In today's episode, Stuart welcomes back M
ark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the first proper episode of a new podcast instalment we're trialling called 'gym owner corner' where I'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss a range of topics including what he's doing to manage his mental health just now, keeping members engaged, retention strategies, thoughts on gyms reopening and much more.
Timestamps:
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[03.20] - What he's doing to manage his mental health just now?
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[08.00] - Why Mark has his own online coach.
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[13.40] - Did he have any reservations around paying for coaching/ therapy?
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[19.20] - Experiencing the frustration at being stalled.
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[20.05] - How his gym is keeping his members going through lockdown?
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[23.20] - What about the members who aren't engaging with his online workouts and challenges?
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[25.57] - Is his gym trying to bring in new members at the moment?
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[27.40] - Plan for moving forward and reopening.
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[28.40] - The angle he'll be using to advertise his gym.
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[31.15] - Bringing more people towards health and fitness.
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[32.25] - How well he knows each new member who signs up to Platform.
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