experiences with overwhelm and how he deals with this following a very popular post he added into the LTB FB group last week.

Feb 23, 2017

We chat to Ben Cormack from the company Cor-Kinetic in this episode. Ben is a Physical Therapist who specialises in movement and pain. He lectures all over the world and runs courses that are designed for Personal Trainers and Physio's on the research to do with topics such as posture, pain, movement and stretching. In this conversation we touch on:

- What we can do for a client who has lower back pain

- If there is such a thing as bad posture

- If we can actually change posture

- What can "tightness" in a muscle be attributed to, and what we can to reduce this feeling

- What the science says about stretching

- The importance of the words we use with our clients

- What Ben's EMS course is all about

Feb 20, 2017

In this episode, Stuart interviews Danny Lennon from Sigma Nutrition. Alongside discussing Danny's journey, they talk about: 

- How Danny finds the world of online training

- How to gain some sense of what you would like to do using your strengths

- The importance of starting, without potentially knowing what the outcome is

- Early career mistakes

- Where sigma start a new client, and what their first 30days looks like

- The idea of “fat loss phasing”

- Sugar - what Sigma tell clients and is addiction a thing?

Feb 17, 2017

In this interview, Stuart speaks to Cathy MacDonald. Cathy is the owner of a company called The Art of Communication, which works with numerous businesses on improving their communication. She has worked heavily with us at LTB and runs a course which a lot of our members have been on. In the interview we discuss:

- How Cathy got into the world of communication

- Why communication is so important for not just PT's, but everybody

- How to improve your listening skills to better the connection you have with your clients

- What we need to know about emotions

- How to use reframing to ensure we don't get caught in what is fact and what is an assumption (we make this mistake often!!)

- What Cathy's recommendations would be for a PT who wants to start improving their communication skills


You can find out more about Cathy by searching for "The Art of Communication" on Facebook.

Feb 15, 2017

In this episode, Stuart talks shop with Habitry's head of research, Omar Ganai. They discuss:

- The science of motivation

- Creating the conditions in which clients can feel motivated

- The difference between intrinsic and extrinsic motivation

- What self-determination theory is

- How to start designing habits for our clients

- What's new in the world of the motivation science and Habitry

Feb 10, 2017

In this episode, Stuart interviews LTB's head of operations, Claire Winter. We cover:

- What it was like being on the biggest loser and what this has taught Claire

- Some thoughts on improving body image in our clients

- Why it's important to create systems for your business

- How to ensure the content you are writing/ creating is for the right audience

Feb 8, 2017

In this short mini-episode, Stuart covers the topic of something called "presence" and why ensuring you have this in your PT sessions is so important.

Feb 4, 2017

In this mini episode, Stuart covers what to do when you lose a client. We typically respond very negatively to losing a client, but can we change and reframe the way we think about this? And is losing a client something that happens to a lot of personal trainers?

Feb 1, 2017

In this episode, we interview Improve Glasgow owner Ross Stewart. As well as Ross going into what it is actually like owning your own facility we go over topics like:

- how he got started in the fitness industry & built up his client base

- how he's transitioned into the role of facility owner and boss to other staff members

- how Improve's community has become such an important part of the gym

- dealing with self doubt

and loads more!

Jan 26, 2017

In this episode, Peter Davison comes on the show to discuss his career and how he's built himself up to a stage of doing 50+ PT sessions per week while building an online coaching group and still enjoying life.

We discuss what he's learnt along the way, how he manages all those clients and what it's actually like doing that many personal training sessions.

Jan 22, 2017

In this episode, Stuart runs through 6 tips that will help a newly qualified PT, or a trainer who is still finding their feet, move forwards in their career.

Tips include:

1. Prioritising getting good at what you do first
2. Seeking out mentors
3. Treating people how they want to be treated
4. What to do when you consider quitting
5. It's all about the client
6. Join LTB

Jan 17, 2017

In this interview, Stuart interviews LTB Head of Education, Gregg Slater about all things programming for Personal Trainers. Gregg reveals his thought processes when it comes to creating training programmes for clients and we get right into how to design actual training sessions.

Jan 16, 2017

In this episode, Stuart covers how to better run your free personal training sessions. A lot of trainers offer a free session to show a potential client a sample of what personal training is, but could these be run better, which would then increase the likelihood of gaining a sale?

Jan 13, 2017

In this episode, Stuart interviews Lift the Bar owner, Chris Burgess about his career where he has transitioned from a full-time job in advertising to 50+ hours of Personal Training a week to now running Lift the Bar, which has 650+ members. 

As well as this, Chris discusses the concept of something called "immediacy" and why this is so important for Personal Trainers. We also touch on how to respond to enquiries like "hi, how much do you charge?".

Jan 12, 2017

The Lift the Bar Podcast is the podcast by personal trainers, for personal trainers. This episode is an introduction to what the podcast will be about, why we are starting it and how it will be set-up.

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